VAR Training Manual
and Reference Guide
Nokia Point & Find
VAR Training Manual
and Reference Guide
0.1
Nokia Point & Find
VAR Training Manual and Reference Guide
Version 1.0
September 2009
0.2
© Copyright 2009 Nokia. All rights reserved.
Nokia and Nokia Point & Find are trademarks of Nokia.
Table of Contents
CHAPTER PAGE
VAR Training Manual
and Reference Guide
1. Welcome and Introduction
Includes a letter from Nokia CEO Olli-Pekka Kallasvuo on the
Nokia vision; a brief intro to Nokia as a global company/brand;
and a description of the Nokia Point & Find concept and vision.
2. Chapter Overview
Provides a content overview and a brief on each chapter.
3. The Nokia Point & Find Story
Provides an overview of the Nokia Point & Find concept and
service, along with the big-picture market opportunity in mobile
Internet services; additional background and market context for
the Nokia Point & Find service; essential terms and concepts; and
detailed examples of the solutions and services made possible
by Nokia Point & Find.
4. Using the Nokia Point & Find Client App
Provides detailed instructions on how people use the Nokia Point
& Find client application, including detailed info on the client application’s user interface, functions, controls, and options.
1.1
2.1
3.1
4.1
5. Intro to Creating Nokia Point & Find Worlds
Provides an introduction and overview of the Nokia Point & Find
development process and the two, easy-to-use development
tools, the Nokia Point & Find Management Portal, and the Nokia
Point & Find client application.
6. Publishing Worlds with the Management Portal
(Publisher’s Manual) Provides detailed information on how to
use the Nokia Point & Find Management Portal to create, manage, and customize Nokia Point & Find services.
7. Tagging Objects with the
Nokia Point & Find Client Application
(Publisher’s Manual) Explains how to use the Nokia Point & Find
client application to tag the objects of your world.
5.1
6.1
7.1
0.3
This page intentionally left blank
0.4
VAR Training Manual
and Reference Guide
Chapter 1
Welcome & Introduction:
Nokia Vision and
Commitment
1.1
Chapter 1 Welcome & Introduction: Nokia Vision and Commitment
Welcome & Introduction:
Nokia Vision and Commitment
Nokia Welcome
from CEO Olli-Pekka Kallasvuo
There are more than six billion of us on this planet. We are all different and we value many different things in life. To some people, what
matters is staying in touch and sharing experiences; others want to
provide for their families and get ahead in their careers; some just
want to have fun and live for the moment. More often than not, what
matters to you is a unique combination of all of these.
At Nokia we increasingly see mobile communications helping everyone connect to the things that matter most in their lives. And because that’s important in itself, that means being connected any time
and in any place.
Connecting people in new and exciting ways means giving everyone
the power to choose when and how to stay in touch with those important things, so that they can make the most out of every moment.
The majority of the people on this planet already have a mobile device, but we are entering an age where soon a whole world of smart
services will be a part of each person’s life.
So imagine an entire planet where people, places and information
are seamlessly connected; where communications devices and services are such an integral and indispensable part of our lives, they really
do become second nature.
This is how we see the world and the role of communications in making it happen. On the following pages we hope you’ll get some idea
of how Nokia is making this come to life.
1.2
Olli-Pekka Kallasvuo
Nokia CEO
VAR Training Manual
and Reference Guide
Nokia is the global leader in mobile devices
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries.
On a global scale, Nokia dominates the mobile device market with
39% market share in 2008. Nokia is one of the top global brands in
the world—ranked the fth best brand in the world by Interbrand in
2008, for the second consecutive year—with market leadership in
many important international markets. More than one billion people
place their trust in Nokia devices and services each and every day.
Nokia is committed to lead in mobile Internet services
Nokia is about enhancing communication and exploring new ways to
exchange information. Nokia’s strategy is to build trusted consumer
relationships by offering compelling and valued consumer solutions
that combine beautiful devices with context enriched services for
music, games, messaging, maps, next-gen search, interactive experiences, and mobile marketing solutions.
Nokia in brief
Nokia is the world’s number one manufacturer of mobile devices by market share and a
leader in the converging Internet and communications industries. Nokia also provides
comprehensive digital map information through NAVTEQ, and sells equipment, solutions
and services for communications networks through Nokia Siemens Networks.
2008 Nokia facts and gures
Head ofce in Finland; R&D, production, sales, marketing activities around the world•
World’s #1 manufacturer of mobile devices, with estimated 39% share of global •
device market in 2008
Mobile device volume 468 million units•
Net sales EUR 50.7 billion•
Operating prot EUR 5.0 billion•
Strong R&D presence in 16 countries•
R&D investment EUR 6.0 billion•
Sales in more than 150 countries•
1.3
Chapter 1 Welcome & Introduction: Nokia Vision and Commitment
The Nokia Point & Find concept:
Connect real life to the digital world
Point Find
Connect the physical and digital worlds •
Make real life objects interactive •
Connect physical objects to related digital content and •
services—in a manner that is easy and convenient for
people on the go to access
Real life physical objects Related digital content and services
Buildings Location-based Web info and content
Products Web-based transactions
Logos SMS text and email messages
Billboards Initiating phone calls
Magazine Ads, Articles Streaming video and audio
Other LBS: Locations, maps and directions
The Nokia Point & Find vision is to become a nextgen services business that leads in mobile access to
content, services, and transactions.
1.4
VAR Training Manual
and Reference Guide
Chapter 2
Chapter Overview
2.1
Chapter 2 Chapter Overview
Chapter Overview
This Guide helps VARs develop and
sell Nokia Point & Find services
This manual and guide book teaches VARs how to:
Create, develop, and manage Nokia Point & Find services.•
Effectively talk about, understand, and sell Nokia •
Point & Find services.
Nokia Point & Find Training Manual
and Reference Guide—for VARs
The Nokia Point & Find VAR Training Manual and Reference Guide
is designed primarily for use as a stand-alone training manual and
reference book, developed for VARs involved in the sales and development of Nokia Point & Find services.
Chapter briefs
1. Welcome and Introduction
Includes a letter from Nokia CEO Olli-Pekka Kallasvuo on the Nokia
vision; a brief intro to Nokia as a global company/brand; and a
description of the Nokia Point & Find concept and vision.
2. Chapter Overview
Provides a content overview and a brief on each chapter.
3. The Nokia Point & Find Story
Provides an overview of the Nokia Point & Find concept and
service, along with the big-picture market opportunity in mobile
Internet services; additional background and market context for
the Nokia Point & Find service; essential terms and concepts; and
detailed examples of the solutions and services made possible by
Nokia Point & Find.
2.2
4. Using the Nokia Point & Find Client App
Provides detailed instructions on how people use the Nokia Point
& Find client application, including detailed info on the client application’s user interface, functions, controls, and options.
5. Intro to Creating Nokia Point & Find Worlds
Provides an introduction and overview of the Nokia Point & Find
development process and the two, easy-to-use development
tools, the Nokia Point & Find Management Portal, and the Nokia
Point & Find client application.
VAR Training Manual
and Reference Guide
6. Publishing Worlds with the Management Portal
(Publisher’s Manual) Provides detailed information on how to use
the Nokia Point & Find Management Portal to create, manage,
and customize Nokia Point & Find services.
7. Tagging Objects with the
Nokia Point & Find Client Application
(Publisher’s Manual) Explains how to use the Nokia Point & Find
client application to tag the objects of your world.
How to use this manual
For most VARs new to Nokia Point & Find, this manual is designed
to be followed in a sequential manner, starting with chapter 1 and
proceeding through to chapter 7.
Chapters 1, 2 and 3 (Welcome, Chapter Overview, and the Nokia
Point & Find Story) will provide you with an understanding of the big
picture of Nokia Point & Find before you learn how to develop a full
Nokia Point & Find experience.
With Chapter 4 (Using the Nokia Point & Find Client App), you need a
Nokia Point & Find capable mobile device to work with; let this man-
ual be your guide as you use the mobile device to experience rst
hand the Nokia Point & Find client application, including its functions
and user process; download, install, and use the client application,
and become familiar with its interface and options.
2.3
Chapter 2 Chapter Overview
Chapter 5 (Intro to Creating Nokia Point & Find “Worlds”) provides
an overview of the Nokia Point & Find development process; and an
introduction to the two development tools, the Nokia Point & Find
Management Portal, and the Nokia Point & Find client application.
Chapter 6 (Publishing Worlds with the Management Portal) is in-
tended for study while sitting at an Internet-connected PC and working with the online Management Portal; this chapter is a manual for
using the Management Portal to build Nokia Point & Find “worlds”
(experiences).
Chapter 7 (Tagging Objects with the Nokia Point & Find Client Ap-
plication) is intended for study while using the client app on a mobile
device and provides detailed instructions on how to “tag” objects
using the Nokia Point & Find client application.
2.4
VAR Training Manual
and Reference Guide
Chapter 3
The Nokia
Point & Find Story
3.1
Chapter 3 The Nokia Point & Find Story
The Nokia Point & Find Story
Mobile discovery on demand
Nokia Point & Find is a new mobile information service and mobile
marketing solution.
With Nokia Point & Find, people on the go use their internet-enabled
camera phones to easily nd and conveniently connect to sought-
after digital content.
Easy, intuitive, on the spot mobile services
With object recognition mode, people simply point their phones at
real life objects and quickly nd relevant information and services.
For example:
A man on the street points his camera phone at a movie •
poster and immediately is presented with one-click access
to local show times, reviews, and trailers. He can even purchase tickets with just a few clicks.
1. Point
Users point their phone at real life
objects like this movie poster.
3.2
2. Find
Users nd what they are looking for,
like local showtimes, reviews and
trailers. Relevant and useful content
is delivered to their phones quickly
and simply.
VAR Training Manual
and Reference Guide
A visitor to a museum points their phone at an object on •
display and quickly accesses related multimedia content –
such as a video or audio interview with the artist or a critic
– as well as invitations to special events, and information
on related art in the museum and elsewhere in the city.
A child at home (or at a friend’s house, or in a store) points •
their phone at a favorite toy and can instantly enter related
contests, download coupons, send SMS text or email messages with product info to friends, and browse and purchase related products.
