Setting a new standard for customizing,
experiencing and expressing your music
A complete package inside and out, the next generation RAZR combines
premium style with innovative functionality that makes enjoying music and
staying connected even easier than ever.
Key Selling Points
Music Player with External Controls
Play your music without going through your phone’s menus to find it. With
external controls you can just put on your headphones and push play.
Stereo Bluetooth
Make handsfree wireless calls and listen to your music in style, and in
stereo. With Bluetooth stereo headphones you can hear all your favorite
music the way it was meant to be heard.
2 Megapixel Camera with Multi-Shot capability
Take up to 8 photos with one touch using Multi-Shot on a 2MP camera.
With quality worth printing, now you can really enjoy those special moments
captured on your phone. You can also share them with family and friends by
sending them to any e-mail address, T-Mobile camera phone, or My Album.
Elegant and Sturdy Design
Slimmer (a full 2mm less) and stronger with stunning finishes in vacuumized metal, soft touch,
hardened glass, no parting lines, stainless steel frame, and largest-in-its-class interactive external
screen.
Features
Large QVGA color external CLI with virtual (touch) music controls and vibration response
myFaves capable
New Windows Medial Player 11 for easy management of multimedia libraries
Fast data transfer with USB 2.0 high speed
Arm 11 processor (500Mhz) is 10x faster than original RAZR
Bluetooth stereo support for listening to and controlling your music while up to 30 feet away from
your phone
Integrated Class 2 Bluetooth with imaging, printing, music, and peer-to-peer gaming profiles
Page 2
Product Service Guide
2 GB onboard memory for storage of up to 1000 songs
Quick drag and drop from your PC to your phone
Clear calls even in a noisy environment with CrystalTalk™
Supports multiple music file formats including Windows WMA plus. Janus DRM, MP3, ACC, ACC+,
eACC+
One touch music access
Integrated 2MP camera with 8x digital zoom and Multi-Shot
Video capture and playback MPEG4 (H.263, 15 fps default)
Improved user interface: Linux Java – for faster access to favorite features
myFaves enabled
Speaker independent naming and digit dialing
Picture caller ID on external display
Napster 30-day promotional trial
Nuts and Bolts
Basic Information Kit Contents
Quad-Band (GPRS/EDGE Class 12)
Talk time (hours): Up to 8.3 hours
Standby time (days): Up to 11.6
days
Weight (ounces): 4.41
Dimensions (inches): 2.08 x 4.05 x
.46
Display res: 320x240 2.2” 262k color
internal
MOTORAZR V8 handset
Battery and charger
Micro USB cable
Handsfree stereo headset
SIM card
Carrying pouch
Get Started poster
T-Mobile Welcome guide
320x240 2.0” 262k color external
MOTORAZR V8 user guide
Page 3
Selling Scenarios
Availability
The RAZR2 V8 will be available through all channels.
Target Audience
Young and Social segment. Customers 18-30 years-old who aspire to have an innovative device with
an iconic design because they see their phone as a social symbol. They purchase based on both
design and features and are willing to pay a premium to get the latest and greatest.
Questions you might ask a customer
“How do you buy music?”
For instance, do you get you music from Napster, iTunes, or other on-line music services, or do you
purchase CDs? The RAZR2 V8 is compatible with over 200 music stores supported by Windows
Media Player 11. Two things to tell the customer:
1. The RAZR2 is not compatible with iTunes
2. The RAZR2 cannot do over the air transfers
“How comfortable are you downloading music files from an online service?”
Music services like Yahoo! Music, Rhapsody, and Napster work with the customer’s PC. After files
have been downloaded from the Internet to the customer’s PC, the customer can just connect their
RAZR2 V8 to their PC using a standard micro-USB cable, then launch Windows Media Player 11 and
simply drag and drop the songs to a sync list and press Start Sync.
“Have you owned an original RAZR? If so, what do you like and what would you change?”
The RAZR2 V8 uses a powerful new processor that enhances performance when using the phone’s
features. This includes 2-3 second transfer times between the PC and the phone. The external
display is 10x the resolution of the original RAZR, and the RAZR2 V8 can store up to 1000 songs in
its internal memory.
“Are you looking for a phone that makes a social statement and doesn’t trade style for quality?”
The RAZR2 V8 is a full 2mm thinner than its predecessor. The device is stronger with a stunning
finished metal body, soft touch feel, hardened glass, stainless steel frame, and the largest-in-class
interactive external screen available.
Page 4
Selling Scenarios
“Are you looking for a rich multi-media experience?”
With the RAZR2 V8 you can listen to music wirelessly with Bluetooth stereo wireless headsets that
allow you to listen to music and take calls without having wires touch your phone. Use the 2MP
camera with Multi-Shot capabilities for taking rich, clear pictures and long, memorable videos. You
can even close the flip and take a self portrait by using the external display as a viewfinder.
“Are you currently carrying a phone and another device for your music?”
With the RAZR2 V8 you don’t need to carry a separate device for music. With this phone’s 2 GB of
on-board memory you can store plenty of your favorite songs and albums.
