UNDERSTANDING
TOUCHSCREEN SMARTWATCHES
OVERVIEW
Touchscreen smartwatches will change the way
you think about your watches by keeping you
connected while simplifying your life.
In this guide, you’ll learn about our touchscreen
smartwatches, the Wear OS by GoogleTM app and
how to determine if a touchscreen smartwatch is
the right fit for your guest.
Ready to become a touchscreen smartwatch
expert?
Let’s begin.
1
TOUCHSCREEN SMARTWATCHES
TECH MEETS STYLE
Say hello to our touchscreen smartwatches, powered with Wear OS by Google. No matter which brand
you select, our touchscreen smartwatches will keep you connected while making your life a little easier
and more organized. When introducing the touchscreen smartwatch to a guest, highlight the standout
features below.
NOTIFICATIONS
STAY CONNECTED IN STYLE
Check incoming messages, calendar alerts,
local weather, to-do lists, control your music,
and more - right from your wrist. No need to
pull out your phone.
GOOGLE FIT
YOUR FITNESS PARTNER
Google Fit automatically tracks steps,
distance, and calories burned right from
your wrist. Want to start a workout or track
your heart rate*? Google Fit has you
covered.
*SELECT BRANDS AND STYLES ONLY
2
TOUCHSCREEN SMARTWATCHES
Set an alarm for 6:00AM.
GOOGLE ASSISTANT
How do you say hello in Korean?
Show my emails from Justin.
Find a hotel in New York.
YOUR OWN PERSONAL GOOGLE
View personalized help throughout your day like weather,
your next meeting, and commute times. Use voice commands
to ask Google for additional help like setting an alert or
searching the web. You can also hear Google Assistant
responses on devices with a speaker.
Will I need an umbrella today?
ADDITIONAL FEATURES INCLUDE
CONTROL YOUR
MUSIC
GOOGLE PAY**
PAY ON THE GO
Pay from your watch in select countries wherever
mobile payments are accepted. Set up your card
in the Wear OS by Google app and begin checking
out faster—no need to dig for your wallet.
CUSTOM WATCH
FACES
GOOGLE PLAY
STORE
Stream or download
music right on your watch
3
TOUCHSCREEN SMARTWATCHES
Change your dial to match
your mood or outfit
Download apps and watch
faces right from the watch
*SELECT BRANDS AND STYLES ONLY
**AVAILABLE IN SELECT MARKETS ONLY
KEEP EXPLORING
Want to dive deeper in each of the standout features? Need to brush up on touchscreen smartwatch
navigation? Continue exploring the touchscreen smartwatch below.
NOTIFICATIONS
STAY CONNECTED IN STYLE
Notifications from your smartphone instantly appear on your smartwatch. Navigating and interacting with
these notifications is similar to what you’d experience on your smartphone.
BROWSE ALL
NOTIFICATIONS
Swipe up from the
dial to browse multiple
notications at once
RECEIVE A
NOTIFICATION
Tap to view the full
message
READ AND
TAKE ACTION
Tap and swipe up or down
to read a more detailed
view. Tap the screen to
select a smart reply.*
*Android devices only
DISMISS A
NOTIFICATION
Swipe right or left
GOOGLE FIT
STEPS, HEART RATE & MORE
Google Fit will automatically detect walking, running, and biking using your phone or watch sensor, or
you can also choose to start a workout from a wide range of activities. Google Fit goes beyond steps and
calories and shows real-time progress toward two activity goals that impact optimal health.
MOVE MINUTES
Earn Move Minutes for all your physical activity. Move
Minutes reflect the collective number of minutes you spend in
motion during the day.
4
TOUCHSCREEN SMARTWATCHES
HEART POINTS
Heart Points give you credit for activities that get your heart
pumping harder. Earn one Heart Point for moderately intense
activity and two points for highly intense activity. It is not
dependent on the heart rate sensor.
HEALTH & FITNESS FEATURES
Our touchscreen smartwatches feature additional fitness features making them the perfect
companion for the fitness-minded guest.
HEART RATE
Heart rate tracking will keep you motivated and on top of your
goals. Whether going for a run outside or hitting the gym, you can
automatically track heart rate across multiple types of exercises
with Google Fit.
Curious what your heart rate is right now? Ask Google Assistant
for your current heart rate at any time for a real time reading.
NOTE: For best results, take readings when watch is tightened
higher on the wrist and used with a silicone strap.
UNTETHERED GPS
Track walks and runs via Google Fit without having to bring your
phone along. Your watch will automatically map and track your
location and distance during logged workouts. It also works with
enabled third-party apps like Runtastic or Runkeeper.
TIP: For the ultimate phone-free experience, use your compatible
third party app and download music directly to your touchscreen
smartwatch, pair your Bluetooth headphones to the watch, and
go for a run or ride with full music and tracking experience.
SWIMPROOF
If you’re hopping in the shower after a workout, your watch can
come with you.
Spending the day poolside? Your watch can join you. No need to
towel off and check your phone to see notifications!
5
TOUCHSCREEN SMARTWATCHES
Track laps and swim workouts on your watch with a third party
swim tracking app of your choice.
