Panasonic LCD Flat Panel TV User Manual

2008 | 2009

CAMCORDER

LUMIX

AUDIO VISUAL MAGAZINE

HIGH DEFINITION MATTERS EVERYTHING MATTERS

VIERA BLU-RAY CAMCORDER LUMIX

AUDIO VISUAL MAGA

2009

PA GE 20-43

VIERA Series

Brilliant images with exquisite detail – that is what VIERA TV technology stands for in all of its available screen sizes.

PA GE 46-51

Blu-ray

The new Blu-ray disc players deliver stunning pictures and

PA GE 68-81

fantastic sound. Discover the Blu-ray difference!

LUMIX

High quality lenses and intelligent features make LUMIX cameras an excellent choice for beautiful images.

PA GE

02-03

The Spirit of the Founder

90 Years of Design and Innovation

PA GE 84-95

PA GE

04-05

Environmental Responsibility

Panasonic Ideas for Ecology

Camcorder

High quality videos in the palm of your hand – the Panasonic Camcorder range offers high-end video technology for all occasions.

PA GE

06-07

Panasonic and Toyota in F1

A Formula for Success

Explore our products

01 03

02-03 90 YEARS

04-05 ECO IDEAS

06-07 FORMULA 1

08-09 LIVING IN HD

10-11 VIERA DESIGN

12-13 VIERA LINK

46-51

52-57 DIGA DVD RECORDERS

58-59 DVD PLAYERS (inc Portables)

60-65 HOME CINEMA SYSTEMS

66-67 MICRO AND MINI

HI-FI SYSTEMS

EDITORIAL

HOME AUDIO & VIDEO

BLU-RAY

14-19

05 CAMERAS & CAMCORDERS

68-81 LUMIX DIGITAL STILL CAMERAS

82 PHOTO PRINTER

83 LUMIX ACCESSORIES

84-95 DIGITAL CAMCORDERS

DIGITAL HOME CINEMA

VISUAL

20-21

22-27 VIERA TECHNOLOGY

28-29 FREESAT

30-38 PLASMA TELEVISIONS

39-43 LCD TELEVISIONS

44-45 PROJECTORS

96-97 IC RECORDER

98 PORTABLE AUDIO

99 TECHNICS TURNTABLES

100 EARPHONES

101 HEADPHONES

102 HDMI CABLES

VIERA CONCEPT

ANCILLARIES06

103 RECORDING MEDIA

104-105 DECT PHONES

106 HOME NETWORK

107 PLAIN PAPER FAX

learn more at www.panasonic.eu/designmuseum

90 Years

of Design and Innovation

Key Products through the Decades

1918

Attachment Plug

In 1918, Konosuke Matsushita rented a two-story home, establishing Matsushita Electric Devices Manufacturing Works

1931

3-Tube Radio

Radio broadcasting was rapidly catching on in Japanese households, but the radio sets the nation was tuning in on were

1952

Monochrome TV 17K-531

Gearing up for the open experiment held in Kyoto before the full-blown start of Japanese TV broadcasting

on the first floor. In his larger workshop, Konosuke was able to expand production to include the innovative attachment plug and a two-way socket – earning the company a reputation for high quality at low prices.

prone to problems. Konosuke Matsushita himself was irritated to have a programme he was enjoying cut short, and so set out to design a radio that “wouldn’t break down”.

in 1953, a group of engineers joined forces to complete the development of the first National TV set, the 17K-531, in only two months.

THE FOUNDER

A frail, sickly bicycle apprentice who survived

unspeakable childhood tragedy, Konosuke

Matsushita lacked formal education, wealth,

charisma, con nections and even a special talent.

Yet, early hardships produced hidden strengths

which opened Konosuke Matsushita‘s mind to the

collective wisdom of others. The author reveals how

a lifelong thirst for learning fuelled the passion that

led this humble, shy 5-foot-5-inch humanitarian

idealist to pioneer management practices and

advance his philosophy that the mission of a

manufacturer is to relieve poverty and create

wealth, not only for shareholders, but for society.

KONOSUKE MATSUSHITA

1972

Toot-a-Loop Radio R-72

In the early 1970s, the Apollo 11 had just landed on the moon, signalling the start of the new space age, Volkswagen Beetles ruled the roads and roller skates were a must-have. The Toot-aLoop fashion radio, with its objet d‘art theme, unusual design and fun colours, embodied the sense of fun and youthfulness of prevailing pop culture.

