Sony New BRAVIA 2010 Features Schematic
New BRAVIA 2010 Features
BRAVIA Evolution
MOTION
NETWORK
a
Picture
Picture
E
Best Deal SeekerBest Deal Seeker
defining step
that deliver specific benefits
relevant consumer benefit
Y STEP-UP
CHNOLOG
DESIGN
T
ZX1
TECHNOLOGY VARIETY
PICTURE
ECO-
FRIENDLY
EX1
eco
WE5
WIRELESS
High
Low
CONSUMER DRIVEN TECHNOLOGY
TV TV
TV TV
CentricCentric
CentricCentric
y a premium
Experience
Experience
Willingness to p
Rationality
Enthusiast
Enthusiast
New New
Seeker
Seeker
Wow factor
Up to 2008
From technology
-up
logic…
2009
…via a variety of technologies
…
From 2010
…to feature packs that deliver a
…
The Home Entertainment product ranges
CINEMATIC
j
gg y
The definition of picture & sound performance
Combining the latest picture and sound innovation to deliver an immersive experience
ust like the movie theatre
SIGNATURE
The cutting edge sensation in 3D and beyond
Creating the next generation of home entertainment through visionary technology and
effortless style
PRESENCE
The style icon that opens up a connected world
Enhancing contemporary living with elegant design and easy access to a huge choice
of entertainment experiences
ESSENTIAL
The superb HD home experience for everyone
Packing smart features and outstanding performance into a great entertainment
experience
The CINEMATIC Home Entertainment product range
CINEMATIC
Combining the latest picture and sound innovation to deliver an
TV: HX900/HX700
The definition of picture & sound performance
immersive experience just like the movie theatre
OptiContrastOptiContrast
panelpanel
- AV: HT-AF5/BDV-F500
READYREADY
- HV: BDP-S770 (Sony’s first 3D BDP model)
The SIGNATURE Home Entertainment product range
SIGNATURE
TV
: LX900
The cutting edge sensation in 3D and beyond
Creating the next generation of home entertainment through visionary
technology and effortless style
- AV: HT-AS5
BDP-S470 will only be announced in February
The PRESENCE Home Entertainment product range
PRESENCE
The style icon that opens up a connected world
Enhancing contemporary living with elegant design and easy access to a
huge choice of entertainment experiences
NX800
TV: NX800/700/500
AV: BDV-F700, DAV-F310
NX700
The ESSENTIAL Home Entertainment product range
Packing smart features and outstanding performance into a great
;
ESSENTIAL
The superb HD home experience for everyone
entertainment experience
TV: EX700/600/500/400/40B/300; BX200/20D
- AV:RHT-G5, DAV-DZ330, BDV-E870/E370, HT-FS3
- HV: BDP-S370, RDR-DC200
BRAVIA 2010 Line-up
Ci
In Q2 HX700 will be
In Q2 HX700 will be
NX710
g
r
r
r
r
SensorSensor
gg
gg
Emerging Markets/Spot deal
Slim designSlim design
Ambient & Light SensorAmbient & Light Sensor
nematic
HX900
52 46
READYREADY
Ambient & Light SensorAmbient & Light Sensor
HX800
w/ local w/ local
dimmingdimming READYREADY
HX700
Ambi e nt & Ambi e nt &
Light SensorLight Sensor
Ambi e nt & Ambi e nt &
ht Senso
Light Senso
Li
46 40
46
replaced by HX800replaced by HX800
40
EX700
Signature
LX900
5260
40
Slim designSlim design
NEWNEW
1080p Full HD1080p Full HD
720p HD Ready720p HD Ready
Essential
EX600
4046 325260
4032
EX500 EX40B
3740324655
Slim bezel Slim bezel
designdesign
50Hz
40
Slim designSlim design
Light Senso
Light Senso
32
Presence
HX800 HX800
designdesign
IntegrateIntegrate
EX400 specsEX400 specs
dd
NX810
Slim bezel Slim bezel
52
designdesign
NX800
52
NX700
46
40
NX5/400
40
40
46
40
32
3226
Ambient & Ambient &
Light Light
Ambi e nt & Ambi e nt &
Light SensorLight Sensor
READYREADY
In Q2 NX800 In Q2 NX800
will be will be
replaced by replaced by
NX810NX810
In Q2 NX700 In Q2 NX700
will be will be
replaced by replaced by
NX710NX710
Light Sensor
46
EX4/300
40
37
32
32
2622
BX200/20D
22 19
22
x 1x 1
Integrated Integrated
DVDDVD
x 2x 2
BX4/300
32
324026 22
BRAVIA Line-up Transition Chart
i
Switch over
40
46
Superior Design
50Hz
FHD/WXGA
26
Z5500
WE5
E5500
Picture Frame/100Hz
52
WCG-CCFL/200Hz
46 40
Eco Concept/100Hz
40
W550
0
V5500
S5500
40
46 40
32 22
4652 37
40
100Hz
4652 37
40
37
32
32
2009
Ex-factory Request
For World Cup Sales
M/Feb
M/Feb
B/Feb
32
32
FHD
22
HX700
200Hz
M/Feb
E/Feb
B/Feb
EX500
100Hz/Presence S.
