IT TAKES CONVICTION TO STAND UP TO THE NAYSAYERS.
A CREATIVE FIRE THAT’S UNAFRAID OF THE BLANK PAGE.
AND THE COURAGE TO FLIP CONVENTIONAL WISDOM ON ITS HEAD.
BECAUSE THIS IS THE ONLY WAY TO CHANGE THE GAME.
AND THE ONLY WAY TO BUILD CARS WORTH DRIVING.
TODAY, MAZDA IS CHANGING THE GAME.
WITH INNOVATIVE THINKING AND TECHNOLOGIES.
HEAD-TURNING DESIGNS. AND PERFORMANCE THAT NEVER COMPROMISES.
MAKING EVERY MAZDA MORE EXHILARATING TO DRIVE.
THESE ARE ACTIONS, NOT WORDS. PROOF, NOT THEORIES.
MAKING THE IMPOSSIBLE POSSIBLE.
This is The Mazda Way.
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© 2014 Mazda Motor of America, Inc. • 7755 Irvine Center Drive, Irvine, CA 92618 • (800) 639-1000 • Printed in U.S.A. 8/14 (30K) • Part No. 9999-92-MX5-15
PR ODUCT CHAN GES AND OPTIONS AVAILABILITY: Following publication of this brochure, certain chan ges in standa rd equipment , options, pri ces and the like— or product delays—may
have occ urred which wo uld not be inclu ded in these pa ges. Your Mazda D ealer is your be st source for up -to-date inf ormation. M azda reserve s the right to cha nge product s pecificat ions
at any tim e without incurring obli gations. Opti ons shown or des cribed in this brochure are available at ex tra cost and may be offered on ly in combinati on with other opt ions or subjec t
to additional ordering requirements or limitations.
ANCIENT TRADITION.
For 15th century Japanese horse archers, complete freedom with the bow and arrow came only with an unwavering bond with the
horse galloping beneath them. With this trust in place, along with carefully acquired skills with the bow and arrow, archers caught food
to feed their families and fought wars to protect them. Today, this concept of jinba ittai, or “rider and horse as one,” is the inspiration
for the MX-5 Miata—a car so precisely
tuned with its driver, it’s undeniably
enjoyable to drive.
MODERN APPLICATIONS.
“Jinba ittai, or ‘rider and horse as one,’ was our guiding principle during
the MX-5’s development. The result is a car so nimble, well-balanced
and fun to drive that the driver and car achieve true unity.”
Takao Kijima: Program Manager,
Mazda MX-5 Miata (1995–2007)
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“When I drive my MX-5 to work, my commute
is like a 30-minute vacation.”
— G. Gehris, Mazda MX-5 Miata customer
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IT TAKES OBSESSION TO FIND BALANCE.
Courageous engineering. This is the Mazda Way. It’s how we created the Mazda MX-5 Miata, a car that’s near perfectly
balanced. And a car that seems to anticipate a driver’s every move. This could only be achieved through the conviction,
creativity and courage of quality-obsessed engineers. Engineers that take into account every bolt, every wire and every
stitch in the upholstery to achieve near-perfect 50:50 front-to-rear weight distribution. The MX-5 is also precisely
engineered to account for one more variable—you, the driver. So it’s not perfectly balanced until a driver is sitting
in the driver’s seat. The result: You complete it. Because at Mazda, we don’t just engineer cars. We engineer harmony.
Mazda MX-5 Miata Power Retractable Hard Top Grand Touring shown in Zeal Red Mica with 17-inch alloy wheels
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“e Miata still is one of the most pure motoring
experiences that you can buy...”
Autobytel,® September 2012
ENGINEER WITH CONVICTION, CREATIVITY AND COURAGE
AND YOU GET THE WORLD’S BEST-SELLING ROADSTER.
In 1989, Mazda debuted the MX-5 Miata. A quarter of a century and more than 900,000 worldwide sales later,
the MX-5 Miata continues to define—and redefine—what a roadster is meant to be. Unwavering, uncompromising and
committed to true sports-car authenticity, the MX-5 has always been—and will always be—the track-proven real deal.
Daring, nimble and near perfectly balanced, the MX-5 is an automotive icon and an engineering marvel that’s built to
dominate the open road, master every curve and effortlessly transform instinct into action. But to truly understand
why it’s the best-selling roadster of all time, you need to be in the driver’s seat.
Mazda MX-5 Miata Power Retractable Hard Top Grand Touring shown in Liquid Silver Metallic with 17-inch alloy wheels
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