1980

Record Player SL-10

A hi-fi audio craze gripped Japan from the late 1960s through to the mid-1980s, as music lovers sought highfidelity sound that was true to the recording studio. The remarkable SL-10 employed a linear tracking system, where the needle traces the grooves at the same angle as the blade that cut the record in the first place.

2006

Blu-ray Player DMP-BD10

The concept of a black box was of something that looks very simple from the outside, but which is extremely functional and intelligent on the inside. In order to realise this in a form that most people could easily recognise and understand, the design team agreed that the first step would be to develop a design that evoked “simplicity in both form and materials”.

Eco Ideas

on the planet. Taking this into account, Panasonic is a global company in every sense of

the word and, as a major manufacturer, it takes its environmental and corporate citizenship

Creating a Balanced Co-Existence with the Environment on a Global Scale

learn more at www.panasonic.net/eco

PANASONIC ECO IDEAS DECLARATION

In addition to adding major environmental metrics to the GP3 business plan, Mr Fumio Ohtsubo, President of Matsushita Electric Industrial, recently announced the Panasonic Eco Ideas declaration comprising three pledges:

1. We will produce energy efficient products

2. We will reduce CO2 emissions across all our manufacturing sites

3. We will encourage the rollout of environmental activities worldwide

So what do these pledges mean in practice?

ENERGY EFFICIENT PRODUCTS

Additionally, Panasonic aims to deliver greener products. This entails not only using sustainable materials or building recyclability into the product design – but also ensuring that the products efﬁ ciently conserve energy. Panasonic aims to increase the number of products with top-level, energy-efﬁ cient performance whilst phasing out products with low energy efﬁ ciency.

REDUCING CO² BY 300,000 TONNES BY 2010

By 2011, i.e. over the next three years, Panasonic aims to eliminate 300,000 tonnes of CO

emissions from its 294 manufacturing plants around the globe.

In 2011, Panasonic plans to further reduce emissions to the level of that in 2001, effectively rolling back its CO

emission amount to that of ten years

previously. To achieve this goal, Panasonic has established a system where 23 environmental key performance indicators (such as CO

emissions) are

collected each month from all 294 manufacturing sites worldwide and are monitored. Additionally, and just as important, the reduction of CO

is not

only limited to manufacturing activities, but also includes: product planning, procurement, sales, logistics and recycling.

CONTINUOUSLY SEEKING TO DEVELOP “GREEN PRODUCTS”

Our goal is to help build a sustainable society by accelerating the spread of products with higher environmental performance. Since starting the development of our Green Products Plan in 1997, we have worked hard to minimise the input of energy and resources, as well as the output of waste and emissions throughout the products’ life cycles. We constantly increase the proportion of Green Products across our entire product range. Our product development is based on criteria such as universal design, which means easy-to-use design for everyone and the minimisation of environmental impact.

ECO IDEAS FOR EVERYBODY EVERYWHERE

Panasonic is encouraging the rollout of environmental activities worldwide by taking the initiative in promoting ecological movements on local and global levels, collecting the insight of not only of its employees, but also of people around the world.

A Formula For Success

Panasonic and Toyota in F1

PCs

TELEVISIONS

To begin with, Formula 1 cars do not just have a turn key ignition like normal road cars – instead a laptop is needed, and it’s a Panasonic unique magnesium-encased Toughbookseries of laptops which perform this task for Panasonic Toyota Racing. A Toughbook is attached to the car, the engine is initially turned over without a spark such that it generates all the pressures in the various systems, and the Toughbook is used to analyse that all is functioning correctly

The Panasonic Toyota Racing garage and motorhomes are the most technologically advanced in the Paddock and contain numerous LCD and Plasma TVs. Panasonic Viera LCDs, due to their bright backlights, are used in the pit garage to display the telemetry information collected from the car during races – vital information which needs to be shared with all engineers. Unusual for an LCD, Viera LCDs boast ultra-wide 178 degree viewing angles, meaning that there is no problem for the all the pit crew to crowd around and see it. Furthermore, the motorhome is ﬁ lled with luxury large-screen Viera Plasma TVs – ideal for watching the races unfold in beautiful, high deﬁ nition quality – and equally good for showing ﬁ lms to help the mechanics wind-down after a hard day’s work!

