DIGITAL CAMERAS
Hasselblad has set a new standard for digital cameras with the
launch of the H3D-39, the world’s rst Full-Frame, 48mm DSLR
camera system.
The H3D has been developed around a brand new digital camera
engine producing increased lens performance and a new level of
image sharpness. By focusing solely on digital camera architec-
ture, Hasselblad is able to offer photographers the full benets of
professional medium-format digital cameras as well as the ease of
use of the best 35mm DSLRs.
The H3D design has also made possible the launch of a com-
pletely new 28mm lens, designed and optimized solely for digital
image capture. Image quality is lifted to a level yet unseen in
digital photo graphy, including digital correction for color aberration
and distortion (check the image quality out at www.hasselblad.
com/products/ hasselblad-star-quality). The result is exibility for
the professional photographer, including the freedom to choose
between eyelevel and waistlevel viewnders, digitally APO cor-
rected lenses, and on-the -y classication of images. The H3D
offers photo graphers the freedom to work with lm to allow shoot-
ing under extreme conditions, and Hasselblad’s Natural Color
Solution delivers out-of-the-box image quality only achievable in
a true digital camera system. The H3D camera is currently avail-
able with three different sensor models, offering Full-Frame 48mm
image capture with a resolution of 39 Mpixel/22 Mpixel, or near
full-frame capture with the new 31 Mpixel model.
The H3D-22 and its nearly double-resolution H3D-39 counterpart
are both full-frame 48mm DSLR’s using the sensor format 48×36mm.
These cameras operate up to ISO400 with a capture speed of up to
1.4 seconds p er capture. The H3D -22 a nd H3D -39 are the preferred
choice of professional commercial photographers.
The H3D -31 features a 31 Mpixel sensor measuring 44×33mm
enhanced with micro -lenses to boost ISO rating by one stop to a new
maximum of ISO800. As with its fellow H3D models, the H3D-31
makes use a new high speed capture architecture for the fastest
possible operation, with the H3D-31 capturing at the rate of 1.2
se conds per capture, working either mobile or tethered to a com-
puter. These features make the H3D-31 the natural choice for the
professional mobile photographer.
Ultra Focus and Digital Auto Correction for image perfection
Information about the lens and exact capture conditions is fed to the
camera processor for ultra-ne-tuning of the auto-focus mechanism,
ta kin g in to a ccou nt t he d esi gn s peci cat ion s of the lens a nd t h e o p ti-
cal specications of the sensor. In this way the full HC lens program
is enhanced to perform at a new level of sharpness and resolution.
Digital correction for color aberration and distor tion is also added.
“Digital Auto Correction” (DAC), is an APO-chromatic correction of
the images based on a combination of the various parameters con-
cerning each specic lens for each specic shot, ensuring that each
image represents the best that your equipment can produce.
Based upon these techniques we are now expanding our lens pro -
gram with a specially designed 28mm lens that has been developed
for the H3D. The design has been optimized for the actual 48×36mm
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DIGITAL CAMERAS
area of the sensor to make it more compact and to work in con-
junction with DAC as an integral part to perfect the images from
this extraordinary lens. The achievement is clear: DAC increases the
resolution of the image and with a perfect pixel denition, the basis
for the image rendering is optimized.
The highly renowned HC/HCD lens line uses central lens shut ters,
which adds exibility by allowing ash to be employed at shutter
speeds up to 1/800 sec. And the central shutter improves image
quality by reducing camera vibration.
Thanks to the large format, the depth of eld range is considerably
shallower making it much easier to utilize selective focus to creative
effect.
Large format digital capture
In digital photography, the advantages of large format cameras
become particularly obvious. The 6×4.5cm window allows the Has-
selblad H3D to use the largest image sensors currently available
in digital photo graphy – up to more than twice the size of a 35mm
camera sensor. Consequently the sensor holds more and larger
pixels, which deliver a high-end image quality in terms of moiré -free
color rendering without gradation break- ups in even the nest lit sur-
faces.
A choice of bright viewnders
One of the impor tant traditional advantages of the medium format
is the extra-large and bright viewnder image, enabling extremely
precise compositions and easy operation in dim lighting. The H3D
comes with a new HVD90x viewfinder designed for full performance
over the large 48x36mm sensor of H3D-39/22. On the H3D -31 the
focus screen indicates the slight crop of the sensor format. Hassel-
blad has added an interchangeable waistlevel viewfinder, the HVM,
for the range of H system cameras. The bright and large view nder
image is ideal for creative composing. The photographer can main-
tain eye c onta ct with the model, or for example gain im pa ct by sho ot-
ing from a point lower than eyelevel.
Unique Hasselblad Colors
The new Hasselblad Natural Color Solution (HNCS) enables you to
produce outstanding and reliable out-of-the-box colors, with skin
tones, specic product colors and other dif cult tones reproduced
easily and ef fectively.
In order to incorporate our new unique HNCS and DAC features we
have developed a custom Hasselblad raw le format called 3F Raw
(3FR). This le format includes lossless image compression, which
reduces the required storage space by 33%.
The 3FR les can be conver ted into Adobe’s raw image format
DNG (“Digital NeGative”), bringing this new technology standard to
the professional photographer for the rst time. In order to utilize
DAC and optimize the colors of the DNG le format, conversion from
3FR must take place through FlexColor.
Instant Approval Architecture
Building on the success of its Audio E xposure Feedback techno-
logy, Hasselblad has created Instant Approval Architecture (IA A), an
enhanced set of feedback tools, designed to liberate the photogra-
pher to focus on the shoot rather than the selection process. IAA
triggers audible and visual signals for each image captured, notif ying
the photographer immediately of its classication status. The infor-
mation is recorded both in the le and in the le name, providing a
quick and easy way to classify and select images, in the eld or back
home. IAA is a Hasselblad trademark and Hasselblad has a patent
pending on the invention.
Large enhanced OLED displays on the new Hasselblad products
provide a realistic, high quality and perfect contrast image view, even
in bright sunlight.
Three modes of operation and storage
The Hasselblad H3D offers a choice of storage devices: portable
CF cards, the exible ImageBank-II or a computer hard drive. With
these three operating and storage options, you are able to select a
mode to suit the nature of the work in hand, whether in the studio or
on location.
Model comparison
Pixels Sensor format ISO range Capture speed HC lens factor HCD28
Equivalent focal length
H3D-31 31 million 44.2×33.1mm ISO 100 - 800 1.2 sec/capture 1.3 31mm
H3D-22 22 million 49.0×36.7mm ISO 50 - 400 1.4 sec/capture 1.1 28mm (Full-Frame)
H3D-39 39 million 49.0×36.7mm ISO 50 - 400 1.4 sec/capture 1.1 28mm (Full-Frame)
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