Page 1
The H4D Family
H4D
Model Pixel count Sensor size Sensitivity Lens range Exp. time Multi-shot DAC TrueFocus
H4D- 40 40Mpix 33.1x44.2mm ISO 100-1600 HC/HCD 1/800- 4 min No Yes Yes
H4D-50 50Mpix 36.8x49.1mm ISO 50-800 HC/HCD 1/800 -32 sec No Yes Yes
H4D-50MS 50Mpix 36.8x49.1mm ISO 50-800 HC/HCD 1/800-32 sec Yes Yes Yes
H4D-60 60Mpix 40.2x53.7mm ISO 50 -800 HC/HCD 1/800-32 sec No Yes Yes
40
02.10 - UK v1 - 80500552
Page 2
Size Still Matters.
In a world where technology grows smaller and smaller, some
things are still better large. Like imaging sensors and lenses,
for instance. And while some claim that smaller lenses,
2 3
smaller sensors, and smaller camera systems can produce
the same image quality as larger Medium Format DSLRs,
there is a reason why 35mm manufacturers continue to claim
that their systems can produce “Medium Format quality”.
Simply put, digital photography has made the advantages of
Medium Format DSLRs even more obvious. And now with the
launch of the H4D-40, Hasselblad is bringing these advantages – larger lenses and sensor size, more advanced optics,
increased resolution and clarity, and more – within reach of a
whole new generation of photographers.
Providing all the benefits of the renowned Hasselblad system,
the H4D-40, with the new True Focus technology, should be an
essential part of any serious photographer’s arsenal, bringing
the world’s highest image quality to any application where
“good enough” simply doesn’t get it.
Page 3
HASSELBLAD DSLR ADVANTAGE:
SUPERIOR IMAGE QUALITY
SIZE STILL MATTERS #1:
LARGE FORMAT SENSORS AND LENSES
The largest sensors in the world don’t provide much advantage
without optics that are advanced enough to deal with the resolution provided. Hasselblad Medium For mat DSLRs combine
the market’s largest sensors with the market’s highest quality,
lenses for con sistent superior quality.
If your camera system has features that a
Hasselblad doesn’t, then you’ve sacrificed image
quality to get them.
Let’s get one thing straight – the Hasselblad
H4D-40 is not a “one size fits all” photo grap-
hic solution. The H4D-40, like all Hasselblad
products for the past half a century or so,
has been designed with an uncompromis-
ing approach to image quality.
That means that if achieving mar-
ginally higher shutter speeds means
compromising on image quality – we
don’t do it. If building our cameras
4 5
from lighter, cheaper materials
means compromising on image
quality – we don’t do it. If get-
ting a slightly higher ISO means
compromising on image quality
– well, you get the point.
Uncompromising Image Quality
You are most likely aware of the dramatic
developments in the 35mm DSLR world
that have taken place in recent years.
What you may not be aware of is the fact
that Medium Format DSLRs have evolved
equally dramatically, maintaining –
and even in some cases increasing –
the quality gap that has always existed
between small format and larger format systems. Today, more than ever, a
Hasselblad DSLR is a crucial component
in any serious photographic arsenal,
providing the perfect tool for any application where image quality is important and
giving you a level of image quality that
35mm systems cannot deliver.
Not Just Bigger, But Better
The natural choice for any application
where image quality is important,
the H4D-40 provides the platform for
the ultimate in creative expression and
delivers images that will satisfy even
the most demanding customer.
The H4D-40 features a 33.1 × 44.2 mm
CCD sensor with 40 million pixels, pro viding almost twice the capture area of
the largest 35mm DSLR sensors. These
40 million pixels provide the per fect landing site for the large light path delivered
by the high performance HC/HCD lens
line, capturing more detail and clarity and
delivering perfect color rendering without
gradation break-ups in even the finest
lit surfaces and cleaner images even at
long exposures. This interaction between
large scale sensor and lenses forms the
foundation for a multitude of image quality
enhancements.
What You See is Really What You Get Hasselblad’s Natural Color Solution
Unlike most competeing solutions,
Hasselblad’s Natural Color Solution
(HNCS) gives you outstanding and reliable
out-of-the-box colors, with correct natural
skin tones, specific product colors and
other difficult tones reproduced easily and
effectively, with no need for special color
profiles or templates.