CAMCORDERS

By ﬁ lming pit stops on Panasonic’s topof-the-range High Deﬁ nition camcorders and bringing the detail to life on largescreen Viera Plasma TVs, the engineers can dis cover vital details that would have otherwise been overlooked.

Overall, through its technical contributions to the team, Panasonic is much more than just a logo on the car – and looks forward to expanding the areas it can contribute towards the teams success.

JARNO TRULLITIMO GLOCK

ROLE: Race Driver, Car Number 12 NATIONALITY: German BORN: 18 March 1982 HEIGHT: 1.69m WEIGHT: 64kg HOBBIES: Karting, Fitness FAVOURITE FOOD: Pasta FAVOURITE MUSIC:

Red Hot Chili Peppers, Guns N’ Roses

FAVOURITE CIRCUITS:

Spa-Francorchamps, Monaco

ROLE: Race Driver, Car Number 11 NATIONALITY: Italian BORN: 13 July 1974 HEIGHT: 1.73m WEIGHT: 60kg HOBBIES: Music, Karting FAVOURITE FOOD: Italian FAVOURITE MUSIC:

Jazz, Pop, Rock, lots of variety

FAVOURITE CIRCUIT:

Spa-Francorchamps

Create, Share, Connect

Living in High Definition

DIGITAL HOME CINEMA SYSTEM SETUPS ON PAGES 14-19

DIGA DVD RECORDERS ON PAGES 52-57

BLU-RAY DISC PLAYER ON PAGES 46-51

BLU-RAY PLAYERS, DVD RECORDERS & HOME CINEMA SYSTEMS

Using technology honed at the Panasonic Hollywood Laboratories, enjoy ﬁ lms in stunning 1080p High Deﬁ nition quality thanks to the Panasonic leading Blu-ray players. Furthermore, many of Panasonic’s multi- format DVD Recorders and Home Cinema Systems integrate 1080p HD up-conversion technologies so that everything you watch can be enjoyed in HD quality!

VIERA FULL-HD / HD READY FLAT SCREEN TVS ON PAGES 20-43

Using the latest HD technology, Panasonic delivers a high-quality and comfortable lifestyle through its extended line-up of Full High Definition consumer electronics. Not only can you be assured of beautiful images, Panasonic has also taken HD one step further by conveniently linking together its products via its ground breaking VIERA Link technology, meaning they are super easy to connect and use too! Welcome to the Panasonic High Definition World!

VIERA FULL-HD / HD READY FLAT SCREEN TVS

The Panasonic VIERA TV range of plasma and LCD ﬂ at screen TVs sets the standard for brilliant, ultra-precise image quality. As Panasonic is producing all elements in the TV chain - from professional cameras through to the TVs in our homes - VIERA TVs enjoy the fruits of our high deﬁ nition technical expertise and deliver exceptional clarity, smooth movement, and deep blacks.

VIERA FULL-HD / HD READY FLAT SCREEN TVS ON PAGES 20-43

FULL-HD HOME CINEMA PROJECTORS ON PAGES 44-45

LUMIX DIGITAL STILL CAMERAS ON PAGES 68-81

FULL-HD / HD READY CINEMA PROJECTORS

Optimised by Hollywood ﬁ lm colourists, Panasonic HD Cinema projectors deliver real cinema quality in your living room!

HD CAMCORDERS ON PAGES 84-95

HD CAMCORDERS & LUMIX DIGITAL STILL CAMERAS

With their Full-HD 1920x1080 progressive recording, the new HD camcorders are equipped with today‘s most advanced technology. Exceptional resolution, rich details and movie-like quality are just a few beneﬁ ts of Panasonic new High Deﬁ nition camcorders. What‘s more, all new Lumix cameras are able to record still pictures in 16:9 format with 1920x1080 pixels. This image ratio is perfect for viewing pictures on Full-HD plasma TVs.

Viera Full-HD Wide Plasma TVs on Pages 32-36

VIERA Design

When Panasonic began to develop its design vision for VIERA in 2008, its main aspiration was to produce designs that are suitable for a wide range of users and to devise a premium design series that underlines the unique identity that makes Panasonic products instantly recognisable.

