FujiFilm 3D W3 User Manual
Published by
SAP Media Worldwide Ltd.
The Publishers of
Asian Photography Magazine
Published by
SAP Media Worldwide Ltd.
The Publishers of
Asian Photography Magazine
21-26 September, 201021-26 September, 2010
0101
world of imaging
2010
world of imaging
2010
Cont. on page 4Cont. on page 4
Read the Show Daily
online at
www.showdailys.com
Read the Show Daily
online at
www.showdailys.com
Into the Blue
World of ImagingWorld of Imaging
n your hand
T
he third day of Photokina has already
made some lasting impressions and
some booths have left their mark on
the industry pundits as well as the visitors.
One such booth is the ‘Under Water Imaging
World’ located in Hall 3.1, and if you make
a trip down to the booth, you’ll understand
exactly why! All the news surrounding it
has termed it as ‘new and exciting’, and it
is surely new and truly exciting. Not just
for underwater photography enthusiasts but
also for passersby who can’t stop looking
at the large water tank to catch a glimpse
of the mermaid-costumed model and the
photographer who demonstrates the use of
underwater camera equipment.
The Under Water Imaging World features
new as well as established exhibitors
offering a wide range of products – from
the Nikon Fantasea FP7000 camera, Sanyo
Xacti underwater camcorder, Nauticam
housing line for Nikon/Canon/Sony, Searay
lighting equipment to DiCAPac submersible
cases for iPods/iPhones. In addition,
professionals offer workshops, presentations,
and photo and lm documentaries to provide
other photographers with detailed insights
into the underwater photography segment,
and also give tips on how to improve picture
quality under water.
And in keeping with the ‘deep blue’
theme, Epson is broadcasting, in Full HD,
the Red Sea’s stunning biodiversity and
marine landscape directly from the Red
23rd SEPTEMBER 2010 Day Three
03
2010
Australia 2
Austria 9
Belgium 15
Brazil 2
Bulgaria 2
Canada 16
China 197
Croatia 1
Czech 9
Denmark 6
Egypt 0
Finland 7
France 23
Great Britain 52
Greece 4
Guatemala 1
Hong Kong 101
Hungary 2
India 10
Indonesia 0
Iran 3
Ireland 1
Israel 6
Italy 42
Japan 28
Korea (Rep.) 49
Latvia 1
Liechtenstein 0
Lithuania 2
Luxembourg 1
Malaysia 1
Malta 0
Morocco 1
Monaco 0
Netherlands 15
Norway 0
Philippines 1
Poland 13
Portugal 5
Romania 1
Russia 3
Singapore 12
Slovenia 0
Spain 14
Sweden 5
Switzerland 25
Syria 0
Taiwan 55
Thailand 2
Turkey 3
United Arab Emirates 0
USA 92
White Russia 1
Number Of Exhibitors
Germany – 410 0ther Countries – 841
Share of Foreign Exhibitors – 67.23%
Total From 45 (47) Countries, Companies 1251
Publisher
Trilok Desai
Editor/Group Head
Bhavya Desai
Marketing Director
Aruna Desai
News Editor
Vincent Fernandes
Amitabh Joshi
Photo journalist
Arindam Mohanty
Debdutta Ray
Karina Aggarwal
Rojita B. Tiwari
Contributors (USA)
Fred Shippey
Don Franz
Kim Brady
Designer
Goraksh Kokate
Production Manager
Manoj Surve
Copy Desk
Sameer Gadkari
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All material covered by copyright;
No part of the contents of this
journal may be published or
reproduced or transmitted in
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permission of the publisher.
23rd SEPTEMBER 2010 Day Three
04
2010
With flower-shaped lens hood. Compatible mounts: Nikon, Canon, Sony
Ultrasonic Silent Drive Mechanism
Vibration Compensation Mechanism
S P 7 0-300
mm
F/4-5.6 Di VC USD
(
Model A005
)
The Sony m ount does not include the VC im age stabilization functionalit y, as the body of Sony digital SLR cameras inc ludes
image stabilization functionality. Consequently, the name of the Sony mounted lens, SP 70-300mm F/4-5.6 Di USD,
does not include the VC descriptio n.