“Choosing a Hasselblad
is not a matter of how
good you are, it’s a
matter of how good you
want to be.”
MARCEL PABST
Photo: Ma rcel Pab st
Page 4
HASSELBLAD DSLR ADVANTAGE:
FOCUSING AND COMPOSING
6 7
Photo: Ma rcel Pab st Photo: Kev in Then
If there is no difference
between 35mm DSLRs and
Medium Format DSLRs, then
why do so many of the world’s
leading photographers
still choose to invest in a
Hasselblad system?
allows the photographer to fix an off-center focus point.
Such multi-point AF solutions are often tedious and inflexible
to work with and due to the physics of SLR cameras, the off-
center focus points are all clustered relatively close to
the image center. To set focus outside of this center area,
you are still forced to focus first, then shif t the camera to
reframe, with resulting loss of focus as a result.
yaw rate sensor technology to measure angular velocity in an
innovative way. The result is the new Absolute Position Lock
(APL) processor, which forms the foundation our new True Focus
feature. The APL processor accurately logs camera movement
during any re-composing, then uses these exact measurements to
A New Approach to Close-
Up Focusing - True Focus and
Absolute Position Lock
True Focus helps solve one of the most lingering chal-
lenges in the photographic world: achieving true, accu-
rate focusing throughout the image. Without multi-point
auto-focus a typical AF camera can only correctly focus
on a subject that is in the center of the image. If you
want to focus on a subject outside the center, you must
first lock focus on the subject and then re-compose the
image. At short distances this re-composing causes focus
error, as the plane of focus follows the camera’s move-
ment, perpendicular to the axis of the lens.
The traditional solution for most DSLR cameras has
been to equip the camera with a multi-point AF sensor which
To overcome this problem, Hasselblad has used modern
calculate the necessar y focus adjustment,
and issues the proper commands to the
lens’s focus motor so it can compensate.
The APL processor computes the advanced
positional algorithms and carries out the
required focus corrections at such rapid
speed that no shutter lag occurs. The H4D’s
firmware then further refines the focus using
the precise data retrieval system found on
all HC/HCD lenses.
Even More Accurate Focusing for Photo Pros
The H4D-40 provides noticeably shallower
depth-of-field performance compared to
35mm DSLRs at same aperture. This provides for more accurate composing and
focusing, especially when combined with
the new True Focus technology. The H4D-40
also provides photographers with two basic
tilt and shift options - a classic view camera
solution and the simple-to-use, portable HTS
tilt/shift adapter.
Intelligent Tilt and Shift
As if the H4D’s ability to communicate with
all Hasselblad lenses and accessories was
not enough, when you add the Hasselblad
HTS 1.5 tilt/shift adaptor, your system’s IQ
goes up another few points. Precise sensors
on all the HTS’s moving parts conti nually
communicate with the camera
engine, ensuring that all shots are
tagged with the information needed
by the DAC function to refine your
Tilt and Shift images when they are
processed, ensuring maximum creative flexibility and uncompromising
image quality even at the very edge of
the image field when shifted, rotated
and tilted to maximum. The HTS 1.5
gives you a portable tilt/shift solution for
the HC/HCD lens range from 28mm to
100mm, in effect providing a tilt and shift
lens solution at each focal length.
SIZE STILL MATTERS #2:
TRUE FOCUS FOR ACCURATE
COMPOSING AT CLOSE DISTANCE
The large format of the H System cameras provides considerably
shallower depth of field than 35mm DSLR cameras, making it much
easier to utilize selective focus to creative effect.
In addition, True Focus further refines close range Auto -Focus
for extremely accurate re-composing at close distance. You can
now feel safe when working creatively with shallow depth-of-field.
Page 5
HASSELBLAD DSLR ADVANTAGE:
MODULARITY
SIZE STILL MATTERS #3:
CHOICE OF BRIGHT VIEWFINDERS
Choose your way of viewing your subject and tailor your shooting
style to suit the job at hand with your choice of both eye level and
waist level viewfinders, all featuring the market’s brightest, clearest
viewing screens.
“What few people
seem to understand is
8 9
that technical perfection isn’t about being
technical - it’s about
having creative
freedom.”
MATS BENGTSSON
Modularity = Freedom
The primary reason that photographers choose to invest in and shoot
with a Hasselblad system is really
quite simple – it’s the amazing quality of the images that they get when
shooting with our products.
