The HP Latex printing solution for wall decoration 12
The HP Latex printing solution for canvas 16
The dual-device HP Latex printing solution for print and cut 18
HP Latex Knowledge Center 19
HP WallArt Solution
HP Latex Mobile:2 your printer in your pocket 21
HP service and support 22
1
20
2
Page 3
“…It must be said immediately that HP
has made 3 models based on the actual
demands of the clients and goes beyond
their expectations…In fact, the new
HP Latex 300 series is based on a set of
technical solutions unparalleled in the
segment…”
–Dario Zocco Ramazzo, Italia Publishers
“Just got the in-depth breakdown on the
new @HP Graphic ArtsHP Latex 300 series,
dramatic speed increase, more app versatility,
this is big.”
–Tim Greene, InfoTrends via Twitter
“HP have today announced the
release of three brand new HP
Latex printers, which are sure
to be the new market leaders.”
–Perfect Colours
“When I rst saw the new HP Latex
range, I was gobsmacked at what
it could do. It is a tangible step up
in terms of technology, and the
changes are not incremental, they
are dramatic.”
–Steve Peet of PaperlinX
Nevsky Plakat increases output
volumes thanks to HP Latex
Printing Technologies
“We discovered HP Latex
Printing Technologies and
decided to purchase the
HP Latex 850 Printer. With a
print width of 3.2 m, it enabled
us to use a variety of substrates.
HP Latex Inks are noncombustible,3 odor-free prints
are ideal both for outdoor and
indoor applications. The product
can be shipped as soon as it is
printed. The high elasticity of the
inks prevents cracking during
the assembly of prints and
ensures longevity for transport
designs.” -Galina Savelyeva,
co-owner and director, Nevsky
Plakat (Russia)
Chun Sung Adcom selects
HP Latex Printing Technologies
for its competitive color, sharp
print quality, and scratch resis-
4
tance
“If you have ve solvent printers
running, you need ve workers,
but with HP Latex printers, even
with the same ratio of employees
to printers, you’re saving on
costs for four employees. In
addition, printing with a single
machine provides consistent
results, but a group of ve
printers will rarely all be in the
same condition, resulting in
mismatched colors. Using the
HP Latex 3000 Printers, the
boost in productivity doesn’t
just decrease the manpower
required to complete orders, it
also improves consistency by
concentrating the output on one
or two machines.”– Andrew Seo,
CEO, Chun Sung Adcom (Korea)
All Star Signs enjoys faster production and more vibrant prints
with HP Latex printers compared
to its solvent equipment
“The HP Latex 360 Printer is an
absolute joy! It produces superior
print quality three times faster
than our old device across a
huge variety of media. It has
transformed how we work and
increased our productivity. The
quality delivered by the HP Latex
360 Printer is far superior to that
of a solvent printer. The colors
are more solid, whereas they
often appeared pixelated on the
old machine. It’s easier to color
match, while the delity and
consistency are outstanding.”
– George Beitner, owner and
founder, All Star Signs, Inc (US)
3
Page 4
HP Latex Technology
More applications. Same-day delivery. Keep costs low.
HP Latex Inks combine the best characteristics of solvent inks, UV-curable inks,
and water-based inks. You obtain high quality, outdoor durability, plus versatility
across common media types used in sign and display applications. Produce odorless
prints—and move to healthier printing5—with water-based HP Latex Inks.
4
Page 5
HP Latex printing can generate higher prot than ecosolvent—gain all the advantages of HP Latex printing,
including wider application versatility with a single printer
and prints that come out completely dry, allowing same-day
delivery. See how you can keep your running costs low with
HP Latex Technology.
More applications
• Print on traditional signage substrates and beyond
with more than 500 proled media available
• Address high-value markets like wallcoverings and
canvas with odorless HP Latex Ink prints ideal for
sensitive environments, like healthcare
• HP Latex Inks are Type II (ASTM F793) compliant for
durability characteristics12—prints produced with
HP Latex Inks on specied media are ideal for use in high
traic interior spaces
• Produce high-performance vehicle graphics with select
HP Latex Inks covered by the 3M™ MCS™ Warranty
13
Same-day delivery
• Reach production speeds and avoid wait time—prints
come out completely dry and ready for nishing and
delivery
• Save 8 to 24 hours in degassing before lamination
• Produce sharp image quality with 6 colors and
printheads with 1200 nozzles per inch
• Stay up-to-date on your printer’s activity with helpful
alerts and monitor job completion, while you’re away
with the HP Latex Mobile app
2
Keep costs low
• Increase production time and reduce time monitoring
the printer—automatic, reliable, low-maintenance
printing
• Scratch resistance comparable to hard-solvent inks on
SAV and PVC banner4 helps reduce the risk of damage
while manipulating prints
• Consider unlaminated prints for short-term
applications in which harsh conditions are not expected
• No special ventilation is required for HP Latex Inks,9
and there’s no need for extra dryers as prints come out
completely dry
Build a healthier environment, inside and out
5
• Reach new indoor spaces that solvent can’t, like
healthcare—water-based HP Latex Ink prints are
odorless
• Healthier HP Latex printing5—no hazard warning labels
or HAPs,7 nickel free
8
• Meet high standards—HP Latex Inks are UL
ECOLOGO®,10 UL GREENGUARD GOLD Certied,11 prints
meet AgBB criteria
14
4
5
Page 6
HP Latex applications
Do the same you do today—and more
With HP Latex Technology, you can produce the same
traditional signage jobs you do today, and you can also
bring new revenue to your business.
