Hasselblad H4D-50MS, H4D-40, H4D-60, H4D-50 User Manual
The H4D Family
H4D
Model Pixel count Sensor size Sensitivity Lens range Exp. time Multi-shot DAC TrueFocus
H4D- 40 40Mpix 33.1x44.2mm ISO 100-1600 HC/HCD 1/800- 4 min No Yes Yes
H4D-50 50Mpix 36.8x49.1mm ISO 50-800 HC/HCD 1/800 -32 sec No Yes Yes
H4D-50MS 50Mpix 36.8x49.1mm ISO 50-800 HC/HCD 1/800-32 sec Yes Yes Yes
H4D-60 60Mpix 40.2x53.7mm ISO 50 -800 HC/HCD 1/800-32 sec No Yes Yes
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02.10 - UK v1 - 80500552
Size Still Matters.
In a world where technology grows smaller and smaller, some
things are still better large. Like imaging sensors and lenses,
for instance. And while some claim that smaller lenses,
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smaller sensors, and smaller camera systems can produce
the same image quality as larger Medium Format DSLRs,
there is a reason why 35mm manufacturers continue to claim
that their systems can produce “Medium Format quality”.
Simply put, digital photography has made the advantages of
Medium Format DSLRs even more obvious. And now with the
launch of the H4D-40, Hasselblad is bringing these advantages – larger lenses and sensor size, more advanced optics,
increased resolution and clarity, and more – within reach of a
whole new generation of photographers.
Providing all the benefits of the renowned Hasselblad system,
the H4D-40, with the new True Focus technology, should be an
essential part of any serious photographer’s arsenal, bringing
the world’s highest image quality to any application where
“good enough” simply doesn’t get it.
HASSELBLAD DSLR ADVANTAGE:
SUPERIOR IMAGE QUALITY
SIZE STILL MATTERS #1:
LARGE FORMAT SENSORS AND LENSES
The largest sensors in the world don’t provide much advantage
without optics that are advanced enough to deal with the resolution provided. Hasselblad Medium For mat DSLRs combine
the market’s largest sensors with the market’s highest quality,
lenses for con sistent superior quality.
If your camera system has features that a
Hasselblad doesn’t, then you’ve sacrificed image
quality to get them.
Let’s get one thing straight – the Hasselblad
H4D-40 is not a “one size fits all” photo grap-
hic solution. The H4D-40, like all Hasselblad
products for the past half a century or so,
has been designed with an uncompromis-
ing approach to image quality.
That means that if achieving mar-
ginally higher shutter speeds means
compromising on image quality – we
don’t do it. If building our cameras
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from lighter, cheaper materials
means compromising on image
quality – we don’t do it. If get-
ting a slightly higher ISO means
compromising on image quality
– well, you get the point.
Uncompromising Image Quality
You are most likely aware of the dramatic
developments in the 35mm DSLR world
that have taken place in recent years.
What you may not be aware of is the fact
that Medium Format DSLRs have evolved
equally dramatically, maintaining –
and even in some cases increasing –
the quality gap that has always existed
between small format and larger format systems. Today, more than ever, a
Hasselblad DSLR is a crucial component
in any serious photographic arsenal,
providing the perfect tool for any application where image quality is important and
giving you a level of image quality that
35mm systems cannot deliver.
Not Just Bigger, But Better
The natural choice for any application
where image quality is important,
the H4D-40 provides the platform for
the ultimate in creative expression and
delivers images that will satisfy even
the most demanding customer.
The H4D-40 features a 33.1 × 44.2 mm
CCD sensor with 40 million pixels, pro viding almost twice the capture area of
the largest 35mm DSLR sensors. These
40 million pixels provide the per fect landing site for the large light path delivered
by the high performance HC/HCD lens
line, capturing more detail and clarity and
delivering perfect color rendering without
gradation break-ups in even the finest
lit surfaces and cleaner images even at
long exposures. This interaction between
large scale sensor and lenses forms the
foundation for a multitude of image quality
enhancements.