There are a range of other reasons,
however, that make a Hasselblad
system indispensable to so many
photographers around the world.
These features, like the legendar y
Hasselblad craftsmanship and design,
the modularity of the system and
accessories, or the choice of large,
bright viewfinders, provide things in
addition to image quality. Things like
creative freedom, professional flexibility, or simple peace of mind. Things
that help you take your photography
fu r the r.
Viewing Freedom
With a Hasselblad system you get a
modular system that allows you to
customize or alter your gear set-up
to suit your particular shooting style
or needs. You can easily detach your
digital capture unit for cleaning, for
instance, or attach your H4D-40 to
a view camera for advanced studio
work. You can also choose between
an eye-level or waist-level viewfinder,
enabling you to see your subject the
way you wish and widening your creative possibilities.
A Bright and Personal View –
Choose Your Viewfinders
One of the important traditional
advantages of the medium format is
the extra-large and bright viewfinder
image, enabling extremely precise
composition and easy operation in
dim lighting. The H4D- 40’s HVD 90x
viewfinder provides just that, having
been designed to provide full performance over the large sensor area.
Or you can choose to shoot with the
HVM waist-level viewfinder, which also
provides a bright and large viewfinder
image, ideal for creative composing.
This choice of viewfinders enables you
to shoot in the fashion that suits you
or the shoot the most; maintaining
eye contact with the model, or gaining
impact by shooting from a lower perspective, for example.
Photo: Thomas Morel
Page 6
HASSELBLAD DSLR ADVANTAGE:
EASE OF USE
Easy to Use – Difficult to Beat
One of the most common myths
regarding Medium Format systems
is that they are difficult to learn and
hard to use. In fact, Hasselblad DSLRs
10 11
are no more difficult to use than highend 35 systems.
Both our software and hardware
are surprisingly easy to use; many photographers even claim that Hasselblad
gear is simpler and easier to use than
35mm set-ups.
Customized Profiles and Easy Interface
The H4D-40 provides quick and easy
setup for specific shooting styles
using default or personal profiles. A
single button press lets you load your
preferred profile and the H4D-40 will
be setup for action, with AF-mode,
aperture/exposure time, user button
configuration, etc predefined according to your preferences. The entire
user interface can be easily controlled
from both camera wheels or menus,
according to preference.
IAA for Quick and Easy Classification
Our IAA feature provides an enhanced
set of feedback tools that help you
focus on the shoot rather than the
selection process. Classification stats
are recorded both in the file and in the
file name, providing a quick and easy
way to classify and select images,
in the field or back at the studio
If you can’t find it – build it:
Hasselblad 3FR
Several of our unique image improvement features would not be possible
at all without our proprietary raw
file format, the Hasselblad 3F RAW
(3FR). This file format includes lossless image compression, which
reduces the storage space required
by 33%. 3FR files are processed by
Hasselblad’s Phocus sof tware to
deliver the ultimate Hasselblad image
qualit y.
The 3FR files are also open for
direct entry into an Apple or Adobe
imaging environment.
“With a Hasselblad,
you know that you’re
holding the best tool
you can have in your
camera bag.”
STEVE MCCURRY
Toast at long exposure, 161 seconds
Photo: Kev in Then Photo: Peder Dalmo Photo: Ste ve McCurry
SIZE STILL MATTERS #4:
EXTENDED EXPOSURE TIMES
Having one of the world’s largest sensors doesn’t have to mean
short exposure times. The H4D- 40 allows ex tended exposures of
up to 4 minutes in length, giving even more creative control.
Page 7
SIZE STILL MATTERS #5:
BEST AND WIDEST HIGH-END
LENS RANGE
Purchasing a Hasselblad camera is also purchasing entry
into the world’s most advanced high-end lens range, featuring
integral central lens shutter, and advanced optical designs.
H System cameras offering full access to all HC/HCD and
CFi/CFE lenses.
12 13
The greatest of images
starts as light.
When we first designed our HC/HCD lens line we set
specifications and performance standards high –
extremely high, in fact. Our aim was not just to deliver a
unique line of fast, motor driven, central lens AF-lenses
with manual focus override, but to create the finest
lens line in the world.
Now, four generations of H Cameras later, the
HC/HCD line is just that – the finest lens line in the
world, outperforming even the best of our legendar y
Carl Zeiss icons and setting a new standard for professional lens performance. The Hasselblad HC/HCD
lens line includes 11 AF lenses, ranging from 28mm to
300mm, all with central lens shutters, all with manual
focus override.