Outdoor and event banners
• High-quality results
with scratch resistance
comparable to hard-solvent
inks on SAV and PVC
4
banner
• Outdoor display
permanence up to 3 years
unlaminated, up to 5 years
laminated
Temporary textiles
15
6
Point of purchase posters
• Great results on all types
of paper, including lowcost uncoated papers and
traditional oset papers
Vehicle wraps and graphics
Light boxes
• Produce high-resolution
prints up to 1200 dpi
• Vibrant, saturated colors
Wallcoverings and canvas
• Print on a wide variety of
textiles, including uncoated
and natural textiles
• An easy-to-use solution
compared to dyesublimation techniques
6
• Laminate right after
printing—no need to wait
for prints to dry
• Flexible ink layer conforms
to complex surfaces
• Gain peace of mind with
the 3MTM MCSTM Warranty
for nished graphics using
a system of matched
components, including
select HP Latex Inks and
HP Latex printers.13 You’re
covered with credit or
replacement of all 3M
materials.
See 3Mgraphics.com.
• All HP Latex printers and
HP Latex Inks are covered by
the Avery ICS Performance
Guarantee that provides
written assurance on
performance.16 See
graphics.averydennison.com
• Odorless prints meet high
environmental and health
standards—ideal for hotels,
restaurants, schools
• The free HP WallArt Solution
includes access to a vast library
of high-quality images, designs,
and artwork from Fotolia, visit
hpwallart.com
1
Page 7
Media Certied for HP Latex Inks
With the help of the Media Certication Program, you
can easily nd media certied as compatible with
HP Latex Inks from a wide range of recognized media
suppliers worldwide. Explore all the new application
possibilities with new prot potential for your business
using certied media—and reduce the ramp-up time
associated with testing media yourself.
Certified for
Find a comprehensive list of all latex compatible
media along with nished color proles and printer
settings at hp.com/go/mediasolutionslocator.
17
Media oering for
HP Latex Inks
Expand your oering
Now it’s easier than ever to nd the breadth
of compatible substrates needed for any print
job—from optimized HP media engineered with
ColorPRO Technology to certied substrates from
a wide range of media suppliers—for the entire
portfolio of HP Latex printers.
HP media solutions
HP oers an extensive range of printing materials
designed together with HP Latex Inks to deliver highquality, durable output. HP’s broad portfolio of large
format printing materials, from photo paper to banners
to backlit materials, are designed to enable the right
print the rst time and every time. Designed together
with HP Latex Inks and printers for optimal image
quality, consistency, and reliability.
For more detailed product and ordering information,
see HPLFMedia.com.
Media with ColorPRO Technology
The ColorPRO Technology trademark represents a
quality standard for color excellence in digital printing.
All materials that carry the ColorPRO Technology logo
are designed together with HP Latex Inks and HP Latex
printers and demonstrate visibly enhanced print quality,
delivering professional quality and striking results.
For more information about the ColorPRO Technology
Program, please see colorprotechnology.com.
7
Page 8
HP Latex Technology
and the environment
Helping you take care of business
Environmental considerations are becoming a critical business issue for
print service providers (PSPs):
• The new market reality is that PSPs are under increasing pressure
from customers, employees, and regulators to address environmental
sustainability as well as workplace health and safety.
• More customers, large and small, are requesting print campaigns with
reduced environmental impact. In addition, customers are requiring
compliance with legal regulations including documented proof that
environmental standards are met.
• Leveraging HP Latex Technology as a foundation for your
environmental credentials can help you drive more growth in your
business and can help provide the advantages you need to succeed in
today’s environmentally conscious marketplace.
Open doors to new opportunities and engage more closely with
customers by leveraging the health and environmental advantages
of water-based HP Latex Inks. Using water-based HP Latex Inks, you
can take a healthier approach5 to signage printing with advantages
from the work zone to the point-of-display of nished prints. With
HP Latex Inks, you can help take care of the environment—and take
care of business.
Establishing the standard
With approximately 21,000 HP Latex printers installed worldwide,
HP is clearly helping to change the environmental prole of signage
printing. We fully anticipate that regulatory requirements and customer
expectations will continue to grow in number and complexity. And we
are working beyond current regulations to design our products—with
the help of a global network of HP environmental product stewards—to
meet future environmental requirements.
8
Page 9
Table 1 - Attributes of competing ink technologies
Third-generation HP Latex Inks enable a healthier
environment,5 inside and out, based on comparison
of other ink technologies and publically available
information. The entries in Table 1 compare HP Latex
Ink technology to competitors with leading market share
as of December 2013. Entries are based primarily on
analysis of published MSDS/SDSs18
Cautionary statement
only: Contact with
skin and eyes may
result in irritation. No
“R” phrases.
Cautionary statement
only: Contact with
skin and eyes may
result in irritation. No
“R” phrases.
