HP latex-110, latex-310, latex-330, latex-360, latex-370 Datasheet
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Index
HP Latex Technology 4
HP Latex applications 6
Media oering for HP Latex Inks 7
HP Latex Technology and the environment 8
The HP Latex printing solution for wall decoration 12
The HP Latex printing solution for canvas 16
The dual-device HP Latex printing solution for print and cut 18
HP Latex Knowledge Center 19
HP WallArt Solution
HP Latex Mobile:2 your printer in your pocket 21
HP service and support 22
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“…It must be said immediately that HP
has made 3 models based on the actual
demands of the clients and goes beyond
their expectations…In fact, the new
HP Latex 300 series is based on a set of
technical solutions unparalleled in the
segment…”
–Dario Zocco Ramazzo, Italia Publishers
“Just got the in-depth breakdown on the
new @HP Graphic ArtsHP Latex 300 series,
dramatic speed increase, more app versatility,
this is big.”
–Tim Greene, InfoTrends via Twitter
“HP have today announced the
release of three brand new HP
Latex printers, which are sure
to be the new market leaders.”
–Perfect Colours
“When I rst saw the new HP Latex
range, I was gobsmacked at what
it could do. It is a tangible step up
in terms of technology, and the
changes are not incremental, they
are dramatic.”
–Steve Peet of PaperlinX
Nevsky Plakat increases output
volumes thanks to HP Latex
Printing Technologies
“We discovered HP Latex
Printing Technologies and
decided to purchase the
HP Latex 850 Printer. With a
print width of 3.2 m, it enabled
us to use a variety of substrates.
HP Latex Inks are noncombustible,3 odor-free prints
are ideal both for outdoor and
indoor applications. The product
can be shipped as soon as it is
printed. The high elasticity of the
inks prevents cracking during
the assembly of prints and
ensures longevity for transport
designs.” -Galina Savelyeva,
co-owner and director, Nevsky
Plakat (Russia)
Chun Sung Adcom selects
HP Latex Printing Technologies
for its competitive color, sharp
print quality, and scratch resis-
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tance
“If you have ve solvent printers
running, you need ve workers,
but with HP Latex printers, even
with the same ratio of employees
to printers, you’re saving on
costs for four employees. In
addition, printing with a single
machine provides consistent
results, but a group of ve
printers will rarely all be in the
same condition, resulting in
mismatched colors. Using the
HP Latex 3000 Printers, the
boost in productivity doesn’t
just decrease the manpower
required to complete orders, it
also improves consistency by
concentrating the output on one
or two machines.”– Andrew Seo,
CEO, Chun Sung Adcom (Korea)
All Star Signs enjoys faster production and more vibrant prints
with HP Latex printers compared
to its solvent equipment
“The HP Latex 360 Printer is an
absolute joy! It produces superior
print quality three times faster
than our old device across a
huge variety of media. It has
transformed how we work and
increased our productivity. The
quality delivered by the HP Latex
360 Printer is far superior to that
of a solvent printer. The colors
are more solid, whereas they
often appeared pixelated on the
old machine. It’s easier to color
match, while the delity and
consistency are outstanding.”
– George Beitner, owner and
founder, All Star Signs, Inc (US)
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HP Latex Technology
More applications. Same-day delivery. Keep costs low.
HP Latex Inks combine the best characteristics of solvent inks, UV-curable inks,
and water-based inks. You obtain high quality, outdoor durability, plus versatility
across common media types used in sign and display applications. Produce odorless
prints—and move to healthier printing5—with water-based HP Latex Inks.
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HP Latex printing can generate higher prot than ecosolvent—gain all the advantages of HP Latex printing,
including wider application versatility with a single printer
and prints that come out completely dry, allowing same-day
delivery. See how you can keep your running costs low with
HP Latex Technology.
More applications
• Print on traditional signage substrates and beyond
with more than 500 proled media available
• Address high-value markets like wallcoverings and
canvas with odorless HP Latex Ink prints ideal for
sensitive environments, like healthcare
• HP Latex Inks are Type II (ASTM F793) compliant for
durability characteristics12—prints produced with
HP Latex Inks on specied media are ideal for use in high
traic interior spaces
• Produce high-performance vehicle graphics with select
HP Latex Inks covered by the 3M™ MCS™ Warranty
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Same-day delivery
• Reach production speeds and avoid wait time—prints
come out completely dry and ready for nishing and
delivery
• Save 8 to 24 hours in degassing before lamination
• Produce sharp image quality with 6 colors and
printheads with 1200 nozzles per inch
• Stay up-to-date on your printer’s activity with helpful
alerts and monitor job completion, while you’re away
with the HP Latex Mobile app
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Keep costs low
• Increase production time and reduce time monitoring
the printer—automatic, reliable, low-maintenance
printing
• Scratch resistance comparable to hard-solvent inks on
SAV and PVC banner4 helps reduce the risk of damage
while manipulating prints
• Consider unlaminated prints for short-term
applications in which harsh conditions are not expected
• No special ventilation is required for HP Latex Inks,9
and there’s no need for extra dryers as prints come out
completely dry
Build a healthier environment, inside and out
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• Reach new indoor spaces that solvent can’t, like
healthcare—water-based HP Latex Ink prints are
odorless
• Healthier HP Latex printing5—no hazard warning labels
or HAPs,7 nickel free
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• Meet high standards—HP Latex Inks are UL
ECOLOGO®,10 UL GREENGUARD GOLD Certied,11 prints
meet AgBB criteria
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HP Latex applications
Do the same you do today—and more
With HP Latex Technology, you can produce the same
traditional signage jobs you do today, and you can also
bring new revenue to your business.
