DIGITAL CAMERAS
The H4D-31 is often the rst step into the world of professional-
level digital Hasselblad photography for many. Though economi-
cal in cost it is not economical on performance. The H4D-31
lists all of the main features that characterize all the other
H system models. In short, that means True Focus with Abso-
lute Position Lock, rening the auto-focus system for accurate
composing at close range with shallow depth-of-eld and the
security of UltraFocus. Features such as new low noise color
lters on the sensor and the high performance HC/HCD lens
line, provide the basis for increased clarity and increased depth
of eld. The Hasselblad Natural Color Solution (HNCS) achieves
consistent color reproduction using a single color prole, and
digital lens correction (DAC), perfects each image captured
through the HC/HCD lenses, by removing any trace of distor tion,
vignetting, or chromatic aberrations. The H4D-31 also shares
the same unique bright viewnders as all the other H4D models
and shares the same wide choice of accessories as well as
the wide range of quality lenses matching even the best lenses
from Carl Zeiss, which, incidentally can also be used via the CF
Adapter. For budget conscious users wanting to maximise their
investment without compromising on quality, there would be no
better way to enter the world of Hasselblad H photography.
Raising the bar from H3D
Expanding on the great feature set of the H3D camera-line, a set of
new camera features are introduced with the H4D-31:
• new 3” TFT 24bit color display with large viewing angle
• new camera electronics delivering the basis for True Focus and
ultra fast Auto Focus
• new True Focus auto-focus system with Absolute Position Lock
and new camera controls
• new AF assist
• new
90
from Sandisk
light
for working in dark environments
MB/sec read-write performance on Extreme Pro cards
The H4D-31 camera system has been especially designed to meet
demands for both exibility and ultimate image quality.
This includes:
• the freedom to choose between eye-level and waist-level view-
nders
• the choice of combining point-and–shoot and tilt/shift to solve
creative commercial challenges
• the ability to combine working tethered and un-tethered to get
the most of your camera system both on location and in the
studio
• the option of processing your raw images in Hasselblad’s
Phocus imaging toolbox, or working with your raw images directly
in Apple or Adobe imaging environments.
www.hasselblad.com
DIGITAL CAMERAS
Medium Format digital capture advantage
In digital photography, the advantages of large format cameras have
become even more obvious. The basic 6×4.5 cm design allows the
H4D-31 to use
one of
the largest image sensors currently available
in digital photography. The H4D-31 features CCD sensor measur-
ing
33.1 × 44.2mm
- almost twice the
physical
size of the largest
35mm DSLR sensors. Consequently the sensor holds more and
larger pixels, which deliver the highest possible image quality with-
out gradation break-ups in even the nest lit surfaces. Basic ISO
rating is from ISO 100 to ISO 1600.
The H4D-31 makes use of a new high speed capture architecture
capturing full size, compressed 40Mbyte images at the rate of 1.2
seconds per capture, working either mobile or tethered to a com-
puter.
The combination of these features makes the H4D-31 the natu-
ral choice for the professional commercial photographer wanting
to work with the highest image quality within a camera system that
supports ultimate creative expression in order to deliver outstand-
ing images to satisfy the most demanding customer.
An impressive lens line outperforming the Carl Zeiss icons
The highly renowned HC/HCD lens line includes 11 Auto-Focus
lenses, all with central lens shutters. Range is from 28mm to
300mm, 50-110mm zoom, 35-90mm zoom and 1.7X converter. The
built-in central lens shutter allows ash to be used at all shutter
speeds down to 1/800s. It also improves image quality by reducing
camera vibration.
The HTS 1.5 tilt/shift adapter delivers an easy to use, portable tilt/
shift solution for 5 HC/HCD lenses ranging from 28mm to 100mm.
The CF adapter allows use of the classic CF-lenses from the Hassel-
blad V-camera, with full use of their central shutters, allowing ash
to be employed at shutter speeds
down
to 1/500s. And thanks to
the large format of the H System cameras, there is a considerably
shallower depth of eld range, making it much easier to utilize selec-
tive focus to creative effect.
H4D-31 takes full benefit from all the flexibility
of the impressive H camera system.
A choice of bright viewnders
One of the important traditional advantages of the medium format is
the extra-large and bright viewnder image, enabling extremely pre-
cise compositions and easy operation in dim lighting. The H4D-31
comes with the HVD 90x viewnder designed for full performance
over the large sensor. Hasselblad has added an interchangeable
waist-level viewnder, the HVM, for the entire range of H system
cameras. The bright and large viewnder image is ideal for creative
composing and the photographer is able to shoot in the fashion that
suits them most; maintaining eye contact with the model, or gaining
impact by shooting from a point lower than eye-level, for example.
