IPSO Washer User Manual

IPSO USA

Corporate Style Guide

IPSO Style Guide Goal

Following the IPSO Corporate style guide is essential when designing marketing materials,
corporate communications, posters, advertising, Web applications, etc. to ensure a consistent
corporate identity. In this guide, IPSO will refer to domestic production and marketing. IPSO
Belgium (BE) has its own unique style and marketing rules.

Table of Contents

LOGOS, COLORS & FONTS . . . . . . . . . . . . . . . . . . . .1-2

IPSO Brand Logos
Alliance/IPSO Brand Logos
Fonts

IPSO SPECIFICATION STANDARDS . . . . . . . . . . . . . .3-4

Page 1 of Specification
Page 2 of Specification

TRADEMARKS, WORDING & WEB SITE . . . . . . . . . . .5

Trademarks & Registration
Specification Verbiage
IPSOUSA.COM Web site

PRODUCT IMAGES & TRADESHOW GRAPHICS . . . .6

A variety of IPSO logos will be used in many forms. The logo may appear in color or black
and white following the specifications stated in this guide. No changes to the design and/or
color should be made (lessens impact, etc.).

“Simply IPSO

®

” is the tagline for IPSO domestic. “IPSO®” can be used without the fox head
part of the logo and “simply”. The “simply IPSO” logo is generally used reversed out in white
on a pms 179 vertical bar positioned on the left side of the page. It is never appropriate to use
any horizontal pms 179 bars in layout. The name “IPSO” always should be written in all
uppercase letters.

IPSO Brand Logos

COLORS USED:

1

Logos, Colors & Fonts

Alliance/IPSO Brand Logos

COLORS USED:

NOTE: Print color consistency varies in every output device. When in doubt, insist on a proof

to ensure correct results before a project is printed.

Fonts

Headers: 16 pt. Arial Black, 100% pms 179 or white
Arial Black This is Arial Black 123456789

OPL Intro Copy: 10 pt. Arial Italic, 13 pt. leading, 70% Black
Arial This is Arial Italic 123456789

Subheads: 10 pt. Arial, 13 pt. leading, 100% pms 179, all caps
Arial THIS IS ARIAL 123456789

Body Copy: 10 pt. Arial, 13 pt. leading, 70% Black
Arial This is Arial 123456789

2

Logos, Colors, & Fonts

The following measurements and values can be used to keep the layout of IPSO specs consistent.

FRONT:

pms 179

2 pt. White Rule

10% Black

25% Black

1.4"

(including

.125" bleed)

.375"

45% Black

.525"(including .125" bleed)

.525" (including .125" bleed)

Arial Reg. 13.5 pt.

Header
Arial Black 16 pt.
100% pms 179

Body Copy
Arial 10 pt.
13 pt. Leading
70% Black

Arial Black
24 pt.

Arial

7.5 pt.

.3"

3

25% Black

IPSO Specification Standards

Subheads
Arial 10 pt.
100% pms 179

Arial
10 pt.

IPSO Brand Logo

4

IPSO Specification Standards

Arial Black 16 pt.

.9" (including .125" bleed)

.525" (including .125" bleed)

Arial Black 10 pt.
70% Black

Arial 8 pt.
12 pt. Leading
70% Black

15%
pms 179

10%
Black

Arial 6.5 pt.
7 pt. Leading
70% Black

Follow FSC
Guidelines

Arial 8 pt.

.7 (Including
.125" bleed)

1 pt. White Rule

Header
Arial Black 16 pt.
100% pms 179

Arial Black 10 pt.
70% Black

Arial 10 pt.
70% Black

.15"

.32"

1 pt. White Rule

25% Black

25% Black

Back:

100% pms 179

Arial Italic 6.5 pt.
7 pt. Leading
70% Black

Alliance Brand Logo

Trademarks and Registration

IPSO

®

SigmaTMor ® (to be determined)
Airflow

®

(IPD Series)

Specification Verbiage

bar G-Force Micro-20 psi
BHP Hz Microprocessor RPM
Btu/hr (kcal/hr) in (mm) NPT washer-extractor
cfm (liters/sec.) kW on-premises HC012, IPD25 - Model Number (no space)
cu. ft. (liter) lb (kg) PS-40

IPSO.COM Web site

WEB VERBIAGE:

washer extractor (no hyphen)
on premises (no hyphen)
“Simply Profitable” — New Investors sections tagline
“Simply Efficient” — On Premises tagline

FONT:

Headers: Arial Ultra Expanded 18 pt.
Hexadecimal: e23828

Body Copy: Arial 10 pt.
Hexadecimal: #333333

5

Trademarks, Wording & Web site

This is the only
place where both
logos should be
shown next to
each other.

AP07-801

6

©Copyright 2007 Alliance Laundry Systems, LLC

Questions? Contact us at:
1 800 USA IPSO or www.ipso.com

1 800 (872-4776)

Product Images & Tradeshow Graphics

Product Images

When showing different models together, always keep
them in approximate proportion with one another.

Tradeshow Graphics

WELCOME PANEL PANEL 1 PANEL 2 PANEL 3

3/4 VIEW:

• Consistent window pattern

• Lower perspective

• Dramatic lighting

• Approximately same % of
side panel showing

• Show feet of machine where
appropriate

STRAIGHT-ON VIEW:

• Consistent window pattern

• Lower perspective

• Dramatic lighting

• Show feet of machine where

appropriate