Sony KDL-40W3000 Marketing Specifications

KDL-

40W3000

40" BRAVIA®

W Series LCD TV

Key Features

10-bit 16:9 Full HD 1080p Panel (1920x1080)

1

BRAVIA Engine

™

EX & Live Color Creation

™

system

1080p Inputs: HDMI™ (x3), YPbPr (x2), PC

4

DMeX

™ -ready with XMB® GUI -

Intuitive &

Expandable

Picture Frame Styling/Distinctive Brushed Metal
Finish

10-bit 16:9 Full HD 1080p Resolution Panel
(1920x1080)

5

BRAVIA Engine

™

EX Video Processor

Live Color Creation System featuring WCG

-CCFL

backlight

Advanced Contrast Enhancer (ACE)

Dynamic Contrast Ratio 16,000:1

with ACE

2

1

Key Technologies

Full HD 1080 There are a lot of ways to define high-definition but BRAVIA® Full HD means you’

re getting the best resolution that high

­definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs.
Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

5

1920 x 1080 Native Panel Resolution

When it comes to high

-definition TV the pinnacle of performance is achieved by using 1920
x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly
what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu

-ray disc™ player.

5

10-bit Processing and 10-bit Display While it's great to state that a TV is capable of creating billions of colors it's a whole lot

better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display.
Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that
translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine™ EX Full Digital Video Processor BRAVIA Engine™ EX full digital video processing system is based on Sony's

BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i
standard definition signals (such as 480i DVDs and TV broadcasts) via Digital Reality Creation Multi Function v1.0 (DRC-

MF v1.0)

technology, which renders a picture with four times the density of the original one resulting in a picture with more detail and definition.

Live Color Creation™ System featuring WCG-CCFL

Many colors in the real world such as deep reds, greens and clear blues

cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD
HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced
chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.

Advanced ContrastEnhancer (ACE) Function Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-

contrast
ratio performance of 1,800:1 . A Dynamic Contrast Ratio of up to 16,000:1 is achieved by using real-time image processing to adjust
the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance
avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow
detail in other scenes for a difference that you can see.

1

2

x.v.Color

™

technology

BRAVIA® HDTV's performance has now advanced to the point that the color range can be defined by

limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard
called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.

1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color enabled products can now offer
more accurate color reproduction and natural colors beyond broadcast HDTV.

it

64x 10-BIT

Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com

Last Updated: 10/27/2008

KDL-

40W3000

40" BRAVIA®

W Series LCD TV

Please visit the Dealer Network for current

information at www.sony.com/dn

Features

General

Closed Captions (CC): Yes
On-Screen Display: XMB

®

DMeX

™ support: Yes

Video

Video Processing: Yes (BRAVIA Engine™

EX)

Noise Reduction: Yes
Game Mode: On/Off
10-bit Video Processing: Yes
Deep Color: Yes
3D Comb Filter: Yes
PhotoTV HD: Yes
Live Color Creation™

Technology:

Yes

x.v.Color

™

Technology:

Yes

DRC® Version: Yes (DRC MF V1.0)

Audio

Digital Amplifier: Yes
Voice Zoom: Yes
Steady Sound® Automatic Volume

Control:

Yes

Sony Original Surround: S-

Force® Front

Stereo System: MTS (with SAP)
Dolby®:

Dolby® Digital (ATSC/QAM only)

Audio Mode: Dynamic, Standard, Custom
Sound Booster: Yes

Convenience

Favorite Channel: Yes
Programmable Timer: Yes
Sleep Timer: 15, 30, 45, 60, 90, Off
Clock:

Yes

Power Save Mode:

Standard, Reduced,

Picture Off

Input Skip: Yes
Channel Surf:

Yes

Remote Control: Yes (Backlit)
Optimized Theater Mode: Yes
Label Inputs: Yes
ID-1 Detection: Yes
On/Off Timer: Yes
BRAVIA® Theatre Sync™: Yes (One-Button

Home Theater Control (HDMI-CEC))

Show/Hide Channels: Yes
Parental Control: Yes
LightSensor™

Technology:

Yes

Freeze:

Yes

Specifications

General

Television Type: Flat Panel LCD HDTV

Audio

Audio Power Output: 22W (11W x2)

Inputs and Outputs

Audio Out (Variable/Fixed): 1 (Rear)
Component Video (Y/Pb/Pr ) Input(s): 2

(Rear)

Composite Video Input(s): 3 (2 Rear/1

Side)

Digital Audio Output(s): 1 (Rear)
S-

Video Input(s): 1 (Rear)
Headphone Output(s): 1 (Side)
PC Audio Input(s): 1 (Rear)
PC Video Input(s): 1 (Rear) with D-sub 15

and L/R stereo mini plug connection

1080/24p Input Capable: Yes (via HDMI™ )
Analog Audio Input(s) (Total): 5 (4 Rear/1

Side)

HDMI™ Connection(s) (Total): 3 (2 Rear/1

Side)

HDMI™ Connection(s) (w/ Analog Audio

In): 1 rear input included L/R audio inputs

Power

Power Consumption (in Operation): 235W
Power Consumption (in Standby): Less

than 0.4W

Regulation and Standard
Compliance

Energy Star® Compliant: Yes
VESA® Hole Spacing Compatible: Yes

Service and Warranty Information

Limited Warranty Term: 1 Year Parts / 1

Year Labor

Dimensions

Weight: 56lbs (25kg) with pedestal

Supplied Accessories

Remote Control
Battery (type AA x2)
AC power cord
Operating Instructions
Quick Setup Guide
Warranty Card
Table Top Stand

Optional Accessories

RHT-G800 Floor Stand

4

SU-WL500 Wall Mount Bracket
DMX-NV1 BRAVIA® Internet Video Link
SU-FL300M TV Stand

UPC Code:

027242717480

1. Black-white range seen at the same time.

2. Black-white range seen over a period of time.

3. Screen Size measured diagonally.

4. Limited to resolutions supported by both the PC and the Sony TV. See
Sony TV users manual and PC documentation for supported
resolution.

5. Picture is slightly over-scanned to prevent video source artifacts at
screen edges.

6. Contact your local cable provider for details on how to access or
subscribe to HD programming.

7. Internet module sold separately. Select Internet video limited to Sony
content providers.

8. All products require BRAVIA Theatre Sync capability. HDMI cable
required and sold separately.

©2007 Sony Electronics Inc. All rights reserved
Sony, BRAVIA, BRAVIA Engine, DRC, Speed Surf, Live Color Creation,
x.v.Color, Xross Media Bar, Theatre Sync and CineMotion are trademarks
of Sony. Dolby Digital is a registered trademark of Dolby Laboratories. This
TV incorporates High-Definition Multimedia Interface (HDMI™

)
technology. HDMI, the HMDI logo and High-Definition Multimedia
Interface are trademarks or registered trademarks of HDMI Licensing LLC.
All other trademarks are property of their respective owners.
Features and specifications are subject to change without notice. Non

­metric weights and measures are approximate.
VESA is a trademark of Video Electronics Standards Association Inc.