Page 1
maytag® CENtENNIaL™ top Load
WashErs aNd dryErs
Product Positioning Document
Introducing the Maytag® Centennial™ top load
washer and dryer series. This new line-up marks the
100th anniversary of the first Maytag® washing machine
and celebrates the brand’s lasting commitment to
durability and dependability. From the heavy-gauge
steel lid to the Smooth Balance™ suspension system,
these top load washers and dryers offer uncompromising,
commercial-grade strength that withstands the test of
time. Plus, an all-new console design and center control
knob delivers quality you can see, feel and rely on. That’s
why, for over a quarter of a century, Maytag® washers
have lasted longer than any other leading brand.*
Depend on quality. Depend on Maytag.
8/8/07
*
Based on the average age of replacement using independent research that processed
numbers of surveys ranging from 6,000 to 35,000 and conducted 1980, 1983, 1984,
1987, 1990, 2002 and 2006.
Page 2
maytag® CENtENNIaL™
top Load WashErs aNd dryErs
Product Positioning Document
Key Feature Benefits (Tabs, PR, POP, Lit./Internet, Internal/Trade/Training)
Page 2 of 6
Draft - 8/8/07
WASHERS FEATURE
MTW5 807T, MTW580 0T,
MTW5700T, MTW5600T
MTW59 00T, MT W5807 T,
MTW5 800 T, MTW5700T,
MTW5600T
MTW5900T, MTW5807T,
MTW5800T
MTW5700T, MTW5600T
MTW59 00T, MT W5807 T,
MTW5 800 T, MTW5700T,
MTW5600T
MTW5900T, MTW5807T,
MTW5800T, MTW5700T
MTW59 00T, MT W5807 T,
MTW5 800 T, MTW5700T,
MTW5600T
MTW59 00T, MT W5807 T,
MTW5 800 T, MTW5700T,
MTW5600T
MTW59 00T, MT W5807 T,
MTW5 800 T, MTW5700T,
MTW5600T
DependableClean™ Wash System
Keeps clothes looking their best. The agitator, rinse cycles and drain work together to provide a reliable clean,
wash after wash.
Commercial-Grade Parts
The transmission, baseframe and coupler are proven in commercial settings, assuring a long and
dependable life for the product.
Commercial-Grade Stainless Steel Wash Basket
Resists chips, scratches and odors. Super-tough stainless steel maintains a smooth surface so it
won’t snag or pill fabrics.
Porcelain-on-Steel Wash Basket
Resistant to scratches, stains and odors, this wash basket provides a smooth wash surface.
Smooth Balance™ Suspension System
Reduces vibration and noise in the washer, keeping loads balanced while spinning at top performance.
Porcelain-on-Steel Top
Resists scratches, dents and stains, leaving your washer looking its best.
Commercial-Grade, Steel-Reinforced Baseframe
Provides added support to all key components and helps minimize vibration in the washer during
wash and spin cycles.
1/2-HP Drain Pump
A heavy-duty rubber impeller protects the powerful drain pump against loose change and other debris.
SuperSize Capacity Plus
Offers the capacity to handle even your largest loads of laundry.
PRIORITY OF
MESSAGING
1
2
3
4
5
6
7
8
9
MTW5900T, MTW5807T (Gold),
MTW5800T
DRYERS FEATURE
MED/MGD5600T, MED/MGD5700T,
MED/MGD5707T, MED/MGD5800T,
MED/MGD5900T
MED/MGD5600T, MED/MGD5700T,
MED/MGD5707T, MED/MGD5800T,
MED/MGD5900T
MED/MGD5600T, MED/MGD5700T,
MED/MGD5707T, MED/MGD5800T,
MED/MGD5900T
MED/MGD5600T, MED/MGD5700T,
MED/MGD5707T, MED/MGD5800T,
MED/MGD5900T
MED/MGD5600T, MED/MGD5700T,
MED/MGD5707T, MED/MGD5800T,
MED/MGD5900T
MED/MGD5600T, MED/MGD5700T,
MED/MGD5707T, MED/MGD5800T,
MED/MGD5900T
MED/MGD5600T, MED/MGD5700T,
MED/MGD5707T, MED/MGD5800T,
MED/MGD5900T
MED/MGD5700T, MED/MGD5707T,
MED/MGD5800T, MED/MGD5900T
Metallic Console Styling
Metallic knobs and accents create a strong, dependable console.