Key Selling Points - Reasons to Believe
• Windows Media Player 11 for familiar, PC-like music and video management.
• Quick drag-and-drop music syncing from your PC to your phone
• External virtual music keys for controlling music with the flip closed. Interactive external music
keys suddenly appear when you launch your music player. You’ll feel a slight vibration when you
press these keys.
•Bluetooth stereo support for listening to and controlling your music while up to 30 feet away from
your phone
• 2 GB on-board memory for storage of up to 1000 songs
• Support for multiple music file formats including Windows WMA plus, Janus DRM, MP3, AAC,
AAC+, eAAC+
• Streaming capabilities for audio and video
• Transfer songs from your PC in seconds with high-speed USB 2.0 connectivity
• FREE 30 day Napster To Go trial
Sales Tip: For home audio, connect your phone to your computer and play music on PC speakers.
Page 5
Frequently Asked Questions
Frequently Asked Questions
1. Q: What’s new and different about this phone’s music experience?
A: External interactive music controls. Windows Media Player 11 for easy PC-like music library
management. Bluetooth stereo. USB 2.0 high-speed connectivity for transferring songs from your
PC in seconds. One-touch music access via the key on the phone’s left edge.
2. Q: How does the phone’s design differ from the original RAZR?
A: The new RAZR2 is 2mm thinner. It also has a strong stainless steel frame, no-seam casing,
vacuumized metal body, and hardened glass. The external display has both touch music keys and
is twice as large (two inches corner to corner). Windows Media™ Player 11 lets you access over
200 online music stores. Signature spun metal keypad.
3. Q: What can I do with this phone’s Bluetooth capabilities?
A: Wirelessly listen to music with Bluetooth enabled headphones; send pictures to a printer from
up to 30 feet away; share data, contacts, and pictures with other phones; sync up with a Bluetooth
enabled PC; and have handsfree conversations.
4. Q: Does the RAZR2 V8 use an expandable memory card?
A: No. The RAZR2 V8 comes equipped with a 2 GB of onboard memory. This is enough memory
to store up to 1000 songs.
5. Q: What is CrystalTalk?
A: CrystalTalk is Motorola’s innovative technology that automatically adjusts audio to ensure clear
calls even in a noisy environment.
6. Q: How fast is the new RAZR2 over its predecessor?
A: With the new ARM 11 processor, the device is ten times faster than the original RAZR. You
can call, message and multi-task faster than ever before.
7. Q: What is the promotional Napster offer about?
A: NTGRAZR207 PROMO CODE: Napster To Go gives you unlimited access to millions of tracks
you can listen to, download, and transfer from your PC to your MOTORAZR2 - without paying 99
cents a song. You’ll also get hundreds of Napster playlists you can transfer to your phone (as well
as tools to easily build your own), plus new releases every week, over 50 interactive commercialfree radio stations, personalized music, recommendations, and more.
Page 6
Frequently Asked Questions
To start your FREE trial:
Go toU www.napster.com/motorola Uand click on “Get It Now.”
Follow the instructions to register, and enter the promo code below in the “Napster Card Number
or Promotion Code” field.
Start Napster and your free 30-day trial will begin.
8. Q: Does T-Mobile support download problems between Napster To Go and a customer’s
PC?
A: No. T-Mobile does not provide technical support for downloading problems between a PC
and Napster. Customers should be referred directly to Napster for these kinds of issues. The
help web address is Uwww.napster.com/support.
9. Q: Can I download music files “over the air” into the RAZR2?
A: No. The device does not support over-the-air file downloads or transfers. Music files can only
be downloaded from a PC to the device using a standard micro-USB cable.
10. Q: How does the V8 version of the RAZR2 compare with similar models offered by
competing carriers?
A: The two significant differences between the T-Mobile version of the RAZR2 (the V8) and
other models are (1) operating frequencies and (2) the ability to accept removable memory
cards.
Page 7
Oboarding Checklist
Onboarding Checklist
Step Actions
Start by making a personal connection with the customer. Then, to build
trust, complete a Personal Coverage Check with the customer to ensure
they will be able to use the service from home, where they work, travel,
and play.
Ask questions to ensure the RAZR2 V8 is the right fit for your customer.
Qualifying Questions
If you use a music player, do you download songs from an online music
service?
Would you like to have a camera and your favorite music with you,
without having to carry your MP3 player and digital camera everywhere?
Have you owned an original RAZR? What did you like about it and what
would you change?
Are you looking for a fast phone that allows you to transfer music files
quickly from your PC to you phone?
How important is a stylish phone?
Are you interested in a free 30 day trial for Napster to Go?
Recommend the RAZR2 V8 by making the connection between what the
customer is looking for (based on what they’ve said) and what the RAZR
has to offer.
1
2
3
Connect with
the customer
Ask lifestyle
questions
Recommend
the device
Encourage the customer to purchase the RAZR2 V8 and start benefiting
from the features that help them enjoy their music and stay connected
today.
4
Encourage
the purchase
Page 8
Onboarding Checklist
5
Service by
enhancing the
customer
experience
Enhance the customer experience by ensuring they are comfortable
with their new purchase.