Page 8
H Lenses
Stability and Creativity –
Hasselblad Central Lens Shutters
The integral central lens shutters in every
Hasselblad lens reduce camera vibration,
resulting in a more stabile platform and
HCD 4/28 HC 3,5/35 HC 3,5/50 HC 2,8/80
improved digital image quality, and allow
flash sync at all shutter speeds up to
1/800s, opening the door to many creative shooting solutions that are otherwise
impossible.
Buy the Future – Get the Past for Free:
the CF adapter
The Hasselblad HC/HCD lens line outperforms even our legendary V System
Carl Zeiss lenses, but why choose? With
the CF adapter you can use any CF-lens
14 15
on your H System camera, with full use
of the central shutters, allowing flash
to be employed at shutter speeds up to
HC Macro 4/120
HC 3,2/150 HC 4/210 HC 4,5/300 HC 3,5-4,5/50-110
1/500s. Watch out for imitators claiming
to offer CF-lens support based upon a
mere mechanical mount – such products
do not suppor t central lens shutters.
DAC – There’s No Such Thing as Perfect –
But That Doesn’t Stop Us from Trying
Physical optical design and engineering
can only go so far to correct the small
imperfections that all optics – even the
most advanced ones – contain. In our
pursuit of the ultimate image quality, however, Hasselblad has developed a special
application that corrects even the smallest of imperfections. This special lens
correction system (DAC) uses data from
our advanced intra-system communication to ultra-fine-tune each image, ensuring that color aberration, distortion, and
vignetting are removed automatically and
seamlessly with all HC/HCD lenses. DAC
even refines images shot with the Carl
Zeiss CF-lens line, based upon manual
input of the necessary parameters.
Ultra-Focus
The H4D-40 camera also allows information from the lens and exact capture conditions to be fed to the camera processor
for ultra-fine-tuning of the AF mechanism,
HCD 4/28
This retro focus lens has a 95’
diagonal angle of view making it
the most extreme wide-angle lens
presently available in the medium-format. Outstanding results
are achieved throughout the
focusin g range exhibiting excellent cor ner-to -corner sharpnes
HC 3,5/35
A retro fo cus lens wi th 89° diagonal angle of view. This lens offer s
outstanding corner-to-corner
sharpness, low dispersion glass,
even illumination, and features an
advanced optical desig n with rear
focus mechanism to ensure high
performance even at the close
focusin g range.
HC 3,5/50
An all- round, wide- angle lens. A
versatile all- purpose lens, incorporating a moderate wide-angle
effect, and featuring advanced
optical design with rear focus
mechanism. Corner-to-corner
illumination is ver y even at all
aperture set tings, and distor tion
and stray light are extremely well
controlled.
HC 2,8/80
The 2.8/80 is the standard lens
for the H system. The high performance design ensures
great color correction, a flat
image plane, and low distortion.
The large aperture facilitates
photography in poor light and pro vides a br ight viewfinder image.
A lens suited for almost any task
in general photography.
HC 2,2/100
The 100 mm is a f ast lens
particularly suited to low-light
situations or for action shots
where higher shutter speeds are
required.
The slightly longer than
standard leng th coupled with its
shorter depth-of-field makes it an
interesting choice for portraits
too in many instances.
HC Macro 4/120
The Macro 120 mm has exceptionally high per formance making
it a very versatile lens not only for
close -up wor k but general appli cations too where a slightly long
lens is required.
HC 3,2/150
An ideal p ortrait lens, providing
the ideal perspective for head
and shoulder por traits. Also very
suitable for landscape photograph y.
HC 4/210
A useful length lens that meets
the demands of landscape work,
for example, while also providing
a longer portr ait lens.
HC 4,5/300
The 300 mm lens is the longest
lens in the present H C lens
range. It has a fast autofocus
reaction making it suitable for
certain spor ts and wildlife applications.