Lens designed for both 35mm film and digital cameras.
60th Anniversary Model: The new Tamron SP 70-300mm F/4-5.6 Di VC USD.
Featuring an XLD lens element delivering best in class resolution in a fast, easy to use
package that includes VC image stabilization and Tamron’s new USD (Ultrasonic Silent Drive) .
VC・USD
NEW
300
mm
70
mm
Wins European Zoom Lens
of the Yea r
2010-2 011
Focal length: 300mm (
equivalent to 465mm
)
Exposure : F/13 1/ 200 sec ISO200
WB: Daylight Handheld (Digital SLR camera with sensor equivalent to APS-C size)
Power meets precision.
Photokina Show Daily
Print Size: 280 x 200 Trim Size: 305 x 230 Bleed Size: 315 x 240
TAMRON CO., LTD.
1385, Hasunuma, Minuma-ku, Saitama-shi, Saitama 337-8556 JAPAN
Tel
+
81- 48-684-9339 Fax +81- 48-684-9349
Tamron-Manufacturer of precise and sophisticated
optical products for a broad range of industries.
htt p: // www.tamron.com
23September
Day 3
Into the Blue
Sea! And to top it all, visitors can
interact live with the underwater
broadcast team. Besides this,
the best underwater photographs
from the Epson Red Sea Contest
are also exhibited in Hall 2.2.
The Epson Red Sea Contest is
an international competition for
underwater photographers who
use photography to highlight
the beauty and fragility of this
environment.
Karina Aggarwal
Cont. from page 1
Let’s go VPG...
O
ften viewed as the best
occasion to showcase the
latest in innovation and
technology, Sandisk is presenting
some of its new products and
features to the industry at the show
this year. These include the new
Extreme Pro, which is a 90mb/s
speed using UDMA 6 featuring
the VPG (Video Performance
Guarantee) technology. As the
name suggests the card guarantees
a sustainable write speed of 20mb/s
and is targeted towards improved
performance for high-end imaging
and broadcast devices.
With more and more
cameras moving towards HD
recording capability, the devices
are becoming more and more
memory-hungry. And it is no
surprise that the VPG technology
is targeted towards the video
capability of cameras.
The company is also
showcasing the WORM (Write
Once Read Many) technology,
which essentially allows the user
to write an image to the card
which can never be deleted again
atleast for the next 100 years.
The card is targeted towards
government authorities who
can use products like these for
storing evidence purposes. “We
are aware that the cards like these
don’t require high capacities
which is the reason why we have
introduced the same in a 1GB
capacity,” said Gerry Edwards,
Sr. Product Marketing Manager
EMEA, Sandisk International Ltd.
Edwards feels that the trends
are shifting towards the mirrorless
interchangeable lens category,
which is a very exciting segment
for Sandisk since it is the HD
videos that will drive lot of sales
of the memory cards in the future.
“Russia and Eastern Europe are
today two of the most promising
and growing markets in the region
for us. Russians are well aware of
our brand and we are viewed as an
A list brand.” Naturally Germany,
France and UK continue to be
some of the biggest markets in the
region for us added Edwards.
However Germany by far
still is the biggest market for
the company in the region
and the manufacturer adopts
a two-pronged investment
strategy in the country. “On one
hand we are investing through
consumer electronic retailers
while on the other through photo
dealers as part of our ofcial
photo partner program.” But
BTL activities continue to be the
primary marketing option for the
manufacturer in the region.
The reason why Sandisk
emphasizes on BTL activities is
because the maximum attach
rate happens at the store when
consumers buy their cards at the
time of purchasing any cameras,
following which it is very difcult
to sell cards.
