Sony New BRAVIA 2010 Features Schematic

New BRAVIA 2010 Features

BRAVIA Evolution

MOTION

NETWORK

a

Picture

Picture

E

Best Deal SeekerBest Deal Seeker

defining step

that deliver specific benefits

relevant consumer benefit

Y STEP-UP

CHNOLOG

DESIGN

T

ZX1

TECHNOLOGY VARIETY

PICTURE

ECO-

FRIENDLY

EX1

eco

WE5

WIRELESS

High

Low

CONSUMER DRIVEN TECHNOLOGY

TV TV

TV TV

CentricCentric

CentricCentric

y a premium

Experience

Experience

Willingness to p

Rationality

Enthusiast

Enthusiast

New New

Seeker

Seeker

Wow factor

Up to 2008

From technology

-up

logic…

2009

…via a variety of technologies

…

From 2010

…to feature packs that deliver a

…

The Home Entertainment product ranges

CINEMATIC

j

gg y

The definition of picture & sound performance

Combining the latest picture and sound innovation to deliver an immersive experience

ust like the movie theatre

SIGNATURE
The cutting edge sensation in 3D and beyond

Creating the next generation of home entertainment through visionary technology and
effortless style

PRESENCE
The style icon that opens up a connected world

Enhancing contemporary living with elegant design and easy access to a huge choice
of entertainment experiences

ESSENTIAL
The superb HD home experience for everyone

Packing smart features and outstanding performance into a great entertainment
experience

The CINEMATIC Home Entertainment product range

CINEMATIC

Combining the latest picture and sound innovation to deliver an

TV: HX900/HX700

The definition of picture & sound performance

immersive experience just like the movie theatre

OptiContrastOptiContrast

panelpanel

- AV: HT-AF5/BDV-F500

READYREADY

- HV: BDP-S770 (Sony’s first 3D BDP model)

The SIGNATURE Home Entertainment product range

SIGNATURE

TV

: LX900

The cutting edge sensation in 3D and beyond

Creating the next generation of home entertainment through visionary
technology and effortless style

- AV: HT-AS5

BDP-S470 will only be announced in February

The PRESENCE Home Entertainment product range

PRESENCE

The style icon that opens up a connected world

Enhancing contemporary living with elegant design and easy access to a
huge choice of entertainment experiences

NX800

TV: NX800/700/500

AV: BDV-F700, DAV-F310

NX700

The ESSENTIAL Home Entertainment product range

Packing smart features and outstanding performance into a great

;

ESSENTIAL
The superb HD home experience for everyone

entertainment experience

TV: EX700/600/500/400/40B/300; BX200/20D

- AV:RHT-G5, DAV-DZ330, BDV-E870/E370, HT-FS3

- HV: BDP-S370, RDR-DC200

BRAVIA 2010 Line-up

Ci

In Q2 HX700 will be

In Q2 HX700 will be

NX710

g

r

r

r

r

SensorSensor

gg

gg

Emerging Markets/Spot deal

Slim designSlim design

Ambient & Light SensorAmbient & Light Sensor

nematic

HX900

52 46

READYREADY

Ambient & Light SensorAmbient & Light Sensor

HX800

w/ local w/ local

dimmingdimming READYREADY

HX700

Ambi e nt & Ambi e nt &

Light SensorLight Sensor

Ambi e nt & Ambi e nt &

ht Senso

Light Senso

Li

46 40

46

replaced by HX800replaced by HX800

40

EX700

Signature

LX900

5260

40

Slim designSlim design

NEWNEW

1080p Full HD1080p Full HD

720p HD Ready720p HD Ready

Essential

EX600

4046 325260

4032

EX500 EX40B

3740324655

Slim bezel Slim bezel

designdesign

50Hz

40

Slim designSlim design

Light Senso

Light Senso

32

Presence

HX800 HX800

designdesign

IntegrateIntegrate

EX400 specsEX400 specs

dd

NX810

Slim bezel Slim bezel

52

designdesign

NX800

52

NX700

46

40

NX5/400

40

40

46

40

32

3226

Ambient & Ambient &

Light Light

Ambi e nt & Ambi e nt &

Light SensorLight Sensor

READYREADY

In Q2 NX800 In Q2 NX800

will be will be

replaced by replaced by

NX810NX810

In Q2 NX700 In Q2 NX700

will be will be

replaced by replaced by

NX710NX710

Light Sensor

46

EX4/300

40

37

32

32

2622

BX200/20D

22 19

22

x 1x 1

Integrated Integrated

DVDDVD

x 2x 2

BX4/300

32

324026 22

BRAVIA Line-up Transition Chart

i

Switch over

40

46

Superior Design

50Hz

FHD/WXGA

26

Z5500

WE5

E5500

Picture Frame/100Hz

52

WCG-CCFL/200Hz

46 40

Eco Concept/100Hz

40

W550
0

V5500

S5500

40

46 40

32 22

4652 37

40

100Hz

4652 37

40

37

32

32

2009

Ex-factory Request

For World Cup Sales

M/Feb

M/Feb

B/Feb

32

32

FHD

22

HX700

200Hz

M/Feb

E/Feb

B/Feb

EX500

100Hz/Presence S.

E/Jan-B/Feb

NX800

Edge/200Hz/Wi-Fi

NX700

Edge/100Hz/Wi-F

EX700

Edge/100Hz/Presence S.

