Setting a new standard for customizing,
experiencing and expressing your music
A complete package inside and out, the next generation RAZR combines
premium style with innovative functionality that makes enjoying music and
staying connected even easier than ever.
Key Selling Points
Music Player with External Controls
Play your music without going through your phone’s menus to find it. With
external controls you can just put on your headphones and push play.
Stereo Bluetooth
Make handsfree wireless calls and listen to your music in style, and in
stereo. With Bluetooth stereo headphones you can hear all your favorite
music the way it was meant to be heard.
2 Megapixel Camera with Multi-Shot capability
Take up to 8 photos with one touch using Multi-Shot on a 2MP camera.
With quality worth printing, now you can really enjoy those special moments
captured on your phone. You can also share them with family and friends by
sending them to any e-mail address, T-Mobile camera phone, or My Album.
Elegant and Sturdy Design
Slimmer (a full 2mm less) and stronger with stunning finishes in vacuumized metal, soft touch,
hardened glass, no parting lines, stainless steel frame, and largest-in-its-class interactive external
screen.
Features
Large QVGA color external CLI with virtual (touch) music controls and vibration response
myFaves capable
New Windows Medial Player 11 for easy management of multimedia libraries
Fast data transfer with USB 2.0 high speed
Arm 11 processor (500Mhz) is 10x faster than original RAZR
Bluetooth stereo support for listening to and controlling your music while up to 30 feet away from
your phone
Integrated Class 2 Bluetooth with imaging, printing, music, and peer-to-peer gaming profiles
Product Service Guide
2 GB onboard memory for storage of up to 1000 songs
Quick drag and drop from your PC to your phone
Clear calls even in a noisy environment with CrystalTalk™
Supports multiple music file formats including Windows WMA plus. Janus DRM, MP3, ACC, ACC+,
eACC+
One touch music access
Integrated 2MP camera with 8x digital zoom and Multi-Shot
Video capture and playback MPEG4 (H.263, 15 fps default)
Improved user interface: Linux Java – for faster access to favorite features
myFaves enabled
Speaker independent naming and digit dialing
Picture caller ID on external display
Napster 30-day promotional trial
Nuts and Bolts
Basic Information Kit Contents
Quad-Band (GPRS/EDGE Class 12)
Talk time (hours): Up to 8.3 hours
Standby time (days): Up to 11.6
days
Weight (ounces): 4.41
Dimensions (inches): 2.08 x 4.05 x
.46
Display res: 320x240 2.2” 262k color
internal
MOTORAZR V8 handset
Battery and charger
Micro USB cable
Handsfree stereo headset
SIM card
Carrying pouch
Get Started poster
T-Mobile Welcome guide
320x240 2.0” 262k color external
MOTORAZR V8 user guide
Selling Scenarios
Availability
The RAZR2 V8 will be available through all channels.
Target Audience
Young and Social segment. Customers 18-30 years-old who aspire to have an innovative device with
an iconic design because they see their phone as a social symbol. They purchase based on both
design and features and are willing to pay a premium to get the latest and greatest.
Questions you might ask a customer
“How do you buy music?”
For instance, do you get you music from Napster, iTunes, or other on-line music services, or do you
purchase CDs? The RAZR2 V8 is compatible with over 200 music stores supported by Windows
Media Player 11. Two things to tell the customer:
1. The RAZR2 is not compatible with iTunes
2. The RAZR2 cannot do over the air transfers
“How comfortable are you downloading music files from an online service?”
Music services like Yahoo! Music, Rhapsody, and Napster work with the customer’s PC. After files
have been downloaded from the Internet to the customer’s PC, the customer can just connect their
RAZR2 V8 to their PC using a standard micro-USB cable, then launch Windows Media Player 11 and
simply drag and drop the songs to a sync list and press Start Sync.
“Have you owned an original RAZR? If so, what do you like and what would you change?”
The RAZR2 V8 uses a powerful new processor that enhances performance when using the phone’s
features. This includes 2-3 second transfer times between the PC and the phone. The external
display is 10x the resolution of the original RAZR, and the RAZR2 V8 can store up to 1000 songs in
its internal memory.
“Are you looking for a phone that makes a social statement and doesn’t trade style for quality?”
The RAZR2 V8 is a full 2mm thinner than its predecessor. The device is stronger with a stunning
finished metal body, soft touch feel, hardened glass, stainless steel frame, and the largest-in-class
interactive external screen available.
Selling Scenarios
“Are you looking for a rich multi-media experience?”
With the RAZR2 V8 you can listen to music wirelessly with Bluetooth stereo wireless headsets that
allow you to listen to music and take calls without having wires touch your phone. Use the 2MP
camera with Multi-Shot capabilities for taking rich, clear pictures and long, memorable videos. You
can even close the flip and take a self portrait by using the external display as a viewfinder.
“Are you currently carrying a phone and another device for your music?”
With the RAZR2 V8 you don’t need to carry a separate device for music. With this phone’s 2 GB of
on-board memory you can store plenty of your favorite songs and albums.
Key Selling Points - Reasons to Believe
• Windows Media Player 11 for familiar, PC-like music and video management.
• Quick drag-and-drop music syncing from your PC to your phone
• External virtual music keys for controlling music with the flip closed. Interactive external music
keys suddenly appear when you launch your music player. You’ll feel a slight vibration when you
press these keys.
•Bluetooth stereo support for listening to and controlling your music while up to 30 feet away from
your phone
• 2 GB on-board memory for storage of up to 1000 songs
• Support for multiple music file formats including Windows WMA plus, Janus DRM, MP3, AAC,
AAC+, eAAC+
• Streaming capabilities for audio and video
• Transfer songs from your PC in seconds with high-speed USB 2.0 connectivity
• FREE 30 day Napster To Go trial
Sales Tip: For home audio, connect your phone to your computer and play music on PC speakers.
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