E/Jan-B/Feb
NX800
Edge/200Hz/Wi-Fi
NX700
Edge/100Hz/Wi-F
EX700
Edge/100Hz/Presence S.
52
46
60
46
52
40
40
40
E/Mar
NX500
40
4655 3740
EX400
4046
37
Apr May Jun Jul AugFeb Mar
World Cup Sales
Switch over
404632
EX600
Edge/50Hz
32
32
323226 22
E/Apr
50Hz/BD
EX40B
B/Jun
4032
40
2010
HX900
Intelligent Dynamic LED /3D Ready
E/Jun
Edge/Integrated 3D
Switch over
M/Jun
HX800
Dynamic Edge LED/200Hz/3D Ready
32
52
LX900
46
Year End Sales
52 40
60
NX810
200HZ 3D Ready
M/Aug
NX710
100HZ 3D Ready (Under Study)
M/Aug
4640
52
Sep
Oct
S5700
19
WXGA
B/Feb
BX4/3
50Hz / Spot Deal Model
3240
32
May/B
BX200/20D
50Hz/HDMIx1
22
22
19
*
DVD Combo*
Ex-factory Update in red
Design Innovation
Monolithic Design
6 Degrees tilt6 Degrees tilt
Contrast of MaterialsContrast of Materials
On/Off PresenceOn/Off Presence
Definition & scope of the Monolithic Design Concept
MonolithicDesign=1+2+3
MonolithicDesignConcept
Definitionof“MonolithicDesign”
KeyDesignFeatures
① ③
On/Off
Presence
<FlushSurface>
②
6Upward
Style
(exceptionof
60LX900)
Materials
Contrast
of
Scopeof“MonolithicDesignConcept”
BRAVIA
*2
Monolithic Design
*1:Thefollowingmodelsarebasedonthe“MonolithicDesignConcept”
BRAVIA:All2010models
HAV:Productsmatching2010BRAVIAdesign
HAV
*1
*2:HX900/700Series(notHX800series)
NX810/800/710/700/500/400Series,
LX900Series0000
Model / Chassis Name
M
d
N
Chassis Name Matrix
o
el
ame /
New Model Names
KDL
-
xxHX900
2a-2
52
40
Edge-LED / All
-in-
one
(2b-1.5)3D ready
200Hz/
Edge LED/3D
-
ready/1D
-
x
0
2
ync/USB
V
-
(3a-0.5)
y/
5
24032
50Hz/HDMIx4(D), x2 (A)
26
22
32
2b-1
4652
KDL-xxLX900
(1a) 3D Integrated
(2b-1)3D Ready
KDL-xxHX800
KDL-xxHX700
(2b-2)
KDL
(3a-0)
KDL-xxEX40B
(3a-BD)
KDL-xxEX600
KDL-xxEX500
(3a-1)
KDL-xxEX400/300
(3a-2)
KDL/KL
(5-2)
KDL-xxBX200/20D
(5-3, 5-3D)
200Hz (Pro)/Slim LED +
Local Dimming/
Advanced Pic Quality/
Ambient Color Sensor
2b-1.5
2b-2
xEX700
xxBX400/300
46
40
Local Dimming
46
40
200Hz/CCFL
Ambient Color Sensor
3a-0
3a-BD
60
40
3a-0.5
3a-1
3a-2
5-3
46
22
22
524640
32
55
46
40
32
37
40
19
1a
60
Integrated 3D/ Edge
LED/ Intelligent
Sensor/ 200Hz/IPTV,
Widget Wi-Fi/
/Multiview
32
Built-in BD Player/50Hz
4
3
37
32
26
32
52
40
Edge-LED / All-in-one
200Hz/ Wi-Fi /IPTV,
Widget/Multi-view
2a-3
100Hz/Wi-Fi/IPTV, Widget
5-0
50Hz/ CCFL/ Design
Edge LED/IPTV/100Hz/HDMIx4/USB/
Presence Sensor /Energy Saving Switch
50Hz/FHD / HDMIX4/
BRAVIA S
100Hz/FHD/IPTV/HDMIX4/
USB/Ambient Color Sensor
22
50Hz/HDMIx4/BRAVIA Sync/
Light sensor/USB
/BRAVIA Sync/Light sensor/USB
50Hz/HDMIx1
50Hz /Integrated DVD/HDMIx1
/Multi-view
40
32
46
32
40
26
KDL-xxNX800
(2a-2)
KDL-xxNX700
(2a-3)
KDL/KLV-xx
NX500/400(5-0)
Model Name Matrix
5
-
Deri2
+ DVB-T2 + DVB-S2
EX700/701 MAIN MODEL
+ MHP
EX703
1a 2a-2 2a-3 5-0(D)
MPEG4
Main
Deri1 - - - - -- - - HX701 EX701 - - EX501 EX401 EX301 - -
Spot
deal
Main
LX900 NX800 NX700
- - - - -- - - - - - --------
- - - - -- - - - - - --
T2
LX903 NX803 NX703