GOOGLE ASSISTANT
YOUR OWN PERSONAL GOOGLE
Google Assistant is the fastest way to view personalized help throughout the day, create
reminders, talk to third party products like Nest, or simply have a question answered. With just a
few words you can manage your tasks like getting a reminder to pick up flowers, find out who won
the game last night or start a run. Simply say “OK, Google” or swipe right to get started.
LOOK UP COMMUTE TIMES
VIEW UPCOMING MEETINGS
CHECK YOUR FLIGHT STATUS
VIEW THE WEATHER
TRACK YOUR PACKAGES
ASK FOR ADDITIONAL HELP
TECH THAT TALKS BACK*
Hear responses from Google Assistant with the built-in speaker on
select devices.
GOOGLE PAY**
PAY ON THE GO
Pay from your watch wherever mobile payments are accepted - no need to dig for your wallet.
See how easy it is to pay on the go below.
1 2 3
Open the Google Pay
app on your touchscreen
smartwatch
6
TOUCHSCREEN SMARTWATCHES
Twist your wrist to turn your
watch face near the terminal
until you feel a vibration
That’s it! A blue check will
confirm your payment
*SELECT BRANDS AND STYLES ONLY
**AVAILABLE IN SELECT MARKETS ONLY
GOOGLE PLAY STORE
APPS, WATCH FACES & MORE
Download apps and watch faces for your touchscreen smartwatch right from your wrist, from your
Wear OS by Google App on your Android smartphone, or from your browser on your iPhone.
Access the Google Play Store app from the app launcher, with just the press of the center button.
CHECK OUT THESE POPULAR APPS AND MORE IN THE GOOGLE PLAY STORE
STRAVA UBER SPOTIFY
GOOGLE
TRANSLATE
DID YOU KNOW?
Access and download thousands of watch faces from the Google Play Store, right from your smartwatch
or Android smartphone or iPhone. Simply tap on the watch face to apply it on your smartwatch.
TOUCHSCREEN SMARTWATCH
NAVIGATION
Access the features that matter most with a simple swipe up, down, left, or right. Press the three side
buttons or long-press the dial to quickly access additional features.
Let’s review the main features and navigation shortcuts below.
MANAGE NOTIFICATIONS
Swipe up to view all of your notications at-a-glance
with one scroll. View messages, calendar alerts, app
notications, and any other notication that appears
on your phone.
GOOGLE ASSISTANT
83
min
QUICK SETTINGS
Swipe down to quickly access settings like Do Not
Disturb, Airplane or Theater Mode, Battery Saver,
Google Pay*, and more.
*Select styles and markets only
12
pts
+ MORE
touch & hold to
change Tiles
GOOGLE FIT + OTHER TILES
Swipe right to activate Google Assistant and
view personalized, proactive help throughout
your day (e.g., your next meeting, today’s
weather, etc.). Tap the microphone or say “OK,
Google” to ask for additional help.
8
TOUCHSCREEN SMARTWATCHES
Swipe left to access the information and actions
you want the most, at a glance. Check your
progress towards your tness goals, start a
workout, plan ahead with the latest forecast,
check your heart rate, follow the latest breaking
headlines, and even quickly set a timer.
APP LAUNCHER (& MORE)
Press the center button to activate the App Launcher.
Swipe up and down to view all of the available watch
apps including Google Fit, Google Pay, Play Store,
Agenda, Settings and more.
The center button also activates Google Assistant.
Simply press and hold the center button to ask Google
Assistant a question.
TIP: Turn the center button clockwise or counter
clockwise to scroll any screen up and down*
*select devices
Press the top/bottom buttons to launch pre-assigned
PERSONALIZED SHORTCUTS
apps depending on the brand of watch. Both buttons
can be customized to launch any watch app from the
Personalization settings.
CUSTOMIZING YOUR WATCH FACE
Long-press the dial to customize or select a new watch face. Choose your favorite colors, backgrounds,
dials and more right from the smartwatch!
1
Long-press the dial to
customize or select a
new watch face.
32
Press the gear icon to
start customizing the
selected watch face
colors, complications,
and more.
FIND YOUR COLOR
When adjusting the color of any touchscreen smartwatch watch
face, a half screen example of that color will show. Now, you can
change colors as quickly as you can change outfits.
Swipe left and right to
select a new watch face.
WEAR OS BY GOOGLE APP
Touchscreen Smartwatches pair with your phone through the Wear OS by Google smartphone app for
iPhones and Android phones. Within the app, you can control many features of your smartwatch.
IMPORTANT!
The Wear OS by Google app
must be running on your phone
to communicate with your
TILES SETTINGS
Quickly view information and perform actions with
a swipe left on your smartwatch. Customize which
Tiles you see (and the order) here or on your watch.
GOOGLE ASSISTANT SETTINGS
Explore the over 1 million Google Assistant actions
and download the Google Assistant app on your
iPhone. Android smartphone users can adjust
settings directly from the Wear OS by Google app.
smartwatch.
NOTIFICATION SETTINGS
Choose which apps notify you on your smartwatch.
