Polaroid Polaview 315 User Manual

Polaview 315 High-Resolution

Digital Imaging

Multimedia LCD Projector

Digital Imaging

Polaroid Corporation
565 Technology Square
Cambridge, Massachusetts 02139

Dear Polaview 315 Sales Partner:

Now there’s a full-featured, high-resolution projector that is easy to use, reliable and produces superb
image quality. It’s Polaroid’s new Polaview 315 High-Resolution LCD Projector.

An ideal product for the scientific, engineering, medical, government/military and financial
markets, the Polaview 315 offers a new level of performance from the name your customers already
know and trust – Polaroid.

The Polaview 315 is an XGA (Extended Graphics Array) projector with a resolution of
1024 x 768 pixels at 600 ANSI lumens. It also supports compressed Super Extended Graphics Array
(SXGA 1280 x 1024 pixels).

Through its advanced Auto-Scan video capability, the Polaview 315 automatically selects the
resolution of the source (VGAup to SXGA) and then scales the presentation to the full screen size for
maximum impact. It also provides full-screen viewing of both high- and low-resolution computer and
video images with stunning brilliance in almost any presentation environment. The Polaview 315’s
ability to project even the finest details of an image makes it ideal for presenting spreadsheets,
CAD/CAM, GIS, medical diagnostic images and an array of other detailed information.

The ideal system for viewing multiple input sources simultaneously, the Polaview 315 also
offers the unique Picture-in-Picture feature and PCMCIA card capability for computer-free presentations.

Polaroid is committed to bringing you an array of innovative, highly marketable products.
The Polaview 315 represents a growing and lucrative market that we know you will want to reach.
This reference guide tells you more!

Sincerely,

Steve Spinney Keith J. Gedrich
Worldwide LCD Product Team

Polaroid Digital Imaging

Pola view 315 LCD Projector

Table of Contents

Product overview

Product description/positioning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Features-at-a-glance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Technical specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

PCMCIA flash memory card capacity specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Frequently asked questions and answers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Markets and applications

Target markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Competitive analysis

Competition-at-a-glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

The Polaview 315 competitive advantage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Sales support and administration

Internet support statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Customer support and US Warranty coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Web site addresses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

PID description and projector accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Glossary of terms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Product

Overview

Pola view 315 LCD Projector

Polaview 315 High-Resolution LCD Projector

Product Description/Positioning

A full-featured XGA, high-resolution projector for customers requiring high brightness, resolution
flexibility and ceiling- or rear-projection capability.

Introducing an LCD projector that carries all the fine detail of your most important images in

brilliant 24-bit color.

Polaroid’s new Polaview 315 High-Resolution LCD Projector offers a resolution of 1024 x 768
pixels, and also allows intelligent compression of images up to 1280 x 1024. It offers full-screen viewing of
both low- and high-resolution images. In addition, the Polaview 315 is also the only projector with
Picture-in-Picture capability.

The Polaview 315 is an XGA (Extended Graphics Array) LCD projector, incorporating advanced
polysilicon LCD technology. This makes it the ideal solution for demanding projection applications. For
example, elaborate spreadsheets can be clearly read; complex analytical or diagnostic images can be fully
interpreted; CAD/CAM drawings can be examined in detail; and GIS, command and control, and solid
modeling renderings can be clearly projected for better understanding. Auto-Scan ensures that all images
will appear in full on the screen — no cropped images or cut-off areas. The Polaview 315 also offers
PCMCIA card capability (card optional). And, with the power of 600 ANSI lumens and a metal-halide
lamp, the Polaview 315 is powerful enough to allow sharp, clear viewing even in a “lights-on”
environment.

With the Polaview 315, you also get full workstation compatibility. The Polaview 315 is
compatible with most PC, Macintosh and workstation platforms. And with a data rate of up to 135 MHz,
the Polaview 315 can accommodate workstations within the video card parameters. Even the most
demanding workstation applications can be displayed in vivid detail.

As an added bonus, Polaroid is including a free copy of its award-winning Before & After
image-improvement software with each Polaview 315. Before & After software allows any presenter to
automatically improve pictures from scanners, digital cameras or the world wide web for use in
multimedia presentations.

1

The Polaview 315 Projector — Features-at-a-Glance

The Polaview 315 High-Resolution LCD Projector is the ideal solution for demanding high-resolution
projection. It offers premium performance for training and workgroup sessions as well as formal, detailed
presentations. The automatic scaling feature displays the entire image on the screen, while still providing the
fine details of that same image. The Polaview 315 is ideal for projecting CAD/CAM, GIS, command and
control, medical diagnostics and business graphics images. The Polaview 315’s compact, rugged design is a
natural fit with portable command and control applications.