The focus of the ﬂ at screen TV market, especially within the premium class segment, has shifted towards a slim, lightweight design utilising highend materials. Taking this trend into account, a key factor of importance in the 2008 Panasonic VIERA design approach is to integrate European style and taste into this year‘s range of VIERA TVs. The approach to the design process can be described as “Innovative Design”. The basic concept central to innovative design includes continuous innovation, values for the future and a keen sensitivity to harmony and balance in the home. In comparison to its predecessor, the 2008 design has been enhanced and yet has retained its consistency, from the smaller-sized LCD TVs right through to the largest Plasma TVs. The result of our endeavours towards a unique

design concept is to use one sheet of glass making the screen completely ﬂ at, thus giving it the impression of it literally “ﬂ oating”. This is a major step for Panasonic: developing a unique concept in one year while maintaining the design and the renowned Panasonic construction quality. Historically, the Panasonic brand has been addressing a more mature consumer base than other brands; therefore to meet the needs of these consumers, we have maintained a progressive, sensitive and timeless design rather than turning to an avant-garde, trendy design. With that said, we have been regenerating the brand to address the needs of a younger consumer base as well. VIERA‘s simple, straight line and organicallybalanced shape makes for an overall attractive design that stands out from the crowd.

VIERA Link

One Remote, Total Control

Home Cinema Connection

Seamless GUI – Control your Home Cinema with the VIERA Remote Control. When the TV is on, the VIERA Link function lets you switch to home cinema mode using just the VIERA remote control unit. Simply press the VIERA Link button on the VIERA remote control and select “Home Cinema” on the VIERA Link menu screen. The Home Cinema system’s menu will be displayed on the TV screen, and you can begin playback of a DVD disc or select from the DVD disc menu.

Blu-ray Disc Player Connection

By simply pressing the VIERA Link button on the VIERA Remote Control and selecting “Player” you can directly operate your Blu-ray Disc Player with the VIERA Remote Control. You can start the playback of a Blu-ray Disc, select from the Blu-ray Disc menu or even change settings in the menu of the Player. All of this is possible by using only the VIERA remote control.

One-Touch Home Cinema Playback with VIERA Remote

Just press the “Play” button of the VIERA remote control and let Panasonic do the rest. All components turn on, the correct VIERA input is selected, the TV built-in speaker sound is muted, and the Home Cinema starts playback. It all happens automatically and in an instant.

DVD Recorder Connection

Suppose that while you are watching one TV programme you decide that you want to play a previously recorded programme, or set the unit to record a future broadcast. Simply press the VIERA Link button, and the TV menu screen automatically switches to the VIERA Link menu screen. After selecting the DVD recorder on the menu screen, it allows you to set timer recordings or use playback functions on the ﬂy. All of these operations can be done using only the VIERA remote control.

HD Camcorder Connection

By connecting a Panasonic HD Camcorder to your VIERA with an HDMI cable, you can display a control panel for HD camcorder operation onto the VIERA screen. Then simply use the VIERA remote control to play back the camera. You get high-quality HD images and sounds with a simple connection and super-easy operation.

Home Cinema

VIERA 50 Inch

The True Full-HD Experience

TH-50PZ800

VIERA 50 Inch Full-HD Plasma TV

• See page 32 for details

DMP-BD55

Blu-ray Disc Player with SD-Card

• See page 50 for details

SA-BX500

AV-Control Receiver

• See page 65 for details

SB-TP1000

Blu-ray Theatre Speaker System

• See page 65 for details

Home Cinema

Premium Design and Performance

TH-50PZ80

VIERA 50 Inch Full-HD Plasma TV

• See page 36 for details

SC-PT860

5.1 Channel DVD Home Cinema System

• See page 63 for details

Home Cinema

Entertainment perfectly adjusted to your taste

TX-37LZD800

VIERA 37 Inch Full-HD Wide LCD TV

• See page 39 for details

DMR-EX88

DIGA DVD Recorder with 400GB HDD

• See page 56 for details

SA-BX500

AV-Control Receiver

• See page 65 for details

SB-TP100

Home Cinema Speaker Set

• See page 65 for details

Home Cinema

With its two front speakers and a subwoofer, this stylish system is easy to install.

Surround experience from just three speakers

TX-37LZD800

VIERA 37 Inch Full-HD Wide LCD TV

• See page 39 for details

SC-PTX50

2.1 Channel DVD Home Cinema System

• See page 62 for details

Home Cinema

via the HDMI connector. With its 2-way bass reflex-speakers with PP Mica woofer you can also experience

Compact system, huge performance

TX-37LZD80

VIERA 37 Inch Full-HD LCD TV

• See page 41 for details

SC-PM86D

DVD Micro Home Cinema with HDMI

• See page 66 for details

with the remote control of your new VIERA TV.