Low odor Solvent odor
Typically none for this
ink category.
Xi; R36/R38 Irritating
to eyes and skin.
Xi; R36/R37/R38.
Irritating to eyes,
respiratory system,
skin.
accompanied by HP internal analysis and evaluation
where needed. Performance of specic attributes may
vary by competitor and variations in ink formulation
within a printer product line. The results in Table 1 clearly
demonstrate that third-generation HP Latex Inks oer
a healthier solution than competing ink technologies in
commercial large-format print production.
Skin corrosion/
irritation; Hazard
category 2, CA Prop
65: toluene 108-88-3
<0.03% by weight of
proprietary organic
materials.
Slight odorSlight odor
None
May be harmful if
swallowed. Causes
skin irritation. Causes
serious eye damage.
May be harmful if
swallowed. Causes
skin irritation. Causes
serious eye damage.
May damage fertility
or the unborn child.
Typically required for
this ink category.
Xn; Xi; R36/R66/R67.
Irritating to eyes. Repeated exposure may
cause skin dryness or
cracking. Vapors may
cause drowsiness and
dizziness.
Xi; R36 Irritating
to eyes R36. Xn
harmful if inhaled or
swallowed.
Flammability/
combustibility
HAPs free
(inks and mainte-
nance uids)
VOCs: inks, pre- and
post-treatments
VOCs: maintenance
uids
Waste prole labels
for inks
UL GREENGUARD
GOLD
UL ECOLOGO®
Recyclable
consumables
FP > 93.3C
None according to
EPA Method 311
231 g/L – 294 g/L
241 g/L
None
Yes
Yes
Yes
White FP > 90C,
others > 95C
Claims “UV inks
generally do not
contain HAPs”
Claims “No VOCs”
60-100% is
2-(2-ethoxyethoxy)
ethyl acetate (11215-2)
R52/53 Harmful to
aquatic organisms
may cause long-term
adverse eects in the
aquatic environment.
YesNo
No
No
Inks > 74.4C,
cleaning kit FP > 70C
B, C, M, Y, cleaning
cartridge, ink cleaning
kit: Section 15 lists
112-36-7 and 100267-1 as CAA 112 HAP
Typically above 800
g/L for this category
of ink.
Typically above 800
g/L for this category
of printer.
Copper content
< 3,400 ppm
NoYes
No
Ink category typically
contains HAPs.
C, M, Y, K, Lc, Lm: 920
g/L, White: 800 g/L,
Silver: 930 g/L
Cleaning uid > 940
g/L
NoNo
No information
No information
R10 ammableFP > 71C
Ink category typically
contains HAPs.
Typically above 800
g/L for this category
of ink.
Typically above 800
g/L for this category
of printer.
Typically hazard
labels required for this
category of ink.
No
No
Legend: Entries in Table 1 are color-coded by relative ranking of health and
environmental attributes as follows:
Green - highest Red - lowest
Note: Ranking by HP R&D. Cells with entries in italics represent the results
of HP internal analysis.
Gray - moderate
9
Page 10
Bringing in business
Taking care in the print shop
Become an HP Ecosolutions
Trained Printing Company
To help you go after more business, we’ve
done the work of qualifying for and securing
the certications and documentation that help
you meet the requirements of environmentally
conscious brand owners and their print buyers.
Respond to RFP requirements with recognized
certications. HP Latex Inks are:
• UL ECOLOGO® Certied to meet a range of
stringent human health criteria
10
• UL GREENGUARD GOLD Certied to standards
for low chemical emissions into indoor air
11
In addition, prints produced with HP Latex Inks
can help you qualify for—and win— projects
that demand compliance to strict standards.
For example, to win jobs in the rapidly
expanding interior decoration segment, you
can draw upon a wide range of environmental
selling points unique to
HP Latex printing, addressing:
• Indoor air quality and display prints
• Sustainable sourcing of printing materials
• Green building programs (US LEED credits)
19
10
HP Latex printing can transform your day-
to-day operating environment. With waterbased HP Latex Inks, you can help simplify
regulatory compliance:
• Create a safer,3 healthier workplace
5
• Reduce shipping, storage, and disposal
issues
HP Latex Inks provide many advantages over
solvent-based inks:
• No special ventilation is required
9
• HP Latex Inks are non-ammable and noncombustible,3 nickel free
8
• No hazard warning labels or Hazardous Air
Pollutants (HAPs)
7
• HP Latex Ink prints are odorless, enabling
placement in a range of sensitive display
environments from healthcare to restaurants
The HP Ecosolutions Trained Printing Company
program helps you gain new knowledge to
assist clients looking for wide-format graphics
solutions with a reduced environmental
impact. Start with convenient, downloadable
training. Learn about the key factors that
inuence printing more sustainably, and how
to communicate your sustainable printing
eorts. At the end of the training, your sta
can download a customized certicate of
completion that you can add to your ecolabels. Then you can use the program icon to
promote your business and connect with new
clients.
The training is available online at the
HP Latex Knowledge Center:
hp.com/communities/HPLatex
Page 11
All Star Signs enjoys faster
production and more vibrant prints
with HP Latex printers compared to
its solvent equipment
“The HP Latex 360 Printer
is an absolute joy! It
produces superior print
quality three times faster
than our old device across
a huge variety of media. It
has transformed how we
work and increased our
productivity.”