Also remember these important points:

• Full XGA (1024 x 768) resolution

• High brightness 600+ ANSI lumen projected image accommodates most lighting conditions

• Auto-Scan from VGAto intelligently compressed SXGA with full-screen XGA image

• Power electronic zoom and focus

• Easy-to-install ceiling mount with electronic keystone correction

• 24-bit color

• Front, rear and ceiling projection

• RS-232C control

• PCMCIA card capability (PCMCIAcard optional)

• Multiple display modes including unique Picture-in-Picture, Double Windows and Image Zoom

• Includes true space pointer remote for mouse-like control of projector and computer, including zoom and other

special presentation effects

• Includes space pointer “drawing” tool for highlighting and drawing on the projected image

• Supports all popular PC, Macintosh, and workstation systems (refer to your workstation specifications for

compatibility)

• Scaling technology for full-screen and full-resolution viewing of images from 640 x 480 to 1280 x 1024

resolutions including video

• Outstanding image quality with uniform corner-to-corner illumination

• Excellent portability with the smallest form factor of all high-resolution, active-matrix projectors

• Includes Before & After image-improvement software

2

Pola view 315 LCD Projector

What’s Included

The Polaview 315 High-Resolution LCD Projector includes:

• User manual (instruction book)

• Warranty card (registration card)

• Power cable

• Video cable

• Audio stereo cable

• RS-232C cable

• BNC/RCA adapter

• RGB cable for PC

• Mac adapter for RGB cable for PC

• Mac adapter for RS-232C cable for PC

• Remote control

• Battery for remote control

• Lens cap

• Software disk set:

GUI driver for RS-232C (PC)
GUI driver for RS-232C (MAC)
PC card-driver (PC)
Remote cursor driver (PC)
Remote cursor driver (MAC)

• Polaroid Before & After image-improvement software

Optional accessories

• Spare lamp (metal halide)

• Universal hard carrying case with wheels

• ATA shipping case with wheels

• Audio/video cable

• Soft case with wheels

• Ceiling mount

• Suspension adapter

• False ceiling extension adapter

• Workstation adapter (13W3)

3

Technical Specifications

Display technology 1.3" polysilicon panel x 3

Resolution XGA 1024 x 768 (786,432 pixels)

Brightness 600 ANSI lumens (typical)

Colors 16,770,000 colors

Contrast ratio 200:1

Projection system Zoom/Focus electrically controlled, 1.3 to 1, coated lens

Picture size

Aspect ratio 4:3
Image size 20 to 300 inches (51 to 762 cm) diagonal
Projection length 100 inch diagonal at 11.8 ft (3.6 m)

TV distortion below 1.5%

Keystone correction Electrically controlled (digital correction)

Angle: 3 to 15 degrees (3° increments)

Image zooming and windowing Partial zooming; selected area is zoomed and displayed full screen

Picture in picture sub-windows
(three sizes selected in four areas;
Size (H x W): 12.61 x 9.46 pixels, 15 x 11.35 pixels, 17.65 x 13.24 pixel)

Double windows: 20.17 x 15.13 pixels
(2 images from two signal sources)

Lamp

Type 280 watt metal halide
Power consumption 360 watts
Lifetime 1300 hours

Computer compatibility Windows-based PCs, Macintosh computers, Workstations

Video compatibility NTSC, PAL, SECAM, S-Video

Video inputs signals Video: NTSC, NTSC 4.43, PAL, SECAM, S-Video

RGB: full XGA (1024 x 768), Full SVGA (800 x 600), VGA (640 x 480),
SXGA intelligent compression (EWS)

4

Pola view 315 LCD Projector

Technical Specifications (cont’d)

Inputs terminals NTSC video input: (1) BNC jack

NTSC video input: (1) RCA jack
S-video input: (2) 4-pin mini DIN connector
Video audio input: (2) RCAjack, left and right
Computer audio input: 3.5mm stereo mini jack
Flash memory card x 2 slots (PCMCIAType II)

Output terminals Computer display output: (2) RGB 15-pin mini D-sub

Through audio output: 3.5mm stereo mini jack x 1 (Video and PCI)

Communication terminals RS-232C port: D-sub 9 pin

PCGC (Graphical User Interface Control) through 3.1 and Windows 95
Mac GUI control (floppy disk in box)

PC Card (Flash memory) PCMCIA Type II (Standard)

Memory and playback through projector and PC (RS-232C)
Real-time memory: press “FREEZE CAPTURE” to save the information
Playback in full 1024 x 768, full color
“At a Glance” Index, 16 pictures on one page (4 x 4)

Note: PCMCIA card can be purchased separately

Scanning rates Horizontal Sweep Frequency: 15 to 81 KHz

Vertical Frequency: 50 to 85 Hz
Dot Clock: up to 135 MHz

Speakers 2W (1 + 1W speakers)

Remote control Space pointer for PC control

Full projector control
Multi functions

Audio noise 49dB

5

Technical Specifications (cont’d)

Weight 21.5 lbs. (9.8 kg)

Dimensions (W x H x L) 13.0 x 5.7 x 15.2 in. (330 x 145 x 385mm)

Power AC 100V-240V ±10% 50/60 Hz

Rated input 3.0 Amps

Safety approvals US : UL-1950, FCC class-A

CA : C -UL, DOC “intermediate”
EU : EN60950, EN55082-1, EN61000-3-2, EN55022 class-B

“intermediate”

Warranty 1 year parts and labor

All specifications subject to change without notice.