52

46

60

46

52

40

40

40

E/Mar

NX500

40

4655 3740

EX400

4046

37

Apr May Jun Jul AugFeb Mar

World Cup Sales

Switch over

404632

EX600

Edge/50Hz

32

32

323226 22

E/Apr

50Hz/BD

EX40B

B/Jun

4032

40

2010

HX900

Intelligent Dynamic LED /3D Ready

E/Jun

Edge/Integrated 3D

Switch over

M/Jun

HX800

Dynamic Edge LED/200Hz/3D Ready

32

52

LX900

46

Year End Sales

52 40

60

NX810

200HZ 3D Ready

M/Aug

NX710

100HZ 3D Ready (Under Study)

M/Aug

4640

52

Sep

Oct

S5700

19

WXGA

B/Feb

BX4/3

50Hz / Spot Deal Model

3240

32

May/B

BX200/20D

50Hz/HDMIx1

22

22

19

*

DVD Combo*

Ex-factory Update in red

Design Innovation

Monolithic Design

6 Degrees tilt6 Degrees tilt

Contrast of MaterialsContrast of Materials

On/Off PresenceOn/Off Presence

Definition & scope of the Monolithic Design Concept

MonolithicDesign=1+2+3

MonolithicDesignConcept

Definitionof“MonolithicDesign”

KeyDesignFeatures

① ③

On/Off

Presence

<FlushSurface>

②

6Upward

Style

(exceptionof

60LX900)

Materials

Contrast

of

Scopeof“MonolithicDesignConcept”

BRAVIA

*2

Monolithic Design

*1:Thefollowingmodelsarebasedonthe“MonolithicDesignConcept”

BRAVIA:All2010models
HAV:Productsmatching2010BRAVIAdesign

HAV

*1

*2:HX900/700Series(notHX800series)

NX810/800/710/700/500/400Series,
LX900Series0000

Model / Chassis Name

M

d

N

Chassis Name Matrix

o

el

ame /

New Model Names

KDL

-

xxHX900

2a-2

52

40

Edge-LED / All

-in-

one

(2b-1.5)3D ready

200Hz/

Edge LED/3D

-

ready/1D

-

x

0

2

ync/USB

V

-

(3a-0.5)

y/

5

24032

50Hz/HDMIx4(D), x2 (A)

26

22

32

2b-1

4652

KDL-xxLX900

(1a) 3D Integrated

(2b-1)3D Ready

KDL-xxHX800

KDL-xxHX700

(2b-2)

KDL

(3a-0)

KDL-xxEX40B

(3a-BD)

KDL-xxEX600

KDL-xxEX500

(3a-1)

KDL-xxEX400/300

(3a-2)

KDL/KL

(5-2)

KDL-xxBX200/20D

(5-3, 5-3D)

200Hz (Pro)/Slim LED +

Local Dimming/

Advanced Pic Quality/

Ambient Color Sensor

2b-1.5

2b-2

xEX700

xxBX400/300

46

40

Local Dimming

46

40

200Hz/CCFL

Ambient Color Sensor

3a-0

3a-BD

60

40

3a-0.5

3a-1
3a-2

5-3

46

22
22

524640

32

55

46

40

32

37

40

19

1a

60

Integrated 3D/ Edge

LED/ Intelligent

Sensor/ 200Hz/IPTV,

Widget Wi-Fi/

/Multiview

32

Built-in BD Player/50Hz

4

3

37

32

26

32

52

40

Edge-LED / All-in-one

200Hz/ Wi-Fi /IPTV,

Widget/Multi-view

2a-3

100Hz/Wi-Fi/IPTV, Widget

5-0

50Hz/ CCFL/ Design

Edge LED/IPTV/100Hz/HDMIx4/USB/

Presence Sensor /Energy Saving Switch

50Hz/FHD / HDMIX4/

BRAVIA S

100Hz/FHD/IPTV/HDMIX4/

USB/Ambient Color Sensor

22

50Hz/HDMIx4/BRAVIA Sync/

Light sensor/USB

/BRAVIA Sync/Light sensor/USB

50Hz/HDMIx1

50Hz /Integrated DVD/HDMIx1

/Multi-view

40

32

46

32

40

26

KDL-xxNX800

(2a-2)

KDL-xxNX700

(2a-3)

KDL/KLV-xx

NX500/400(5-0)

Model Name Matrix

5

-

Deri2

+ DVB-T2 + DVB-S2

EX700/701 MAIN MODEL

+ MHP

EX703

1a 2a-2 2a-3 5-0(D)

MPEG4

Main

Deri1 - - - - -- - - HX701 EX701 - - EX501 EX401 EX301 - -

Spot

deal

Main

LX900 NX800 NX700

- - - - -- - - - - - --------

- - - - -- - - - - - --

T2

LX903 NX803 NX703

KDL

NX500

KDL

NX503

5-0(A)

0(A)
FHD

KLV

NX500

NX400*

- - HX903 HX803 HX703 EX703 EX603 EX43B EX503 EX403 - - - - -

WXGA

KLV

3D Ready

HX900 HX800 HX700 EX700 EX600 EX40B EX500 EX402 EX302 - -

2b-1

2b-1.5

3D Ready

EX704

2b-2 3a-0 3a-0.5 3a-BD 3a-1

3a-2

FHD

3a-2

WXGA

--

EX705 - 709

5-2(D)

BX400

5-2(D)

FHD

KDL

WXGA

KDL

BX300

5-2(A)

BX400

BX401

5-2(A)

FHD

WXGA

KLV

KLV

KLV

BX300

KLV

BX301

--

5-3 5-3D

BX200 BX20D

MHP LX904 - - - - - - - HX704 - - - EX504 - - - - - -

SAT

Main

Deri1---------EX706---

Deri2---------EX707---

Deri3---------EX708--EX508

Deri4---------EX709---

LX905 NX805 NX705 - - - HX905 HX805 HX705 EX705 EX605 - EX505

-

-

-

-

-

-----

-----

-----

-----

-----

SAT Model Derivative

y

Gunmetallic

y

EX705

Black

Glossy

EX708

Hairline

Black

EX500/700 series

OrnamentPart

3a‐0:StepStepUp,100Hz,FHD,LED

Main

Deri1

Deri2

Deri3

Deri4

Flat

Hairline

Flat

Black

Hairline

Flat

Silver

Hairline

Flat

Hairline

Flat

Gunmetallic

Hairline

Gloss
Black

Glossy
Black

Glossy
Black

Black

Matt
Gunmetallic

Stand Naming Sizes

40 4632 52 60

EX706

EX707

EX709

4032 46

4032 46

40

46

40 4632

3a‐1:StepUp,100Hz,FHD

Main

Deri1

Flat

Gunmetallic

Flat

Black

Hairline

Glossy

Glossy
Black

EX505

EX508

46 5537 4032

32 40

LX 900 - AZ1-H (1a)

New

All i

3D TV

0

LX90x(1a)

Sensor

EU

LX90

1a

for TV Centrics

Inch Variation

60

52

Experience

Series

TV

40

1
2

Intelligent Eco features

Future-proof High Picture Quality by Motionflow PRO 200 Hz

3

n one

Backlight Edge LED

3D YES

Resolution FHD

Frame Rate Motionflow Pro 200Hz

Picture Enhancer BE3

Dynamic contrast Over 1mil : 1

Intelligent Presence Sensor

+ Light Sensor

Energy Saving Switch YES

Wireless LAN YES (Integrated)