A man in a department store points his phone at the bar-•
codes on products and nds product details, availability,
discounts and promotions, price comparisons, and info on
matching accessories.
A woman on the go in the city points her phone at a cool •
new car and instantly discovers the car’s make, nds the
closest dealership, and schedules a test drive.
Nokia Point & Find connects people on the go to what they’re looking for exactly when and where they want, using their trusted mobile
devices—delivering compelling new mobile interactive experiences
and instant gratication to consumers.
Custom interactive
experiences
Each of the scenarios on the left
is an example of what we call
“custom interactive experiences”
– see “Essential terms and concepts,” page 3.6.
Nokia Point & Find
In the know,
when you’re on the go
The big picture on the mobile information services market
Mobile is poised for another phase of substantial growth:
Mobile subscriptions continue to experience aggressive growth.•
The demand for mobile broadband is expanding exponentially.•
Consumer depth of engagement for on-line mobile is growing.•
The mobile audience has proven highly responsive to ads.•
Mobile advertising extends marketing and advertising reach to •
unique new audiences.
3.3
Chapter 3 The Nokia Point & Find Story
Delivering relevant info and services
at the point of discovery
Consumers are demanding next-generation content and services
delivered via their mobile devices, so they can access whatever they
want, wherever they may be. Developments in interactive technology
have disrupted and revolutionized how consumers are engaging with
digital content and services.
Consumers are increasingly looking for more control,
inuence, and access to when, where, and how they
are informed, entertained, and connected.
What will become “the Google of mobile”?
Who will lead in mobile information and services access? What tech-
nologies and companies will come to dominate this critical eld? The
market opportunity is huge and the rewards for the winners promise
to be extremely lucrative.
As Google has become the leader in standard PC web search, the goal
of Nokia Point & Find is nothing less than to lead in mobile access to
information, content, transactions, and services.
A Nokia Point & Find scenario
Nokia City Guide and
Body Worlds Promo World
A couple arriving in London for a
visit have the Nokia Point & Find
application installed on their mobile device.
3.4
On the rst morning of their visit,
the couple walks down the street
and they see a billboard for the
Body Worlds exhibit, The Original
Exhibition of Real Human Bodies, at London’s cool O2 bubble
venue. With the Nokia Point &
Find app running, they select and
load the Body Worlds Show
Nokia Point & Find “world” onto their device, which downloads in
seconds; they then point their camera phone at the billboard and—
without even one click—they are instantly presented with:
Body Worlds Show at O2 bubble
• BuyDiscountTickets
• WatchBodyWorldsvideotrailer
• ReadShowReviews
• SeeMapandDirections
• ExploreSimilarEvents
And then—with just a few clicks—they watch the video trailer, read a
review, and purchase tickets to the show for that night.
VAR Training Manual
and Reference Guide
In the afternoon, while enjoying a walk about town, they open the
Nokia Point & Find app on their phone and select City Guide as a
Nokia Point & Find world to explore, which downloads to their device
in seconds. The couple points the camera phone at an impressive
building and Nokia Point & Find instantly identies the historic site
and presents a variety of related information and service options—
each available with just a click or two:
The Royal Observatory
• BasicInfoandHistory
• VisitingHours
• ToursandAttractions
• MapoftheGrounds
• PlanetariumShowtimesandTickets
The couple is fascinated to learn that the Greenwich Meridian Line
that geographically divides East and West runs across the Observatory courtyard; this line is the Prime Meridian of the world with a
longitude of 0°. They decide they’ll come back and take the Royal
Observatory tour tomorrow.
Later the couple is deciding where to eat. They point their phones at
the window fronts and entrances of nearby restaurants, and Nokia
Point & Find identies each restaurant and presents a rating, current
reviews, menus (in a language of their choice) – plus an option to
make reservations. With this valuable knowledge at their ngertips,
the couple easily nds a suitable restaurant and enjoys a ne evening
dining out.
3.5
Chapter 3 The Nokia Point & Find Story
Essential Nokia Point & Find terms and concepts
Nokia Point & Find worlds
A Nokia Point & Find world is a unique interactive experience
designed to connect a set of select objects (or labels) with customized digital results.
The World Carousel is the menu of Nokia Point & Find worlds available on a Nokia Point & Find enabled mobile device.
Mobile users can access these interactive experiences (and receive
information, content, and services) by choosing a world from the
World Carousel, then simply pointing their camera phones at one of
the objects dened in that world (with automatic object recognition),
or by reading an object’s barcode, or by navigating smart directories
and using text-entry search, as well.
An interactive experience allows access to contextually relevant
digital information, content and services via a mobile device. (See
pages 3.2 and 3.3 for examples of interactive experiences.)
Users explore a world and access a world’s interactive experiences
(content and services) by:
• pointing their phone at objects (object recognition)
• scanning a barcode
• navigating smart directories
• searching via text-entry search
The Nokia Point & Find Management Portal is the tool used to
develop and manage Nokia Point & Find worlds.
Objects (or Targets, when tagging)
Examples of objects include: a particular building, product, logo,
billboard, movie poster, museum exhibit, car, toy, specic pages of
a magazine, etc. When tagging objects (see below), the objects are
sometimes referred to as targets.
3.6
Labels
Labels name and identify objects and images (for example: “red
teapot”). Labels also name and refer to non-object information and
results (for example: “about us”).
Tags
Nokia Point & Find uses tags to identify the real-life objects of a
world and to dene the information and options users nd when an
object or label has been recognized or selected.
Nokia Point & Find tags:
• Identify the objects of a Nokia Point & Find world
• Dene what information is presented to users when an
object of a world is identied or selected (the digital
content and services available as result options)
• Are created using the Nokia Point & Find client application
on an enabled mobile device
VAR Training Manual
and Reference Guide
• Are managed with the Nokia Point & Find Management
Portal (web-based application)
A tag includes:
• A label – naming an object or result
• Actions – URL-based information (and other http-based
commands) that dene actions available when an object
is recognized or selected, including: opening a web page;
sending an SMS or email message; placing a phone call; and
streaming audio or video.
• An image of a world object (not part of all tags)
• Metadata – data abstracted from an image for object
identication (GPS location, Cell ID, etc.)
Essential terms and concepts recap
You tag the objects (targets) of a Nokia Point & Find world using the
Nokia Point & Find client app on a mobile device.
These tags automatically upload from the mobile device client app to
the Point & Find Management Portal.
You use the Nokia Point & Find Management Portal web-based application to manage the tags of your world, including the result options
and actions made available when a world’s objects or labels are
recognized or selected.
A Nokia Point & Find tag = label + actions + (image + metadata)
3.7
Chapter 3 The Nokia Point & Find Story
These Nokia branded Nokia Point & Find worlds will
always be provided as a free service to consumers.
Nokia branded worlds
Nokia is seeding the Nokia Point & Find World Carousel by building
and marketing a number of Nokia branded worlds. These worlds will
demonstrate the capabilities of the Nokia Point & Find service, help
jump-start market awareness and adoption, and inspire 3rd party
Nokia Point & Find world development.
Nokia’s initial branded Nokia Point & Find worlds are: Movies, Shop-
ping, City Guide, Cars, and 2D Barcode.
Movies
Point at movie posters and nd local show times, reviews, trailers,
and purchase tickets. Initially launched in the UK and the US.
Shopping
Point at products’ barcodes and nd detailed product info, accessories, and price comparisons.
City Guide
Point at buildings, attractions, storefronts, restaurants, etc., and
discover the identity of the object and related info and services. (City
Guide is a “factory pre-installed world” available to all Nokia Point
& Find users globally. Initial capabilities include tagging and instant
recognition to give early adopters a try at user-generated content.)
2D Barcode
3.8
2D Barcode world is also a “factory world” that makes it possible for
any Nokia Point & Find user to read 2D barcodes (with embedded
information) that are available for public Nokia Point & Find access.
(Barcode reading is available on select mobile devices.)
How Nokia Point & Find works
Overview
Nokia Point & Find is based upon real time image processing and
automated object recognition technology, utilizes an innovative
visual interface, and provides smart directory capabilities and textentry search.
With Nokia Point & Find’s automatic object recognition, when a
camera phone using the Nokia Point & Find client app is pointed at
an object, the Nokia Point & Find system uses a variety of the device’s
technologies (including the camera and GPS positioning) to evaluate the object. Then, by searching through a database of the world’s
objects that have previously been tagged, Nokia Point & Find identi-
es the item and returns a set of links to associated info, content, and
services – all in real time and on the phone.
VAR Training Manual
and Reference Guide
Powerful automatic visual object recognition
With Nokia Point & Find’s object recognition capabilities, people on
the go easily access information and services related to a world’s
tagged objects by simply pointing their camera phone at an object
they are interested in. Nokia Point & Find automatically recognizes a
world’s tagged objects in real time and delivers identifying information and links to related services and content.
Nokia Point & Find’s automatic visual object recognition mode requires no physical tags or codes on objects, and users avoid clumsy
mobile typing or guessing keywords to nd what they want.
Full 1D and 2D barcode recognition
While one of Nokia Point & Find’s unique strengths is its object recognition – which works without any physical tags or codes on objects –
Nokia Point & Find technology is also fully capable of recognizing 1D
barcodes and 2D QR codes 1-10.
Smart directory navigation and text-entry search
Smart directory navigation works in conjunction with object recog-
nition or 1D barcode scanning, facilitating easy and intuitive user
navigation to deeper levels and different areas of a world. When ob-
ject recognition or barcode scanning identies an object, results can
include nested smart directories of information and content.
3.9
Chapter 3 The Nokia Point & Find Story
Nokia Point & Find Versions
While initially the Nokia Point &
Find client application is being
rolled out for higher end smart
phones(liketheNokiaN958GB
and N97), Nokia will be releasing versions of the Nokia Point
& Find client application for
S60 and S40 devices, some of
which don’t have the capacity to
handle the demanding task of
real-time visual object recognition. On these devices, people
will explore a selected Nokia
Point & Find world by using
smart directory navigation and
text-entry search, with no object
recognition capabilities.