PCMCIA Flash Memory Card Capacity

Resolution VGA VGA SVGA SVGA XGA XGA SXGA SXGA

Color Full 256 Full 256 Full 256 Full 256

16.7 Mil 16.7 Mil 16.7 Mil 16.7 Mil

Memory per 1 picture 0.93MB 0.31MB 1.44MB 0.48MB 2.36MB 0.79MB 3.94MB 1.32MB

Picture (capacity) 21 64 13 41 8 25 5 15
in 20MB

Picture (capacity) 43 129 27 83 16 50 10 30
in 40MB

Picture (capacity 64 193 41 125 25 76 15 45
in 60MB

• Full color; 24-bit

256 color; 8-bit

• When pictures are full color with a compressed mode (JPEG), memorizable capacity

will be 3-9 times more than pictures above. (Still-Photo x 3 times, PowerPoint, Excel,
etc., X max. 9 times.)

Example: XGA Full Color 20MB card can memorize 72 picture (8x9).

• Polaview 315 is capable of “Emergency Capture” with non-compressed picture.

6

Pola view 315 LCD Projector

Frequently Asked Questions and Answers

What is advanced polysilicon technology?

Basically, it is an advanced manufacturing process that deposits polycrystalline silicon on a plate. This high­temperature deposition of polycrystalline silicon creates a definite crystal structure in defined regions of the
plate. The result is a silicon LCD that allows a sharp image to be transmitted.

What differentiates the Polaview 315 LCD Projector from other high-resolution projectors?

The Polaview 315 High-Resolution LCD Projector offers a rich feature set that makes it the optimal portable
desktop projection solution for the workstation market.

Differentiating features include:

•

The Polaview 315 is compatible at video card parameters not universally compatible with all computers.
With a data rate of up to 135 MHz and horizontal sweep frequency up to 81 KHz, the Polaview 315 can
accommodate workstations in XGA and SXGA resolution modes within the video card parameters. Even the
most demanding workstation applications can be displayed in vivid detail. Supported resolutions include
VGA (640 x 480), SVGA (800 x 600), XGA (1024 x 768 and compressed 1280 x 1024).

• Very bright image At 600 ANSI lumens with 24-bit color, the Polaview 315 LCD Projector provides the

brightest image available. Fine detail is clearly visible, even in large, brightly-lit rooms.

• Unprecedented ease-of-use The Polaview 315 offers full plug-and-play compatibility, with the cables you

need included. Convenient on-screen menuing and a straightforward, intuitive user interface further
enhance the Polaview 315. Control capabilities on both the remote and the keypad deliver true flexibility.

• Unique Picture-in-Picture capability Double Windows, power electronic zoom and focus, and keystone

correction also separate the Polaview 315 from other LCD projectors.

• PCMCIA card for computer-free presentations.

• Electronic keystone correction for geometric image integrity.

What are some of the applications for which the Polaview 315 is best suited?

The ability to run at a workstation’s XGA resolution mode makes it the plug-and-play solution for MCAD,
ECAD, electronic design automation and other engineering applications. 3D models are effectively rendered,
images can be rotated and animated, and the complexity of architectural drawings is displayed.

The unit’s ability to project vivid colors enables it to display multi-dimensional GIS visuals like
mapping in sharp relief. This permits easy review and analysis by utilities, geoscientists, and in military
applications where continuous real-time information can be viewed while operators simultaneously interact
with the system on their own monitors. Such simultaneous real-time viewing also permits oil and gas
exploration teams to collaboratively review data. Because it allows the sharing of dense, text-intensive
information, the Polaview 315 is the perfect tool for financial analysis, data analysis and other tasks that
require numerous open windows.

7

Will the Polaview 315 work with my workstation?

The Polaview 315 is compatible with workstations at given computer video driver board parameters. Please
refer to your video card manual. The Polaview 315 is also compatible with SXGAresolution but only if the
video card is running at the proper parameters.

What is the advantage of electronic keystone correction?

A menu-driven device, electronic keystone correction squares an image on the screen, from 3 to 15 degrees, at the
touch of a button — even if the projector is not perfectly perpendicular to the screen. Electronic keystone
correction also produces an image with greater overall integrity and can project it from any distance in the room.
And because the Polaview 315 is a ceiling-mountable projector, you can adjust the keystone to picture application
without manually going to the projector.

What are the benefits of the space pointer remote device?

The Polaview 315 space pointer puts total control of all projector functions in the hands of the user. The space
pointer provides extra-smooth cursor control. It also offers a variety of drawing functions, such as “paint brush”
for highlighting key information.

What file formats does PCMCIA handle, and where can they be purchased?

PCMCIA can handle JPEG and TIFF file formats. There are many manufacturers of PCMCIAcards. They can be
purchased in local retail computer stores or from Mac or PC catalogs. (Which card you purchase depends upon
the size of your PowerPoint presentation.)

What are Polaview 315 PCMCIA memory card capacities?

For PCMCIA memory card capacities, please refer to the matrix on page 6 of this reference guide.

What are the unique advantages of Picture-in-Picture?