– George Beitner, owner and
founder, All Star Signs, Inc
At a glance
Industry: Sign and Display
Business name: All Star
Signs, Inc
Headquarters: Escondido,
CA USA
Website:allstarsignsinc.com
Challenge
• All Star Signs wanted to
replace its existing solvent
printer with a more upto-date device that could
produce better quality prints
more quickly.
Solution
• After visiting the Signworld
convention, All Star Signs
decided to take on the HP
Latex 360 Printer on a prelaunch trial basis.
Results
• The new HP Latex 360 Printer
produces prints at three times the
speed, and removes the need for
outgassing, meaning they can be
handled straight o the printer, saving
more time.
• Prints are sharper, colors are more
vibrant.
• Lower ink usage helps reduce running
costs.
• The HP Latex 300 Series Printer can
print to a vast range of media for the
ultimate in versatility.
11
Page 12
The HP Latex printing
PRODUCT CERTIFIED FOR
solution for wall decoration
Start bringing in new revenue
The opportunity is all around you. Today’s commercial and residential spaces are
full of exciting design and customized interior wall decoration is in demand. Add
new high-margin applications— including feature walls, customized projects, or
canvas—and see how digital wall decoration can provide your business with the
opportunity to capture a new prot pool.
Wallcovering certications
Demonstrate compliance with
international wallcovering industry
standards
• Deliver your wallcoverings with
condence—prints produced with
HP Latex Inks meet many international
wallcovering industry standards
• HP Latex prints meet the EN233
standard for washability and
colorfastness
12
• HP Latex prints meet the Euro class
standard Class B4 for ame retardant
• HP Latex prints carry the CE Mark
12
• HP Latex Inks are Type II (ASTM
F793) compliant for durability
characteristics12—for prints produced
with HP Latex Inks on specied media
12
Environmental & health certications
Provide reassurance
• HP Latex Ink prints meet a range of stringent human
health criteria
10, 11
• HP Latex Inks have achieved UL ECOLOGO®10 and UL
GREENGUARD GOLD Certication
• Create wallcoverings that meet AgBB criteria14 and are
rated A+ per Émissions dans l’air intérieur
11
C115319
21
• UL GREENGUARD GOLD Certied11 prints on FSC®-certied
paper can help building owners obtain LEED credits
• HP PVC-free Wall Paper is FSC® certied
22
19
• Eco Mark Certied HP 831 Latex Ink Cartridges
12
demonstrate reduced environmental impacts as compared
to similar products
23
For more information on HP large format printing
materials, visit: HPLFMedia.com
PRODUCT CERTIFIED
FOR REDUCED
ENVIRONMENTAL
IMPACT. VIEW SPECIFIC
ATTRIBUTES EVALUATED:
UL.COM/EL
UL 2801
LOW CHEMICAL
EMISSIONS. VIEW
SPECIFIC ATTRIBUTES
EVALUATED:
UL.COM/GG
UL 2818
Page 13
Water tank project: Transforming
the Roof tops of New York City
into Museums, in the name of
water conservation
“For me it was most
important that it met
these environmental
standards because we
would be scrutinized. I
can tell you this was by
far the most sustainable
solution”
– Mary Jordan, Founder &
Creative Director Word Above
The Street
At a glance
Industry: Sign and Display
Business name: Duggal
Visual Solutions
Headquarters: New York,
NY USA
Website: duggal.com
Challenge
• Cover 100+ Outdoor Water
tanks with colorful art that
will with stand exposure to
outdoor elements.
• Meet the aesthetic needs
of the artists while meeting
environmental standards
for organization & City of NY
Environmental Protection
Agency
Solution
• Showcase amazing art
from top designers and
bring attention to signicant
environmental issue.
• Utilize HP Latex inks
and media for outdoor
installations.
Results
• Estimated 40,000 ft2 of
HP Latex output
• Executed successful
cross media campaign
utilizing online & physical
reproductions of original art
• Promote alignment of
environmental values even in
the details of Tank Wraps
• Ultimate short run: 1 of 1
requirements
13
Page 14
Create your
own digital wall
decoration solution
with the help of HP
Across the workow, HP and our
partners bring you innovative tools
and solutions to gain new business
and production eiciencies.