KDL
NX500
KDL
NX503
5-0(A)
0(A)
FHD
KLV
NX500
NX400*
- - HX903 HX803 HX703 EX703 EX603 EX43B EX503 EX403 - - - - -
WXGA
KLV
3D Ready
HX900 HX800 HX700 EX700 EX600 EX40B EX500 EX402 EX302 - -
2b-1
2b-1.5
3D Ready
EX704
2b-2 3a-0 3a-0.5 3a-BD 3a-1
3a-2
FHD
3a-2
WXGA
--
EX705 - 709
5-2(D)
BX400
5-2(D)
FHD
KDL
WXGA
KDL
BX300
5-2(A)
BX400
BX401
5-2(A)
FHD
WXGA
KLV
KLV
KLV
BX300
KLV
BX301
--
5-3 5-3D
BX200 BX20D
MHP LX904 - - - - - - - HX704 - - - EX504 - - - - - -
SAT
Main
Deri1---------EX706---
Deri2---------EX707---
Deri3---------EX708--EX508
Deri4---------EX709---
LX905 NX805 NX705 - - - HX905 HX805 HX705 EX705 EX605 - EX505
-
-
-
-
-
-----
-----
-----
-----
-----
SAT Model Derivative
y
Gunmetallic
y
EX705
Black
Glossy
EX708
Hairline
Black
EX500/700 series
OrnamentPart
3a‐0:StepStepUp,100Hz,FHD,LED
Main
Deri1
Deri2
Deri3
Deri4
Flat
Hairline
Flat
Black
Hairline
Flat
Silver
Hairline
Flat
Hairline
Flat
Gunmetallic
Hairline
Gloss
Black
Glossy
Black
Glossy
Black
Black
Matt
Gunmetallic
Stand Naming Sizes
40 4632 52 60
EX706
EX707
EX709
4032 46
4032 46
40
46
40 4632
3a‐1:StepUp,100Hz,FHD
Main
Deri1
Flat
Gunmetallic
Flat
Black
Hairline
Glossy
Glossy
Black
EX505
EX508
46 5537 4032
32 40
LX 900 - AZ1-H (1a)
New
All i
3D TV
0
LX90x(1a)
Sensor
EU
LX90
1a
for TV Centrics
Inch Variation
60
52
Experience
Series
TV
40
1
2
Intelligent Eco features
Future-proof High Picture Quality by Motionflow PRO 200 Hz
3
n one
Backlight Edge LED
3D YES
Resolution FHD
Frame Rate Motionflow Pro 200Hz
Picture Enhancer BE3
Dynamic contrast Over 1mil : 1
Intelligent Presence Sensor
+ Light Sensor
Energy Saving Switch YES
Wireless LAN YES (Integrated)
Ex-factory
Jun/B, 2010
USB
HDMI
BRAVIA Sync YES
Component/Composite (Compatible)
Analog Inputs
Favorites YES
DLNA YES
Internet Video/Widgets YES/YES
1
×
4
×
x1
SCARTx1
Picture LX900
NX800 – AZ1-HS (2a-2)
S
Sli
n
0
NX80x(2a
2)
Sensor
Light Sensor
EU
2a-2
for New
Experience
Seekers
NX80
Series
Inch Variation
1
2
3
uper
m Stylish Desig
Future-proof High Picture Quality by Motionflow 200 Hz
Expanding Contents by BRAVIA Internet Video & Widget
-
Backlight Edge LED
3D -
Resolution FHD
Frame Rate Motionflow 200Hz
Picture Enhancer BE3
Dynamic contrast Over 1mil : 1
Energy Saving Switch YES
Wireless LAN YES (Integrated)
Ex-factory
4052
Feb/M, 2010
USB
HDMI
BRAVIA Sync YES
Component/Composite (Compatible)
Analog Inputs
Favorites YES
DLNA YES
Internet Video/Widgets YES/YES
1
×
4
×
x1
SCARTx1
Picture NX800
NX700 – AZ1-HS (2a-3)
0
S
Sli
n
NX70x(2a
3)
Sensor
Light Sensor
SCARTx1
EU
2a-3
for New
Experience
Seekers
NX70
Series
Inch Variation
1
2
3
uper
m Stylish Desig
Expanding Contents by BRAVIA Internet Video & Widget
Easy access to network via built in WiFi
-
Backlight Edge LED
3D -
Resolution FHD
Frame Rate Motionflow 100Hz
Picture Enhancer BE3
Dynamic contrast Over 1mil : 1
Energy Saving Switch YES
Wireless LAN YES (Integrated)
Ex-factory
46
40