Ex-factory

Jun/B, 2010

USB

HDMI

BRAVIA Sync YES

Component/Composite (Compatible)

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/YES

1

×

4

×

x1

SCARTx1

Picture LX900

NX800 – AZ1-HS (2a-2)

S

Sli

n

0

NX80x(2a

2)

Sensor

Light Sensor

EU

2a-2

for New

Experience

Seekers

NX80

Series

Inch Variation

1
2
3

uper

m Stylish Desig

Future-proof High Picture Quality by Motionflow 200 Hz

Expanding Contents by BRAVIA Internet Video & Widget

-

Backlight Edge LED

3D -

Resolution FHD

Frame Rate Motionflow 200Hz

Picture Enhancer BE3

Dynamic contrast Over 1mil : 1

Energy Saving Switch YES

Wireless LAN YES (Integrated)

Ex-factory

4052

Feb/M, 2010

USB

HDMI

BRAVIA Sync YES

Component/Composite (Compatible)

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/YES

1

×

4

×

x1

SCARTx1

Picture NX800

NX700 – AZ1-HS (2a-3)

0

S

Sli

n

NX70x(2a

3)

Sensor

Light Sensor

SCARTx1

EU

2a-3

for New

Experience

Seekers

NX70

Series

Inch Variation

1
2
3

uper

m Stylish Desig

Expanding Contents by BRAVIA Internet Video & Widget
Easy access to network via built in WiFi

-

Backlight Edge LED

3D -

Resolution FHD

Frame Rate Motionflow 100Hz

Picture Enhancer BE3

Dynamic contrast Over 1mil : 1

Energy Saving Switch YES

Wireless LAN YES (Integrated)

Ex-factory

46

40

Feb/M, 2010

46W

40W

USB

HDMI

BRAVIA Sync YES

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/YES

Component/Composite (Compatible) x1

1

×

4

×

Picture NX700

HX900 – AZ1-L (2b-1)

New

S

lity Cont

lligent D

LED

0

)

(

)

BE3

Sensor

Ambient Sensor

46

52

Jun/B, 2010

EU

2b-1

for Picture

Enthusiasts

HX90

Experience

Series

TV

Inch Variation

uper Rea

1

Future-proof High Picture Quality by Motionflow PRO 200 Hz

2

Best Clarity Picture by Sony unique picture enhancer

3

Backlight Intelligent Dynamic LED

3D YES (Ready)

Resolution FHD

Frame Rate Motionflow Pro 200Hz

Picture Enhancer

Dynamic contrast Over 1mil : 1

Energy Saving Switch YES

Wireless LAN

rast by Inte

ynamic

HX90x(2b-1

Intelligent Image Enhancer/

Intelligent MPEG NR

Yes (with optional USB Wireless

LAN Adapter)

Ex-factory

USB

HDMI

BRAVIA Sync YES

Compositex1

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/-

Componentx1

1

×

4

×

SCARTx2

Picture HX900

HX800 – AZ1-L (2b-1.5)

New

S

lity Cont

LED & D

l

HX80x(2b

5)

Sensor

Ambient Sensor

J

EU

2b-1.5

for Picture

Enthusiasts

HX800

Experience

Series

TV

Inch Variation

1
2
3

uper Rea

Motionflow PRO 200Hz with Image Blur Reduction
3D Ready

Backlight Dynamic Edge LED

3D YES(Ready)

Resolution FHD

Frame Rate Motionflow Pro 200Hz

Picture Enhancer BE3

Dynamic contrast Over 1mil : 1

Energy Saving Switch YES

Wireless LAN

rast by Dynamic

Yes (with optional USB Wireless

eep Black Pane

LAN Adapter)

-1.

Ex-factory

un/M, 2010

46 40

USB

HDMI

BRAVIA Sync YES

Compositex1

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/-

Componentx1

1

×

4

×

SCARTx2

Picture HX800

HX700 – AZ1-L (2b-2)

New

0

z

HX70x(2b

2)

Sensor

Ambient Sensor

EU

2b-2

for Picture

Enthusiasts

HX70

Experience

Series

TV

1

Future-proof High Picture Quality by Motionflow 200 H

2

Deep Black Panel

Automated Picture Adjustment by Ambient Sensor

3

-

Backlight CCFL

3D -

Resolution FHD

Frame Rate Motionflow 200Hz

Picture Enhancer BE3

Dynamic contrast Standard Contrast

Inch Variation

Ex-factory

Feb/B, 2010

46

40

Energy Saving Switch YES

Wireless LAN

USB

HDMI

BRAVIA Sync YES

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/-

Yes (with optional USB Wireless

LAN Adapter)

Compositex1

Componentx1

1

×

4

×

SCARTx2

Picture HX700

EX700 – AZ1-L (3a-0)

New

0

r

EX70x(3a

0)

Sensor

EU

EX70

3a-0

for Best

Deal Seekers

Experience

Series

TV

1

ECO by LED & Presence senso

2

Super Slim Design

3

Industry’s Best 100Hz

Backlight Edge LED

3D -

Resolution FHD

Frame Rate Motionflow 100Hz

Picture Enhancer BE3

Dynamic contrast Over 1mil : 1

-

Presence Sensor
Ambient Sensor

Inch Variation

5260

46

40

32

Ex-factory

Feb/M, 2010

Energy Saving Switch YES

Wireless LAN

USB

HDMI

BRAVIA Sync YES

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/-

Yes (with optional USB Wireless

LAN Adapter)

1

×

4

×

Compositex1

Componentx1

SCARTx2

Picture EX700

EX600 – AZ1-L (3a-0.5)

New

EX60x(3a

5)

Sensor

Light Sensor

0

Analog Inputs

Componentx1

EU

1

EX600

3a-0.5

for Best

Deal Seekers

Experience

Series

TV

2
3

Super Slim Design

Abundant Digital Connectivity -4HDMI/USB/BRAVIA Sync
Automated Picture Adjustment by Light Sensor

-0.