Home Cinema

The all-in-one easy set-up entertainment solution

TH-50PZ800

VIERA 50 Inch Full-HD Wide Plasma TV

• See page 32 for details

SC-HTR310

Home Cinema TV Stand System

• See page 64 for details

Panasonic continues with its 2008 line-up to

Superior

Picture

strengthen the VIERA end-to-end pedigree through its four pillars of unique excellence.

Superior Picture

Thanks to V-real 3 and V-real PRO 3 technology, VIERA delivers images of mesmerising beauty. This superb picture technology enables you to see all the grand detail of fast moving onscreen images, so you never miss a moment of an action movie or sporting event!

Brilliant Sound

Easy Operation

Most VIERA TVs come with an SDHC memory card slot that makes it easy to view photos and even play back Full-HD (AVCHD) moving pictures. Using VIERA Link, the remote control can also be used to operate other Panasonic AV devices.

Outstanding Design

With a unique integrated design and One

Brilliant

Sound

Outstanding

Easy

Operation

Design

Equipped with V-AUDIO and V-AUDIO Surround sound, Panasonic‘s unique sound technology, VIERA televisions deliver crystal-clear sound with superior bass performance.

Sheet of Glass design concept, VIERA offers you the most stylish and desirable display.

The Viera Concept 2008: Fast Moving Picture Performance

TECHNOLOGY

START STOP

ART

STARTST

STSTOP

VIERA PLASMA AND LCD TELEVISION TECHNOLOGY

Brilliant Images with Exquisite Details

VIERA TVs feature Panasonic’s image-enhancing system V-real PRO 3, which applies full-digital processing to the 1920 x 1080 high-definition video signals received from HD broadcasts and Blu-ray discs. Because the signals are processed digitally from initial input all the way to final display, there is virtually no loss of image quality. Pictures are exquisitely clear and remarkably detailed, with even delicate textures and patterns visible. With its 1920 x 1080p resolution, the VIERA full HD panel displays beautiful images without needing to perform pixel conversion for the

1080p video signals pro cessed by the video circuitry. Panasonic offers the full HD panel in 32-inch and larger models.

Motion Processing Technology

PLASMA: SMOOTH MOVING PICTURES WITH 100 HZ DOUBLE SCAN

The standard European PAL broadcast signal is 50Hz – meaning that the on-screen image on your TV is refreshed 50 times each second. However, VIERA plasma TVs have 100Hz Double Scan technology built in, meaning that the screen refresh rate is doubled, resulting in ﬂicker-less and beautifully smooth moving images.

PLASMA: EXCELLENT MOTION-IMAGE RESOLUTION WITH INTELLIGENT FRAME CREATION

In order to deliver you the smoothest possible on-screen motion, our high-end VIERA plasma TVs come equipped with Intelligent Frame Creation technology. Using the formidable computing power of V-Real PRO 3 processor, motion compensated additional frames are created and inserted between the source frames resulting in ultra-smooth on-screen movement. Furthermore, when it comes to original movie material that is shot in 24p format, 24p Real Cinema technology kicks-in and reduces judder ensuring that original content is super smooth!

PLASMA: HIGH SPEED PERFORMANCE WITH 0.001 MILLISECONDS RESPONSE TIME

VIERA Plasma TVs are using self-illuminating cells instead of liquid crystal displays enabling them to achieve an ultra-fast response time of 0.001 milli seconds which makes them especially good when it comes to fast moving images like those seen in sporting events or gaming.

FAST SCENES WITHOUT MOTION BLUR

No Frame Creation

50 frames / 1 sec

Frame Creation

100 frames / 1 sec

Created Frames

Interpolated frames are created based on ...

1. high-precision motion vector detection in three directions (vertically, horizontally and diagonally)

2. motion compensation type frame rate conversion

LCD: 100HZ MOTION PICTURE PRO

When watching fast moving sporting events or movies on TV, you want to enjoy all the action without motion blur. Thanks to the Panasonic 100Hz Motion Picture Pro technology for LCDs, “motion picture lag” has been signiﬁcantly reduced. By creating intermediate frames and inserting them between the original frames, VIERA LCD TVs are able to deliver crystal clear images, even when fast motion is displayed, making VIERA LCDs ideal for watching action movies, football games and broadcasts of other sporting events.