Feb/M, 2010
46W
40W
USB
HDMI
BRAVIA Sync YES
Analog Inputs
Favorites YES
DLNA YES
Internet Video/Widgets YES/YES
Component/Composite (Compatible) x1
1
×
4
×
Picture NX700
HX900 – AZ1-L (2b-1)
New
S
lity Cont
lligent D
LED
0
)
(
)
BE3
Sensor
Ambient Sensor
46
52
Jun/B, 2010
EU
2b-1
for Picture
Enthusiasts
HX90
Experience
Series
TV
Inch Variation
uper Rea
1
Future-proof High Picture Quality by Motionflow PRO 200 Hz
2
Best Clarity Picture by Sony unique picture enhancer
3
Backlight Intelligent Dynamic LED
3D YES (Ready)
Resolution FHD
Frame Rate Motionflow Pro 200Hz
Picture Enhancer
Dynamic contrast Over 1mil : 1
Energy Saving Switch YES
Wireless LAN
rast by Inte
ynamic
HX90x(2b-1
Intelligent Image Enhancer/
Intelligent MPEG NR
Yes (with optional USB Wireless
LAN Adapter)
Ex-factory
USB
HDMI
BRAVIA Sync YES
Compositex1
Analog Inputs
Favorites YES
DLNA YES
Internet Video/Widgets YES/-
Componentx1
1
×
4
×
SCARTx2
Picture HX900
HX800 – AZ1-L (2b-1.5)
New
S
lity Cont
LED & D
l
HX80x(2b
5)
Sensor
Ambient Sensor
J
EU
2b-1.5
for Picture
Enthusiasts
HX800
Experience
Series
TV
Inch Variation
1
2
3
uper Rea
Motionflow PRO 200Hz with Image Blur Reduction
3D Ready
Backlight Dynamic Edge LED
3D YES(Ready)
Resolution FHD
Frame Rate Motionflow Pro 200Hz
Picture Enhancer BE3
Dynamic contrast Over 1mil : 1
Energy Saving Switch YES
Wireless LAN
rast by Dynamic
Yes (with optional USB Wireless
eep Black Pane
LAN Adapter)
-1.
Ex-factory
un/M, 2010
46 40
USB
HDMI
BRAVIA Sync YES
Compositex1
Analog Inputs
Favorites YES
DLNA YES
Internet Video/Widgets YES/-
Componentx1
1
×
4
×
SCARTx2
Picture HX800
HX700 – AZ1-L (2b-2)
New
0
z
HX70x(2b
2)
Sensor
Ambient Sensor
EU
2b-2
for Picture
Enthusiasts
HX70
Experience
Series
TV
1
Future-proof High Picture Quality by Motionflow 200 H
2
Deep Black Panel
Automated Picture Adjustment by Ambient Sensor
3
-
Backlight CCFL
3D -
Resolution FHD
Frame Rate Motionflow 200Hz
Picture Enhancer BE3
Dynamic contrast Standard Contrast
Inch Variation
Ex-factory
Feb/B, 2010
46
40
Energy Saving Switch YES
Wireless LAN
USB
HDMI
BRAVIA Sync YES
Analog Inputs
Favorites YES
DLNA YES
Internet Video/Widgets YES/-
Yes (with optional USB Wireless
LAN Adapter)
Compositex1
Componentx1
1
×
4
×
SCARTx2
Picture HX700
EX700 – AZ1-L (3a-0)
New
0
r
EX70x(3a
0)
Sensor
EU
EX70
3a-0
for Best
Deal Seekers
Experience
Series
TV
1
ECO by LED & Presence senso
2
Super Slim Design
3
Industry’s Best 100Hz
Backlight Edge LED
3D -
Resolution FHD
Frame Rate Motionflow 100Hz
Picture Enhancer BE3
Dynamic contrast Over 1mil : 1
-
Presence Sensor
Ambient Sensor
Inch Variation
5260
46
40
32
Ex-factory
Feb/M, 2010
Energy Saving Switch YES
Wireless LAN
USB
HDMI
BRAVIA Sync YES
Analog Inputs
Favorites YES
DLNA YES
Internet Video/Widgets YES/-
Yes (with optional USB Wireless
LAN Adapter)
1
×
4
×
Compositex1
Componentx1
SCARTx2
Picture EX700
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