HC 3,5-4,5/50-110
The HC 50 -110 mm zoom lens
has a range from wide-angle
to shor t telephoto. This lens
taking into account the lens design and
the sensor specifications and resulting
in an entirely new level of sharpness and
resolution
Lens 35 mm equivalent Lens 35 mm equivalent
HCD 4/28 22 mm HC 3.2/150 117 mm
HC 3.5/35 27 mm HC 4/210 165 mm
HC 3.5/50 39 mm HC 4.5/300 235 mm
HC 2.8/80 63 mm HCD 4-5.6/35-90 27–70 mm
HC 2.2/100 78 mm HC 3.5-4.5/50-110 39–86 mm
HC 4/120 94 mm
HC 2,2/100
HCD 4-5,6/35-90
boasts exceptionally high image
qualit y at all focal length settings, whether shooting film or
digital, and is comp arable with
corresponding fixed fo cal leng th
lenses.
Converter H1,7x
HCD 4-5,6/35-90
The result of our constant striving
for ultimate per formance, the
new HCD 4.0 -5.6/35 -90 zoom
lens combines our advanced
optical design models and the
H-system’s unique digital lens
correction with a new aspheric
lens element design to create
what we think is the highest performing zoom lens on the market
tod ay.
Converter H1,7x
The Converter 1.7 attaches
be tween the lens and body to
increase the foc al length by a
factor of 1.7. This provides a
convenient way to expand your
range of lenses.
Page 9
H Accessories
V Lenses
All C-type lenses from the V system
with optional CF lens adapter
“When you look in the
viewfinder everything
is huge - It’s crystal
clear... You’ll never find
a second camera in my
camera bag. I call my
camera my baby.”
Focusing screen H3D-31
grid
16 17
CF Adapter
The CF lens adapter allows all
C-t ype (lens shutter) lenses from
the V system to be used on any
H system camera. See under
‘Lenses’ for further details.
GPS Recording Flexibility
Hasselblad’s Global Image
Locator (GIL) can be used with
any Hasselblad H-System DSLR.
The GIL device ta gs all images
captured outdoors with GPS coordinates, time, and altitude.
This data then ser ves as the
basis for a number of subsequent
applications involving image
archiving and retrieval, the direct
mapping of images in Phocus
soft ware to the Google Earth
application for example.
HVM viewfinder
The HVM waist level viewfinder
allows for a comfor table working
position at low camera positions
and good eye contact with many
types of portrait work.
HVM correction lens holder
Lens holder for custom made
eyesight correction (lenses avail able from opticians). To be used
for optimal viewing comfort and
accuracy.
Angle finder H
HTS 1.5
tilt and shift adapter
The HTS 1.5 tilt/shift adapter
provid es a power ful new focusing and creative tool that can
help you take your photographic
expression to entirely new levels.
The tilt /shift adapter works with
the following range of lenses and
extension tubes: HCD28mm,
HC35mm, HC50mm, HC80mm,
HC100mm and H13, H26, H52. All
movements are digitally recorded
and saved as metadata for use
with Hasselblad’s DAC lens corrections.
Lens shades
A series of professional quality
lens shad es made sp ecifically for
the HC7HCD lenses.
(For the f ull range of lens shades,
go to ww w.hasselblad.com)
Extension tubes
H13, H26, H52
Extension tubes for close-up
photography (13, 26, and 52mm
respectively
HVD 90x viewfinder
90° ref lex view finder. 100%
field of view even when wearing
eyeglasses. Includes built-in fill
flash and multi-mode light metering system. Exclusively designed
for H4D.
Flash adapter SCA 3902
For connecting flashes compatible with the SCA 30 02 system to
Hasselblad H cameras.
Angle f inder for the HV 90x and
the HVD 9 0x view finders. Enables
vertical viewing angle regardless
of camer a position. Requires a
minor modification to the viewfinder eyepiece.
DC power grip
Removable H- camer a grip with AC
power adapter for supplying camera power from mains.
Focusing screen H3D-31
Spherical Acute-Matte D t ype
focusin g screen. Central markings for spot (Ø7.5 mm) and AF
metering area. Masked for the
format used in 22/39/50 and 31
megapixel camer as. Delivered as
standard with H4D- 40.
Spherical Acute-Matte D t ype
focusin g screen. Central markings for spot (Ø7.5 mm) and AF
metering area. With grid markings
and masked for the format used
in 22/39/50 and 31
Proshade adapters
67mm, 77mm, 95mm
Adapters with bayonet mount
for lens front. Features lock
to provide positive and secure
attachment.
Proshade 6095 V/H
The Proshade 6095 V/H is an
adjust able bellows lens shade
that provides highly efficient
protec tion against stray light.