LCD: 100HZ MOTION PICTURE PRO 2 WITH MOTION FOCUS TECHNOLOGY

100Hz Motion Picture Pro 2 utilises Motion Focus technology which works by optimising the back light according to fast moving contents. This combination of technologies has been especially developed for viewers who refuse to compromise when it comes to capturing fast action. You will also be able to enjoy ﬂ icker-free viewing of scrolling news tickers which can sometimes be difﬁcult to read.

Picture Processing Technology

LCD / PLASMA: SUPERIOR V-REAL PICTURE QUALITY

All VIERA TVs are equipped with the Panasonic awardwinning V-Real picture technology which perfectly optimises the performance of the display panel to render smooth, crystal-clear motion without compromising on delicate colours with rich gradation. Most of our 2008 models are equipped with V-Real PRO 3 for full HD, and V-Real 3 for HD ready TVs.

VIERA PLASMA AND LCD TELEVISION TECHNOLOGY

Advanced Panel Technology

PLASMA: 11TH GENERATION PANELS

Boasting beautiful colour reproduction, and precise ﬂuid on-screen motion, these 11th generation panels break new ground, even for us! Furthermore, the plasma TVs are environmentally friendly as they are both lead-free and designed to deliver a long panel lifetime of up to 100,000 hours – giving you many years of superb entertainment.

Sound Technology

PLASMA: VIERA TOUGH PANEL

The VIERA Tough Panel provides a high resistance of impact up to four joule; the glass adds extra assurance of protection if the TV screen is accidentally hit. Additionally, the protective panel makes cleaning the screen easier by simply wiping the panel with a soft cloth when necessary.

LCD: WIDE 178 DEGREE VIEWING ANGLE WITH IPS ALPHA PANEL

Many LCDs suffer from colour wash-out when not viewed from directly in front – a big problem if you have a large family trying to watch a ﬁlm together. VIERA LCD IPS alpha panels have a viewing angle of 178 degrees, both vertically and horizontally, eliminating faded images that can occur by viewing the panel from certain seating positions. Our LCD panels are built on the strengths of IPS by delivering faster response time and reproducing intense realistic deep black levels and contrast ratios, especially when employed with Panasonic Intelligent Scene Controller technology.

PLASMA/LCD: BRILLIANT SOUND WITH V-AUDIO

Panasonic VIERA televisions deliver the best of sound with V-AUDIO Surround and V-AUDIO technologies. V-AUDIO Surround features Panasonic‘s unique digital ampliﬁ er, carbon speaker and slim side speaker design and also features SRS Tru Surround XT or BBE ViVA HD3D Sound.

Advanced Contrast

DYNAMIC

NATIVE

Technology

CONVENTIONAL 1,000,000 : 1

DYNAMIC CONTRAST RATIO

PLASMA: RICH BLACK IN DARK SCENES WITH 1,000,000 : 1 DYNAMIC CONTRAST RATIO

Most of our latest VIERA plasma TVs are able to achieve a staggering 1,000,000 : 1 dynamic contrast ratio – meaning that on-screen blacks are not grey or dark grey, but a true, deep, silky black. Dramatic scenes will feel even more exciting, immersing you completely in the action!

LCD: INTELLIGENT SCENE CONTROLLER – TRUE-TO-LIFE PICTURE WITH CRISP BLACKS

This system adjusts the back light brightness and contrast according to the scene. In dark scenes, the back light intensity is reduced to reproduce deeper blacks. In addition, by shifting the gradation to the brighter side in a bright scene and to the darker side in a dark scene, this system increases the image density by up to four times. This not only helps prevent blackout, it lets VIERA accurately convey even subtle differences in the blackness level.

Colour Processing Technology

DIGITAL CINEMA COLOUR AND X.V.COLOUR*

VIERA TV with

Digital Cinema Colour

* x.v. Colour is a trademark ** Name of standard: JTU-R BT.709 *** Digi tal Ci nema In itiati ve is a Joint Ventur e of D isney, Fo x, Para mount,

Sony Pictures and Warner Bros.