Smart directory navigation and text-entry search (continued)
Smart directory navigation and text-entry search are also effective
as the primary ways to navigate and explore a world, without using
Nokia Point & Find’s object recognition capabilities at all.
GPS and Cell ID for location-based services (LBS)
Nokia Point & Find uses GPS and Cell ID technologies to provide
sophisticated location based services. By identifying a user’s specic
location with GPS, or a more general location based on Cell ID, Nokia
Point & Find returns location-specic results and services.
For example, a person in London pointing at a movie poster will receive different results than a person in San Francisco pointing at the
same poster. In a dense city environment, Nokia Point & Find uses the
GPS location to more efciently evaluate nearby objects and provide
identication and location-relevant results quickly, in real time.
A range of result actions
Nokia Point & Find initially identies an object and then provides its
name (its “label,” part of its tag – see Terms, page 3.6), as well as
a list of contextually relevant results that offer a variety of actions.
Nokia Point & Find result actions will:
• Open web pages
• Initiate/place phone calls
• Stream video and audio
• Send SMS test messages
• Send email messages
Future technologies and capabilities
The technology roadmap for Nokia Point & Find includes integrating future technologies to enhance and evolve Nokia Point & Find
capabilities and to remain on the leading edge of providing context
enriched mobile services.
Nokia also plans to release a touch-screen interface version of the
Nokia Point & Find client app for its new agship N97 device (second
half of 2009 release).
3.10
VAR Training Manual
and Reference Guide
Factors for success – Nokia Point & Find benets
Early stages
Mobile marketing services are in their early stages of mainstream
adoption. Several hurdles currently hinder faster adoption and
greater consumer participation.
A US study by Wacom found that:
• Accessing mobile functions is too complicated for 85% of
users.
• 95% of consumers admitted to being frustrated when
trying to use the new data-centric applications, including
calendars, email, and pictures.
• 83% of users preferred to access applications on a PC rather
than a mobile phone. (Consumers favored the traditional
computer with its full keyboard and mouse control rather
than the usually complex and clumsy keyboards and menus
on mobile phones.)
A new, better, and easier user process
Nokia Point & Find is easy and convenient for people to use.
• People select a world, point at objects, and nd
relevant results.
• Nokia Point & Find has an intuitive and easy-to-use
visual real-time interface.
• Initial relevant results are returned to people without
even one click (object recognition) – people simply
point at objects and nd what they want.
Sought-after and highly relevant results
With Nokia Point & Find, people nd highly relevant results that they
are looking for, without the need for guessing at keywords or annoying mobile typing.
Powerful and easy-to-use tools for development
The Nokia Point & Find Management Portal is a powerful, self-serve,
web-based tool used to develop and manage Nokia Point & Find
worlds – without any programming required.
And using the Nokia Point & Find client application to tag objects is
about as simple as taking photos.
3.11
Chapter 3 The Nokia Point & Find Story
Nokia Point & Find delivers breakthrough mobile services
Nokia Point & Find:
• Simplies the mobile user’s experience of essential search
functionality.
• Integrates capabilities and features of multiple mobile de-
vice functions—camera, Internet connection, and GPS—into
one application.
• Increases the speed and relevance of mobile search and information discovery by dramatically reducing the complexity of the user process.
Strategically positioned: Nokia Point & Find
effectively meets new customer demands for control,
inuence, and accessibility of mobile content and
has the potential for signicant adoption.
Unique strengths of Nokia Point & Find worlds
• Easily and conveniently delivers content at point of need
and discovery
• Initial object identication and relevant results without
even one click
• No typing or keywords required (with object recognition)
• Multiple result action options, including web, phone, multi-
media, and messaging
• Full barcode recognition
• Nokia backing, vision, and commitment to R&D and future
technology evolution
3.12
• Professional services for publishers who don’t elect to use
the self-serve approach
• Customer support to address the needs of users and publishers alike
Noki Point & Find delivers solutions across segments
Nokia Point & Find services offer exciting new business opportunities
across segments and verticals.
Publishing Events
Retail Entertainment
OOH Real estate
Museums Agency
Auto and more...
Nokia Point & Find transforms mobile access to
info and services
By innovatively connecting the physical world to digital resources,
Nokia Point & Find enables companies, brands, agencies, promoters
and organizations to create engaging interactive mobile experiences
and services that deliver targeted content and purchase opportunities
to their audiences via their trusted mobile devices.
VAR Training Manual
and Reference Guide
Nokia Point & Find scenarios: publishing
Seamlessly connect
print with online
experiences
By innovatively connecting realworld objects and images to
digital resources, Nokia Point &
Find enables publishers to create
engaging interactive experiences
that deliver targeted content,
advertising, and purchase opportunities to their publications’
readers—whether the reader is
at home, in a cafe, or on a bus—
via their trusted mobile devices.
3.13
Chapter 3 The Nokia Point & Find Story
Nokia Point & Find works
with print “as is”
With Nokia Point & Find technology, there is no need for the
publisher to print any special
codes or tags in their magazine
to enable Nokia Point & Find
services,whichisasignicant
advantage over other technolo-
giesthatrequirespecialtags
or codes printed throughout a
publication.
Scenario 1
A reader points his camera phone at a BMW car advertisement in 944
magazine—and without even one click—their phone immediately
presents:
BMW Convertible Coupe
• FindLocalDealership
• ScheduleTestDrive
• RequestDVDBrochure
• EnterContesttoWinaCar
• CalltoRSVPforShowroomParty
• Subscribeto944
The person initiates a call to the local dealership, schedules a test
drive, and RSVPs for the dealer’s new model release party.
Scenario 2
A person paging through an entertainment magazine simply points
her mobile device at an ad or a review of a music CD or artist, and she
is right away presented with:
Peter Gabriel
•ListentoNewSingle
•BuyLatestCD
•SeeTourSchedule
•JoinFanCub
•NewsandPhotos
•BuyRingTone
She listens to the new hit single on her mobile phone, then signs up
for the artist’s fan club.
3.14
Scenario 3
A reader points her device at a pair of stylish shoes in a fashion
magazine ad or pictorial. Nokia Point & Find identies the shoes and
instantly displays:
Jafo Venetian Pumps (leather, $79.99)
• CheckAvailableSizes
• MatchingAccessories
• PhotoGallery(shoeswornwithoutts)
• ComparisonPricing
• PurchaseShoes
The reader/mobile user quickly learns what whey want about the
product (they have size 8 in stock) and nds a matching belt to purchase along with the shoes.
VAR Training Manual
and Reference Guide
3.15
Chapter 3 The Nokia Point & Find Story
Leapfrog into a valuable new
digital customer relationship
Nokia Point & Find brings print advertising and editorial to life with a
rich overlay of personalized digital information, content, and services
available to consumers via their trusted mobile devices. Publishers
can deepen their level of editorial engagement with readers, increasing loyalty and retention, while adapting to the digital world.
Reader benets
Readers of Nokia Point & Find enabled publications can easily use
their mobile device to:
Vote for artist/gadget/restaurant of the week/month/year•
Request free samples or coupons – connected to any page, •
ad, article, topic, artist or celebrity in a publication
RSVP for sponsored events, parties, lectures, signings, etc.•
View menus and catalogs from restaurants and companies •
in a publication
Schedule events into personal calendars and invite friends•
Call a business•
Publisher benets
Publishers can deliver supplemental content and advertising to onthe-go readers which:
Engage audiences with print media in an innovative way•
Provide direct audience response channel for advertising •
and editorial content
Provide additional advertising accountability and metrics•
Enable instant buying at the point of discovery (online, •
mobile, retail)
3.16
Open up new avenues of revenue•
Bridge different media channels•
Standout among publications•
Enhance print publications•
Attract new audiences •
Strengthen customer relationships•
VAR Training Manual
and Reference Guide
Chapter 4
Using the Nokia Point & Find
Client Application
4.1
Chapter 4 Using the Nokia Point & Find Client Application
Using the
Nokia Point & Find client application
Before starting to use the Nokia Point & Find client application, you
need to install the client application onto your mobile device.
Users in the US must rst install the Nokia PC Suite software onto a PC
to facilitate the client app installation process.
Setup & installation of the client application
Installation from CD
TheCDincludedwithNokia
devices can also be used to
install the PC Suite software.
Follow the prompts and
instructionsontheCD.
Step A: Install Nokia PC Suite software on your PC (for US)
1. From an internet-connected PC, use a web browser and go to
http://www.nokiausa.com/A41423655...
4.2
2. Select your mobile device from the list of available
supported devices...
3. Download and install the PC Suite (or Ovi Suite) to your
computer, following the instructions and prompts provided.
VAR Training Manual
and Reference Guide
Note on supported
Nokia Point & Find devices
While versions of the Nokia
Point & Find client application
are available for a number of
different devices – including S60
and S40 devices (in the future, a
wide range of additional devices
and manufacturers will be supported) – we focus on the Nokia
N95deviceinthisVARTraining
andReferenceGuide.Someof
the processes explained will vary
for other devices based on their
design, controls, and features.
Step B: Download the client application
1. After installing the PC Suite software on your internet-connected
PC, use a web browser and go to the Nokia Point & Find landing
page at http://pointandnd.nokia.com...
4.3
Chapter 4 Using the Nokia Point & Find Client Application
2. Follow the instructions to get a free download of the Nokia Point
& Find client app appropriate for your location and device.
3. In some cases, you will be prompted to save the le to your desktop. In other cases, you will enter your mobile device phone
number and a message will be sent to the device with a link for
the download direct onto your mobile.
Step C: Install the client application to your device
1. After downloading the client app to your PC, use the USB cable (or
Bluetooth) to connect the mobile device to your PC.
2. On the device screen, select PC Suite...
3. On your PC’s screen, double click on the Nokia Point & Find
installer le you saved to your PC’s desktop.
4. Click the check mark (yes) when prompted to install the
application on the phone...
4.4
5. Select Phone memory and follow the prompts to
begin installation...