Professional
content source
Easy access to
professional content
directly from the
HP WallArt Solution
• Find inspiration
among a wide variety
of images, patterns,
and designs with easy
access to artwork from
market-leading partners
like Fotolia or Pattern
Designs
• Preview the
nished design
before committing to
purchasing the content
• Reduce steps—it’s
easy to buy content
directly from the
HP WallArt Solution
1
1
Advanced graphic
design
Advanced graphic design
and le preparation to
print
• Enhance job
creation, improve color
management, and
increase eiciency with
design tools from a
market-leading partner,
AVA
• Reach completion in
record time—reduce the
complexity of working
with repeat patterns
Visit
avacadcam.com
Customized wall
layout
Simple, eicient, and
collaborative solution for
creating customized wall
decoration
• Boost your wall
decoration opportunity
with the easy-to-use,
cloud-based HP WallArt
1
Solution
• HP WallArt simplies
the entire process from
image selection and
wall layout to print and
installation
• HP WallArt is free
Visit
hpwallart.com
1
1
Onsite, realistic
preview
See just how the nal
project will look, on your
24
tablet
• Live the design
before making the nal
decision—using the
HP WallArt tablet app,24
your customers can
design onsite, using
pictures of the actual
wall
• Take a picture of the
actual wall and see a
realistic preview of the
nished design
• The HP WallArt tablet
app24 is free
Visit
hpwallart.com
1
File ripping
AVA RIP, integrated into
your workow
• Get more color
control, help accelerate
ripping time, and gain
integrated workow
eiciencies from a
market-leading partner,
AVA
• From le preparation
to printing, AVA design
software enables a
seamless workow
Visit
avacadcam.com
Visit
fotolia.com
patterndesigns.com
14
Page 15
Note: Compatibility with recommended nishing equipment may vary for media Certied for HP Latex Inks.
Please refer to the partner for more information related to performance and media compatibility.
Media
compatibility
Oer exciting new
applications with a broad
media range
• Dierentiate your
products—print on a
wide range of specialty
substrates including deep
embossed, textured, or
metallic coated media
• Choose among
HP large format printing
materials and a wide
range of media Certied
for HP Latex Inks17
• Save ramp-up time
associated with testing
media yourself—nd your
media solution at: hp.com/
go/mediasolutionslocator
Proong
and short runs
Print proofs directly
on the production
substrate—and make
the decision on nal
colors much easier
• With the 54- or
64-inch HP Latex
printers using HP Latex
Technology, you can
print proofs or samples
directly on your own
production media for
more realistic samples
• Using HP Latex
Technology, you can
eliminate color issues
with proong on
graphics paper
24/7 productionAutomatic panel
cutting
High-volume, 24/7
production printing—on
demand
• Gain industrial speed
and eiciency with
the 126-inch HP Latex
printers, using HP Latex
Printing Technologies
• Eliminate concerns
about odor—prints
are odorless, even
immediately after
Help reduce bottlenecks
and create workow
eiciencies
• Improve your workow
with automatic, accurate
panel cutting from a
market leader, Fotoba
International
• The XLD170 WP model
is a proven automatic
cutting device designed
for wallcovering panels
printing
• Achieve true-to-life
results with a wide color
Visit
fotoba.com
gamut and vivid colors
up to 1200 dpi
• Reduce running
costs—print unattended
overnight runs at true
production speed
Automatic winding
system
Automatically rolled
wallcoverings
• Deliver wallcovering
rolls while reducing
labor costs and
increasing eiciencies
with the automatic
winding system from a
market leader, Fotoba
International
• Get nal rolls, ready to
be packed, directly from
the cutting device
Visit
fotoba.com
Our solution partners:
15
Page 16
The HP Latex printing
solution for canvas
Help grow your business
Today’s consumers want unique,
personalized items. High-quality
digital imagery is easy to access.
And it’s easy to explore and purchase
online. Use the advantages of HP Latex
Technology to help you capture new
prot pools with canvas applications.
Across the workow, HP and our
partners bring you innovative tools
and solutions to gain new business and
production eiciencies.
Professional content source
Easy access to professional
content directly from the
HP WallArt Solution
• Find inspiration among a wide
variety of images, patterns, and
designs with easy access to
artwork from market-leading
partners like Fotolia or Pattern
Designs
• Preview the nished
design before committing to
purchasing the content
• Reduce steps—it’s easy to
buy content directly from the
HP WallArt Solution
Visit
hpwallart.com
patterndesigns.com
1
1
File preparation
The HP WallArt Solution
enables greater eiciencies
• Save time with automatic le
preparation for gallery-wrap
canvases
• Stretch marks make it easy to
align your canvas print with the
stretching bars
• This solution automatically
takes care of canvas le
preparation for generation of
multi-panel prints
1
Media compatibility
Oer exciting new applications with a broad
media range
• Provide more choice among a wide range of
media designed for canvas printing including
cotton and polyester fabrics, gesso coated
canvases, and inkjet coated canvases
• HP oers several canvas materials specically
designed for HP Latex printers including
HP Everyday Satin Canvas and HP Premium Satin
Canvas (see HPLFMedia.com)
• Easily nd canvas substrates certied as
compatible with HP Latex Inks from a wide range
of recognized media suppliers worldwide; nd
nished color proles and printer settings
at hp.com/go/mediasolutionslocator
• To reduce the challenges associated with using
new substrates, an independent testing agency
tests canvas compatibility with HP Latex Inks and
HP Latex printers for certied canvas with the
Media Certication Program for HP Latex Inks
17
16
Certified for
Page 17
Note: Compatibility with recommended nishing equipment may vary for media Certied for HP Latex Inks.
Please refer to the partner for more information related to performance and media compatibility.