The Polaview 315 is the only projector with the Picture-in-Picture feature. As a double source application,
Picture-in-Picture allows the user to pre-select an area of the main image to be expanded into a Picture-in-Picture
window. That area can be relocated around the screen or “swapped” with the main image. The zoom feature is
another unique advantage of Picture-in-Picture. Zoom allows the user to scroll about the main image at any time
with the space pointer to highlight a new area to be expanded into a Picture-in-Picture window. The scrolling
feature is a single source application. With the “double windows” option, two equally sized images can be
displayed side-by-side on the screen.

8

Pola view 315 LCD Projector

Are video and audio supported?

The Polaview 315 provides integrated digital video for the finest multimedia presentations. It is compatible
with all worldwide video standards (NTSC, PAL, SECAM) as well as S-Video. It features inputs for two
computers, video sources and PCMCIAcards. For audio, the Polaview 315 has dual-watt speakers.

How does this new product fit into Polaroid’s projection product line?

Polaroid offers a complete line of projection products designed to meet the needs of nearly any user. Built on
a foundation of award-winning image quality, broad computer compatibility, and ease-of-use, the company’s
product line can be broken into two broad categories: LCD projectors and LCD panels. Projectors are
intended for users who prefer the convenience, security and added brightness of an integrated light source.
Panels are intended for users who are primarily interested in flexibility and portability.

The Polaview 315 belongs at the top of the projector line. It is a premium, high-resolution,
multimedia LCD projector with an extensive feature set not found in other low-end projectors. This
advanced projector features 600 ANSI lumens, PCMCIA card capability, keystone correction, Double
Windows, and is the only projector with Picture-in-Picture capability.

Why is the Polaview 315 LCD Projector an ideal replacement for applications traditionally
served by CRT projectors?

• Brighter image 600 ANSI lumens vs. 150-250.

• Lower purchase price $12,000 (U.S. MSRP) vs. $15,000-$25,000.

• Lower maintenance costs CRT projectors typically have three CRTs requiring replacement every

5,000-10,000 hours at a cost of $2500-$3,500 each. All servicing must also be done by a trained technician.

• Easier to set up and use Atrained technician is required for tuning and maintenance. CRT projectors

require frequent tuning for maintaining good image quality.

• Comparable broad resolution and Auto Scan compatibility

• Comparable RS-232C control as CRT projectors

• Projection distances of CRT projectors provide 1:1 distance-to-screen ratios. This is one area where CRT

projectors have some advantage. The Projector Team has designed a simple two-element lens which can
convert the Polaview 315 optical system to a 1:1 distance-to-screen ratio.

What applications are typically served by CRT projectors?

Boardrooms, simulators (aerospace, defense), and command and control centers (power companies, defense).

What is the warranty program for the new products?

As with all of Polaroid projection products, the purchase price of the products will include the standard
one-year parts and labor warranty.

9

Markets &

Applications

Pola view 315 LCD Projector

Key Market Applications

Target Markets

• Business

• Scientific

• Engineering

• Medical

• Mapping/GIS

• Government/Defense

• Simulation and Training

To date, more than 60% of all LCD projectors have been sold into businesses. The Polaview 315 expands the
potential of the business market even further through its finely detailed projection capabilities. The three
largest uses of LCD panels in business are:

• Presentations

• Product Demonstrations (particularly for personal computing hardware and software products)

• Training (on both computer and non-computer products)

Applications

Polaroid Polaview LCD projectors are designed to increase the productivity of workgroups and the
effectiveness of presenters. The following are examples of the ways in which they can increase the efficiency of
the information exchange:

Demanding, High-Resolution Projection

The new Polaview 315 High-Resolution LCD Projector is the ideal solution for demanding, high-resolution
projection. It offers premium performance for training sessions, visual analysis and interpretation, precise
reference and intricate detail. Beyond presentations, this makes the Polaview 315 an essential tool for
workgroups, training sessions and an array of applications in the business, educational, government, medical
and scientific markets.

The Polaview 315’s scaling feature displays the entire image at one time while maintaining fine detail.
For example, a small area of an image can be isolated and then magnified, without loss of resolution. This
makes it perfectly suited for CAD/CAM, GIS, command and control, and business graphics applications.
View entire spreadsheets in exacting detail, or even examine solid modeling rendering. The Polaview 315 is
an ideal way to demonstrate software, or communicate entire concepts through one complete visual reference.
The Polaview 315’s intelligent scaling capability projects even the most detailed workstation CAD image with
clarity, making it ideal for design reviews or client presentations. And the compact, rugged design of the
Polaview 315 makes it a natural fit with portable command and control applications.

13

Presentation Settings

Executive Briefings A presenter can quickly and easily prepare and deliver a presentation to

a board of directors, financial conference or similar audience using the
Polaview series together with any of several widely available
presentation software packages. Since the preparation of a presentation to
be delivered with an LCD projection device does not require the
assistance of third-party suppliers, long lead times are not required and
information can easily be updated. The presenter can prepare additional
backup material in anticipation of questions which may be asked by the
audience, knowing that the backup material can easily be accessed at any
time during the presentation if needed. Presenters in executive briefing
settings typically value such features as superior image quality and
brightness, color range, multimedia capability, portability, ease-of-use and
the ability to access any part of the presentation non-sequentially. They
also value the infrared remote mouse, which enables the presenter to
control the presentation while walking around the room interacting with
the audience.