GentleBreeze™ Drying System
Quickly and efficiently dries clothing in a counterclockwise loop to touch the entire load for more
consistent results.
DuraCushion™ Dryer Drum
The white powdercoat dryer drum provides dependable tumbling with less friction and wear.
Clothes gently glide off its surface without snagging.
360° Front and Rear Heat Seal
This triple-layered seal keeps heat inside the dryer drum for more dependable drying performance.
Smooth Balance™ Suspension System
The rollers are permanently lubricated and work with front drum glides for quiet operation and low vibration
of the dryer.
SuperSize Capacity Plus
The dryer is large enough to easily and effectively dry an entire load from the washer.
Commercial-Grade, Steel-Reinforced Baseframe
Provides added support to all key components, even while drying heavy loads.
1/3-HP High Torque Motor
Extra power makes it possible to tumble larger loads with less wear on the motor.
Porcelain-on-Steel Top
Resists scratches, dents and stains, leaving your dryer looking its best.
10
PRIORITY OF
MESSAGING
1
2
3
4
5
6
7
8
MED/MGD5600T,MED/MGD5700T,
MED/MGD5707T, MED/MGD5800T,
MED/MGD5900T
MED/MG D5707T (Gold),
MED/MGD5800T, MED/MGD5900T
QuietSeries™ Sound Packages
Reduce noise for quieter operation.
Metallic Console Styling
Metallic knobs and accents create a strong, dependable console.
9
10
Page 3
maytag® CENtENNIaL™
27" dryEr
Product Positioning Document
Key Feature Benefits (Tabs, PR, POP, Lit./Internet, Internal/Trade/Training)
Page 3 of 6
Draft - 8/8/07
DRYER FEATURE
MED/MG D5801T
MED/MG D5801T
MED/MG D5801T
MED/MG D5801T
MED/MG D5801T
MED/MG D5801T
MED/MG D5801T
MED/MG D5801T
MED/MG D5801T
MED/MG D5801T
27" Dryer Width
Provides a dryer solution for locations with a smaller opening.
Up-front Lint Filter
This filter is located just inside the door opening, allowing the entire top of the dryer
to be used as a folding area.
SuperSize Capacity Plus
Maytag brand’s largest capacity dryer at 7.4 cu. ft.
GentleBreeze™ Drying System
Diagonal airflow from the upper back to the lower front allows the load to enter the airflow
twice per tumble for fast, efficient drying results.
DuraCushion™ Dryer Drum
The white powdercoat dryer drum provides dependable tumbling with less friction and wear.
Clothes gently glide off its surface without snagging.
Commercial-Grade, Steel-Reinforced Baseframe
Provides added support to all key components, even while drying heavy loads.
1/3-HP High Torque Motor
Extra power makes it possible to tumble larger loads with less wear on the motor.
Porcelain-on-Steel Top
Resists scratches, dents and stains, leaving your dryer looking its best.
QuietSeries™ Sound Package
Reduces noise for quieter operation.
Metallic Console Styling
Metallic knobs and accents create a strong, dependable console.
PRIORITY OF
MESSAGING
1
2
3
4
5
6
7
8
9
10
Page 4
maytag® CENtENNIaL™
top Load WashErs aNd dryErs
Product Positioning Document
Washer Specifications
WASHER MODEL MTW5900T MTW5807T MTW5800T MTW5700T MTW5600T
Page 4 of 6
8/8/07
Capacity (cu. ft.)