Bhavya Desai
Gerry Edwards
Elements of Stylus
A
mong other releases, Olympus
presents the Stylus 7050 range
at Photokina this year. A tiny
gadget packed with a 7x optical
zoom lens, HD movie recording,
six Magic Filters, and four Magic
Movies in which the Magic Filters
effects to movie recordings can be
applied. They come in slim, stylish
designs with high-magnication
zooming performance.
The main features of the
Olympus Stylus 7050 are a 14
Megapixel CCD, Dual IS, and
7x optical zoom lens with 28mm
wide angle. Moreover, the camera
supports HD movie (MPEG-4
AVC/H.264) recording on SD card.
It is equipped with TruePic III
image processing engine, which is
originally developed for a DSLR,
delivering natural colour delity and
wide dynamic range.
Shooting functions have evolved
with an expanded range of 6 Magic
Filters including 2 new lters and 4
Magic Movies, which apply Magic
Filters effects to movie recordings.
Extended HDTV (1280 x 720
pixels) video recording with the
new Olympus Stylus 7050 camera
is possible thanks to the advanced
MPEG-4 AVC / H.264 movie
compression format.
The zoom capabilities are
supported by a 14 megapixel
CCD that works together with the
high-resolution lens to capture high-
denition images featuring natural,
lifelike colours and impeccable
details, accurately reproducing the
subject throughout the image area.
Built-in Dual image stabilization
based on high-sensitivity shooting
and CCD-shift image stabilization
mechanism compensates for
image blur due to camera shake by
adjusting the direction of the CCD.
This new camera with a 2GB
internal memory allows you to store
favourite pictures from your PC
back to your camera, search desired
pictures according to recording
information such as “date”, and
“scene mode”, and view them on
the camera. With the provided
software, users can create image
collections based on various criteria
such as who is in the picture or
where it was shot.
This petite package incorporates
interesting features for the creative
photographer. One can explore a
vast range of 6 Magic Filters, Pop,
Pin Hole, Fisheye and Drawing
inherited from the previous model,
and newly added Punk and Soft
Focus, plus 4 Magic Movies which
are the Magic Filters effects applied
to movie recordings.
With flower-shaped lens hood. Compatible mounts: Nikon, Canon, Sony
Ultrasonic Silent Drive Mechanism
Vibration Compensation Mechanism
S P 7 0-300
mm
F/4-5.6 Di VC USD
(
Model A005
)
The Sony m ount does not include the VC im age stabilization functionalit y, as the body of Sony digital SLR cameras inc ludes
image stabilization functionality. Consequently, the name of the Sony mounted lens, SP 70-300mm F/4-5.6 Di USD,
does not include the VC descriptio n.
Lens designed for both 35mm film and digital cameras.
60th Anniversary Model: The new Tamron SP 70-300mm F/4-5.6 Di VC USD.
Featuring an XLD lens element delivering best in class resolution in a fast, easy to use
package that includes VC image stabilization and Tamron’s new USD (Ultrasonic Silent Drive) .
VC・USD
NEW
300
mm
70
mm
Wins European Zoom Lens
of the Yea r
2010-2 011
Focal length: 300mm (
equivalent to 465mm
)
Exposure : F/13 1/ 200 sec ISO200
WB: Daylight Handheld (Digital SLR camera with sensor equivalent to APS-C size)
Power meets precision.
Photokina Show Daily
Print Size: 280 x 200 Trim Size: 305 x 230 Bleed Size: 315 x 240
TAMRON CO., LTD.
1385, Hasunuma, Minuma-ku, Saitama-shi, Saitama 337-8556 JAPAN
Tel
+
81- 48-684-9339 Fax +81- 48-684-9349
Tamron-Manufacturer of precise and sophisticated
optical products for a broad range of industries.
htt p: // www.tamron.com
23September
Day 3
23rd SEPTEMBER 2010 Day Three
2010
www.golla.com
Copyright Golla 2010. All rights reserved.
Visit Golla in Hall 2.1,
Booth B25,C26!