What You See is Really What You Get Hasselblad’s Natural Color Solution
Unlike most competeing solutions,
Hasselblad’s Natural Color Solution
(HNCS) gives you outstanding and reliable
out-of-the-box colors, with correct natural
skin tones, specific product colors and
other difficult tones reproduced easily and
effectively, with no need for special color
profiles or templates.
“Choosing a Hasselblad
is not a matter of how
good you are, it’s a
matter of how good you
want to be.”
MARCEL PABST
Photo: Ma rcel Pab st
HASSELBLAD DSLR ADVANTAGE:
FOCUSING AND COMPOSING
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Photo: Ma rcel Pab st Photo: Kev in Then
If there is no difference
between 35mm DSLRs and
Medium Format DSLRs, then
why do so many of the world’s
leading photographers
still choose to invest in a
Hasselblad system?
allows the photographer to fix an off-center focus point.
Such multi-point AF solutions are often tedious and inflexible
to work with and due to the physics of SLR cameras, the off-
center focus points are all clustered relatively close to
the image center. To set focus outside of this center area,
you are still forced to focus first, then shif t the camera to
reframe, with resulting loss of focus as a result.
yaw rate sensor technology to measure angular velocity in an
innovative way. The result is the new Absolute Position Lock
(APL) processor, which forms the foundation our new True Focus
feature. The APL processor accurately logs camera movement
during any re-composing, then uses these exact measurements to
A New Approach to Close-
Up Focusing - True Focus and
Absolute Position Lock
True Focus helps solve one of the most lingering chal-
lenges in the photographic world: achieving true, accu-
rate focusing throughout the image. Without multi-point
auto-focus a typical AF camera can only correctly focus
on a subject that is in the center of the image. If you
want to focus on a subject outside the center, you must
first lock focus on the subject and then re-compose the
image. At short distances this re-composing causes focus
error, as the plane of focus follows the camera’s move-
ment, perpendicular to the axis of the lens.
The traditional solution for most DSLR cameras has
been to equip the camera with a multi-point AF sensor which
To overcome this problem, Hasselblad has used modern
calculate the necessar y focus adjustment,
and issues the proper commands to the
lens’s focus motor so it can compensate.
The APL processor computes the advanced
positional algorithms and carries out the
required focus corrections at such rapid
speed that no shutter lag occurs. The H4D’s
firmware then further refines the focus using
the precise data retrieval system found on
all HC/HCD lenses.
Even More Accurate Focusing for Photo Pros
The H4D-40 provides noticeably shallower
depth-of-field performance compared to
35mm DSLRs at same aperture. This provides for more accurate composing and
focusing, especially when combined with
the new True Focus technology. The H4D-40
also provides photographers with two basic
tilt and shift options - a classic view camera
solution and the simple-to-use, portable HTS
tilt/shift adapter.
Intelligent Tilt and Shift
As if the H4D’s ability to communicate with
all Hasselblad lenses and accessories was
not enough, when you add the Hasselblad
HTS 1.5 tilt/shift adaptor, your system’s IQ
goes up another few points. Precise sensors
on all the HTS’s moving parts conti nually
communicate with the camera
engine, ensuring that all shots are
tagged with the information needed
by the DAC function to refine your
Tilt and Shift images when they are
processed, ensuring maximum creative flexibility and uncompromising
image quality even at the very edge of
the image field when shifted, rotated
and tilted to maximum. The HTS 1.5
gives you a portable tilt/shift solution for
the HC/HCD lens range from 28mm to
100mm, in effect providing a tilt and shift
lens solution at each focal length.
SIZE STILL MATTERS #2:
TRUE FOCUS FOR ACCURATE
COMPOSING AT CLOSE DISTANCE
The large format of the H System cameras provides considerably
shallower depth of field than 35mm DSLR cameras, making it much
easier to utilize selective focus to creative effect.
In addition, True Focus further refines close range Auto -Focus
for extremely accurate re-composing at close distance. You can
now feel safe when working creatively with shallow depth-of-field.
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