Hasselblad’s unique natural colors
Hasselblad’s Natural Color Solution (HNCS) enables you to produce
outstanding and reliable out-of-the-box colors, with skin tones, spe-
cic product colors and other difcult tones reproduced easily and
effectively. In order to incorporate our new unique HNCS and DAC-
features we have developed a custom Hasselblad raw le format
called 3F RAW (3FR). This le format includes lossless image com-
pression, which reduces the required storage space by 33%. The
3FR les can be converted into Adobe’s raw image format DNG
(‘Digital Negative’), bringing this new technology standard to the
professional photographer for the rst time.
Extension Tubes
H13, H26, H52mm
DC Power Grip
Built-in
Fill Flash
SCA3902
TTL ash
adapter
Accessory range
(Focusing screens, Tripod
quick coupling,
Hand Strap etc.)
Converter
H1.7x
HC
4.5/300
HC
4.0/210
HC
3.2/150
HC Macro
4.0/120
2.2/100
Proshade,
Lens Shades
Full range
HC
2.8/80
of classic
V lenses
with CF
adapter
HC
Global Image Locator
(GPS accessory)
Central Lens
Shutter in all
lenses
(including
V lenses)
HC
3.5/50
HTS 1.5
Tilt/Shift
Adapter
3.5-4,5/
50-110
Instant
Manual focus
override
HCD
4.0-5.6/
35-90
HC
Battery Grip
HV 90x-II
Eye Level
Viewnder
Fast In-Lens
Autofocus
HCD
4.0/28
HC
3.5/35
Extra
HVM
Waist Level
Virender
Spare Body
View camera
operation
H4D
www.hasselblad.com
DIGITAL CAMERAS
True Focus and Absolute Position Lock
True Focus helps solve one of the most lingering challenges that
faces serious photographers today: true, accurate focusing through-
out the image eld. Without multi-point auto-focus a typical auto-
focus camera can only correctly measure focus on a subject that
is in the center of the image. When a photographer wants to focus
on a subject outside the center area, they have to lock focus on the
subject and then re-compose the image. In short distances espe-
cially, this re-composing causes focus error, as the plane of focus
sharpness follows the camera’s movement, perpendicular to the
axis of the lens.
The traditional solution for most DSLR
the camera with a multi-point AF sensor. These sensors allow the
photographer to x an off-center focus point on an off-center sub-
ject, which is then focused correctly. Such multi-point AF solutions
are often tedious and inexible to work with. Due to the physics of
an SLR-camera, the off-center focus points that are offered are all
clustered relatively close to the center of the image. To set focus
outside of this center area, the photographer is still forced to focus
rst, and then shift the camera to reframe, with the resulting loss
of focus as a result.
To overcome this problem, Hasselblad has used modern yaw rate
sensor technology to measure angular velocity in an innovative
way. The result is the new Absolute Position Lock (APL) processor,
which forms the foundation of Hasselblad’s True Focus feature.
cameras
has been to equip
The APL processor accurately logs camera movement during any
re-composing, then uses these exact measurements to calculate
the necessary focus adjustment, and issues the proper commands
to the lens’s focus motor so it can compensate. The APL processor
computes the advanced positional algorithms and carries out the
required focus corrections at such rapid speed that no shutter lag
occurs. The H4D’s rmware then further perfects the focus using
the precise data retrieval system found on all HC/HCD lenses.
The plane of focus changes when the camera is tilted for composition.
The middle image shows the result when not using True Focus. While this image looks relatively
sharp, the rightmost image where True Focus has been used, is razor sharp.
Photo: Marcel Pabst
www.hasselblad.com
DIGITAL CAMERAS
Digital Lens Correction and Ultra-Focus for image perfection
The H4D-31 camera allows information from the lens and exact
capture conditions to be fed to the camera processor for ultra-
ne-tuning of the auto-focus mechanism, taking into account the
design specications of the lens and the optical specications of
the sensor. In this way the full HC/HCD lens program is even further
enhanced, bringing a new level of sharpness and resolution. Digital
correction for color aberration and distortion is also added. “Digital
Lens Correction” (DAC), is an automatic correction of the images
based on a combination of the various parameters concerning each
specic lens for each specic shot, ensuring that each image repre-
sents the best that your equipment can produce.
H4D with GIL Global Image
Locator accessory.