06
Image Organization Software
I
f you thought Fujilm was all about
cameras and minilabs, then think again. The
Japanese manufacturer who is famous for
its broad product portfolio is also involved in
developing numerous other technologies, one
of which includes their Image Organization
software. With widespread digitization
photobooks have become one of the most
popular consumer products in recent times.
The surge in the popularity of photobooks
has prompted many manufacturers to launch
products specically targeted towards this
category.
However the trend seems to be extremely
popular in the developed markets like US,
Europe and Japan. But one of the major
obstructions for expanding the popularity
of the same product is the 70 per cent turn
around ratio for the non-completion of orders,
especially at the selecting images and layout
stage. “Consumers have the tendency to
memorize their events at the point of time of
capturing it, but they realize later that they
can make a photobook out of it. But most
of the consumers nd the effort of selecting
the images and making the layout extremely
time consuming, which results in them
not completing their orders,” said Yoshiki
Kawaoka, Engineering Manager, Marketing
Group, Photo Imaging Products Div, Fujilm.
Recognizing this, Fujilm started
developing the “Image Organizer Software”
which enables even a relatively inexperienced
consumer to create a photobook by walking
in any of their outlets. While the advanced
users have an option of composing their own
layouts. The company is featuring a demo of
the same software on their WinSurface Kiosk
at their booth at Photokina, which uses the
touch-interface to automatically create the
photobook.
Kawaoka feels that the development of this
feature will enable them to capitalize on the
growing market. The software also provides
some powerful functions for the user’s with
image selection support which evaluates
images and recommends the optimal image for
reproduction, especially recommend the most
high scored image among similar images.
But the company has not stopped at
the launch of its new software. Fuji is
already undergoing further development of
an automatic photobook recommendation
function in its next version. This new function
will recommend the automatic retrieval of
particular images stored in users personal
computers or online storage sites, and further
recommend suitable layouts for the production
of photobooks. Plans are also underway to
develop the Image Organizer Software to
enable the order of prints, slide shows and
other services.
In order to complement the release and
capitalize on the photobook market, Fuji
also announced the launch of its Album
High Denition Paper at the show, which
incorporates the high denition silver halide
emulsion technology and delivers enhanced
colour reproduction, white purity and excellent
image stability with a smooth high glossy
nish with a specic protective layer resulting
in outstanding ngerprint protection.
The paper has a thin glossy base that
is specially designed for the assembly and
mounting of prints for Photobook and provides
optimal handling of the pages when viewing.
Bhavya Desai
Yoshiki Kawaoka along with WinSurface Kiosk
GE dives into the DSC market
A
s a brand, GE needs very little
introduction, and since early 2007
GE has been on an agenda to make
its presence felt in the world of digital
imaging as well. Entering the digital
camera market with a licensing partnership
with corporate newcomer General Imaging
Co., it is now well into its fourth year of
creating and marketing GE branded digital
cameras.
General Imaging introduced a new
product at Photokina this year, one that
they call a ‘breakthrough in digital camera
technology’, in the new class of digital
cameras with built-in projectors. The
GE PJ1, an all-in-one camera and pico
projector allows users to set up a slide show
almost anywhere without hassle. The 14.1
megapixel camera with 7x optical zoom and
features like smile and blink recognition and
720p HD resolution video recording comes
equipped with a remote control as well for
easy viewing. The price and availability have
not yet been announced.
Earlier this year at the PMA in California,
General Imaging introduced the new camera
model CREATE which was designed by
celebrity designer Jason Wu. The 12.2
megapixel CCD CREATE offers an easy
one-touch button operation to take photos
and video clips with a single push of a
button. The stylish line is available in several
colours and in either metal or leather
editions. They will be available in the
German market from October 2010 and
will be priced at EUR 189 for the leather
and EUR 169 for the metal edition.
www.golla.com
Copyright Golla 2010. All rights reserved.
Visit Golla in Hall 2.1,
Booth B25,C26!
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