Its compact, flat folding design
saves space in the equipment
case. By using the Proshade
adapters, this shade can be f itted to all Hasselblad H -system
lenses as well as to all V-system
lenses except the Distagon CFi
30 mm and Tele-Superachromat
FE 300 mm. The shad e features
a filter holder for glass, gelatin,
or plastic filter s. The bellows
folds down for easy access to the
filter holder or for viewing without
filter. The Hasselblad Proshade
6095 V/H is supplied with one
Proshade mask for V-cameras
and one Proshade mask for
H-cameras.
SIZE STILL MATTERS #6:
PROFESSIONAL ACCESSORIES FOR
CREATIVE AND TECHNICAL FLEXIBILITY
Hasselblad DSLRs provides a range of features, options, and
accessories designed to help you get the most from whatever
shooting situation you are in and take your shooting to new creative
heights, such as the ability to use different viewfinders, integrated
control of all electronic shutters, central lens shutters, the HTS 1.5
tilt and shift solution, and much more.
KEVIN THEN
For the full range of Hasselblad professional accessories, go to www.hasselblad.com.
Photo: Kev in Then
Page 10
SIZE STILL MATTERS #7:
ADVANCED SOFTWARE,
SIMPLE INTERFACE
Hasselblad’s Phocus sof tware enables you to get the most from
the world’s most advanced image f iles without having to go back
to school to do it. The average photographer is up and running
with Phocus in less than 20 minutes.
Why Phocus?
Using Phocus allows you to get the
most from the world’s most detailed
image files and to achieve groundbreaking new levels of image quality
and technical precision. Phocus is
available for both Mac and Windows.
Phocus is both powerful and easy to
use and provides a range of professional features:
Benefits from Hasselblad’s Proprietary
Image Enhancement Technology
Phocus combines with Hasselblad
Natural Color Solution and Digital Auto
18 19
Correction (DAC) to provide ultimate
image quality in every file. Phocus with
DAC increases image resolution and
delivers perfect pixels, providing the
perfect base for optimal image rendering and further processing.
Browsing and selection of images
Leading Edge Moiré Removal
With Phocus, the moiré that can occur
on even extremely high resolution
images is effectively removed automatically and directly on the raw data,
leaving image quality intact and saving
hours of tedious post-production work.
Advanced Camera Control
and Perfect Viewing Quality
Tethered shooting is smooth with
Phocus Remote camera controls,
providing a number of remote functions, such as remote focusing, live
view, aperture and exposure time
controls, etc.
Phocus delivers a variety of
advanced image quality
enhancements, including:
- Extended Metadata
- Amazingly easy-to -use interface
- Highlight recovery and shadow fill
- Loupe function via Navigator
- End point control in Histogram
- F-stop marks on histogram
- Scene calibration
- Layout triggers
- And much, much more.
Check it out for yourself at
www.hasselblad.com
Image adjustments of your choice
Inspection options for control of every detail
“The ergonomics of
the camera are just
amazing... There are
three words that
personify Hasselblad:
Quality, Size,
Reliability.”
MICHAEL GRECCO
Photo: Mi chael Grecco
Page 11
SIZE STILL MATTERS:
TECHNICAL HIGHLIGHTS OF THE H4D-40
Freedom to choose between eye-level
and waist-level viewfinders.
AF Assist lights for working in dark environments.
True Focus auto-focus system with
Absolute Position Lock and new camera controls.
20 21
3” 24bit color TFT display with wide viewing angle.
Choice of combining point-and-shoot and tilt/shift
to solve creative commercial challenges.
Extended exposure time – up to 4 min (256 sec).
Fast and accurate in-lens Auto Focus with manual
focus override.
Highest image resolution from 40Mpixel sensor.
Option of processing raw images in Hasselblad’s
Phocus imaging toolbox, or directly in Apple or
Adobe imaging environments.
Up to 80 MB/sec read-write performance
supporting fastest CF cards in the market.