Sales Presentations Because of the portability of the Polaview line, a salesperson can easily

carry a projector to a customer site. Using the LCD projector together
with any of several widely available presentation software packages, a
salesperson can tailor a presentation to a particular customer situation.
While traveling, the salesperson can use a notebook computer to
customize each presentation. Salespersons typically value such projection
system features as portability, brightness, image quality, the ability to
access parts of the presentation non-sequentially and the ability to
customize presentations easily.

Training and Education The Polaview LCD products are used extensively for training and

education purposes. In a software training course, for instance, the
instructor can project a screen for the entire class, allowing the group to
study the material simultaneously and allowing the instructor to provide
real-time examples and instruction. Instructors typically value such
features as portability, affordability, interactivity and image brightness.

Work Group Settings

Financial Analysis Work groups can prepare and analyze budgets, forecasts, and other

financial models using the Polaview LCD line along with popular
spreadsheet applications such as Microsoft Excel and Lotus 1-2-3. For
example, a budget can be analyzed to see the effects on profits should
revenues increase or decrease, or should sales commissions change. The
ability to work in real time can enhance the performance of work groups
by fostering more interaction among group members and can improve
the efficiency of the entire process by eliminating delays associated with
generating multiple iterations. Work groups performing financial
analyses typically value such features as portability, brightness, price
performance, ease of document retrieval, and hardware and software
compatibility.

14

Pola view 315 LCD Projector

Product Design Scientists, engineers and product designers can use the Polaview LCD

product series for group design reviews, project scheduling and
management reporting. While evaluating the design or project
schedule together, the group can also make changes, see the changes
and see their results immediately. In addition, technical simulations
can be run in a group setting. Prior to the advent of LCD projection
products, these groups were limited to reviewing static drawings or
printed materials, offering suggestions or modifications and then
waiting for a revised version to be generated and circulated. Product
design groups typically value such features as portability, high
resolution, color and brightness.

Command and Control Because of its high resolution, the Polaview 315 can be used as a

computer monitoring process for control rooms, such as meteorology,
government applications, or control towers.

GIS Because of its high resolution, the Polaview 315 can be used as a
(Geographical Information Systems) mapping process using information that is gathered through satellites.

Utilized in mapping weather systems throughout the world. The
projector is used as an output device.

Simulation and Training High brightness at XGA resolutions allows the Polaview 315 to be used

in simulation and training system applications. The Polaview 315 is a
replacement for projection CRTs in airline flight simulators, command
and control centers, and displays in electronic games and sports
simulations such as golf. Any type of training simulators that require
high resolution and realistic images can benefit from the Polaview 315.
Whether it is used to replace projection CRTs in current training
simulators or in the design of new products, the Polaview 315
provides a brighter image, weighs less and is easier to maintain than
other LCD projectors.

CAD/CAM The Polaview 315’s software package lets you use the projector to
(Computer Aided Design) heighten and enhance particular areas of a schematic with pinpoint

accuracy. Ideal for architects, mechanical, surveying and city
engineers.

15

Competitive

Analysis

Pol a vie w 3 15 LCD Projecto r

19

Competition-at-a-glance

Toshiba Megapower
Polaroid Phillips MediaStar ASK LCD Technologies Liesegang Epson
Polaview 315 ProScreen 4100 TLP-510 Impression 970 ML-890 DV-1024 Powerlite 7000

Brightness 600 ANSI 300 ANSI 500 ANSI 400 ANSI 400 ANSI 400 ANSI 400 ANSI

(production

expected 600)

Lamp Metal Halide 120 W UHP, 120 W UHP, Metal Halide Metal Halide Metal Halide Metal Halide

280 W, 1300 hrs. 2000 hrs. 2000 hrs. 575 W 575 W 575 W 150 W, 2000 hrs.

Weight 9.8 kg/21.5 lbs. 8 kg/17.5 lbs. 6.7 kg/14.9 lbs. 12.5 kg/27.5 lbs. 9.1 kg20 lbs. 17 kg/37.4 lbs. 6.6 kg/14.5 lbs.

Dimensions (W x H x L) 13 x 5.7 x 15.2 in. 15.75 x 7.25 x 13 in. 13.39 x 5.04 x 14.25 in. 12.7 x 9.6 x 25.1 in. 16 x 15 x 8.4 in. 26 x 15.2 x 10.8 in. 9.7 x 15 x 6.3 in.

Resolution XGA SVGA XGA XGA XGA XGA XGA

Contrast 200:1 150:1 150:1 100:1 150:1 100:1 300:1

Sound 2 W (1+1 speakers) Built-in loudspeaker 1 x 1.5 W 2 x 5 W stereo 1 speaker 10 W stereo 2 W + 2 W

stereo sound

Source 3 x 1.3" p:Si 1 x 6.4" 3 x 1.3" TFT LCD 1 LCD 10.4" TFT 3 x 1.32" p:Si

TFT Active Matrix Amorphous TFT LCD Active Matrix TFT, Active matrix

Active Matrix TFT

Keystone Electronic Manual N/A Manual N/A Manual Manual

3 to 15 degrees 13 degrees 8 degrees 8 degrees

Price $11,995 $6,695.00 $8,995.00 $10,995.00 $12,995.00 N/A $11,995

Note: All specifications are subject to change without notice. Any data omitted from this chart was not available at press time. For more information, please refer to a specific

competitor’s web site for the most current data. All World Wide Web addresses for manufacturers of competitive projectors are listed on page 28.