Accessories including GPS Recording Flexibility
Hasselblad’s Global Image Locator (GIL) is an accessory for use
with any Hasselblad H-System digital capture product. With the GIL
device, all images captured outdoors are tagged with GPS coordi-
nates, time and altittude. This data provides the key to a number
of future applications involving image archiving and retrieval. One
example is the direct mapping of images in Phocus software to
the Google Earth application. Check out full list of accessories at:
http://www.hasselblad.com/products/lenses-and-accessories/
h-system-accessories.aspx
Phocus for professional level workow
Phocus provides an advanced software toolbox that has been especially designed to easily achieve optimum workow and absolute image
perfection from Hasselblad raw image les. With the H4D-31 camera system Phocus provides:
• Uncompromising Image Quality
• Special extended camera controls with which to operate your
H4D-31 camera. These features, such as live video for easier
shot set-up and workow, or the ability to control the lens drive
for focusing when the camera is in a remote position or when
the digital capture unit is mounted on a view camera, bring an
entirely new level of exibility to the way you shoot.
• Moiré Removal Technology automatically applied directly on
the raw data, leaving image quality intact and eliminating the
need to carry out special masking selections or other manual
procedures, saving hours of tedious post-production work.
• Flexible Workflow. The Phocus GUI features easy-to-use options
that allow you to customize your set-up to suit a range of dif-
ferent workow situations, such as choice of import source,
browsing/comparison functions, le management, image export
in a number of le formats, pre-setting of options for upcoming
shoots, and much, much more.
• New Metadata (GPS, etc). The extended metadata included
in all Phocus images provides for accurate and detailed cata-
loguing and indexing, easy image management, and includes
added GPS data functionality in order to allow a range of new
functions. Phocus links GPS data directly to Google Earth, for
example, making geographic reference a snap and image stor-
age and retrieval much easier.
• 100% Viewing Quality. The Phocus Viewer delivers image view-
ing quality that matches every detail of what you will see later
in Photoshop. In addition, the Phocus Viewer allows you to cus-
tomize layout and composition to suit your current or desired
workow, providing a wide range of options including full view,
compare, browse, horizontal, or vertical view, and so on. You
can have multiple folders open simultaneously for side-by-side
viewing, comparison, and selection
www.hasselblad.com
DIGITAL CAMERAS
Instant Approval Architecture
Building on the success of
logy, Hasselblad has created Instant Approval Architecture (IAA), an
enhanced set of feedback tools, designed to enable the photog-
rapher to focus on the shoot rather than the selection process.
IAA triggers audible and visual signals for each image captured,
notifying the photographer immediately of its classication status.
The information is recorded both in the le and in the le name,
providing a quick and easy way to classify and select images, in the
eld or back at the studio. IAA is a Hasselblad trademark and Has-
selblad has a patent pending on the invention.
the
Audio Exposure Feedback techno-
Options for working with tilt/shift
Two basic options are available for tilt/shift work with H4D-31.
A simple-to-use, portable adapter solution and the classic view
camera solution.
H4D with HTS 1.5 tilt/shift adapter
and a HCD 28mm lens.
The HTS tilt/shift adapter for H4D-31 allows for portable tilt/shift
with the HC/HCD lens range from 28mm to 100mm.
Please refer to the separate datasheet on this product for details.
To further increase usability, the H4D-31 has been designed to allow
the digital capture unit to be detached and used on a view camera
by way of an adapter.
Two modes of operation and storage
The H4D-31 offers a choice of storage devices: CF cards or a com-
puter hard drive. With these operating and storage options, you are
able to select a mode to suit the nature of the work in hand, whether
in the studio or on location.
Digital Zeiss – the classic V System lenses on the H4D
The CF adapter allows you to work with the V System’s classic CF-
lenses on your H4D camera, bringing old school glass to a cut-
ting edge digital platform. The CF adapter is not just is not just a
mechanical socket that allows you to plug your legacy lenses into
a new body. The CF adapter allows the lenses to use their central
lens shutter, which is not the case with other cameras offering Carl
Zeiss lens interface. All images processed with Hasselblad’s dig-
ital lens correction software take the already amazing image quality
from these renowned lenses to even higher levels. The CF adapter
does not, however, transform your Carl Zeiss lenses into autofocus
lenses, but it does enable the H4D camera to provide focus conr-
mation in the viewnder when using these lenses. Naturally, should
you feel the need to work with auto-focus, the H4D cameras offer
the full HC/HCD lens line, covering 11 Auto-Focus lenses, all with
central shutters.