Low-volume canvas printing
From one unique canvas job
to another—deliver versatile
printing capabilities
• Take advantage of aordable,
easy-to-use 54- or 64-inch
HP Latex printers, ideal for sign
shops, copy shops, or print
service providers
• Produce wide prints up to
264-cm (104-in) wide with the
HP Latex 280 Printer
Mid/high-volume canvas
printing
Gain industrial speed and
eiciency with the 126-inch
HP Latex printers
• Reduce running costs—print
unattended overnight runs at
true production speed
• Move straight from
production to cutting and
stretching—no dry time
required
Automatic cuttingAutomatic stretching
Help reduce bottlenecks and
create workow eiciencies
• Improve your workow with
accurate, automatic cutting of
prints with help from a market
leader, Fotoba International
• To save you time, the
HP WallArt Solution1
automatically places cut marks
• Prepare your canvases for
the stretching process with an
automatic X and Y cut
Start with manual stretching
and move to automatic
stretching when you need high
productivity
• Boost productivity with preassembled stretcher bars and
automatic stretcher machines
like the fastFrame 1000
Canvas production machine
from Imaging Solutions AG
• Use automatic stretching
when producing same-sized
canvases in high volumes
Visit
fotoba.com
Visit
imagingsolutions.ch
Our solution partners:
17
Page 18
The dual-device
HP Latex printing
solution for print and cut
Win on same-day delivery with a new
level of eiciency
HP and our partners bring you the advantages of a dual-device solution
featuring professional printing and cutting capabilities.
The dual-device HP Latex printing solution for print and cut enables you to make one
investment, yielding many returns:
• Deliver same day—eliminate dry time, avoid the need for lamination, run multiple
jobs at once
• Print rst, then cut with a dual-device solution—it’s about 50% faster compared to a
multi-function print-and-cut device
• Gain versatility—produce high-resolution image quality with ne detail ideal for a
range of print-and-cut applications
• Choose the ideal combination of software, 54- or 64-inch third-generation HP Latex
printers, and professional cutter to suit your space, and your business needs
25
File preparationFile ripping
The HP WallArt Solution1
enables greater eiciencies
• Save time with automatic le
preparation
Select from worldwide market
leaders, partnering with HP
to oer the most robust
production print-and-cut
workow solutions
• SAI FlexiPrint HP Premium
edition
• ONYX Thrive and PosterShop
• Caldera GrandRIP
Visit
ThinkSAi.com
onyxgfx.com
caldera.com
Low-volume production
printing
The 54- or 64-inch HP Latex
printers, using HP Latex
Technology, redenes printand-cut speed and eiciency
• Produce sharp, consistent,
repeatable image quality with
high-eiciency curing, 6 colors,
and 1200 npi
• Increase production time and
reduce time monitoring the
printer—automatic, reliable,
low-maintenance printing
• Enjoy healthier printing with
HP Latex5—no special
ventilation required,9 no
hazard warning labels or
7
HAPs
Automatic cutting
HP has selected the world’s
leading cutting partners,
Summa and Graphtec, to drive
print-and-cut applications to
a new level of quality with a
more eicient and versatile
solution
• The SummaCut D140 and
D160 cutters
• The Graphtec FC8600 130
and 160 professional models
Talk directly to the experts at HP. Share insights with other
print service providers (PSPs) experienced with HP Latex
printing. Become the expert yourself. Whether you’re looking
to dig into technical details, explore how to produce new
applications, or share tips and tricks with your colleagues, the
HP Latex Knowledge Center is a full set of resources—and a
whole new community—designed just for you.
Join the community, nd tools, and talk to experts. Visit the
HP Latex Knowledge Center at:
hp.com/communities/HPLatex
19
Page 20
HP WallArt Solution
1
Helping you develop your business
The HP WallArt Solution1 is free, cloud-based software designed for use with HP Latex printers to help you
boost your wall decoration opportunity. Create customized digital wall decoration, from wallcoverings, wall
murals, and posters, to canvas and wall decals.
throughout the process—and automatically generates print-ready les.
Design made easy
Let your customers take creative control:
• Work from the room layout, design walls to actual dimensions, generate threedimensional visualizations
• Use your end customers’ photos, your own image gallery, or access professional
content from partners like Fotolia or Pattern Designs
• Create the ultimate design experience—with the tablet app,24 work from a photo of the
actual location to generate a realistic preview of the nished design
Streamline production
Take time out of your workow from approval to nishing:
• Easy, intuitive experience
• Create and share mockups through the cloud with everyone involved, and speed the
approval process
• Production speed improves as manual steps are trimmed
• Print-ready les, including installation instructions, automatically generated in the cloud
• JDF: for web to print business, les are generated and dropped directly to the RIP
26
This simple, easy-to-use design tool enables collaboration
1
Collaboration is good for business
Use the expertise of the entire team to help grow your business:
• With the tablet app,24 customers and designers alike can fully envision the nal result
• Collaborate, communicate, create—share projects through social media platforms
• Integrate the design tool into your website, your brand
• Attract new customers by integrating HP WallArt into your e-commerce platform
• Create a new experience—customized walls made in HP WallArt stations at retail can
generate excitement and demand
Award-winning technology
The European Digital Press Awards named the HP WallArt Solution the Best Special
Application Solution, thanks to its end-to-end comprehensiveness, easy implementation,
and “out-of-the-box” approach.