The Polaview 315 LCD Projector Competitive Advantage

When compared to the: The Polaview 315 advantage

Phillips ProScreen 4100 • 50% brighter image

• Smaller

• PCMCIAcard

• Picture-in-Picture capability

• Electronic keystone correction for geometric image integrity

• Zoom capability

When compared to the: The Polaview 315 advantage

Toshiba MediaStar TLP-511U • 20% brighter image

• PCMCIAcard

• Picture-in-Picture capability

• Electronic keystone correction for geometric image integrity

• Zoom capability

When compared to the: The Polaview 315 advantage

ASK LCD Impression 970 • 33% brighter image

• Smaller

• PCMCIAcard

• Picture-in-Picture capability

• Electronic keystone correction for geometric image integrity

• Zoom capability

When compared to the: The Polaview 315 advantage

Megapower Technologies • 33% brighter image
ML-890 • Smaller

• PCMCIAcard

• Picture-in-Picture capability

• Electronic keystone correction for geometric image integrity

• Zoom capability

20

Pola view 315 LCD Projector

When compared to the: The Polaview 315 advantage

Liesegang DV-1024 • 33% brighter image

• PCMCIAcard

• Picture-in-Picture capability

• Electronic keystone correction for geometric image integrity

• Zoom capability

When compared to the: The Polaview 315 advantage

Epson PowerLite 7000 • 33% brighter image

• PCMCIAcard

• Picture-in-Picture capability

• Electronic keystone correction for geometric image integrity

• Zoom capability

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Sales Support &

Administration

Pola view 315 LCD Projector

Statement of Internet services and support

Polaroid Customer Support Services is now offering Internet support for all Polaroid Digital Imaging
Products on the Home Page of Polaroid’s Web Site. Following is a brief description of each section on the
Web Page concerning Polaroid Digital Imaging (PDI) products.

Products

• General product information is contained here. There will be links to the following locations:

• An FTP site containing current “free” software drivers and/or patches

• FAQs - Frequently Asked Questions. These are the top 10 (or so) most frequently asked questions and

associated answers received from the US phone support organization.

• Service Page

• Home Page

Service

E-mail service is being offered to all customers with products listed in this section. A customer may send an
E-mail message with any pre-sales or post-sales question. As soon as the message is received, an automatic
response lets the customer know that their message has been received and that they will be contacted via E­mail with an answer within one business day. Non-US customers are directed to the listing of international
service centers. All efforts will be made to answer questions of international customers. The 800 number for
PDI service is listed here, as well as the phone numbers and addresses of all service centers worldwide.

The following types of questions will NOT be answered:

• sales/pricing/literature

• product repair

• products not sold in the US

For these questions, an E-mail message will be sent to that customer, referring him/her to the closest

Polaroid service center. Efforts are underway to broaden the international support offered on the web site.

Fresh stuff

This section contains any new information about Polaroid, its products, and its web site. Any new PDI
product information including new drivers and software will be located here.

Let’s get digital

This section is dedicated to the digital product line. Currently it contains information concerning the PDC­2000 Digital Camera. This site will change periodically but will always highlight one of the digital products.

25

Customer Support Services

U.S. Service & Support Information

Telephone Assistance For technical assistance, customers in the United States call Polaroid’s

toll-free Technical Assistance Hotline at 1-800-432-5355. The hours of
operation are Monday through Friday, 8 A.M. to 8 P.M EST. Our highly
trained specialists can answer questions, from general to specific technical
issues.

When calling with a technical question, ask for an Electronic
Imaging or Digital Imaging Specialist. Please identify the Polaroid
product/model, computer and video card you are using before
describing the issue. Also, (if possible) have the equipment in front of you
when you call.

Technical Assistance:
Polaroid Corporation
565 Technology Square – 3B
Cambridge, MA02139
Phone: [phone]/Fax: [phone]

Software Support For application software support, please contact the software

manufacturer.

Manufacturer Polaroid provides a one year warranty for its Polaview LCD products.

Standard Warranty Limited One Year Warranty

Polaroid Corporation warranties the Polaview LCD products against
defects for a period of one year from the date of purchase. To verify the
warranty period, the sales slip or other proof of the purchase date is
required.

Should this product, or any component or accessory included
with it, become defective at any time during the warranty period,
Polaroid Corporation will, at its discretion, either repair or replace this
item, without charge, provided the product is returned to the designated
servicing location (prepaid and insured).

This Limited Warranty does not apply to product damage
resulting from accident, incorrect installation, unauthorized modification,
misuse or abuse.

This warranty excludes all incidental and consequential damages
and does not affect your statutory rights.

Note: No user-serviceable parts inside. Attempts to modify mechanical or

electronic parts inside will void your warranty, and may be hazardous.