DependableClean™
wash system
SuperSize Capacity Plus
3.2
with Sensi-Care™ control • • • •
SuperSize Capacity Plus
3.2
SuperSize Capacity Plus
3.2
SuperSize Capacity Plus
3.2
SuperSize Capacity Plus
Automatic wash cycles Multiple 10 10 9 6
Temperature settings 4 4 4 4 4
Automatic
Temperature Control
• • • • •
QuietSeries™ sound package 500 300 300 300 200
3-Speed motor •
Commercial-grade transmission • • • • •
Pre-selected spin speed • • • • •
1/2-HP drain pump • • • • •
LoadFlex™ agitator • • • • •
100º Arc of agitation • • • • •
fabric softener dispenser
Bleach and
• • • • •
Timed release bleach system •
Dial controls Heavy-duty metallic Heavy-duty metallic Heavy-duty metallic • •
Metallic console
styling & knobs
• Gold •
PureClean™ rinse system • • • • •
Extra Rinse option • • • • Manual
SpinSpray™ rinse • • • • •
Clean Deep rinse • • • • •
End-of-cycle signal Adjustable • •
One-piece drain hose • • • • •
Spill-Catcher™ top Porcelain-on-steel Porcelain-on-steel Porcelain-on-steel Porcelain-on-steel Powdercoat-on-steel
Wide-opening lid • • • • •
Full-width lid bumper • • • • •
Seamless front edges • • • • •
Smooth Balance™
suspension system
• • • • •
Wash basket Stainless s teel Stainless s teel Stainless s teel Porcelain- on-steel Porcelai n-on-steel
Commercial-grade,
steel-reinforced baseframe
Commercial-grade
drive coupler
• • • • •
• • • • •
Front serviceable • • • • •
Zinc-coated leveling legs • • • • •
Colors W Q W Q Q
W = Silver Metallic-on-White, Q = White-on-White
3.2
Frequently Used
Registered Marks & Trademarks
• DependableClean™ wash system
• DependableClean
with Sensi-Care
• LoadFlex
• PureClean
• SpinSpray
• QuietSeries
• Smooth Balance
• Spill-Catcher
™
™
control
™
agitator
™
rinse system
™
rinse
™
sound package
™
suspension system
™
top
wash system
Claims
• For over a quarter of a century, Maytag® washers have
lasted longer than any other leading brand.
• More Maytag brand customers are completely satisfied with
their washers than washer owners of any other leading brand.
• Maytag® washers last longer than any other leading brand.
*Based on the average age of replacement using independent research that
processed numbers of surveys ranging from 6,000 to 35,000 and conducted
1980, 1983, 1984, 1987, 1990, 2002 and 2006.
**Based on independent research of over 5,000 surveys processed, 2006.
*
**
**
Page 5
maytag® CENtENNIaL™
top Load WashErs aNd dryErs
Product Positioning Document
Dryer Specifications
Page 5 of 6
8/8/07
DRYER MODEL
Capacity (cu. ft.)