Helping to meet the “same-day delivery”
commitment
Rely on alerts to inform you when attention is needed
HP Latex Mobile2 marks a new era of smart printers. This app
enables you to receive helpful consumables alerts while also
remotely monitoring your printer and job status. Print with
greater condence, especially as you no longer have to worry
about the status of print jobs while you’re away from the printer.
No more wondering what’s going on with your printer while
you’re away:
• Alerts inform you about supplies, the substrate path, and
situations when the printer is not ready
• Return to your printer and take action once you’ve been
alerted
Know the status of your printer while you’re away from it
The HP Latex Mobile2 app oers insight into printer activity and
ink and media levels:
• Follow printer activity remotely and gain an awareness of your
printer at all times
• Stay abreast of ink levels and the amount of media remaining
to avoid surprises and respond accordingly
Support for tablet devices available as of September, 2015.
HP Latex 110 Printer
HP Latex 310 Printer
HP Latex 360 Printer
HP Latex 3100 Printer
HP Latex 330 Printer
HP Latex 370 Printer
HP Latex 3500 Printer
Remotely keep tabs on print jobs
The HP Latex Mobile app enables you to monitor job completion
and job history:
• Track print jobs through to completion
• Monitor jobs printed via job history
27
21
Page 22
HP service and support
With the industry’s largest services organization, HP oers unique opportunities to
enjoy end-to-end solutions and support. From the printers to software, workows,
and third-party components, we can help you get the most from your investment in
HP Latex Technology.
Operation
L1 training
Partner
engineer
training
Get started
“I have just invested in an
HP printer, and need to
start printing as quickly as
possible”
Installation
RIP - Onyx
& Caldera
Preventive
maintenance
Ramp-up
Manage printing
“I need a predictable
business operation, and
to reduce the risk of
unplanned downtime”
Recertication
Manage change
“My production needs have
changed, and I need to
reposition and get my printer
ready for production”
Relocation
Optimize production
“My printer runs well, but I
need more productivity, and
to reduce the total operating
costs per print”
Uptime &
maintenance
kits
HW & SW
support
Support servicesTraining services
Our services portfolio includes:
Support programs
Support programs enable you to meet your uptime and productivity
requirements, on-site and via advanced remote support tools:
• HP Care Pack Services expand and extend standard warranties
• HP Contractual Services are contract-based services, that can be
customized to meet specic customer needs after warranty period
Productivity services
These services enhance your printing operations and are specially
designed to make your business even more productive and protable.
Training services
Training services include a wide range of multi-lingual, web-based,
and face-to-face classes to help reduce operation costs and improve
workow, color management, and business application opportunities.
Color
management
Productivity servicesCustomized services
On-site Kits
Providing common and simple replacement of parts:
• Uptime Kits for increased uptime and predictable operations
• Maintenance Kit Replacement Service for optimal image quality and
printer reliability
HP Print Care
38
The industry-leading set of tools and services that provides
fast, eicient assistance for eective, timely routine preventive
maintenance, helping to optimize uptime between jobs and maintain
peak productivity.
22
Page 23
1 Requires an HP WallArt account, Internet connection, and connected Internet-
capable device. Images from Fotolia are included with HP WallArt. A limited
number of images are available free of charge. Additional images are available for
customer purchase. For more information, see hpwallart.com.
2 HP Latex Mobile is compatible with Android™ 4.1.2 or later and iPhone mobile
digital devices running iOS 6 or later, and requires the printer and the smart phone
to be connected to the Internet. Support for HP Latex 3000 Printer series and
tablet devices available as of September, 2015.
3 Water-based HP Latex Inks are not classied as ammable or combustible
liquids under the USDOT or international transportation regulations. Testing per
the Pensky-Martens Closed Cup method demonstrated ash point greater than
110° C.
4 Scratch-resistance comparison based on testing third-generation HP Latex Inks
and representative hard-solvent inks. Estimates by HP Image Permanence Lab on
a range of media.
5 Based on a comparison of HP Latex Ink technology to competitors with leading
market share as of December, 2013 and analysis of published MSDS/SDSs and/or
internal evaluation. Performance of specic attributes may vary by competitor and
ink technology/formulation.
6 Performance may vary depending on media—for more information, see hp.com/
go/mediasolutionslocator or consult your media supplier for compatibility details.
For best results, use textiles that do not stretch. Performance varies by printer. HP
Latex 360, 370, and 850 Printers include an ink collector for printing on porous
textiles. The HP Latex 3000 series printers require the optional ink collector for
porous textiles. For all other HP Latex printers, print on media that does not let the
ink trespass onto the printer.
7 HP Latex Inks were tested for Hazardous Air Pollutants, as dened in the Clean
Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted
in 2013) and none were detected.
8 Nickel free demonstrated according to testing conducted for HP Latex Inks
to achieve UL ECOLOGO® Certication. UL ECOLOGO® Certication to UL 2801
demonstrates that an ink meets a range of multi-attribute, lifecycle based criteria
related to human health and environmental considerations (see ul.com/EL).
9 Special ventilation equipment (air ltration) is not required to meet U.S. OSHA
requirements. Special ventilation equipment installation is at the discretion of the
customer—see the Site Preparation Guide for details. Customers should consult
state and local requirements and regulations.
