Press Release
Sony Introduces New Cyber-shot W and H Series with Great Performance
W Series features up to 10.1 Mega Pixels and High Sensitivity of ISO3200
H Series incorporates powerful Carl Zeiss 10x optical zoom lens and 3-inch LCD screen
Hong Kong, February 1, 2008 – Sony Corporation of Hong Kong Limited today unveiled
the new models from the Cyber-shot digital camera W and H Series. Merging function with
form, the new additions all incorporate highly advanced features and deliver excellent
imaging performance. Both series are powered by the Super HAD CCD to realise detailed
images and superb contrast.
Cyber-shot W Series: DSC-W170, DSC-W150, DSCW130 and DSC-W120
All four models from the Cyber-shot W Series incorporate Sony’s latest digital imaging
innovations including advanced Face Detection technology with child/adult recognition and
smile shutter, while the high-end models DSC-W170 and DSC-W150 also come with the
Intelligent Scene Recognition mode, widening the user’s creative options with brilliant image
results.
Sony’s new Face Detection technology can detect and distinguish the faces of children and
adults for shooting. This technology allows users to choose either a child or an adult as the
focal point of the photo and it can automatically adjust focus, exposure and skin tone
accordingly. Moreover, the new Smile Shutter function will automatically spot and capture a
smiling face so users will never miss a happy moment.
In addition, the DSC-W170 and DSC-W150 offer the enhanced Intelligent Scene Recognition
mode that deals with difficult shooting conditions such as dark environments and backlit
situations. It features five different types of scenes and automatically selects the most
appropriate camera setting to achieve accurate colour reproduction.
Leading the latest Cyber-shot W line-up are the feature-packed 10.1 effective megapixel
DSC-W170 and 8.1 effective megapixel DSC-W150. There is also a top-quality 5x optical
zoom Carl Zeiss Vario-Tessar wide angle lens of 28mm and 30mm for the DSC-W170 and
DSC-W150 respectively. This offers convenient photo capture of distant objects, greater
image depth enhancement as well as larger, sweeping perspectives.
Available in a wide range of chic colours, the new Cyber-shot DSC-W130 and DSC-W120
offer value for money with strong feature set. Slim, stylish and compact, these mid-range WSeries models are equipped with the popular Super SteadyShot image stabilisation system,
BIONZ™ Image Processing Engine and Carl-Zeiss lenses.
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Cyber-shot H Series: DSC-H10
The successor model to the Cyber-shot H3, the DSC-H10 features a larger 3-inch LCD screen
with Clear Photo LCD Plus, 8.3 megapixel image capture as well as a powerful Carl Zeiss
Vario-Tessar lens with 10x optical zoom. The camera’s high sensitivity of ISO3200 and
Super SteadyShot image stabilization system also enable objects in dim lighting conditions to
be photographed in clear, crisp quality without the use of the flash.
Photo TV HD Full HD Image Display
It is easy to enjoy the finest quality High Definition (HD) images captured with the Cybershot W and H cameras on a BRAVIA LCD TV. Users can share big, beautiful images with
friends and family anytime. Moreover, music can accompany the slideshows for an extra
dimension of photo enjoyment. Slideshows can also be personalised further with MP3
background music tracks imported from a PC.
The Cyber-shot DSC-W170 and DSC-W150 will be available from May 2008 at the
suggested retail prices of HK$2,690 and HK$2,490 respectively, while the DSC-W130 and
DSC-W120 will be launched from March 2008 at the suggested retail prices of HK$1,990
and HK$1,690 respectively.
The Cyber-shot DSC-H10 will be available from April 2008 at the suggested retail price of
HK$2,590.
For customer enquiries, please contact Sony 24-hour customer service hotline at (852) 2345-
2966.
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Specifications sheet for Cyber-shot DSC-W170, DSC-W150, DSC-W130 and DSC-W120
Basic specifications
Model DSC-W170 DSC-W150 DSC-W130 DSC-W120
Pixels Gross:
10.3 Mega pixels
Effective:
10.1 Mega pixels
CCD 1/2.3” Super
HAD CCD
Processor BIONZ™ Image Processing Engine
Scan System Interlace scan
Gross:
8.3 Mega pixels
Effective:
8.1 Mega pixels
1/2.5” Super HAD CCD
Gross:
7.4 Mega pixels
Effective:
7.2 Mega pixels
Zoom Optical Zoom: 5x
Precision Digital
Zoom: 10x
Smart Zoom:
9.5x (16:9 2M)
28x (VGA)
Lens Carl Zeiss® Vario Tessar®
F Number F3.3 F3.3 F2.8
Focal Length f = 28-140mm
(35mm
equivalent)
Focusing Range
Internal
Memory
Recording
Media
LCD 2.7-inch (230K dots) 4:3 TFT LCD 2.5-inch (115K dots) 4:3 TFT LCD
Stamina TBD
Body Material Metal Body (Aluminum)
USB USB 2.0 Hi-Speed
Dimensions
(W x H x D)
Net Weight 140g (excluding battery and media) 123g (excluding battery and media)
Main features
Photo Mode Auto
Still Image Size 10M
AF = W: Approx. 10cm ~ ∞,
T: Approx. 50cm ~ ∞
Macro AF = W: Approx. 10cm ~ ∞,
T: Approx. 50cm ~ ∞
MS Duo / MS PRO Duo / MS PRO Duo (High Speed) / MS PRO-HG Duo
93.7 x 58 x 24 mm 88.2 x 57.2 x 22.9 mm
Easy Shooting Mode
Program Auto
Scene Selection (Smile Shutter /
Twilight / Twilight Portrait /
Landscape / Soft Snap / Snow / Beach
/ Fireworks / High Sensitivity /
Underwater)
(3,648 x2,736)
Optical Zoom: 5x
Precision Digital
Zoom: 10x
Smart Zoom:
8.5x (16:9 2M)
25x (VGA)
f =30-150mm
(35mm
equivalent)
Movie
(3,264 x 2,448)
Approx. 15MB
8M
Optical Zoom: 4x
Precision Digital
Zoom: 8x
Smart Zoom:
6.8x (16:9 2M)
20x (VGA)
f = 32-128mm
(35mm equivalent)
AF = W: Approx. 4cm ~ ∞,
T: Approx. 50cm ~ ∞
Macro AF = W: Approx. 4cm ~ ∞,
T: Approx. 50cm ~ ∞
Easy Shooting Mode
Program Auto
Scene Selection (Smile Shutter /
Twilight / Twilight Portrait /
Landscape / Soft Snap / Snow /
Beach / Fireworks / High Sensitivity)
8M
(3,264 x 2,448)
Optical Zoom: 4x
Precision Digital
Zoom: 8x
Smart Zoom:
6.4x (16:9 2M)
19x (VGA)
Auto
Movie
7M
(3,072 x 2,304)
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