Backlight Edge LED

3D -

Resolution FHD

Frame Rate 50Hz

Picture Enhancer BE2

Dynamic contrast Over 1mil : 1

Inch Variation

Ex-factory

Mar/E, 201

3240

•EX600 N

•EX603/605 Y( WiFi ready)

Energy Saving Switch -

Wireless LAN -*

USB

HDMI

BRAVIA Sync YES

Favorites -*

DLNA -*

Internet Video/Widgets -*

×
×

Compositex1

SCARTx2

1
4

Picture EX600

EX500 – AZ1-L (3a-1)

New

z

0

EX50x(3a

1)

640

3

Sensor

Ambient Sensor

5560

32

3

Feb/B, 2010

EU

EX50

3a-1

for Best

Deal Seekers

Experience

Series

TV

1

Industry’s Best 100H

2

Enjoy Catch up TV and various contents by BRAVIA INTERNET VIDEO

3

Automated Picture Adjustment by Ambient Sensor

-

Backlight CCFL

3D -

Resolution FHD

Frame Rate Motionflow 100Hz

Picture Enhancer BE3

Dynamic contrast Standard Contrast

Inch Variation

Ex-factory

4

7

Energy Saving Switch -

Wireless LAN

USB

HDMI

BRAVIA Sync YES

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/-

Yes (with optional USB Wireless

LAN Adapter)

1

×

4

×

Compositex1

Componentx1

SCARTx2

Picture EX500

w

egrated Sony

ayer

EX40B – AZ1-BD (3a-BD)

EX40B

eg a ed o y p aye

3

Backlight

CCFL

Picture Enhancer

BE3

EU

a-BD

for Best

Deal Seekers

Ne

Experience

Series

TV

1

Int

Enjoy Catch up TV and various contents by BRAVIA INTERNET VIDEO

2

Automated Picture Adjustment by Ambient Sensor

3

3D -

Resolution FHD

Frame Rate 50Hz

Dynamic contrast Standard Contrast

Sensor Ambient Sensor

Energy Saving Switch -

Wireless LAN

BD pl

EX4xB(3a-BD)

Yes (with optional USB Wireless

LAN Adapter)

Inch Variation

40 32

USB

HDMI

BRAVIA Sync YES

Compositex1

Analog Inputs

Favorites YES

DLNA YES

Internet Video/Widgets YES/-

Integrated BD/DVD Player YES (BD&DVD)

Componentx1

1

×

3

×

SCARTx2

Picture EX40B

EX400/300 – AZ1-N (3a-2)

New

EX40x/30x(3a

2)

Sensor

Light Sensor

Ex

-

factory

Ambient S

(Light

EU

1

EX400/300

3a-2

for Best

Deal Seekers

Experience

Series

(FHD/WXGA)

TV

Inch Variation

Abundant Digital Connectivity -4 HDMI/BRAVIA Sync

2

Sophisticated Entry Line Design

3

Automated Picture Adjustment by Light Sensor

-

Backlight CCFL

3D -

Resolution FHD/WXGA

Frame Rate 50Hz

Picture Enhancer BE2

Dynamic contrast Standard Contrast

*

46 40
32

Jan/E-Feb/B, 2010

*For EX403 (FHD for UK T2 model.) AZ1-L

included), Wireless LAN (with optional WiFi
USB dongle), Favorites, DLNA and Internet
Video are available.

26 22

ensor

37

32

sensor feature is

Energy Saving Switch -

Wireless LAN -*

USB

HDMI

BRAVIA Sync YES

Analog Inputs

Favorites -*

DLNA -*

Internet Video/Widgets -*

×
×

Compositex1

Componentx1

SCARTx2

1
4

Picture EX400

NX500 – AZ1-L (5-0)

New

l

NX50x(5

0)

Inch Variation

Sensor

Light Sensor

Ex

factory

included)

eless LAN (with optional WiFi

EU

NX500

5-0

Experience

Series

TV

1

Stylish Design with Invisible Speaker as affordable mode
Abundant Digital Connectivity -4 HDMI/BRAVIA Sync

2

Picture Enhancement by BE2

3

Backlight CCFL

3D -

Resolution FHD

Frame Rate 50Hz

Picture Enhancer BE2

Dynamic contrast Standard Contrast

-

40 32

-

Feb/E 2010~

*Ambient Sensor (Light sensor feature is

, Wir
USB dongle), Favorites, DLNA and Internet
Video are available for NX503 (UK T2 model.)

Energy Saving Switch -

Wireless LAN -

USB

HDMI

BRAVIA Sync YES

Compositex1

Analog Inputs

Favorites -

DLNA -

Internet Video/Widgets -

Componentx1

1

×

4

×

SCARTx2

Picture NX500

BX400/300 – AZ1-N (5-2)

New

Sensor

Light Sensor

gp

p

EU

1

Picture Enhancement by BE2

BX400/300

Abundant Digital Connectivity -4 HDMI/BRAVIA Sync

5-2

Experience

Series

TV

2

Stylish Design with Invisible Speaker

3

BX40x/30x(5-2)

Backlight CCFL

3D -

Resolution FHD/WXGA

Frame Rate 50Hz

Picture Enhancer BE2

Dynamic contrast Standard Contrast

Inch Variation

40

32

32

Ex-factory

Feb/B, 2010

Energy Saving Switch -

Wireless LAN -

USB

HDMI

BRAVIA Sync YES

Analog Inputs

Favorites -

DLNA -

Internet Video/Widgets -

Componentx1

×
×

Compositex1

SCARTx2

1
4

BX200 – AZ1-BK (5-3)

New

BX200(5

3)

Sensor

caato

Ex

factory

SCARTx1

EU

BX200 Series

5-3

Experience
TV

1

Affordable small inch size model

2

Stylish design with FY10 Home AV concept
Supported for MPEG4

3

Backlight CCFL

3D -

Resolution WXGA

Frame Rate 50Hz

Picture Enhancer -

Dynamic contrast Standard Contrast

-

-

-FY10 Home AV concept design

-Black & White color variation

Inch Variation

*Available in Black & White

MAY, 2010~

22 19

Energy Saving Switch -

Wireless LAN -

USB

HDMI

BRAVIA Sync -

Analog Inputs

Favorites -

DLNA -

Internet Video/Widgets -

×
×

Compositex1

1
1

BX20D – AZ1-BK (5-3D)