Outdoor and event banners
• High-quality results
with scratch resistance
comparable to hard-solvent
inks on SAV and PVC
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banner
• Outdoor display
permanence up to 3 years
unlaminated, up to 5 years
laminated
Temporary textiles
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Point of purchase posters
• Great results on all types
of paper, including lowcost uncoated papers and
traditional oset papers
Vehicle wraps and graphics
Light boxes
• Produce high-resolution
prints up to 1200 dpi
• Vibrant, saturated colors
Wallcoverings and canvas
• Print on a wide variety of
textiles, including uncoated
and natural textiles
• An easy-to-use solution
compared to dyesublimation techniques
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• Laminate right after
printing—no need to wait
for prints to dry
• Flexible ink layer conforms
to complex surfaces
• Gain peace of mind with
the 3MTM MCSTM Warranty
for nished graphics using
a system of matched
components, including
select HP Latex Inks and
HP Latex printers.13 You’re
covered with credit or
replacement of all 3M
materials.
See 3Mgraphics.com.
• All HP Latex printers and
HP Latex Inks are covered by
the Avery ICS Performance
Guarantee that provides
written assurance on
performance.16 See
graphics.averydennison.com
• Odorless prints meet high
environmental and health
standards—ideal for hotels,
restaurants, schools
• The free HP WallArt Solution
includes access to a vast library
of high-quality images, designs,
and artwork from Fotolia, visit
hpwallart.com
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Media Certied for HP Latex Inks
With the help of the Media Certication Program, you
can easily nd media certied as compatible with
HP Latex Inks from a wide range of recognized media
suppliers worldwide. Explore all the new application
possibilities with new prot potential for your business
using certied media—and reduce the ramp-up time
associated with testing media yourself.
Certified for
Find a comprehensive list of all latex compatible
media along with nished color proles and printer
settings at hp.com/go/mediasolutionslocator.
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Media oering for
HP Latex Inks
Expand your oering
Now it’s easier than ever to nd the breadth
of compatible substrates needed for any print
job—from optimized HP media engineered with
ColorPRO Technology to certied substrates from
a wide range of media suppliers—for the entire
portfolio of HP Latex printers.
HP media solutions
HP oers an extensive range of printing materials
designed together with HP Latex Inks to deliver highquality, durable output. HP’s broad portfolio of large
format printing materials, from photo paper to banners
to backlit materials, are designed to enable the right
print the rst time and every time. Designed together
with HP Latex Inks and printers for optimal image
quality, consistency, and reliability.
For more detailed product and ordering information,
see HPLFMedia.com.
Media with ColorPRO Technology
The ColorPRO Technology trademark represents a
quality standard for color excellence in digital printing.
All materials that carry the ColorPRO Technology logo
are designed together with HP Latex Inks and HP Latex
printers and demonstrate visibly enhanced print quality,
delivering professional quality and striking results.
For more information about the ColorPRO Technology
Program, please see colorprotechnology.com.
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HP Latex Technology
and the environment
Helping you take care of business
Environmental considerations are becoming a critical business issue for
print service providers (PSPs):
• The new market reality is that PSPs are under increasing pressure
from customers, employees, and regulators to address environmental
sustainability as well as workplace health and safety.
• More customers, large and small, are requesting print campaigns with
reduced environmental impact. In addition, customers are requiring
compliance with legal regulations including documented proof that
environmental standards are met.
• Leveraging HP Latex Technology as a foundation for your
environmental credentials can help you drive more growth in your
business and can help provide the advantages you need to succeed in
today’s environmentally conscious marketplace.
Open doors to new opportunities and engage more closely with
customers by leveraging the health and environmental advantages
of water-based HP Latex Inks. Using water-based HP Latex Inks, you
can take a healthier approach5 to signage printing with advantages
from the work zone to the point-of-display of nished prints. With
HP Latex Inks, you can help take care of the environment—and take
care of business.
Establishing the standard
With approximately 21,000 HP Latex printers installed worldwide,
HP is clearly helping to change the environmental prole of signage
printing. We fully anticipate that regulatory requirements and customer
expectations will continue to grow in number and complexity. And we
are working beyond current regulations to design our products—with
the help of a global network of HP environmental product stewards—to
meet future environmental requirements.
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