VIERA TV with

x.v.Colour

HDTV Standard

Red

Gold

Yellow

PLASMA/LCD: RICH AND NATURAL COLOUR

Digital High-Deﬁ nition TV broadcast transmissions are based on a set of speciﬁ cations called the HDTV standard**. The wide colour gamut of VIERA full HD TVs with Digital Cinema Colour covers 120% of the conventional HDTV colour standard. The result is a level of colour expression that approaches the colour standard of the Digital Cinema Initiative***. This wide gamut achieves richer, more vivid colouring from x.v.Colour signals. Even the wide colour gamut of VIERA full HD TVs without Digital Cinema Colour (but with x.v.Colour technology) covers 110% of the conventional HDTV colour standard.

VIERA PLASMA AND LCD TELEVISION TECHNOLOGY

Easy Operation

VIERA LINK – ONE REMOTE, TOTAL CONTROL

Use an HDMI cable to connect your VIERA TV to a DIGA DVD recorder, Blu-ray disc player, HD Camcorder or any other compatible device, and you can use the VIERA remote control to operate the connected equipment. Say good-bye to the confusion and hassle of switching between several different remote control units. With VIERA Link, you’ll ﬁ nd it easy to enjoy the superb entertainment home cinema offers.

VIEW YOUR VIDEO AND PHOTOS WITH SDHC CARD READER

Just insert an SD or SDHC Memory Card into the slot on your VIERA TV, and your high-deﬁ nition photos and AVCHD videos* will ﬁ ll the large screen. The viewing is simply sensational. VIERA’s advanced imaging technologies bring your images dramatically to life, with vibrant colour and extra ordinary detail.

*on selected plasma models

EASY CONNECTION OF HD SOURCES WITH HDMI INPUT

VIERA ﬂ at TVs are equipped with up to four HDMI ports making it incredibly easy to connect High Deﬁ nition sources like Blu-ray Disc players, HD camcorders, gaming consoles, and some satellite set-top boxes. All VIERA fully utilise the control possibilities of HDMI to link all your AV products via VIERA Link and allow easy operation whilst using only one remote control.

Eco Features

SAVING ENERGY WITH ECO MODE

People are increasingly concerned about the energy consumption of their electronic products. Therefore Panasonic has introduced an Eco Mode as standard in most VIERA TVs. Having activated the Eco Mode, a photo-sensor measures the ambient light conditions in the room, and the picture settings are adjusted automatically. As a result, the TV uses less power in dark light conditions without any deterioration in picture quality. In the Eco Demo Mode the Eco scale can be displayed on the TV screen to show how the energy consumption levels change with ambient lighting.

Ambient Lighting

Dark Bright

Light Up

Image

Brightness

Light Down

Eco Scale Eco Scale

PLASMA: LEAD FREE DISPLAY – MAKING PRODUCTS MORE EASILY RECYCLABLE

The use of lead is prohibited by the RoHS Directive, but processed glass products are exempt from this regulation because the development of an alternative material is difﬁ cult. For VIERA plasma TVs, Panasonic has developed a lead alternative substance and eliminated the use of lead in plasma TVs for the ﬁ rst time in the world. This reduces the impact on the environment when recycling or disposing of them in the future.

Eco ScaleEco Scale

ECO DEMO MODE

PLASMA: LONG SERVICE LIFE – UP TO 100,000 HOURS OF VIEWING FUN

VIERA full HD plasma display panels are designed to provide a panel lifetime of up to 100,000 hours, giving you years and years of superb entertainment. There is no back light that loses brightness over time, so you can count on high-quality images for many years.

freesat … is the NEXT BIG THING

The BBC and ITV bring you freesat, a brand new digital satellite TV service giving you free HD programmes at no extra cost. freesat has no contract, no subscription, just a one-off payment for the TV, satellite dish and installation. And because freesat is broadcast via satellite, it will be available to almost every household in the UK.

THE PZ81 SERIES (page 34)

The PZ81 series is the first TV in the UK to feature a freesat built-in HD tuner enabling subscription free HD channels. It also offers Intelligent Frame Creation, a superb wide colour gamut thanks to x.v.Colour* and 24p Real Cinema for enhanced judder-free playback. In addition the AVCHD facility enables viewing of High Definition camcorder footage.

Also now available, the new LZD81 series is the first LCD TV in the UK with freesat built-in.

THE LZD81 SERIES (page 40)

* x.v. Colour is a trademark Manufactured by Pan asonic . FREESAT and the FREESAT logo are trade marks of Freesat (UK) Ltd and are used under licence . FREESAT Logo © Freesat (UK) Ltd 2008 .

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