6. The application will install onto your device.
VAR Training Manual
and Reference Guide
Step D: Add a Nokia Point & Find shortcut to your device*
1. Follow these steps on your N95 interface to add a Nokia Point &
Find shortcut to your device’s home screen:
Menu > Tools > Settings > General > Personalization >
Standby > Shortcuts
2. Then select Nokia Point & Find from the list presented...
* Note on adding shortcuts
The menu steps shown on the
left are for the Nokia N95
model; different devices
will vary.
4.5
Chapter 4 Using the Nokia Point & Find Client Application
Exploring the client application’s user interface
World Carousel
Factory & downloaded worlds
Home screen Directory screen
Current world icon
A custom icon for each world
Current world name
Viewnder
Text link ad
Text search eld
Text search of directories
Directory entries
Options
Access management,
help, and
other features
Results screen
Object name (Label)
the label of the identied
or selected object
*The Web button
Givessingleclickaccesstoa
world’s mobile web page. You
cansetanyURLoractionyou
want, including placing a call,
but the “Web” button name
can’t be changed.
4.6
Results Directory
customizable folders,
links of related content,
services, actions
Banner
customizable graphic
element, or banner ad
Text search eld
Text search of directories
Web button *
links to a
customizable URL
VAR Training Manual
and Reference Guide
Using the Nokia Point & Find client application
Now that you have installed the client application onto your
mobile device and become familiar with the interface, you’re
ready to use the client app to explore Nokia Point & Find worlds.
Launch the client application
1. To launch the application, navigate through the device’s
Applications Menu to Nokia Point & Find and select it, or use
the left soft key (if set per above for the N95—see step D on
page 5.5) to launch the Nokia Point & Find application.
2. You’ll see the Nokia Point & Find client app splash page...
3. Then you’ll select your default access point for Nokia Point &
Find to use for Internet access...
4.7
Chapter 4 Using the Nokia Point & Find Client Application
Browse saved worlds and select a world to explore
1. Use the navigation key to scroll to the top of the interface to the
World Carousel and browse the icons of your saved Nokia Point &
Find worlds.
2. Select a world to explore by highlighting its icon and pressing the
center (select) key.
Add/Remove world function
Use the “Add/Remove” world function to add worlds to your World
Carousel, or to remove them.
1. Move through the icons of the World Carousel at the top of the in-
terface (using the scroll keys) and select the Add/Remove World
icon...
4.8
2. To add a world, enter the name of the world you want to add,
making sure the name is spelled exactly. Then select it by pressing
the center key. You can also select a world from the directory if the
world has been added to the add/remove directory list...
3. The world will download...
VAR Training Manual
and Reference Guide
4. And then it will appear in the World Carousel...
5. To delete a world, select the world from the list and
hit the “C” key.
4.9
Chapter 4 Using the Nokia Point & Find Client Application
Point at objects for automatic visual recognition
1. After selecting and loading a world to explore, point the camera
phone at objects of interest, so they appear in the device’s View-
nder, similar to how you’d focus on objects to take a photo.
For example, point at a movie poster, ideally from a few feet away
and straight on – or within a 30 degree angle on either side – with
the poster lling most or all of the Viewnder....
Real world object
(movie poster)
Object in Viewnder
Label name
& Results Directory
2. When an object is recognized, the object’s label (name) is shown,
displayed below the Viewnder with label name and sub-results,
if available.
4.10
Browse result options
and choose from a range of relevant info and actions
When more than one result is displayed, use the navigation key to
scroll down to choose a result. Press the center key to select the result
and to access the link or action.
Capture barcodes
1. Focus the Viewnder on a product barcode. The Viewnder will
adjust focus until a “Product Information” result appears.
Barcode
VAR Training Manual
and Reference Guide
Results Directory
Barcode in Viewnder
Capturing 1D barcodes
The1Dbarcodereaderisonly
available in Shopping World.
2. Press the center key to reveal more information on the product,
pricing, and comparisons.
4.11
Chapter 4 Using the Nokia Point & Find Client Application
Searching within a world with text-entry search
1. Enter a text string into the text search eld to search for matches
in the world’s directory...
Text search eld
2. Select a result to see details and more options...
Results Directory
4.12
VAR Training Manual
and Reference Guide
Chapter 5
Intro to Creating
Nokia Point & Find
Worlds
5.1
Chapter 5 Intro to Creating Nokia Point & Find Worlds
Intro to Creating
Nokia Point & Find Worlds
Publishing worlds
with two easy-to-use tools
With the Nokia Point & Find Management Portal and the Nokia Point
& Find client application, you will create, congure, customize, and
manage Nokia Point & Find worlds.
These powerful tools are easy to learn and use, and no programming
is required for any part of the publishing process.
The online Nokia Point & Find Management Portal
Primary Management Portal functions:
Create and name worlds•
Customize world settings, including the world’s icon, default search •
URL, and LBS options
Manage access rights, establishing who can view your world and •
collaborator access levels
Organize directories and labels for quick and intuitive world •
navigation by users, and for efcient tagging by publishers
Manage tags and result URL actions•
Associate objects to customized results including the •
following actions:
Connect to a URL•
5.2
Activate a video•
Place a phone call •
Send an SMS, MMS, or email message•
The Nokia Point & Find client application
You tag objects using the client application; it’s about as simple as
taking photos. Tags automatically upload to your world’s database,
which you access and manage via the Management Portal.
Nokia Point & Find
Management Portal
Create and manage worlds with
the online Nokia Point & Find
ManagementPortalonaPC.
VAR Training Manual
and Reference Guide
Nokia Point & Find
Client Application
Tag objects using the Nokia
Point & Find client application
on an enabled mobile device.
5.3
Chapter 5 Intro to Creating Nokia Point & Find Worlds
Easier and quicker
than Web sites!
Nokia Point & Find worlds
aremucheasierandquicker
to build than web sites.
Overview: steps to publish a Nokia Point & Find world
1. Register for an account, and create and name your world using
the Management Portal...
2. Setup and customize your world’s settings; create and organize
your directory structure and labels; dene results; and set access
levels with the Management Portal...
5.4
3. Tag the objects of your world using the client app on an enabled
mobile device...
VAR Training Manual
and Reference Guide
4. Manage and modify tags, results, directories, and settings using
the Management Portal...
5.5
Chapter 5 Intro to Creating Nokia Point & Find Worlds
This page intentionally left blank
5.6
VAR Training Manual
and Reference Guide
Chapter 6
Publishing Worlds
with the
Management
Portal
6.1
Chapter 6 Publishing Worlds with the Management Portal
Publishing Worlds
with the Management Portal
The Nokia Point & Find Management Portal is a web-based publisher’s tool accessed via a web browser from an Internet-connected PC
at http://pointandnd.nokia.com/?login
The Management Portal offers functions to create, manage, and
publish your worlds, each corresponding to a tab (or sub-tab) of the
main navigation toolbar menu, including:
Create New World•
Manage Worlds• , with sub-tabs:
myWorlds•
Manage Tags•
Organise Directories•
Access Management•
Settings•
Account•
Support•
Download•
Management Portal tabs
6.2
Tabs
Sub-tabs
Getting started:
account registration and login
To begin, register for a Nokia Point & Find account with a few simple
steps, and then login:
1. To access the Management Portal, use an Internet-connected PC’s
web browser and go to http://pointandnd.nokia.com/?login
2. Click the Create new account text link under the Sign In button...
Sign In page
Go to http://pointandnd.nokia.com/?login
VAR Training Manual
and Reference Guide
3. Fill in the Registration Form. All elds must be lled out except for
those marked as optional.
After submitting your registration, a conrmation message will
be emailed to you. The email message will contain a link that will
take you back to the log-in screen of the Management Portal. Follow the directions in the email to complete the registration process, which includes validating your user name and password in
the log-in screen.
4. Sign in using the user name and password you chose when registering. Upon successful login, you are taken to the Create New
World section of the Management Portal.
Create new account
text link
6.3
Chapter 6 Publishing Worlds with the Management Portal
Create New World
World Names
Your world name can include
letters and/or numbers or
a combination of the two,
with a limit of 20 characters.
Similar to web site addresses
(domains), the best names for
worlds are short, simple, and
easy to remember – the best
world names will be registered
rst(justlikewebdomains)
and will become valuable assets as the Nokia Point & Find
community grows.
After registering and signing in for the rst time, you will be at the
Create New World screen where you are asked to enter a name for
your new world...
Create New World page
In the Management Portal
Create and name a world
1. Choose a name for your world and type it in exactly as you want
it to appear in the Nokia Point & Find client when people are
exploring your world. Once created, a world name cannot be
changed, so choose your world names carefully!
2. Click the submit button. If you selected a name that has already
been taken, you will be prompted to enter another name.
3. Once your world name is veried, the Billing Information page
is launched (see opposite page). After reviewing the options for
each account type, select a package by clicking the associated
radio button.
6.4
Nokia Point & Find account types
Three different Beta Pack accounts are currently available for Nokia
Point & Find worlds: Basic Beta Pack, Prime Beta Pack, and
Pro Beta Pack...
Billing Information page
In the Management Portal
VAR Training Manual
and Reference Guide
Billing information
Basic Beta Pack allows one person to publish a world for the public,
or just for themselves, at $69.00 per month.
Prime Beta Pack enables the creation of a broader experience by
allowing you to collaborate on your world with a small team. The
Prime Beta Pack includes access for one viewer, two authors, one editor and one publisher, and is available at $1,490.00 per month.
Account types
Pro Beta Pack is the best account available for creating a rich Nokia
Point & Find experience. With the Pro Beta Pack you can collaborate
with a large team on a public world, or the team can create a private
world for up to 20 viewer collaborators. The Pro Pack includes account access for 20 viewers, 10 authors, 5 editors and 2 publishers,
and is available at $2599.00 per month.
6.5
Chapter 6 Publishing Worlds with the Management Portal
Manage Worlds
Each of your worlds can be developed, edited, and managed through
the Management Portal’s Manage Worlds functions, which include:
myWorlds•
Manage Tags•
Organise Directories•
Access Management•
Settings•
When you login to your Nokia Point & Find account, or when you
select the Manage Worlds tab, you start at the myWorlds sub-page
where you’ll nd a list of your existing Nokia Point & Find worlds.
