
BRIDGING THE DIVIDE
How award-winning Japanese architecture rm, Kengo Kuma and Associates
(KKAA), is using modern technology to bridge the divide between traditional
Japanese architecture and digital innovation.
In 2011, the Great East Japan Earthquake and subsequent
tsunami obliterated much of Minamisanriku, decimating the area
and leaving gaping reminders of the tragedy. In 2013, awardwinning architectural practice, Kengo Kuma and Associates (KKAA),
worked with the mayor and residents’ plans to design and build a
brand-new retail village away from risk zones.
It was crucial for KKAA, based nearly 500km away in Tokyo, to
utilize to utilize traditional Japanese craftsmanship, alongside
contemporary architectural techniques to build the Sun Sun
Shopping Village. It was also vital to safely incorporate the
city’s historical relationship with the sea.
“Disaster prevention was paramount and a huge hurdle,” explains
chief of design, Toshiki Meiji. “If you can see the ocean that normally
would mean you would be at risk of tsunami. So, we raised the
ground and when it was stabilized we embarked on the
retail complex.”
DECEMBER 2018, KKAA CASE STUDY
The initial step says Meijo was to develop a master plan of the
shopping complex. This required a model of the entire site –
achieved through a blend of both physical models and 3D
modeling technology.
“The mountains are very close to the site so we had to do tons of
printouts, cut them out and then assemble them together by hand.
After that, we worked out the volume of the buildings and adjusted
the physical model this way and that. At the same time, we
created data with 3D modeling. For eye-level conrmation, 3D
is vastly superior.”
“THE MOUNTAINS ARE VERY CLOSE TO
THE SITE SO WE HAD TO DO TONS OF
PRINTOUTS, CUT THEM OUT AND THEN
ASSEMBLE THEM TOGETHER BY HAND.”

BRIDGING THE DIGITAL DIVIDE WITH PAPER
Paper sits at the heart of all processes and one key issue KKAA
faced was communicating vital information between their studio
architects and their onsite contractors.
“In Japan, architects may be using digital technology but the
craftspeople and others that we hire for our projects are not.
This became very challenging for us and bridging this divide had,
up until now, been a diicult dilemma to resolve,” Meijo explains.
“In the area of site supervision, we used a tremendous amount
of paper. So for the team doing nal inspections, for example,
everything was conrmed on paper. The reason is that while we
can make general checks using digital platforms when we need to
check the ne details we must make A1 or A0 printouts. Looking at
them, we can take in everything, every detail with our eyes.
“Paper is great as a base when going back and forth with a client,
because you can make adjustments. But you don’t lose the
changes. It’s a record of changes and sketches. It’s a record of
meetings, too. It’s a huge advantage. With digital, making
changes is eortless but it won’t leave a record.
“PAPER IS A RECORD OF
CHANGES AND SKETCHES. IT’S
A RECORD OF MEETINGS, TOO.
IT’S A HUGE ADVANTAGE.”
DECEMBER 2018, KKAA CASE STUDY

MARRYING PHYSICAL AND DIGITAL TOGETHER
This is where the HP DesignJet MFP presented itself as the solution
for KKAA. With its built-in scanner this printer allowed for quick
creative changes and the ability to transfer work from the physical
to the digital world via built in Wi-Fi capabilities.
“Our new printer has a scanner function. So now we can check
the design, amend it, scan it and send it to clients or contractors
onsite. This was not a function of the previous [printer]. To
share an A1 size document, we had to scan it in A3 and send it
on to clients piecemeal. Now we can do this all in one go. This is
incredibly convenient.
“Because we regularly work with A1 size documents on our sites we
get many blueprints in that size. The fact that we can check them
and return them and retain a record is enormously benecial.”
“OUR NEW PRINTER HAS A
SCANNER FUNCTION. SO NOW WE
CAN CHECK THE DESIGN, AMEND IT,
SCAN IT AND SEND IT TO CLIENTS
OR CONTRACTORS ONSITE.”
Alongside the scanner, the HP DesignJet T2530 remains an easy-
perate printer featuring one intuitive control panel for print,
to-o
scan and copy functions and two rolls. Its advanced design also
prints KKAA’s blueprints incredibly quickly —up to 21 seconds
for A1/D-size prints with 2.5 inch-per-second color scanning
capabilities to maximize productivity.
“The speed is a huge benet for us. And because the printer and
scanner are one unit it is also very compact and space eicient.
Our oices are very cramped, so we are very grateful for this.
When HP sent us [this] to test and provide feedback we were
quickly very satised with the functionality and performance
and knew we wanted to buy it.”
All this digital assistance paid o. In the year and a half since
the Minamisanriku Sun Sun Shopping Village opened its doors,
its seen a million visitors and locals report that its revitalized
the community, both spiritually and economically.
As Toshiki Meijo concludes:
“We are proud of the shopping complex’s popularity. The shop
owners are getting more red up and enterprising. To see this,
and the changes, each time we visit…well, it makes me so happy.”
Discover more about HP DesignJet printers.
FIND OUT MORE
DECEMBER 2018, KKAA CASE STUDY
4AA7-4367EEW December 2018