GentleBreeze™ drying system • • • • • •
IntelliDry® sensor
Drying cycles 9 6 7 6 6 6
Temperature settings 7 4 4 4 4 4
Wrinkle Prevent option 120-minute 90-minu te 90-minute 90-minu te 90-minute 40-minute
Smooth Balance™
suspension system
QuietSeries™ sound package 300 300 300 300 300 300
DuraCushion™ dryer drum • • • • • •
Interior light Premium • Premium • • •
End-of-cycle signal Adjustable • • •
Spill-Catcher™ top Porcelain-on-steel Porcelain-on-steel Porcelain-on-steel Porcelain-on-steel Porcelain-on-steel Powdercoat-on-steel
Dial controls Heavy-duty metallic Heavy-duty metallic Heavy-duty metallic Heavy-duty metallic • •
Metallic console styling & knobs • • • Gold
Door style Reversible Side Swing Drop Down Reversible Side Swing Reversible Side Swing Reversible Side Swing Reversible Side Swing
Commercial-grade,
steel-reinforced baseframe
360º Front and rear heat seal • • • • • •
High torque motor • • • • • •
Front serviceable • • • • • •
Vent length 64' 64' 64' 64' 64' 64'
MED5900T (Electric)
MGD5900T (Gas)
SuperSize Capacity Plus
7.0
with Sensi-Care™
technology
• • • • • •
• • • • • •
Colors W W W Q Q Q
MED5801T (Electric)
MGD5801T (Gas)
SuperSize Capacity Plus
7.4
• • • •
MED5800T (Electric)
MGD5800T (Gas)
SuperSize Capacity Plus
7.0
MED5707T (Electric)
MGD5707T (Gas)
SuperSize Capacity Plus
7.0
MED5700T (Electric)
MGD5700T (Gas)
SuperSize Capacity Plus
7.0
MED5600T (Electric)
MGD5600T (Gas)
SuperSize Capacity Plus
7.0
W = Silver Metallic-on-White, Q = White-on-White
Frequently Used
Registered Marks & Trademarks
•
DuraCushion™ drye r drum
• GentleBreeze™ drying system
®
• IntelliDry
• IntelliDry
• Smooth Balance
• Spill-Catcher
• Quiet Series™ sound i nsulation
sensor
®
sensor with Sensi-Care™ technology
™
suspension system
™
top
Page 6
maytag® CENtENNIaL™
top Load WashErs aNd dryErs
Product Positioning Document
Washer Performance & Dependability Features
Page 6 of 6
8/8/07
3-Speed Motor
Off ers de pendable c are and the appropriate ag itat ion speed
for any load. May tag brand’s slowes t agit ation speed provides
gentl e care for deli cate c lothi ng.
Model MTW5900T
100º Arc of Agitation
The agi tato r produces a sweeping arc mo tion that gently
rolls clothe s through the wash water.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Adjustable End-of-Cycle Signal
Signals the end of the wash cycle. Select the desired
volume or turn it off completely.
Model MTW5900T
Automatic Temperature Control
Promot es dep endable cleaning performa nce by en suring
corre ct wa sh temperatures .
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Clean Deep Rinse
The final step in the wash process. This rinse agitates the
load to remove any remaining detergent, soil and residue
from clothing.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Commercial-Grade Drive Coupler
Proven in comme rcial s ett ings, the cou pler features five layers
of reinforcement that transfer power to the agitato r.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Commercial-Grade Transmission
Built strong with commercial-grade parts, the transmission
promises a long life for the heart of the washer.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
DependableClean™ Wash System
with Sensi-Care™ Control
Based on fabric type and soil level selected, the washer
manages water temperature and agitation time for the
optimal balance of cleaning and performance.
Model MTW5900T
End-of-Cycle Signal
Signals the end of the w ash c ycle, and is sim ple to turn on or o ff.
Models MTW5807T, MTW5800T
Front Serviceable
Provides easy access to key washer components.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Full-Width Lid Bumper
Creates a seal b etween the lid and washer o peni ng for
quieter operatio n.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Heavy-Duty Metallic Controls
A hefty knob with rubberized grip points moves smoothly
for easy cycle selection.
Models MTW5900T, MTW5807T (Gold), MTW5800T
Heavy-Gauge Steel Lid
This li d work s to keep sound in side t he was her while solidly
closi ng off the int erior.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
LoadFlex™ Agitator
Flex Fins and a spiral design massage clothing to wash away
dirt, keeping whites white and colors bright.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
One-Piece Drain Hose
A singl e-piece, fa ctory-inst alled drain h ose helps to mi nimize
the potentia l for lea ks.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Powdercoat-on-Steel Top
Resists scratches for a clean look that lasts long.