New

Built in DVD

l

BX20D (5

3/D)

Inch Variation

USB

1

Ex

factory

EU

5-3D

BX20D Series

Experience
TV

1

Affordable small inch size model

2

Stylish design with FY10 Home AV concept

3

Picture Enhancer -

Dynamic contrast Standard Contrast

Energy Saving Switch -

mode

Backlight CCFL

3D -

Resolution WXGA

Frame Rate 50Hz

Sensor -

Wireless LAN -

-

22

MAY, 2010~

×

HDMI

BRAVIA Sync -

Analog Inputs

Favorites -

DLNA -

Internet Video/Widgets -

Integrated BD/DVD Player YES (DVD)

Compositex1

1

×

SCARTx1

Analog Models (RU)

Model Features

(Analog models for RU)

44

NX500/400 – AZ1-A (5-0)

New

l

NX500/400(5

0)

Dynamic contrast

Standard Contrast

40

32

USB

×

1

p

p

RU

1

Stylish Design with Invisible Speaker as affordable mode

NX500/400

Abundant Digital Connectivity -4 HDMI/BRAVIA Sync

5-0

Experience

Series

TV

2

Picture Enhancement by BE2

3

Backlight CCFL

3D -

Resolution FHD

Frame Rate 50Hz

Picture Enhancer

MPEG Noise Reduction/

Intelligent Picture Plus/

Intelligent Signal Booster

-

BE2/

Inch Variation

32/W 32/S 26/S

Ex-factory

Jan/E 2010~

26/B

Sensor Light Sensor

Energy Saving Switch -

Wireless LAN -

HDMI

BRAVIA Sync YES

Component/Composite (Compatible) x1

Analog Inputs

Favorites -

DLNA -

Internet Video/Widgets -

FM Radio -

Composite /Monitor out (Compatible) x1

×

Com

4

osite x1

BX400/300 – AZ1-A (5-2)

New

BX400/300(5

2)

Dynamic contrast

Standard Contrast

USB

×

1

0

Composite x1

RU

1

Picture Enhancement by BE2

BX400/300

2

5-2

Experience

Series

TV

Abundant Digital Connectivity -2 HDMI/BRAVIA Sync

3

Stylish Design with Invisible Speaker

Backlight CCFL

3D -

Resolution FHD/WXGA

Frame Rate 50Hz

BE2/

Picture Enhancer

MPEG Noise Reduction/

Intelligent Picture Plus/

Intelligent Signal Booster

-

Inch Variation

40

Ex-factory

Mar/B, 201

32

26 22

Sensor Light Sensor

Energy Saving Switch -

Wireless LAN -

HDMI

BRAVIA Sync YES

Component/Composite (Compatible) x1

Analog Inputs

Favorites -

DLNA -

Internet Video/Widgets -

FM Radio YES

Composite /Monitor out(Compatible) x1

2

×

Key Features

•

Processor

P

r

•

Distance Alert / Position

Control

SOUND

PICTURE

• Backlight & Panel

• Motionflow

• Picture Enhancer / Sensor

ECOLOGY

• Eco backlight (LED)

•

resenceSenso

CONVENIENT

• USB player

•WiFi

• Integrated Blu-Ray

• I-manual

• Instaport

• Invisible speaker

• Audio return channel

DIAGRAM for HX900 Processor

Panel

E

LED L

l

t

t

E

e

e

t

d

r

p

t

t
e

e

t
d

r

n

B

o

n

n

B

o

n

Intelligent Dynamic LED

Internal Use Only

RF

CVBS

Comp.

Digital

PicturePicture

EngineEngine

A/D

Full Digital Processing

3D

Comb

IP Conve

Filter

he Image

sion, Scali

g

Processor

Noise

Reduction

Ran

om NR

MP
EG NR

Image

Image

Enhancer

Image

Liv

Enhancer

Color

E

Color

hance

Clarity

Image

Clean

he Image

High Frame Rate

Panel Driver

oca

Dimming /

Blinking

Image Blu

r Reduction

Smooth

he Motion

nhance th

Blacks

C

lack

ntrol

Display

Display feature

OptiContrast

Deep Black

Contrast
Texture
Color Rep.

Outline

Backlight Type

PEH

Dynamic Edge LED

Image Analysis

Scene Select / Ambient Sensor / Photo Mode / Cinema Mode ... etc.

Edge LED

Deep Black Panel

Deep Black Panel offers incredibly high contrast with a

Light Diffusi

HC Layer

minimum of glare, regardless of lighting conditions

Sony’s Conventional LCD Display Panel

on

Panel

Ambient Light

Reflected Light

Image

of Backlight

AG Layer
TAC Layer

Liquid Crystal

Antiglare coated panel Low reflection, clear surface coated panel

Ambient Light

Deep Black Panel

Reflected Light

Image

Light from

the Backlight

LR Layer

TAC Layer

Liquid Crystal

Panel

OptiContrast Panel

p

p

reflective

play

with the

py

The OptiContrastpanel minimizes the reflection and refraction of
external light and internal backlight. With the clear surface
treatment, the display produces deeper images with superior
levels of blackness even in bright rooms. The “BRAVIA” audience
enjoys richer, more lifelike images.

Glass

Anti-

film

Air cavity

Low-

reflective

film

Air cavity between the LCD

display panel and glass plate

Anti-reflective film

Backlight

Air cavity is
replaced

resin

LCD dis

panel

Resin between the LCD display

panel and glass plate

OptiContrast Panel

Anti-reflective film

Backlight

Glass

Resin

LCD

display

panel

Backlight Type – Edge LED

yp

g

yp g g g ,

DirectDirect

--

type CCFLtype CCFL

EdgeEdge

--

type White LEDtype White LED

B

l

Edge-t

e white LED backlighting achieves high contrast,
as well as reduction of the size, weight, and power
consumption of large LCD TV display panels

CCFL

Reflection Sheet

Diffusion Plate

Optical Sheet

LCD Cell

eze

Optical Sheet

LCD Cell

Bezel

Light Guide Plate

Reflection Sheet

White LED

Light Guide Plate

CCFL

Diffusion

Optical Sheet

LCD Cell

バックラ

Plate

White LED

Optical Sheet

LCD Cell

LED backlight

Reflection

DirectDirect--typetype CCFLCCFL EdgeEdge--type White LEDtype White LED

Diffusion Plate

CCFL (Cold Cathode Fluorescent
Lamp)