Terms for world publishers
Roles
Collaborators are people who have access or publishing rights for a Nokia Point & Find
world. Collaborators have one of ve roles:
Viewers can view and use the content of a world, but they can’t contribute to it, and
viewers don’t have any rights to manage the world using the Management Portal.
Authors can view the world, and they also have the right to author content for the
world, which includes access to create and upload tags using the Nokia Point & Find
client application on a mobile device. Like viewers, authors do not have any rights to
manage the world using the Management Portal.
Editors have all of the access rights that authors have, plus access to manage tags and
Directories using the Management Portal.
Publishers have complete access to control a world, including billing and settings. It is
important that you set only appropriate people as publishers of your world.
Directory Folders and Entries
6.6
Directory Folders categorize the content (objects) of a world.
Directory Entries include object labels and result actions.
myWorlds dashboards
On the Manage Worlds page
VAR Training Manual
and Reference Guide
World icon
World name
Your role in this world
Open/close dashboard icon
Account activity summary
World management icons
Manage Worlds: myWorlds
The myWorlds page is a status board and navigation hub for your
worlds. When you login to your Nokia Point & Find account, or when
you select the Manage Worlds tab while working in the Management
Portal, you land on the myWorlds page of the Manage Worlds tab.
Click on a world name or icon to open its dashboard. The world’s icon
is displayed in the upper left corner. To the right of the icon is the
world’s name, and to the right of that is your role in the world.
Below the world’s name is the account package associated with the
world. A boxed summary of current account activity shows the total
number of tags in your world, how many new tags have been uploaded in the past 24 hours, and the date the world was last updated.
Renew, Upgrade, Delete
World expiration date
Account package type
Dashboard Access
Click on a world’s name (or the
small arrow symbol after your
role) to expand or minimize a
world’s dashboard.
The four icons to the right allow quick access to functions that enable
you to develop and manage your world. These options correspond to
the tabs located on the header bar.
The last line of text of a world dashboard shows the expiration date
for the world, along with links to renew or upgrade your world ac-
count; and, nally, a link to delete the world and all its contents.
6.7
Chapter 6 Publishing Worlds with the Management Portal
Manage Worlds: Settings
We continue our tour of the Management Portal with the Settings
page where you customize the look, feel, and functionality of your
world with extensive options and controls.
These Settings functions include:
uploading your world’s icon•
set default search URL•
set default Web URL•
select geographic or GPS tag location associations•
and other advanced settings•
World selection
dropdown menu
World selection dropdown menu
At the top of the screen is the world selection dropdown menu,
which allows you to select any of your worlds to adjust their settings.
World Selection menu
On many pages
6.8
Dropdown menu
activated
World Icon
The rst item in the Main Settings panel is the World Icon setting,
used to upload the graphic icon that Nokia Point & Find end users
see when they access your world on their phone. The format for the
small icon is ideally a 45 x 45 pixel JPEG image.
To load or change your world’s icon, click the Choose File button and
select a JPEG image le for the icon; and then click the Upload Icon
button to upload the graphic le.
World Icon setting
On the Settings page
VAR Training Manual
and Reference Guide
Tag Location Association
Next in the Main Settings panel is the Tag Location Association
setting. (See screen shot on following page.)
Tag Location Association settings determine what location-based
information (metadata) is associated with a world’s tags at the time
they are created and must be set prior to any tagging activity.
Nokia Point & Find tags can contain information called PX commands.
PX commands encode location information – such as country,
city, or even more specic locations provided by Cell ID or GPS data,
which is captured and stored as metadata in your world’s tags. These
options allow you to capture tags that will deliver results based on
location-specic information.
World Icon
6.9
Chapter 6 Publishing Worlds with the Management Portal
Tag Location Association setting
On the Settings page
Global
Country
Cell ID
Cell ID/GPS
GPS Only
Tag Location Association (continued)
Global
The simplest option (the default setting) is the Global tag location association, which means your world’s tags are not tied to a
particular location. The examples in this book all use the Global
setting.
Tags taken with the Global setting can be viewed anywhere in the
world and are not specically associated with any location, region
or country. All tags with this setting will download to the phone
whenever the world is launched.
Country
The next option is Country, which allows you to have different
tags for different countries. Tags taken with this setting will have
country association metadata as part of the tag.
6.10
For example, if Country is selected and you are tagging in San
Francisco (SF), all of your tags will be associated with the USA.
Therefore, when a user in SF launches your world with its Country
tag location association, only tags in the USA will download to the
phone for that world. Users won’t see or have access to tags in
other countries.
Nokia uses this setting for their factory Movie World, so instead
of downloading all the active tags in the database which include
multiple countries, users will only get the tags associated with the
country they are in.
Cell ID
Cell ID uses a location determined by triangulating the cell tow-
ers that a phone is using. Tags taken with active Cell ID will be
associated with the range of the active cell tower. If you are in
the Embarcadero area of San Francisco using the City Guide World
where Cell ID tag location was used, you’re going to download
the tags to your phone that were taken and associated only with
that area’s cell tower.
Cell tower ranges differ by area and region, so it’s hard to say how
far a tower can reach. While it’s a fairly specic range in urban
areas, the range can be quite extensive in rural areas. Cell ID is
an appropriate setting for a world where users will be trying to
locate a range of data, as in “nd me nearby movie theatres.”
VAR Training Manual
and Reference Guide
Cell ID/GPS
Using the Cell ID/GPS setting combines the best of these two
technologies, using GPS when available, and using Cell ID as an
alternate when GPS is not available. With this setting, only those
tags taken within the Cell ID or GPS location will download to a
user’s device when in that area.
GPS Only
The GPS Only option provides precise location information by
connecting to the GPS satellite system. This setting requires an
active connection to the GPS system when creating tags with the
client on a mobile device.
If tags are taken with the GPS setting (and tags with this setting
can only be taken if the device’s GPS is active at the time of tagging), then only those tags within those associated GPS coordinates (with a range of 100 by 100 meters) will be downloaded.
If GPS is not active, the tags will not download, and the GPS unavailable icon will display signaling that the tags have not downloaded. When you move out of an area, the tags from previous
GPS coordinates are deleted from the device to avoid building up
a huge tag count on the phone.
6.11
Chapter 6 Publishing Worlds with the Management Portal
Search URL
Web Button URL
Search URL & Web Button URL settings
On the Settings page
Default Search
and Web Button URLs
Googleisthedefaultsetting
forboththeSearchURLand
WebButtonURLandisused
until you customize it to web
page addresses of your choice.
Search URL setting
The Search URL is the web page a user is taken to if they select an
entry (Directory listing) in your world that has not yet been associated with a custom URL or other action. This happens, for example,
when an object has been tagged with a label and uploaded, but no
action has yet been associated with the tag.
Web Button URL setting
The Web Button URL setting lets you assign a custom URL for what
can be considered a home page for your world. The client application
supports a softkey web button that launches your assigned URL when
selected.
6.12
Advanced Settings options
On the Settings page
VAR Training Manual
and Reference Guide
Activate Camera Viewnder
Tagging Rate
Upload Tagged Pictures
Advanced Settings
At the bottom of the Settings page you’ll nd Advanced Settings.
These settings include: Activate Camera Viewnder, Tagging Rate,
Upload Tagged Pictures, and Content Location Association.
Activate Camera Viewnder
Activate Camera Viewnder determines whether your world
will use image recognition or text only.
When set to Yes, this function activates camera use in your world
for both the tagging of objects by authorized world collaborators,
and object recognition by end users.
Content Location Association
When set to No, only Directory navigation and keyword-text
search are available for your world, taking the world outside of
the image recognition based model.
6.13
Chapter 6 Publishing Worlds with the Management Portal
Advanced Settings (continued)
Tagging Rate
Tagging Rate may be set for single or repeat tagging.
With single tagging rate, the client application generates one
tag per label when tagging objects; when set to repeat tagging
rate, multiple tags per label are generated.
Single tagging is generally a cautious tagging approach good for
training and public use (user-generated content).
Repeat tagging facilitates and eases production for most tagging work. For example, let’s say you are going to tag a building,
like Notre Dame cathedral. With repeat tagging, you go into your
Nokia Point & Find client Directory and select or enter “Notre
Dame” as the label, and then you can easily make multiple tags
of the building (from different angles and distances) one after the
other, without the need to re-select or re-enter the label for each
tag image.
Upload Tagged Pictures
Upload Tagged Pictures controls whether your world’s tags are
uploaded to the Nokia Point & Find server right after a tag is created, or saved on the client app and uploaded at a later time.
This setting should generally be set to Yes, but in some cases –
for example, when a lot of tags are being created – there may be
some performance advantages to setting Upload Tagged Pictures
to No.
Content Location Association
Below Upload Tagged Pictures is the Content Location Associa-
tion setting, which allows you to set location information in a
URL (such as zip/postal codes [PX.LOC.ZIP] or longitude/latitude
[PX.LOC.LON]/[PX.LOC.LAT]), allowing your world to deliver results
specic to a user’s location.
For example, the Country option allows an object that is recognized in the US to deliver different content to a user than when
the object is recognized by a user in the UK.
6.14
Content Location Association settings include Global, Country, Cell
ID, Cell ID/GPS and GPS Only.
Global
Blocks any location-specic information to ensure privacy.
Country
User’s current country is inserted in URLs with
[PX.LOC.COUNTRY].
Cell ID
If cell tower’s location known, rough location is inserted in
URLs with [PX.LOC.LON/LAT].
Cell ID/GPS
Uses precise GPS location if available, while
defaulting to Cell ID if not.
VAR Training Manual
and Reference Guide
GPS Only
If a GPS signal available, precise location is
inserted in URLs with [PX.LOC.LON/LAT]
Content Location Association setting
In Advanced Settings on the Settings page
Global
Country
Cell ID
Cell ID/GPS
GPS Only
6.15
Chapter 6 Publishing Worlds with the Management Portal
Manage Worlds: Access Management
Use the Access Management page of the Management Portal’s
Manage Worlds tab to assign roles to your account’s collaborators
– including publishers, editors, authors, and viewers (see page 6.6,
“Terms for world publishers”).