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Pola view 315 LCD Projector

Out-of-Box Failures It is the reseller’s responsibility to contact their local Polaroid

Distribution Center regarding “out-of-box failures.” Distribution will
issue an RA (return authorization) number and the reseller may then
return the product to Polaroid for a replacement unit.

If you believe you have an “out-of-box failure” but are
not sure, you can call the toll-free Technical Assistance Hotline at 800­432-5355. The technical expert will troubleshoot the problem, confirm
it is an out-of-box failure and instruct you to contact Distribution.

Service If your product is under warranty, out of warranty, or covered by an

extended warranty and requires service, call Polaroid Technical
Assistance Hotline, toll-free, 800-432-5355. Atrained technician will
diagnose the problem.

If the technician determines your equipment needs service,
you will be given a service RA# and will be instructed where to ship
your equipment.

Internet For complete line of Polaroid LCD Projector Products see Polaroid

Home Page at www.Polaroid.com

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Polaroid Digital Imaging Competitor’s Web Sites

Here are the web site addresses of other computer projector manufacturers.

Adobe Minolta Co., Ltd

http://www.adobe.com/ http://www.minolta.com/

AGFA Mirus Industries Corporation

http://www.agfa.com/ http://www.mirus.com/n

Apple Computer, Inc. NEC

http://www.apple.com/ http://www.nec.com/

Canon Inc. Nikon Corporation

http://www.canon.com/ http://www.klt.co.jp/nikon/

Casio nView Corporation

http://www.casio.com/ http://www.nview.com/

Dycam Olympus

http://www.dycam.com/ http://www.olympus.com/

Eastman Kodak Panasonic

http://www.kodak.com/ http://www.panasonic.com/

Epson Presentations Technologies

http://www.epson.com/ http://www.pti-intl.com/

Fargo Proxima Corporation

http://www.fargo.com/ http://www.prxm.com/

Fuji Electronics Ricoh Corporation

http://www.fuji-electronics.com/ http://www.ricoh.com/

Hewlett Packard Samsung

http://www.hp.com/ http://www.samsung.com/

Hitachi Sanyo

http://www.hitachi.com/ http://www.sanyo.com/

InFocus Scitex Corporation Ltd.

http://www.infocus.com/ http://www.scitex.com/

Lasergraphics Sega

http://www.lasergraphics.com/ http://www.sega.com/

Lexmark Sharp

http://www.lexmark.com/ http://www.sharp.co.jp/

Lightware Sony Corporation

http://www.lightware.com/ http://www.sony.com/

Linotype-Hell AG Tektronix

http://www.lhag.com/ http://www.tektronix.com/

Logitech Telex Communications

http://www.logitech.com/ http://www.telex.com/

Management Graphics, Inc Toshiba

http://www.mgi.com/ http://www.toshiba/

Microtek Xerox

http://www.microtek.com/ http://www.xerox.com/

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Pola view 315 LCD Projector

Polaview 315 High-Resolution LCD Projector

PID# Product description List price

624392 Polaview 315 High-Resolution LCD Projector $11,995

Full-featured XGA, high-resolution projector for
customers requiring high brightness, resolution
flexibility and ceiling or rear projection capability.
With 600 ANSI lumens and 24-bit color, you now
have the perfect solution for visually demanding
presentations such as spreadsheets, business graphics,
GIS and CAD/CAM.

Features:

• Full XGA(1024 x 768) resolution

• High brightness 600+ ANSI lumens

• Compact and lightweight

• Auto Scan from VGAto intelligently compressed SXGA

with full-screen image

• Power electronic zoom, focus and keystone correction

• Front, rear and ceiling projection

• RS-232C control

• PCMCIA card capability (card optional)

• Picture-in-Picture, Double Windows and Image Zoom

• Space pointer remote control

• Space pointer “drawing” tool for highlighting and

drawing on projected images

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Projector accessories
PID# Product description

625667 Spare lamp assembly for Polaview 215 only (metal halide)
TBD Soft carrying case w/wheels
TBD ATA hard case
TBD PCMCIAATAType II card

Polaroid Part # Product description

ET-AF555 Air filter
LRQ90022 Remote control
VJAS0179 9.8 foot UL/CSA Power cord
LSJA0133 VGA cable
LSJA0158 VGA MAC Adaptor
LSJA0134 PC Audio cable
LSJA0074 Video cable
LSJA0076 Audio cable
LSJA0077 RS-232C cable
LSJA0078 RS-232C 9-pin adaptor
LSJA0079 RS-232C 25-pin adaptor
LSFT0035 3.5 inch floppy disk of Pro-Mouse for Windows 3.1
LSFT0034 3.5 inch floppy disk of Pro-Mouse for Windows 95
LSFT0036 3.5 inch floppy disk of Pro-Mouse for Macintosh
LSFT0037 3.5 inch floppy disk of JPEG converter for Windows 95

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Pola view 315 LCD Projector

Glossary of Terms

Amorphous A type of LCD using non-crystalline silicon.
Analog Signal A continuous signal that takes time to make a transition from one level to another. Standard

audio and video signals are analog. This signal has an infinite number of levels between its highest and
lowest value. (Not represented by bits, such as with digital.)