10 UL ECOLOGO® Certication to UL 2801 demonstrates that an ink meets a
range of multi-attribute, lifecycle based criteria related to human health and
environmental considerations (see ul.com/EL).
11 UL GREENGUARD GOLD Certication to UL 2818 demonstrates that products
are certied to UL’s GREENGUARD standards for low chemical emissions into
indoor air during product usage. For more information, visit ul.com/gg or
greenguard.org.
12 Certications based on select media and testing completed by a third-party
test laboratory with test conditions that include a specic le/design and batch
of media. Results may vary, depending on the prole, ink setting, and printer
conditions. See the HP Wallcovering Swatchbook for certications that apply
to each specic media. End-product performance is the responsibility of the
manufacturer or print service provider.
13 The 3M™ MCS™ Warranty is available to certied graphics manufacturers
(including PSPs). Covered by the 3MTM MCSTM Warranty: HP Latex Inks for the HP
Latex 3100/3500/360/370 Printers; HP LX610 Latex Inks for the HP Latex 600
Printer. Warranty coverage varies by region, please see 3Mgraphics.com for
information about what is oered in your country. Some warranty limitations may
apply.
14 HP WallArt printed on HP PVC-free Wall Paper and other prints on
HP PVC-free Wall Paper printed with HP Latex Inks meet AgBB criteria for
health-related evaluation of VOC emissions of indoor building products (see
umweltbundesamt.de/en/topics/health/commissions-working-groups/committeefor-health-related-evaluation-of-building).
15 HP image permanence estimates by HP Image Permanence Lab. Outdoor
display permanence tested according to SAE J2527 on a range of media, including
HP media; in a vertical display orientation in simulated nominal outdoor display
conditions for select high and low climates, including exposure to direct sunlight
and water; performance may vary as environmental conditions change. Laminated
display permanence using HP Clear Gloss Cast Overlaminate, GBC clear gloss 1.7
mil hot laminate, or Neschen Solvoprint Performance Clear 80 laminate. Results
may vary based on specic media performance.
16 Warranty coverage varies by region, please see graphics.averydennison.com
for information about what is oered in your country. Some warranty limitations
may apply.
17 HP’s “Media Certication Program” (“Program”) supplies information to
media manufacturers, suppliers, and customers to assist in evaluating media
compatibility with printers and inks from HP’s Graphics Solutions Business. Media
is supplied by independent third-party manufacturers. Inclusion in the Program
and “Certied for” media shall not be construed as an endorsement by HP for any
of the media or manufacturers. HP makes no representation or warranty of any
kind for any media in the Program including but not limited to media availability,
media quality, media performance, or manufacturer changes that may impact
any media characteristics. The information contained herein is subject to change
without notice. HP makes no representation as to the Program information’s
completeness or accuracy. The only warranties for HP products and services
are set forth in the express warranty statements accompanying such products
and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions
contained herein. This information is provided as a courtesy, free of charge, “ASIS” by HP. HP makes no express or implied warranty of any kind regarding this
information. HP shall not be liable for any direct, indirect, special, incidental or
consequential damages, whether based on contract, tort or any other legal theory
in connection with or arising out of the furnishing or use of this information.
18 MSDS is the ink’s Material Safety Data Sheet. SDS is the Safety Data Sheet.
19 To obtain US LEED credits based on FSC® certication, the builder must
purchase HP PVC-free Wall Paper printed with HP Latex Inks from an FSC Chain
of Custody certied print service provider. To obtain LEED credits based on UL
GREENGUARD GOLD Certication, HP PVC-free Wall Paper printed with
HP Latex Inks must be part of a wall system in which all components are UL
GREENGUARD GOLD Certied.
20 Print shops/print service providers must seek certications and eco-labels
directly with certifying bodies. HP does not imply or grant certication or ecolabels to print shops/PSPs nor does it support individual customer processing of
such certications.
21 Émissions dans l’air intérieur provides a statement on the level of emission of
volatile substances in indoor air posing health risks if inhaled—on a scale from A+
(very low-emission) to C (high-emission).
22 BMG trademark license code FSC®-C115319, see fsc.org. HP trademark license
code FSC®-C017543, see fsc.org. BMG trademark license code PEFC™/29-31-261,
see pefc.org. HP trademark license code PEFC™/29-31-198, see pefc.org. Not
all FSC®- or PEFC™-certied products are available in all regions. For information
about HP large format printing materials, please visit HPLFMedia.com.
23 HP 831 Latex Ink Cartridges, certication number 14142007, certied by the
Eco Mark Oice of Japan Environment Association.
24 Tablet app compatible with iPad and Android devices.
25 Based on internal testing completed in January, 2014 comparing the
HP Latex 330 Printer with a single print-and-cut eco-solvent solution.
26 Print les for wall decals do not include contour cut lines or cut marks.
27 Printer updates occur roughly every ve minutes during the printing process
and every several hours when the printer is idle. Under certain circumstances,
printer updates may be delayed—when system errors occur, for certain substrate
jams, in the case of a power outage—in which case the app dashboard display
shows the last known printer status.
28 HP Print Care is not available on all printers. Please contact your sales