Demo the following items:
• Transferring and/or playing a music file
• Bluetooth stereo headset pairing
• Using the camera and video function
• Checking an e-mail account
Help the customer setup the following items
• myFaves
• Optional Bluetooth Headset
Additional Support:
• Explain the Napster To Go 30-day free trial offer, and explain
that T-Mobile Udoes notU provide technical support for this service.
• Point out the user’s guide and the get started poster included in
the box.
• Help the customer register on T-Mobile.com and point them to
the “Support for my Phone” link where they can find tips and
tricks, downloads and other helpful information.
Page 9
RAZR2 V8 Handset Lab and Quick Tips
Handset Lab Procedures
Create a Playlist on your phone
1. Press the dedicated music key. Playlists.
2. Create New Playlist. Enter Playlist name.
3. Save.
4. Scroll to and select the Playlist.
5. Press Add Songs.
6. Select songs you wish to add. Press Add to add the song.
Record a video
1. Press Main Menu.
2. Fun & Apps > Video Camera.
3. Press the up/down navigation keys to view settings.
4. Press the left/right navigation keys to change a setting.
5. Press the center select key to start and stop recording.
Take a photo
1. Press Main Menu > Fun & Apps > Camera.
2. Press the up/down navigation keys to see camera settings. Press the left/right navigation keys to
change camera settings.
3. Press the center select key to take a photo. Note: The phone will automatically save the picture
taken.
Tip: To take a self-portrait, activate your camera and then close the flip. The viewfinder will appear on
the phones external display. Press the key on the left edge of the phone to take the picture.
Page 10
RAZR2 V8 Handset Lab and Quick Tips
Use your phone’s Multi-Shot camera function
This function lets you take up to eight pictures every two seconds with just one click.
1. Start the camera by pressing Main Menu > Fun & Apps > Camera.
Tip: You can also access the camera by pressing Shortcuts > Take Picture.
2. While in viewfinder mode, press Options > Multi-Shot.
3. Select four, six or eight shots.
4. Press the center select key to automatically have the camera take up to eight photos in twosecond intervals.
Pair your phone with Motorola Bluetooth stereo headphones.
1. Make sure your Bluetooth headphones are on and in pairing mode.
2. Press Main Menu > Settings > Connections > Bluetooth > Search for Devices > Headset.
3. Select the stereo headphone > Confirm > OK.
Note: To extend battery life on your phone, be sure to turn Bluetooth power off when not in use.
Set up e-mail accounts
Note: You can set up and use multiple e-mail accounts on your phone.
1. Press Main Menu and select Messages.
2. Select E-mail.
3. Select Add New Account.
Note: Your display will show a separate folder for each e-mail account.
Check your e-mail account
1. Press the dedicated T-Zones key.
2. Press Options > Go to Page.
3. Enter the URL for your Web-based e-mail and press Go.
Use the full HTML web browser
1. Press the dedicated Web browser key.
2. To go to a Web page, press Options > Go to Page > enter Web address > Go.
3. To bookmark the current Web page, press Options > Active Page > Add Bookmark.
4. To download a media file, theme, game or application, go to the page that links to the file.
Scroll to and select it.
Page 11
RAZR2 V8 Handset Lab and Quick Tips
Quick Tips
1. To manually lock your phone’s external music keys, simply press and hold the side select key on
the phone’s left edge until the external display reads “The external keys are locked.” Repeat this
step to unlock.
2. To save battery life:
a. Turn off the keypad backlight when not in use by pressing Main Menu > Settings > Phone
Settings > Display Settings > Backlight Timeout.
b. Deactivate Bluetooth power when not in use by pressing Main Menu > Settings >
Connections > Bluetooth > Option > Manage > Setup Bluetooth > Turn Bluetooth Power off.
3. To quickly change text entry mode (modes include word, ABC, numeric and symbol) press #
when in a text field.
4. To voice activate phone functions such as calls, messages, battery strength, date and time and
camera, press the advanced speech recognition key on the right edge of the phone > wait for
prompt > say a command (commands are listed when you press the advanced speech
recognition key).
5. To set your phone to recite incoming caller ID information, read the names of menu features or
contact list entries, read messages you receive, and provide audio feedback for phone function,
press Main Menu > Settings > Phone Settings > Talking Phone.
Page 12
Comparison Chart
RAZR2 V8 Comparison with iPhone
Phone V8 iPhone
Design
Form
How thin? (inches)
Weight (ounces)
Entertainment
Music platform
Music syncing
Web browser
Bluetooth stereo wireless technology
Imaging
Camera
Picture messaging
Video messaging
Clam Candy-bar
0.47 (closed) 0.46
4.13 4.8
Windows Media Player 11 iTunes
Auto or Manual Auto only
Opera Safari
Yes No
2 MP 2 MP
Yes No
Yes No
Multi-Shot function
Bluetooth Printing
Miscellaneous
Talk time - up to approx. (hours)
Standby time - up to approx. (days)
Micro USB connectivity
Technology
Advanced speech recognition
Yes No
Yes No
8.33 8
11.7 10.4
Yes (version 2.0) No
EDGE EDGE
Yes No
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