Use this section’s Public Access controls to set your world for public
end user access, or to keep it private (available only to authorized
world collaborators).
As in other areas of the Management Portal, below the navigation
toolbar you’ll nd the world selection dropdown menu, which
lets you quickly select any of your worlds. Below the world selection
dropdown menu, you’ll see the Access Rights functions.
World selection menu
Access Rights panel
Collaborators Access Level
New Collaborator
Access Management page
On the Manage Worlds tab
6.16
Public Access
Access Rights options
The Access Rights options include New Collaborator, Collaborators
Access Level and Public Access functions.
(See screen shot on opposite page.)
New Collaborator
With the New Collaborator option you add people as collaborators to a Nokia Point & Find world.
The people you add as collaborators need to have a registered
Nokia Point and Find account, and you need to know the email
address that they use with their account (see page 6.3 for how to
register a Nokia Point & Find account).
To add a new collaborator, enter an email address or Nokia Point
& Find user name, and then click the Add Collaborator button.
You’ll receive a message when successful...
VAR Training Manual
and Reference Guide
New Collaborator added
success message
6.17
Chapter 6 Publishing Worlds with the Management Portal
Collaborators access level
options
Number of collaborators
currently assigned to
each access level
List of current
collaborators
Collaborators Access Level options
In the Access Rights panel
Collaborator Lists
Your collaborator list will
generally grow over time. The
numbers below each role in
the panel displays the number of each role that is available with your current pricing
plan.Differentplansallowfor
a certain number of each role
to be allocated.
Access Rights (continued)
Collaborators Access Level
Use this control panel (see screen shot, above) to easily edit the
access levels of your world’s collaborators, and monitor the number of collaborators available in that world.
New collaborators start, by default, with no account access. You
then can modify access levels up from there. Collaborators can be
set as Viewers, Authors, Editors, Publishers, or with No Access.
To change a collaborator’s access level, select the new role (radio
button) you want the collaborator to have and click the Update
button. There’s also a Delete button, which takes a collaborator
off the list. It’s very easy to take people off the collaborator list
and add them back as you wish.
If you have allocated all of your account plan’s collaborator roles
and you want more, you need to upgrade your account plan.
Upgrade by going to myWorlds and select Upgrade World from
the bottom of the screen. This will take you to the account selection and billing page.
6.18
Access Rights (continued)
Public Access
The Public Access function sets access for everybody who is not
on your collaborator list (i.e., the general public). Options include
No Access, Author and Viewer. (See screen shot, below.) Change
the Public Access setting by selecting a different access level and
then clicking the Update button.
No Access
By default, Public Access is set to No Access, which is an appropriate setting for a world that is under development and
not yet ready for public viewing. Just like a web site under development, you want to leave your Nokia Point & Find world
hidden until it’s ready for the public. This setting allows only
authorized collaborators access to your world.
VAR Training Manual
and Reference Guide
Set Public Access to “Author”
for user generated content
For example, Nokia City World
is a “factory world” that has
the access level set to Author,
so end users can contribute to
the world. This allows users to
tag city objects of their choice
with labels of their choice, such
as “Best Pizza Restaurant,” or
“Jake’sCoolCafe,”etc.
Viewer
The Viewer option means that your world is “live” and available for public viewing, so all Nokia Point & Find users can
use the Add World function on the Nokia Point & Find client to
enter and explore your world.
Author
The Author option allows people to both see your world
and also contribute to the world. This means that any user of
your world can tag objects, which are then uploaded to your
world’s database and available for sorting, editing, and deleting, using the Management Portal’s Manage Tags tools.
Public Access options
In the Access Rights panel
Public access level options
6.19
Chapter 6 Publishing Worlds with the Management Portal
Access Management FAQ: Management Portal
What is Access Management?
The Access Management tab in the Management Portal allows a world’s Owner and Publishers to add,
remove, and change the world’s collaborator access rights. World Owners and Publishers also control
Public Access settings, which determine if and how Nokia Point & Find users outside of collaborators
can access and engage with your world.
What is a collaborator?
A collaborator is an individual that has at minimum viewer access to your world (even when your
world is set for no public access), and includes the people working together to develop, edit, and
review worlds. You can dene how much control a collaborator has by changing their access level and
clicking update next to the collaborator’s name in the Access Rights collaborator list.
I created this world. Why am I not listed as a collaborator?
World owners are automatically designated as Publishers. As a publisher, you have the most control
over the world, and you cannot change your publisher designation or access level.
What is the difference between access levels?
There are two access level settings, Collaborator Access options and Public Access options.
With the Collaborator Access options, you assign access rights to your world collaborators:
• Publisher: Publishers have full control, including changing settings and access rights.
• Editor: Editors can view a world, create tags, manage tags, and organise Directories.
• Author: Authors have access to create tags for the world, along with viewing the world.
• Viewer: Viewers have access to enter, view, and explore a world but cannot tag into a world.
With the Public Access options, you enable or block public access to a world.
• Author: The public (any Nokia Point & Find user) may tag and generate content for a world.
• Viewer: The public may download and view the world, but cannot tag in the world.
• No Access: This denies the general public any access to your world. Anyone who is not a
collaborator will not be able to access or view your world.
6.20
How do I know a collaborator’s name?
A collaborator creates a unique login name at Nokia Point & Find
registration. You can add a collaborator using their login name or
their email address.
Some of my access levels are grayed out. Why?
There is a limit to the number of collaborators you may assign
based on the Nokia Point & Find account package you purchased.
VAR Training Manual
and Reference Guide
For more information, or to upgrade your account, go to the
myWorlds section of Manage Worlds and click on Upgrade
World at the bottom of the world’s information panel.
6.21
Chapter 6 Publishing Worlds with the Management Portal
Manage Worlds: Organise Directories
On the Organise Directories page, you name and structure Direc-
tories that organize the objects in your worlds. Use the tools here to
develop easy, intuitive navigation of worlds for mobile users who will
be using Nokia Point & Find’s smart Directory navigation and text-
entry search capabilities to explore and navigate your worlds.
A Directory is made up of folders (categories) and entries (labels
and result actions). In Organise Directories you are working with
categories, labels, and entries, while the tags associated with
Directory entries are viewed and controlled in the Manage Tags
section of the Management Portal.
To begin working with Organise Directories, choose the Manage
Worlds tab, and then click on the Organise Directories sub-tab.
World selection menu
View Directory for Region
dropdown menu
Search lter
Create, Import, Export
& Delete Directory buttons
Directory List
(ltered by search results)
Organise Directories page
On the Manage Worlds tab
6.22
VAR Training Manual
and Reference Guide
Tips for working with Directories
Create labels in Directories before tagging
Setting up a well-organized Directory structure at the start of building your world will make the
process of tagging your world’s objects quicker and easier. By creating your Directory structure
and object labels before tagging, you later simply select labels from the Directory on your de-
vice when tagging objects; otherwise you will need to type in the labels on your mobile device,
and extra steps will be required to adjust or rename tags in the Manage Tags section when you
return to the Management Portal.
Create world ow charts
For larger worlds, creating a visual ow chart of your Directory structure can be a helpful tool
for organizing and building your world.
Organise Directories options
(See screen shot on opposite page.)
World selection
At the top of the page (below the navigation toolbar), is the world
selection dropdown menu, which lets you quickly select to work
with any of your worlds.
View Directory for Region
Below the world selection menu is the View Directory for Region
dropdown menu. With a country-specic world, this function will
allow for viewing a specic country’s Directory (this function is not
enabled in early versions of Nokia Point & Find).
Search Filter
The Directory Search Filter is used to search your Directory folders
and labels. Type in a search term and click the Search button, and
you’ll only see folders and entries that include the search term. Click
the Clear button, and you’ll see all of your folders and entries again.
More options...
We’ll cover the Create, Import, Export and Delete directory
functions (the four gray buttons below the Search Filter) plus the
Directory List in detail on the next few pages.
6.23
Chapter 6 Publishing Worlds with the Management Portal
Warning!
Be very careful with the Create
NewDirectoryfunction.Aworld
can only have one location
independentDirectory,and
usingtheCreateNewDirectory
function will overwrite and fully
deletetheexistingDirectory.
Creating and naming
Directories, Root Folders, and Entries
1. On the Organise Directories page, click the Create New Directory
button.
2. The Create New Directory dialog box appears. Accept the
“Location Independent” setting in the Select Region dropdown
menu, and then click the Create Directory button.
Select Region dropdown menu
Create Directory button
Root Folders
and Root Entries
Root folders and Root Entries
are at the highest level in
the hierarchy of all of your
Directory’sfoldersandentries.
3. A new Untitled Folder appears in the Directory list. This is a root
folder at the top level of the Directory’s hierarchy...
6.24
New “Untitled Folder”
4. Click on this folder or its name, and an editing panel appears.
Delete the “Untitled Folder” text and enter a customized name.
For purposes of this example, we’ve named ours World Folder.
5. You can create additional root folders for your world Directory by
clicking on the Add Root Folder icon (rst icon on left, below the
Create New Directory button).
VAR Training Manual
and Reference Guide
Rename the untitled folder
in the editing panel
Create a second root folder and name it World Folder 2. Add
another root folder and name it World Folder 3. Now you have
three root folders in which you can add multiple entries and
additional sub-category folders.
Click the Save Now text button in the yellow bar to save the
changes you made.
Add Root Folder icon
Save Changes warning
New Root Folders
Saving Your Work in
Organise Directories
Itisessentialtosaveyour
changesinOrganiseDirectories.
Aftercreatingormodifying
folders or entries, click the
underlined Save Now text
button that will appear in a
yellowbarabovetheDirectory
list, or click the Discard
Changes text button if you don’t
want to save your changes.
6.25
Chapter 6 Publishing Worlds with the Management Portal
Creating and naming Directories, Root Folders,
and Entries (continued)
6. Select World Folder to open its editing panel. Click the Add
Entry icon in the upper right corner of the editing panel.
Add Entry icon
Add two new Entries
7. Click on the Add Entry icon twice to create two new entries. Select
the rst new entry and change the label name to Object 1.
Change the second entry’s label name to Object 2.