LCD cell

SLIM

Sheet

*1

Rear Cover

Light Gide Plate

White LED (Light Emitting Diode)

Backlight Type – Dynamic Edge LED

yg

LCD cell

Screen

The New Dynamic Edge LED in "BRAVIA" cuts out the
emission of unneeded light, realizing a contrast ratio of
over 1000000:1 and reducing power consumption

LED Backlight

White LED

White LED

Optical sheet

LCD cell

Intelligent Dynamic LED 1/2

The new BRAVIA enhancement Intelligent

ggp

C

LED backlit

With Intelli

LED

light

Dynamic LED achieves a high contrast ratio

-----

Segmented backlight reproduces dark areas
as close to true black as you can see

onventional

Depicting bright and dark images
together. The brightness of the
bright areas is sacrificed by the

reduction necessary to

display truer shades of black.

module

gent Dynamic

True black comes to the screen.
The moon shines splendidly
against the black universe.

Intelligent Dynamic LED 2/2

gy

to true black as you can see

Screen

Front

The new BRAVIA enhancement Intelligent Dynamic
LED achieves a high contrast ratio of over 1000000:1

Segmented backlight reproduces dark areas as close

Backlight system

LCD panel

Screen

Light
guide

White LED

LED

Backlight

LCD panelBacklight

Front

Light

Thickness Slimness

Direct-type LED backlight

Thicknes
s

Light

Backlight

Diffuser

LCD panel

Screen

BRAVIA Innovation in Picture Quality

S

S

lim LED w/ local dimming

lim LED w/ local dimming

Conventional Direct Local DimmingConventional Direct Local Dimming

LEDs

Diffuse
r

Slim LED with Local DimmingSlim LED with Local Dimming

LEDs

Light
Guides

Space necessary Space necessary
to diffuse light =to diffuse light =
more thicknessmore thickness

Slimmer with EVEN Slimmer with EVEN
better contrast ratiobetter contrast ratio

Advanced Motionflow 200Hz Pro

Frame

-

based

Backlight Blinking

L

50Hz

0/50 sec.

Original Original

0/100 sec. 1/100 sec. 2/100 sec.

Few afterimages left

Original Original

0/200 sec 1/200 sec 2/200 sec 3/200 sec 4/200 sec

New New NewOriginal

1/50 sec.

Motion blur left

Few afterimages left

New

Original

Intelligent

Dynamic LED

Edge LED

Line-based backlight blinking control

Frame-based backlight blinking control

Motionflow PRO 200Hz

pg

gy

pg g g gy

,gp

Quad

klight blinki

horizontally divided

Motionflow is now u

raded with Backlight Blinking technolo
The new Motionflow performance promises the rendering of
clearer subtitles and smoother fast-moving images

ruple frame rate + bac

Line Backlight Blinking Control

0/200 sec. 1/200 sec. 2/200 sec. 3/200 sec. 4/200 sec.

Original Image Created Image Original Image

Created Image Created Image

ng

Time

Clearer, smoother images are reproduced without
generating afterimages and flicker.

BRAVIA HX9 series

.

The backlight blinking
technique controls the
lighting status (on/off)
of the backlight to

frames.

Frame Backlight Blinking Control

Original Image

Time

Black Image Black Image

Created Image

HX8, LX9 and NX9 series

4/200 sec.3/200 sec.2/200 sec.1/200 sec.0/200 sec.

Original Image

The frame blinking
technique inserts a
single black image
(i.e. backlight is turned
off) between images.

Intelligent Image Enhancer (HX900)

The Intelligent Image Enhancer optimizes

Enhancer

a scene and selectively enhances

reproduction of texture and

Intelligent Image

the elements in every scene and reproduces
vivid images in lifelike detail

Without Intelligent Image Enhancer

With Intelligent Image Enhancer

Functions

The less-than optimal

vividness tends to blur the
overall image.

Analyzes the separate elements of

the elements which help to
reproduce true-to-life images.

Intelligent Image Enhancer

Enhancer

contrast to render

texture elements which

vividness of the image

without producing noise

Input

Texture

Intelligent Image

Functions

Analyze and optimize every

element in every scene

Colour ReproductionOutline Contrast

Selectively enhance the

help to render the
texture in finer detail.

Output

Sharpen the outlines

This reproduces a crisp
image.

.

Enhance the

impressive depth

Reproduce the

in the original colour in
pleasing harmony with
sharp outlines.

Intelligent MPEG Noise Reduction

gy

The Intelligent MPEG Noise Reduction automatically
reduces the types of noise that typically affect digital TV,
Blu-ray movies, and other MPEG video images.
The output is superbly sharp, lifelike images

Intelligent Picture 1/2

Beautiful Low

noise Pictures can be reproduced

Original signal image

Visual signal image with

less noise

for comfortable viewing. You can see how the current picture quality is

­using an Automatic Detection and Removal of
Noise in Analogue Broadcast (RF) Signals

The Intelligent Picture analyzes and reduces the noise in image content

optimized on the signal level indicator.

Intelligent Picture 2/2

image quality

ge

ege cue

O

Normal signal level

Reduce noise contained in analog broadcast (RF) signals.
The signal level indicator shows how BRAVIA works to optimize

Default setting

=> Intelli
=> Signal Level Indicator: OFF

nt Picture: ON

Signal Level Indicator

Bad signal level

Good signal level

IPP with Signal Booster 1/4

Beautiful Low

noise Pictures can be

Signals and Video Input Signals

Intelligent Picture Plus with Signal Booster

­reproduced using an Automatic Detection and
Reduction of Noise in Analogue Broadcast (RF)

With Intelligent Picture Plus

and Signal Booster

Original signal image

Visual signal image with less noise

IPP with Signal Booster 2/4

Key Technologies

w

-

Signal Level Indicator

1. S

2. Good pict

3. S

• Intelligent Picture Plus

- Intelligent Picture Plus Signal Level Indicator

- Picture Optimization Setting

• Intelligent Signal Booster

Beautiful Lo

Composite Signal

Analog RF Signals

nowy picture

with weak signal

Intelligent

Signal

Booster

* Auto Signal

Booster

without amplified signal

Intelligent

Picture Plus

* Auto Noise Detection
* Intelligent Picture Plus

* Picture Optimization

Setting

ure

noise Pictures

uperior picture

without noise

IPP with Signal Booster 3/4

g()