Page 12
H4D-40 Technical Specication
Our H4D-40 Photographers
To read more about the images in this
catalogue and the talented photographers who provided them, check
out the individual shooters’ links on
the Hasselblad Showcase:
http://www.hasselblad.com/user-showcase.aspx
Also featured:
Marvel Pabst’s images:
Make Up & Styling : Sabina Sung
Models: Mathilda Jansson/Aveny Modeller - Pontus Arvåsen
3D : Anders Eriksson/Digi Pun
Page 8:
Thomas Morel
Norway
Page 10:
Peder Dalmo
Denmark
Michael Grecco
USA
www.michaelgrecco.com
22 23
A World of Hasselblad
The Hasselblad website is more than
just a place to present our products
and philosophy. We are busy turning
www.hasselblad.com into a place for
photographers to gather to share tips
and tricks, to show off their work,
view the work of others, and to learn
more about high- end photography. We
have a wide range of content, from
Camera type:
Large sensor medium
format DSLR
Sensor size:
Kodak 40.0 Mpixels
(7304 x 5478 pixels)
Sensor dimensions:
33.1×44.2 mm
Image size:
RAW 3FR capture 50 MB on
average. TIFF 8 bit: 120 MB
File format:
Lossless compressed
Hasselblad RAW 3FR
Lenses:
Hasselblad HC/HCD lens
line with integral central lens
shut ter.
Shutter speed range:
256 seconds
to 1/800 second
ISO speed range: ISO 100,
200, 400, 800 and 1600
Color definition: 16 bit
Color management:
Hasselblad Natural Color
Solution
Focusing:
Autofocus metering with
passive central cross-type
sensor. Ultra focus digital
feedback. Instant manual
focus override. Metering
range EV 1 to 19 at ISO 100.
True Focus:
Automatic focus adjustment to compensate for
camera movement when
re- com posing. Based upon
Absolute Position Lock (APL)
processor technology.
Viewfinder options:
HVD 90x: 90° eye-level
viewfinder w. diopter adjustment (-5 to +3.5D). Image
magnification 3.1 times.
HV 90x: 90° eye-level
viewfinder w. diopter adjustment (-4 to +2.5D). Image
magnification 2.7 times.
HVM: Waist-level viewfinder.
Image magnification 3.2
times.
IR filter:
Mounted on CCD sensor
Exposure metering
Metering options: Spot,
Centre Weighted and
CentreSpot. Metering range
Spot: EV2 to 21, Centre
Weighted: EV1 to 21,
CentreSpot: EV1 to 21
Power supply:
Rechargeable Li-ion battery
(7.2 VDC / 1850 mAh).
Storage options:
CF card type U-DMA
(e.g. SanDisk extreme IV)
or tethered to Mac or PC
Storage capacity:
4 GB CF card holds
75 images on average
Capture rate:
1.1 seconds per capture.
50 captures per minute
Color display:
Yes, 3 inch TFT type, 24 bit
color, 230 400 pixels
Histogram feedback: Yes
Phocus software:
For Mac and Windows
Platform support:
Macintosh: OSX.
Windows: XP (32 and 64
bit), Vista (32 and 64 bit),
Windows 7 (32 and 64 bit).
Host connection type:
FireWire 800 (IEEE 1394b)
View camera compatibility:
Yes, Mechanical shutters
controlled via flash sync.
Electronic shutters can be
controlled from Phocus.
Operating temperature:
0 - 45 ˚C/32 - 113 ˚F
Dimensions complete camera
with HC80 mm lens:
153 x 131 x 213 mm
(WxHxD)
Weight:
2290 g
(Complete camera w. HC80
mm lens, Li-Ion battery and
CF card)
videos and video tutorials, virtual
demos, brochures and user guide
www.hasselblad.com
Hasselblad Experience
Marcel Pabst
Sweden
www.marcelpabst.se
downloads to – naturally – all the info
you could desire about our products
and company. On our website you will
also find a presentation of this year’s
Masters winners, portals where you
can vote for the upcoming Masters
competition or enter to compete
yourself, access to our award winning
Victor by Hasselbald magazine, and
much, much more.
there is a special area of the website
Hasselblad Masters Competition
Victor by Hasselblad
Kevin Then
Malaysia
www.kevinthen.com
And, as of February 10, 2010,
Mats Bengtsson
Sweden
www.matsbengtsson.se
devoted just to Hasselblad owners.
The new Hasselbald Owners Area will
provide a place for Hasselblad photographers to present their images and
businesses to the over 1.4 million visitors that come to the site every year,
and a place for the public to come and
check out some of the most advanced
phtoographers in the industry today.
Hasselblad Owners’ Club
V Planet
Steve McCurry
USA
www.stevemccurry.com
www.hasselblad.com
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