8. Now you have three root folders (categories) where your world’s
entries (labels and result actions) will be stored, with two entries
in the rst root folder (Object 1 and Object 2).
Click the Save Now text button in the yellow bar to save the
changes you made.
6.26
Creating and naming Root Entries
A root entry is an entry in a Directory’s highest level.
For each root entry you can create two sub-results (additional action
options), which are only displayed in object recognition mode.
1. Click on the Add Root Entry icon (second icon on left, below the
Create New Directory button) to create a new root entry.
VAR Training Manual
and Reference Guide
Sub-results only seen in
object recognition mode
Sub-results are displayed only
in the object recognition mode
and process; you never see sub-
resultsintheclient’sDirectory.
2. The Add Root Entry dialog box will open. Type in the name for
your root entry (we’ll use “Root Entry” here), and click the Create
Entry button to save it.
Add Root Entry icon
Rename Root Entry
Create Entry button
6.27
Chapter 6 Publishing Worlds with the Management Portal
Creating and naming Root Entries (continued)
3. Click on the Root Entry name (“Root Entry”) to open the editing
panel where you can modify the name, add Result Actions, and
add up to two Root Entry Sub-results.
Keyword dropdown menu
Restart your world on the
client after making changes
in the Management Portal
Aftermakingchangestothe
worldintheManagementPortal
you need to restart the world on
your mobile device before the
world’s new settings, tags, etc.,
are available to the client app.
4. To dene the action associated with an entry, click on the entry
label and use the Keyword dropdown menu in the lower left
corner of the edit panel to select a web address, telephone
number, video, SMS, MMS, or email.
If you do not add a specic action for your entry, the action
defaults to the Search URL, which you dene in Settings.
5. At this point you can check the Directory in your Nokia Point
& Find world on your mobile device to see your Directory and
entries. Enter your world on your mobile device and scroll down
below the blue label eld to view the Directory.
6.28
Import Directory
The Import Directory button (located on the Organise Directories
page to the right of the Create New Directory button) allows you to
import a previously exported Directory into a world.
Click the Import Directory button and a dialog box will appear
prompting you to locate and select the external .PDR Directory le
you want to import.
VAR Training Manual
and Reference Guide
Export Directory
The Export Directory button (located to the right of the Import
Directory button, see above) allows you to export a world’s Directory
as a .PDR Directory le to your hard drive. Later, you can import the
Directory back into another world requiring the same Directory.
To export a Directory, click the Export Directory button. You’ll then see
a dialog box prompting you to select the location where you want to
save the exported Directory. Click the Save button and the .PDR le
will be saved to your computer.
Delete Directory
The Delete Directory button (located to the right of the Export Di-
rectory button, see above) is used to delete a world’s Directory.
Use with caution. Once executed, the delete cannot be undone.
6.29
Chapter 6 Publishing Worlds with the Management Portal
Manage Worlds: Manage Tags
The Manage Tags section of the Management Portal provides pow-
erful tools to manage your world’s tags. Using Manage Tags, you
easily connect your world’s objects and labels to web page html addresses, phone numbers, locations, or other actions.
In Manage Tags, you can edit labels (object names) and the actions
associated with them. Additionally, you can delete, move, or copy
tags to other worlds where you have Editor or Publisher rights.
Choose Manage Tags under the Manage Worlds tab to view and work
with your world’s tags and their images, labels, and result actions.
World selection menu
View tags by region menu
Tag search box
Time-based search lter
PX Parameters bar
Tag Management buttons
Split, Delete, Export & Select All
Manage Tags page
On the Manage Worlds tab
6.30
Tag list
Tag list page selector
and tag counter
Manage Tags options
(See screen shot on opposite page.)
World selection
At the top of the page (below the navigation toolbar), is the world
selection dropdown menu, which lets you quickly select to work with
any of your worlds.
VAR Training Manual
and Reference Guide
About Tags
Nokia Point & Find uses tags to
identify the real life objects and
labelsofaworld.Tagsdene
what a user sees and experiences when objects are identi-
edorlabelsselected,including
the web links and other calls to
action associated with them.
View tags by region
Below the world selection menu is the View tags by region dropdown menu. This function enables you to view tags created with
country-specic settings. This selection only provides options when
the tag location setting has been set to country prior to tagging
and you select location dependent when creating your Directories.
Tag search box
Below View tags by region is the tag search box, which is used to
search your tags’ labels. Type in a search term and click the Search
button and you’ll see only the tags that include the search term text
in their labels. Click the Clear button to unconstrain the search re-
sults and display all your tags again.
Time-based search lter
Below the tag search box is the time-based search lter. This func-
tion allows you to search for tags created over particular days, and
specic hours. This can be particularly useful if you were, for example,
looking for all the tags you created last Thursday morning.
Tags are created using the Nokia
Point & Find client application
on an enabled mobile device.
Tags are managed and actions
areaddedintheManageTags
pageoftheManagementPortal.
For more background information on tags, see page 3.7, “Essential terms and concepts.”
For information on creating tags
using the client application, see
chapter 7.
To search by date/time, enter “from” and “to” dates in the date
elds, and select “from“ and “to” times in the time dropdown
menus, then click the Search button. Click the Clear button to unconstrain the search results and display all your tags again.
More options...
We’ll cover managing tags in the tag list, adding actions to tags
using the PX Parameters, and the Split, Delete, Export and Select
All buttons in detail on the next few pages.
6.31
Chapter 6 Publishing Worlds with the Management Portal
PX Parameters bar
Basic functions
Edit tag label
Click on a tag entry in the “Label” column and the tag highlights
and becomes editable text. When you change the label for one tag,
that label will automatically be changed for all other tags with the
same label. This is convenient for relabeling numerous tag sets.
When a tag is selected, the PX Parameter buttons and the Tag
Management buttons (Split, Delete, Export & Select All) also
become available for use with the selected tag(s).
Tag Management buttons
Selected tag entry
Tag thumbnail image
View tag image
When you place your mouse on any of the tags’ thumbnail images on
the left side of the workspace, you’ll see an enlarged image...
6.32
Enlarged tag image
Tag Management
Tag Management buttons
Above the “Label” header, there are four buttons—Split, Delete,
Export and Select All—that facilitate powerful tag management...
Split
VAR Training Manual
and Reference Guide
Split is used to duplicate a selected tag, or multiple tags with the
same label.
Delete
The Delete button is used to completely delete a selected tag, or
multiple tags, from your world.
Export
The Export button allows you to export tags from one world into
another world.
1. To export tags, select the tags you want to export, and click
the Export button. You’ll then see the “Export Tags to An-
other World” dialog box...
Staging Worlds
Some publishers choose to collect tags into a staging world
where they review, sort, and
manage their tags. Under the
protection of a staging world,
publishers have the opportunity
to manipulate and experiment
with tags, labels, and actions
within a test environment before
tags are moved into production.
This is especially useful if you
havealiveworldthatrequires
ongoing maintenance from multiple tagging resources.
6.33
Chapter 6 Publishing Worlds with the Management Portal
Select World dropdown menu
Action radio buttons
Export button
Tag Management buttons (continued)
2. Use the Select World dropdown menu to select the world
you want to export tags to, and then select an action...
Move will delete tags from the current world and move
them to the selected world.
Copy leaves the tags in the world you are working in
while making copies of the tags to the world selected.
3. Click the Export button; the function is executed, and the
dialogue box closes.
Select All
The Select All button lets you select all the tags displayed on
the current page only. You can combine Select All with the Search
function to quickly move groups of tags around as you build and
organise a world.
Page Selector and Tag Counter
To the right of the Select All button is the Page Selector and Tag
Counter. Use the Page Selector to move from page to page in the
tag list. The Tag Counter displays the number of tags in your world.
6.34
Page Selector
Tag Counter
PX Parameters
Longitude
Latitude
Cell ID
City
Zip
State
Country
HTTP Web page (http://webpageURL)
Tel Telephone call (Tel://phone number)
VAR Training Manual
and Reference Guide
SMS SMS text message (SMS:phone number)
Mail To Email message (mailto:email address)
RTSP Video (RTSP://videoURL)
MMS MMS multimedia message (MMS:email address)
Dening Tag Result Actions
When you rst create tags, your world’s default Search URL is used
as the result action (see Settings, page 6.12).
1. To dene or edit a tag’s action, click on the tag’s Action eld. The
action text will highlight...
PX Parameter buttons
2. Use one of the PX Parameter buttons to set the desired action.
Selected tag’s action text
6.35
Chapter 6 Publishing Worlds with the Management Portal
Account tab
The Account tab of the Nokia Point & Find Management Portal allows
you to edit your personal account information and account password.
6.36
Support tab
The Support tab of the Management Portal has frequently asked
questions (FAQs), a QuickStart Guide, and an option to contact Nokia
Point & Find support with your questions – with additional support
material to be added in the future.
VAR Training Manual
and Reference Guide
6.37
Chapter 6 Publishing Worlds with the Management Portal
Download tab
The Download tab of the Management Portal provides links to the
latest versions of the Nokia Point and Find client application, along
with instructions on how to upgrade supported phones’ rmware.
6.38
VAR Training Manual
and Reference Guide
Chapter 7
Tagging Objects with the
Nokia Point & Find
Client Application
7.1
Chapter 7 Tagging Objects with the Nokia Point & Find Client Application
Tagging Objects with the
Nokia Point & Find Client Application
Before Tagging Objects
In order to begin tagging objects with the most efcient process,
some preliminary work in the Management Portal is required. Much
of this material has been covered in previous chapters, and this
section provides a summary of requirements for successful tagging
while referring to details covered in previous chapters.
Essential preliminaries
with the Management Portal
Create a world and purchase an account plan
Different account plans allow for different numbers of collaborators
that can have the rights to tag into your world. (See chapter 6, page
6.5 for account choices, along with details on how to create a world
and purchase an account plan.)
7.2
After you have created a world and signed up for an account, use an
Internet-connected PC and log on to the Management Portal . Select
the world you will be tagging in, and go to the Settings page of the
Manage Worlds tab in the Portal. (See page 6.8 for details on the
Settings page.)