Picture Optimization setting

Signal Level Indicator

Normal signal level

• Reduces noise contained in analog broadcast (RF)
signals and video input signals

*1

• Adjusts the ratio of Crispness and Smoothness with

• Amplifies weak signals of analog broadcast (RF)
automatically for comfortable viewing

• The signal level indicator shows how BRAVIA works to
optimize image quality

*1： Composite signal only

Bad signal level

Good signal level

IPP with Signal Booster 4/4

Cri

Picture Optimization Setting

gg g

You can manually adjust the ratio of
Crispness and Smoothness with Picture
Optimization setting

Original signal image

sp-oriented visual image

Smooth-oriented visual image

Skin Naturalizer

Skin

Naturalizer

detects and corrects the texture

y

yg

Skin Nat

ON

of facial skin in a digital still photograph

No Skin Naturalizer (Conventional)

uralizer

The skin texture is
mostl

rough.

Note: The function only works with JPEG images displayed on the BRAVIA screen via a

USB interface or DLNA network. The function may not work for some pictures.

The skin texture is
smoothed out to a
natural tone.

BRAVIA Innovation in Picture Quality

Ambient SensorAmbient Sensor

2800K

p

p

pgpg

on

sunlight

on

sunlight

Ambient Light
Color Temperature

Day Night

5800K

9300K

Picture quality

Picture quality
optimized based

optimized based

K=kelvin, scale that measures an object's temperature

8000K

Automatically optimizes the

Automatically optimizes the

. and brightness

color tem

color tem

. and brightness

Ambient Sensor

jgqy p

Optimize the image

Optimi

lity to th

• The Ambient Sensor adjusts the image quality to balance the picture
with the brightness and colour temperature of the room.

• The image presented comforts the eye with optimal precision.

It also effects to reduce unnecessary power consumption.

Daylight Night

quality for daylight

lighting condition of the room

ze the image qua

The Ambient Sensor senses

Brightness + Colour temperature

e

Perimeter lightingFluorescent lightNatural sunlight

Presence Sensor

gp,g

Watchi

g

About 80 degrees

About

Sensing the viewer’s presence, the intelligent sensor can
help you save power consumption

ng

On

Unoccupied for

Go off for a while

a given time

Picture off

You can set time to
start Picture Off
mode appropriately

Detection range

Return back

On

R = About 6 m
Fov = About

80 degrees

30 degrees

Stand-by

No one is sensed for
a given time

About 6 m

Intelligent Presence Sensor 1/2

Motion Detection

V

LCD

TV with a Camera Sensor

gg

g

Approx. 60

Face sensing Image

to identify the viewer’s presence,
offering new convenience and fun

Intelligent Presence Sensor
Function Image

Face Detection

iewing Recognition

Position Recognition

Age Estimation

Coverage Area

Side View

Approx. 40ﾟ

(TBD)

The sensor is placed in the middle
of the lower side frame

Top View

ﾟ

(TBD)

Approx. 6 m

(TBD)

Intelligent Presence Sensor 2/2

Camera Sensor Promotion Name :

of Face Detection

Presence Sensor

Intelligent Presence Sensor

Motion Detection

Face Detection

Viewing Recognition

2 Technologies

Position Recognition

Age Estimation

3 Functions

Distance Alert Position Control

with Face Detection

Motion Detection Motion Detection Motion Detection

Face Detection

Viewing Recognition

Position Recognition

Age Estimation Age Estimation Age Estimation

Face Detection

Viewing Recognition

Position Recognition

Face Detection

Viewing Recognition

Position Recognition

Presence Sensor with Face Detection 1/3

Presence Sensor has three optional

Motion Detection

V

energy

gg

Presence Sensor with Face Detection

V

g

g

Away

V

g

g

y

Sensor Modes which turns the picture
off to efficiently prevent waste of

Function Image

Face Detection

iewing Recognition

iewin

Not Viewin

(Picture Dimmed)

from T

(Picture Off)

Presence Sensor with Face Detection 2/3

Three Sensor Modes

detect

Dim

The mode turns the picture off at a

No

Face

&NoMotion

Mod

Strong

Mode

Moderate

Mode

(default)

Mild

e

Allows you to maximize energy
savings. When the sensor doesn’t

your face, picture is turned
off while the TV sound is left on.
Once the sensor detects your face
again, the picture returns.

Allows you not to miss any good
scene in the program you are
watching. The picture dims after the
sensor does not detect your face.
After a while, it shuts down when
not detecting any further motion.

preset time during which the sensor
does not detect either face or
motion. Y ou may preset time to fit
your lifestyle.

Picture
ON

Dim

OFF

Picture
ON

OFF

Picture
ON

Dim

OFF

No Face

No Face

No Motion

Adjustable

• Preset Time : 5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 55, and 60 min. (Default: 30 min)

Presence Sensor with Face Detection 3/3

Auto Power Off

automatically into

standby mode (sound is also off)

30

minutes

after the

After

the

BRAVIA

akes up

see a message stating that the Presence

The picture dims or turns off according to the Sensor Mode you choose.
The Presence Sensor detects no viewers and puts your BRAVIA

screen has turned off. This reduces unnecessary power consumption more
effectively. The BRAVIA once again resumes normal operation when you
press the power-on button on the remote controller or the main unit.

w

, you
Sensor puts your BRAVIA into standby mode. You may set the automatic
power-off function to OFF (Default setting = ON).

Presence Sensor Monitor

The sensing status, the selected sensor mode and operating status are
visually displayed on the screen in the setup menu.