5 HC/HCD lenses including Extension
Tubes can be used with the HTS 1.5
H4D with CF Lens Adapter and a Carl
Zeiss lens.
www.hasselblad.com
DIGITAL CAMERAS
Technical specication
DIGITAL FEATURES
Sensor size 31.0 Mpixels (4872×6496 pixels)
Sensor dimensions
Image size RAW 3FR capture 40 MB on average. TIFF 8 bit: 93 MB
File format Lossless compressed Hasselblad RAW 3FR
Shooting mode Single shot
Color denition 16 bit
ISO speed range ISO 100, 200, 400, 800 and 1600
Storage options
Color management Hasselblad Natural Color Solution
Storage capacity 4 GB CF card holds 100 images on average
Capture rate 1.2 seconds per capture. 42 captures per minute
Color display Yes, 3 inch TFT type, 24 bit color, 230 400 pixels
Histogram feedback Yes
IR lter Mounted on CCD sensor
Acoustic feedback Ye s
Software Phocus for Mac and Windows
Platform support Macintosh: OSX. Windows: XP (32 and 64 bit), Vista (32 and 64 bit), Windows 7 (32 and 64 bit).
Host connection type FireWire 800 (IEEE 1394b)
View camera compatibility Yes, Mechanical shutters controlled via ash sync. Electronic shutters can be controlled from Phocus.
Operating temperature 0 - 45 ˚C / 32 - 113 ˚F
Dimensions Complete camera w. HC 80mm lens: 153 x 131 x
Weight 2290 g (Complete camera w. HC80 mm lens, Li-Ion battery and CF card)
33.1×44.2 mm, 6.8m pixels
CF card type U-DMA (e.g. SanDisk Extreme Pro) or tethered to Mac or PC
205
mm [W x H x D]
CAMERA FEATURES
Camera type Large sensor medium format DSLR
Lenses Hasselblad HC/HCD lens line with integral central lens shutter.
Shutter speed range 32 seconds to 1/800 second
Flash sync speed Flash can be used at all shutter speeds.
Viewnder options •HVD90x: 90°eye-levelviewnderw.diopteradjustment(-5to+3.5D).Imagemagnication3.1times.
Integral ll-ash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system ashes from Metz™.
•HV90x: 90°eye-levelviewnderw.diopteradjustment(-4to+2.5D).Imagemagnication2.7times.
Integral ll-ash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system ashes from Metz™.
•HVM: Waist-levelviewnder.Imagemagnication3.2times.
Focusing Autofocus metering with passive central cross-type sensor. Ultra focus digital feedback.
Instant manual focus override. Metering range EV 1 to 19 at ISO 100.
Flash control Automatic TTL centre weighted system. Uses built-in ash or ashes compatible with SCA3002 (Metz™).
Outputcanbeadjustedfrom-3to+3EV.Formanualashesabuilt-inmeteringsystemisavailable.
Exposure metering Metering options: Spot, Centre Weighted and CentreSpot. Metering range Spot: EV2 to 21,
Centre Weighted: EV1 to 21, CentreSpot: EV1 to 21
Power supply Rechargeable Li-ion battery (7.2 VDC / 1850 mAh).
Film compatibility No
www.hasselblad.com
Connectivity diagram
DIGITAL CAMERAS
Optional viewnders
HV 90x
viewnder
Accessories
GIL GPS
receiver
SCA3902
TTL Flash
Adapter
HVM waist-level
viewnder
H4D Camera
Sensor unit
(included)
HVD 90x viewnder (included)
Tilt/Shift
HTS 1.5.
For use with
HCD28, HC35,
HC50, HC80 and
HC100 (including
extension tubes)
Optional V system lenses
CF lens adapter
Lenses
All HC/HCD
lenses, including
extension tubes
and converter
Camera body
View cameras – Flash sync shutters View cameras – Electronic shutters
Flash sync
input cable
Any view camera with
Hasselblad H adapter
Any view camera with
Hasselblad H adapter
Intelligent cable
Rollei
Schneider Shutter
Control ES
electronic
shutter
Host computer with
FireWire, running Phocus
Schneider Shutter
Control ES
www.hasselblad.com
Rollei
electronic
shutter
H4D-31 lens range
HCD 4/28mm HC 3.5/35mm HC 3.5/50mm
DIGITAL CAMERAS
HC 2.8/80mm HC 2.2/100mm HC Macro 4/120mm
HC 3.2/150mm HC 4/210mm HC 4.5/300mm
HC 3.5-4.5/50-110mm HCD 4-5.6/35-90mm Aspherical
All C-type lenses from the V system
with optional CF lens adapter
11.10 - UK v1 Specication subject to change without notice.
www.hasselblad.com
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