Select the Tag Location Association
and Content Location Association settings
The Tag Location Association options are at the top of the Settings
page. (See page 6.9 for details on Tag Location Association.)
VAR Training Manual
and Reference Guide
Tag Location
Association
options
At the bottom of the page in the Advanced Settings box are the
Content Location Association options. (See page 6.14 for details on
Content Location Association.)
Content
Location
Association
options
7.3
Chapter 7 Tagging Objects with the Nokia Point & Find Client Application
Multiple tags
Creating multiple tags of the
same object with different images of the object (from different
angles and distances, and under
different lighting conditions)
helps achieve the best object
recognition success.
Set your Tagging Rate
The second item in the Advanced Settings box is the Tagging Rate
setting, which can be set to Single or Repeat.
Select Single for one tag per label when tagging, or Repeat for the
multiple tags per label option.
In general, you’ll want to use the repeat setting for its ease of use
with multiple tagging. The single tagging rate option is generally a
cautious setting geared toward training and public use (user-generated content).
With the tagging rate set to repeat, you can create multiple tags of
the same object without the need to repeatedly enter or select the
same label, which makes tagging quick and easy.
Create your world’s directory structure
and object labels
Make directories and object labels using the Management Portal be-
fore tagging the objects of your world, and the tagging process with
your mobile device will be quick and easy.
New users must register
Collaborators who are new
usersmustrstsignupforthe
NokiaPoint&FindManagement
Portal on the registration page
at: http://pointandnd.nokia.
com/?register
Creating your directories and labels before tagging will also help
ensure your tags are well organized right from the start of building
your world. (See page 6.22, Organise Directories, for details on creating
directories and labels.)
When creating your directories, choose Location Independent in
the Region section (the default), unless you are creating a country-
specic directory for a country-specic world.
Enable collaborators
access to generate tags for your world
1. Using the Management Portal, go to the Access Management
section under the Manage Worlds tab. You’ll see the world’s
collaborator list.
2. Add a New Collaborator by typing in the Nokia Point & Find user
name or email address of a registered user.
7.4
3. Enable tagging access rights for a collaborator by selecting them
from the collaborator list; then select the Author radio button and
click the Update button. This collaborator now has Author access
rights to tag into your world.
Collaborator
Access Level
VAR Training Manual
and Reference Guide
New
Collaborator
Essential preliminaries with your mobile device
Check your device’s GPS connection
If your world is GPS enabled, before tagging conrm that your device’s GPS status is active. On the N95 device, follow these steps:
Menu > Tools > Connectivity > GPS Data > Position
The Position screen should show your GPS Coordinates. If not, slide
the phone so the keypad is showing (the GPS sensor is under the keypad) and leave the phone outside with an unobstructed sky view for
a few minutes so it can connect to the GPS system. This process can
take from a few seconds to a few minutes.
You can also check your satellite status. Click Options and select
Check Satellite Status. The Satellite Bars should be full. Refer to
your device’s user manual or contact your service provider if your GPS
is unable to connect
7.5
Chapter 7 Tagging Objects with the Nokia Point & Find Client Application
Enable your mobile device for tagging
1. Launch the client app on the mobile device
2. Select and open the world you are going to tag in
3. Select the Options menu and choose Access Management
4. Set Guest Access to Disabled
5. Enter your Nokia Point & Find account user name and password
6. Select OK to accept
Now the device is enabled and ready to tag into your worlds.
Launch the client application and select world
Launch the client application on your mobile device, then, using the
Worlds Carousel, select the world you want to create your tags in.
(See page 4.8, Using the Client Application.)
Check tag download and server connection
Upon entering the world selected, you should get a message that
says: “Connecting to server. Please wait.” Wait for this message to
clear, and, if the world already has tags in it, wait for the tag download bar to show completion.
If the server is unavailable, you’ll get a message that says: “Server
unavailable. Try again later.” The interface also indicates whenever a
server connection is not available by displaying a no server connec-
tion status icon in the top left corner...
No server connection
status icon
Tag download
status bar
7.6
VAR Training Manual
and Reference Guide
Access Management FAQ: Client application
What does “Guest Access: Enabled” mean?
Guest Access is the default account setting on the Nokia Point & Find client. When Guest Access
is enabled, users are able to download and view any world open to the public. Guest Access does
not require a login name and password.
What does “Guest Access: Disabled” mean?
Only world owners and collaborators should disable Guest Access. Disabling Guest Access opens
a login screen. Enter the user name and password you created when registering for the Nokia
Point & Find Management Portal. Only when logged in to the Nokia Point & Find client will your
collaborator rights be enabled.
For example, if you are a world Author and wish to tag into your world, you must disable Guest
Access and login using your Nokia Point & Find Management Portal user name and password.
Your collaborator rights as an author will then be active.
I can’t download a world where I have been assigned as a collaborator
The owner of this world may have set Public Access to No Access. Conrm that you have signed
into the Nokia Point & Find client application with your own Nokia Point & Find user name and
password. On the client, select:
Options button > Access Rights > select Guest Access: Enabled > select Disable
Next, login with your Management Portal user name and password.
You should now be able to select, download, and enter your world, as well as tag in the world if
your collaborator level allows for it (any collaborator role other than basic viewer role).
I can’t tag into a world where I have been assigned as a collaborator
Check your access rights level for the world. Authors, editors, and publishers can tag into a world,
while viewers cannot tag in a world. If you have tagging rights, make sure you sign into the
Nokia Point & Find client by:
Options button > Access Rights > select Guest Access: Enabled > select Disable
Next, log in with your Nokia Point & Find account (Management Portal) user name and password.
This will enable you to tag into your world.
7.7
Chapter 7 Tagging Objects with the Nokia Point & Find Client Application
Tagging objects
Make tagging easier
Remember, creating your directory structure and labels before
tagging will minimize the work
requiredtotagandbuildyour
world. See page 6.22 in chapter
6 for details.
In the Essential Preliminaries sections at the start of this chapter, you
selected a tagging rate of repeat or single in the Management Portal’s Settings area. This setting determines a client’s tagging mode
for your world.
Tagging with Repeat Tagging Rate
1. After entering your world, scroll down to the blue text eld in
the center of the screen, and begin typing in the label (name) for
the object you are about to tag. If the label already exists, as you
begin typing the label name will appear in the label box...
After an existing label appears in the label box, you can select it by
simply scrolling to it so it highlights, but don’t click on it; rather,
use the left softkey to Select the label for your upcoming tags...
“Select” left softkey
If you haven’t already created the label using the Management
Portal per the preliminaries, type in the entire label name, and
then use the left softkey to Select the new label.
7.8
2. The repeat tagging mode is now enabled on your mobile device. The left softkey (and the center key) become Tag buttons
for repeat tagging, and the label is in the text box. The label will
be highlighted in orange if it is a pre-existing tag. As well, if the
object has already been tagged at least once, the system may
recognize it and also show the label name in white text under the
Viewnder image, per the screen shot below...
VAR Training Manual
and Reference Guide
“Tag” left softkey
3. Point your Viewnder at the object you want to tag, and press Tag
(the left softkey, or the center key).
4. The tag will automatically upload to your world database, which
you later access and manage using the PC-based Management
Portal. Wait for the tag to upload – you will see a message con-
rming tag upload status...
5. When the tag upload is completed, the device will be ready to tag
again with the same label, and you can repeat the process (from
step 3) to create as many tags of the object as you want.
Using the Cancel Key
during tagging
Ifatagistakingtoolongtoupload, you can hit the cancel key
which stops the upload process.
“Tag upload failed.
Try again” message
IfyourInternetconnectionis
not active, you may receive a
“Tag upload failed. Try again”
message.Goaheadandtryto
tag again; if you continue to
receive this message check that
your default access point is set
appropriately. You also have the
optiontousetheManagement
Portal to set the tags to upload
at a later time (see “Settings,”
page 6.8).
7.9
Chapter 7 Tagging Objects with the Nokia Point & Find Client Application
Tagging with Single Tagging Rate
1. From the starting screen of your world, point the Viewnder at the
object you want to tag...
2. Press the center key to “freeze” the image in your Viewnder; the
image size is reduced (and moved to the top left) and the text
eld is enabled. You now are able to choose an existing label from
the directory by scrolling down to highlight the label, or you can
type in a new label name for the image...
7.10
3. Press Tag (the left softkey) to associate the image with the label
you chose from the directory (or typed in)...
“Tag” left softkey
VAR Training Manual
and Reference Guide
4. The tag is then uploaded to the server...
5. Repeat process (from step 1) as desired.
7.11
Chapter 7 Tagging Objects with the Nokia Point & Find Client Application
Helpful pointers for tagging
Lighting Conditions
Ifanobjectisalwaysinthe
same lighting (such as an
indoor object under constantly
controlled lighting), taking
threetovetagsoftheobject
willsufce.
Ifanobjectisfoundunderdif-
ferent lighting conditions (day,
night, bright, cloudy, supplemental lights on or off, etc.),
thentakethreetovetagsof
the object under each (or most)
lighting conditions.
Tag an object multiple times from a few different angles and distances – and under different lighting conditions when appropriate
– in order to improve recognition success of your targets (objects).
Depending on the object, three to ve tags per environmental condition – day/night, indoor/outdoor lighting – is sufcient.
Include tags with a focus on any logo names or xed images that are
on (or part of) an object, and also include tags with a focus on the
entire object.
Do not focus on small text or areas within the target that may change
over time (as in a window display that will change in a store front).
In summary:
• Tag objects from multiple angles
(approximately 30 degrees each side of center).
Multiple Tagging
When tagging a movie poster,
for example, Nokia will take
vetagsofaposterfromdifferent angles and distances, under
one to three different lighting
conditions for a total of approx.
veto15tags.Whentagging
astorefront,Nokiawilltakeve
to 10 tags from different angles
at a distance of approx. six feet
and 12 feet from the store for a
total of 10 to 20 tags.
• Tag objects from the front and back, close up, and
from a distance.
• Tag objects under several lighting conditions
(day, night, bright, cloudy, articial lights, etc.)
• Include tags for logos or xed images that are part of,
or on, an object
• Do not tag small text areas or images that will
change over time
7.12
Loading...