Presence Sensor Monitor

Sensing Status

Presence Sensor Performance Comparison

Presence Sensor

Presence Sensor

Presence Sensor

Face Detection

Mode

1 mode

1 mode

3 modes

Model

FY09

WE5

EX700(3a-0)

FY10

Detection Type Motion Detection Motion Detection

Detecting

Approx.~3m Approx.~6m Approx.~6m

Distance

Duration

Steps

(5min/30min/60min)

3 Steps

12 Steps

(5~60min)

FY10

with Face Detection

LX900(1a)

-

- Motion Detection

12 Steps (Mode3 only)

(5~60min)

Distance Alert 1/2

pygy

Distance Alert protects children’s eyesight by
warning them to move to a safe distance from
the TV set

Distance Alert Function Image

Position

OK

Face Detection

Position Recognition

Age Estimation

Distance Alert 2/2

p

p

• Distance uses Cybershot face recognition

• Detects adult and child faces

• Detection based u

• If a child is 1.5 m from TV, picture turns off with warning sound

on database of 3000 faces

Position Control 1/2

You can enjoy the best sound

Face Detection

g

balance and clear images wherever
you are seated in the room

Position Control Function Image

Position Recognition

Position Control 2/2

USB Player

Compatible formats

WiFi 1/3

Enjoy IPTV, widgets, and DLNA content on your Sony

BRAVIA without worrying about network cables

WiFi 2/3

(2.4Ghz/5Ghz)(2.4Ghz/5Ghz)

All IPTV models support WiFiAll IPTV models support WiFi

Wi-Fi Integrated

Wi-Fi USB

Adapter Ready

wireless router

Wireless connectionWireless connection

Specification: 802.11a/b/g/n

Access PointAccess Point

Widgets

WiFi 3/3

E

p

802.11g

Max 54Mbps

Max22Mbps

/5Gh

p

Max90Mbps

asy Setu

②

-WPS function

①

①Display WPS set-up UI

-Wi-Fi integrated

-USB Wireless LAN Adapter

HD Contents ready

(ideal rate）

802.11b

2.4Ghz

2.4Ghz

Max 11M

②Push WPS button

on the router

-802.11a/b/g/n support

(actual rate）

Max5-6Mbps

<IPTV>

6-8Mbps(BIVL)

802.11a

802.11n

5Ghz

2.4Ghz
z

Max 54Mbps
Max 300Mbps

*using channel bonding

Max22Mbps

<HD Camcorder>

16Mbps(AVC HD 1080/60i)
27Mbps(HDV 1080/60i)

* Depends on setting situation
between wireless router and TV/adapter

WiFi Setup

USB Wifi Dongle

Integrated Blu-ray BRAVIA

EX40B

IntegratedIntegrated

iManual 1/6

• 2009 – OSIM inside new models

• 2010 – Improvement for iManual

i-Manual 2/6

Anytime you have a question about operating your

BRAVIA, the i-Manual is ready with answers

iManual 3/6

OSIM

i-Manual

R

S

•

T

•

F

•

C

(p ) gp

Languages supported: 22

•EGB English

•DUT Dutch

•FRE French

•ITA Italian

•GE

•GRE Greek

•TUR Turkish

•ESS Spanish

•CAT Catalan

•PTP Portuguese

•POL Polish

German

41 individual

41 individual

content deliveries

content deliveries

•CZE Czech

•HUN Hungarian

•RUS Russian

•BUL Bulgarian

•SLO

•RUM Romanian

•SLV Slovenian

•FIN Finnish

•DAN Danish

•SWE Swedish

•NOR Norwegian

in total

in total

lovak

•JPN Japanese

•EST Estonia

•LAV Latvian

•VIE Vietnamese

HA Thai

•CHS Chinese (Simplified)

•CHT Chinese (Traditional)

•KOR Korean

•EUS English (US)

•ECH English (China)

•ECT English (Taiwan)

•EKR English (Korea)

RC French (Canadian)

•ESL Spanish (Latin America)

•PTL Portuguese (Latin American)

•FRG French (General Area)

•RUG Russian (General Area)

SS Chinese (Simplified) for Singapore

•CTH Chinese (Traditional) for Hong Kong

Additional local

Additional

languages: 8

variants: 11

90

iManual 4/6

Main Index Screen

iManual 5/6

TV Features

Ambient Sensor

iManual 6/6

Home Menu

Digital Set-up

InstaPort

InstaPort technology allows the DTV to perform simultaneous background HDCP
authentication with all connected source devices as soon as they are connected to
the DTV. When a new input source is selected by the viewer, the HDCP
authentication scheme has already been performed and the newly selected source
can begin streaming content immediately. The time required to switch between
HDMI inputs is reduced to a fraction of a second.

TM

InstaPort

(without

InstaPort

）

Display Picture

Authentication

by Pre

-

authentication

TM

Conventional

with InstaPort

Connection
Authentication
(EDID)

Pre-authentication

in background

TM

HDMI

Input Select Change

TM

Connection
Authentication
(EDID)

HDCP

Processing to

Display

Picture

Display Picture

on BRAVIA

Processing to

HDCP

Display

Authentication

Picture

on BRAVIA

Reduce Time to Display Picture

EDID: Extended Display Identification Data
HDCP: High-bandwidth Digital Content Protection system

Time

Audio Return Channel

jy y y

Without

With

Enjoy TV sound from your Home Theater System
with only one HDMI cable

Audio Return Channel

Audio signal

Video&Audio
signal

Video&Audio
signal

Audio Return Channel

Audio signal

Video&Audio
signal

Video&Audio
signal

Invisible Speaker (w/Sound Elevation)

py y

fl

compensates for a less

-

than

-

ideal

The combined effects of the new Invisible Speaker System and Sony’s
unique sound field elevation technology promise an ultimate viewing
experience with a perfect fusion of image and sound

The downward direction of the sound

ow from the speakers creates
a disconnection between the sound
and image.

The soundfield elevation technology

speaker positioning, for a perfect fusion
of high-quality images and sound.

S-Master

A new fully digital amplifier designed to eliminate noise

by skipping the digital-analog conversion

S-Force

g

S-Force realizes a wider listening area and
delivers amazing virtual surround sound
with built-in television speakers

Normal TV Sound System

Sound Enhancer

The superb high range and expansive soundstage

Sound Enhancer

OFF

in

Sound Enhancer

ON

promise an amazingly clear, realistic sound quality.

0

-10

-20

-30

-40

dB

-50

-60

-70

-80

-90
2 4 6 8 10 12 14 16 18 20 22

fre q, kH z

compressed digital broadcasts
=> High range elements are lost

0

-10

-20

-30

-40

dB

-50

-60

-70

-80

-90
2 4 6 8 10 12 14 16 18 20 22

fre q , k H z

=> The high-performance sound
technology delivers realistic,
spacious sounds