Aspect Ratio Horizontal dimension of a picture expressed relative to the vertical dimensions. The aspect
ratio of all broadcast composite video systems is 4 units wide by 3 units high.

Bandwidth A frequency range, or “band” of frequencies, within which a device operates.
Brightness Ratio The difference between the brightest and darkest object in a picture. Too much of a

difference can cause unacceptable contrast.
CGA (Color Graphics Adapter) In 1983 IBM introduced their first product to display both color and

graphics. Pixel x Line resolution of 640 x 200. The horizontal scan frequency of 15.75 kHz and vertical
frequency of 60 Hz. The output is a 9 pin “D” type connector.

Chrominance Signal This is the signal that represents color in a video picture. Chroma is the characteristics
of color information independent of luminance intensity. Hue and saturation are qualities of chroma.
Chrominance is abbreviated as “C”.

Composite Video A mixed signal comprised of the luminance black and white, chrominance (color),
blanking pulses, sync pulses and color burst.

Contrast Degree of difference between the lightest and darkest parts of a picture. Low contrast is shown
mainly as shades of gray, while high contrast is shown as blacks and whites with very little gray.

Convergence The alignment of the Red, Green, and Blue video on a projected display.
DOT Clock (also Pixel Clock) The highest data rate that a graphics device can produce.
Frequency Range Refers to the low-to-high limits of a device, such as a computer, projector or monitor. Also

“bandwidth.”

Hertz (Hz) A measure of frequency in cycles per second.
Horizontal Rate (Frequency) The number of complete horizontal lines, including trace and retrace, scanned

per second. Typically shown as a measure of kHz.
Hue (Tint Control) Red, yellow, blue, etc., are hues of color, or types of color. Hue is the parameter of color

that allows us to distinguish between colors.
Interlaced The process of scanning whereby the alternated lines of both scanned fields fall evenly between

each other.
Keystone Effect A distorted picture where one edge is not the same dimension as the opposite edge.

Typically results when the image is projected at an angle. In stone buildings, the tapered stone at the top of
an arch was the “key” that prevented the arch from falling.

Kilohertz (kHz) Thousands of Hertz, or a frequency rate in units of thousands of cycles per second. For
example: CGA’s horizontal scan rate is 15,750 hertz (Hz), or 15.75 kHz.

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LCD (Liquid Crystal Display) Display technology that relies on polarizing filters and liquid-crystal cells
rather than phosphors illuminated by electron beams to produce an on-screen image. To control the intensity
of the red, green, and blue dots that comprise pixels, an LCD’s control circuitry applies varying charges to the
liquid-crystal cells through which polarized light passes on its way to the screen. The amount of light that
makes it through to the screen depends on the amount of charge applied to the corresponding cell before
passes through a second polarizing filter and a red, green, or blue color mask.

Lumen A unit of measure for the amount of light emitted by a light source.
Luminance This is the signal that represents brightness in a video picture. Luminance is any value between

black and white. Luminance is abbreviated as “Y.”

Lux The amount of light per square meter, incident on a surface.
MHz An abbreviation for megahertz. This is a unit of measurement and refers to a million cycles per second.

Bandwidth is measured in megahertz.
Non-Interlaced A method by which all the video scan lines are presented on the screen in one sweep instead

of two (also see interlace).
Pixel A definable location on a display screen that consists of multiple or single triad of dots (red, green, and

blue). Acomputer picture is typically composed of a rectangular array of pixels (i.e. 640 x 480). The resolution
of a picture is expressed by the number of pixels in the display. For example, a picture with 560 x 720 pixels is
much sharper than a picture with 275 x 400 pixels.

Saturation The intensity of the color is called saturation. Example: Alightly saturated red looks pink. Fully
saturated red is like the red of a crayon. Not to be confused with brightness, saturation is the amount of
pigment in a color, and not the intensity. Low saturation is like adding white to the color.

SVGA (Super Video Graphics Array) Also referred to an extension of the VGA video standard. SVGAvideo
adapters support resolutions of 800 x 600 pixels and higher with up to 16.7 million colors (known as true
color).

TFT Thin Film Transistor
Vertical Rate (Frequency) The number of times the screen is refreshed per second. Typically shown as a

measure of hertz (Hz).
VGA (Video Graphics Array) Also referred to as Video Graphics Adapter. Introduced by IBM in 1987. VGA

is an analog signal with TTL level separate horizontal and vertical sync. The video outputs to a 15-inch HD
connector, has a horizontal scan frequency of 31.5 kHz, and vertical frequency of 60 to 70 Hz non-interlaced.
The signal has a Pixel-by-Line resolution of 640 x 480 with a color palette of 16 from 256,000.

XGA (Extended Graphics Array) IBM’s graphics standard that includes VGA and extended resolutions up
to 1024 x 768 pixels, interlaced, 35 kHz. An XGAvideo card has a 15-pin HD connector.

XGA-2 (Extended Graphics Array, 2nd Generation) Capable of scanning from 31 to 68 kHz and resolutions
up to 1600 x 1200 pixels. An XGA2 video card has a 15-pin HD connector.

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