Model MTW5600T
Preselected Spin Speed
Spin speeds automatically adjust for greater
cleaning performance.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
QuietSeries™ Sound Package
Reduces noise for quieter operation.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Seamless Front Edges
Strong seamless ed ges on t he exterior of the wa sher a re
round ed to pre vent sn agging or poking wh en loading
and unl oading the wa sher.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Spill-Catcher™ Top
Prevents spills from running down the sides of t he was her.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
SpinSpray™ Rinse
Water is dispersed in a cascading style to thoroughly
remove dirt, detergent and other residue from items in
the wash basket.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Timed Release Bleach System
Adds chlorine blea ch dur ing the last five minu tes of the wash
cycle to keep whites b right.
Model MTW5900T
Wide-Opening Lid
Creates a larg er tar get area for loading a nd unloading cloth es.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Zinc-Coated Leveling Legs
Nest led against the baseframe, metal legs with lock nu ts kee p
feet ad justed properly. The zinc c oating prote ct s against ru st.
Models MTW5900T, MTW5807T, MTW5800T,
MTW5700T, MTW5600T
Dryer Performance & Dependability Features
Adjustable End-of-Cycle Signal
Signals the end of the dry cycle. Select the desired
volume or turn it off completely.
Models ME/GD5900T
Drop Down Dryer Door
Off ers th e abili ty to pull ite ms out of the dr yer and use the
door fo r folding.
Models ME/GD5801T
End-of-Cycle Signal
Signals the end of the d ry cycle an d is simple to tu rn on or off.
Models ME/GD5801T, ME/GD5800T, ME/GD5700T, ME/GD5600T
Front Serviceable
Provides easy access to key dryer components.
Models ME/GD5900T, ME/GD5801T, ME/GD5800T,
ME/GD5700T, ME/GD5600T
Heavy-Duty Metallic Controls
A hefty knob with rubberized grip points moves smoothly
for easy cycle selection.
Models ME/GD5900T, ME/GD5801T, ME/GD5800T
IntelliDry® Sensor
Measures moisture levels as clothes dry to minimize the risk
of overdrying and shrinking. Clothes come out dry, yet cool
to the touch.
Models ME/GD5801T, ME/GD5800T, ME/GD5700T
IntelliDry® Sensor with Sensi-Care™ Technology
Two moisture-sensing bars and an electronic memory
balance temperature management and drying performance,
protecting against overdrying and providing additional
clothes care.
Models ME/GD5900T
Interior Light
Illuminate s clothes ins ide the drye r drum d uring loadi ng
and unl oading.
Models ME/GD5801T, ME/GD5700T, ME/GD5600T
Multiple Drying Temperatures
With a variety of temperature options, every load gets the
drying attention it should.
Model s ME/GD5900T, ME/GD5801T, ME/GD5800T,
ME/GD5700T, ME/GD5600T
Permanently Lubricated Rollers
They’re perma nently lubricat ed for the life of the dr yer to
eliminate sq ueak s and noi ses.
Models ME/GD5900T, ME/GD5801T, ME/GD5800T,
ME/GD5700T, ME/GD5600T
Premium Interior Light
A brigh t light—muc h like th e ones used in automo biles—
illuminates the dr yer dr um.
Models ME/GD5900T, ME/GD5800T
Reversible Swing Door
The ver sati le door can sw ing either le ft or r ight
to best fit your l aundry set-up.
Models ME/GD5900T, ME/GD5800T, ME/GD5700T, ME/GD5600T
Spill-Catcher™ Top
Prevents spills from running down the sides of t he dr yer.
Models ME/GD5900T, ME/GD5801T, ME/GD5800T,
ME/GD5700T, ME/GD5600T
Wrinkle Prevent Option
The dr yer continues to tumble wi thou t heat to h elp prevent
wrink les from set ting in.
Models ME/GD5900T, ME/GD5801T, ME/GD5800T,
ME/GD5700T, ME/GD5600T
Zinc-Coated Leveling Legs
Nest led against the baseframe, metal legs with lock nu ts kee p
feet ad justed properly. The zinc c oating prote ct s against ru st.
Models ME/GD5900T, ME/GD5801T, ME/GD5800T,
ME/GD5700T, ME/GD5600T
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