You can turn any notifications on or off with the tap
of a button.
CALENDAR SETTINGS
Choose which calendar events sync to your watch.
You can even select “None” to turn off all calendar
notifications.
ADVANCED SETTINGS
Manage advanced settings such as accounts on
your watch, always on screen, tilt to wake, and
privacy settings. You can also disconnect and reset
your watch from this screen.
WORKS IN PERFECT HARMONY
Wear OS by Google is compatible with both Android
smartphones and iPhones.
10
TOUCHSCREEN SMARTWATCHES
SELLING THE
CONNECTED LIFESTYLE
Now that you’ve learned about touchscreen smartwatches, let’s talk about how to create excitement and
deliver a unique guest experience.
Understanding your guest’s needs should be your first priority. Then, presenting the product and
explaining features that tie to those needs ensures the guest will see that a smartwatch is a perfect
companion for their smartphone.
UNDERSTANDING YOUR GUEST
“How often do you nd yourself pulling your smartphone out to check
who’s calling or to look at notications?”
Benets to Your Guest: Guests who nd themselves constantly checking their phone will nd that notications
on their touchscreen smartwatch allow them to stay informed without having to interrupt their activities or pull their
phone out of their pocket or handbag.
“What apps do you currently use to make your day-to-day routine easier?”
Benets to Your Guest: Are they a music lover, constantly playing their favorite music on their smartphone? Do
they check the weather often before taking off on their favorite outdoor activity? With thousands of apps available
for their smartwatch, things like controlling your music or checking the temperature has become effortless.
“How often do you wear different watches to better coordinate with your
look?”
Benets to Your Guest: With a variety of customizable watch faces and optional swappable straps, it’s easy
to change your watch face for day-to-night wear. No outt or occasion is too much for our smartwatch. The
possibilities are endless.
“What type of activity are you interested in tracking?”
Benets to Your Guest: Tracking through the branded activity app or Google Fit allows you to track all kinds of
activities including yoga, spin, or even boxing. Tracking capabilities include connected GPS, heart rate tracking,
daily steps, calories, distance and more. And with support from other popular tness apps, such as Strava and
RunKeeper your guest is only steps away from a healthier lifestyle.
Based off the answers you get to questions like these, you should be able to quickly tell whether or not this is right
11
TOUCHSCREEN SMARTWATCHES
for your guest. If it is, it’s time to present the product.
PRESENTING THE PRODUCT
When presenting a smartwatch to your guest, position the product as a fashion accessory. A
smarter watch for today.
The unique design of our products will appeal to the fashion-conscious. Here are a few tips when
presenting the product.
• Present what matters to the guest. Don’t be tempted to list features. Based on what you
learn from asking lifestyle questions, elaborate on those features of the product that are
most likely to meet their needs.
• Get the smartwatch on their wrist highlighting its design, quality, and fit.
• Show the guest how easy it is to:
• navigate the smartwatch
• customize the watch faces
• view notifications
• view proactive help from Google Assistant
• view activity and fitness data, including heart rate tracking
• Share your personal experiences with the smartwatch. Guests love knowing how
people really use it.
PROVIDE SOLUTIONS
Here are some common ways to overcome objections that a guest may have.
“Do I have to charge the smartwatch
daily? I’m not sure that is something
I want to do.”
“Do I have to have my phone with me to
use the GPS on the watch? I’m not sure I
want to carry both.”
“This seems like it’s pretty complicated to
setup.”
“Battery life is based on settings and usage, but
on average it lasts 24 hours. I nd it’s easiest to
charge it with the magnetic charger when you
charge your phone. And it quickly charges to 100%
in about an hour!”
“Our touchscreen smartwatches feature untethered
GPS so you can map and track your location and
distance during logged workouts - no need to have
your phone with you!”
“I thought so, until I tried it. Wear OS by Google
makes it easy because it’s intuitive and shows you
step-by-step. I can help you, too!”
12
TOUCHSCREEN SMARTWATCHES
SET-UP: A PERK WITH PURCHASE
So your guest has decided to buy the touchscreen smartwatch that you presented. Now what? Help
your guest pair, set up, and customize their new purchase! This ensures the guest feels confident when
they leave your store, reducing returns or issues down the road.
Let’s explore a few things we should help our guests with post-purchase to ensure they are ready to
use their new watch as soon as they leave your store.
1. PAIR
CHARGE AND POWER ON
1
2
Connect the smartwatch to the included
charging cord. Once it turns on, tap
the screen to begin and choose your
language. Keep the smartwatch charging
during pairing and set-up.
DOWNLOAD
On the phone, enable Bluetooth™, then
download the Wear OS by Google™ App
from the App Store™ or Google Play store.
13
TOUCHSCREEN SMARTWATCHES
3
PAIR
Open the app and follow the on-screen
instructions to pair.
2. CONNECT TO WI-FI
Once the watch is paired, connect it to your store’s guest-facing Wi-Fi (if available) to ensure the watch
is updated and ready to set-up additional features.
No Wi-Fi? No problem! Walk through the steps below so you can let your guest know how simple it is.
1
Swipe down to access
quick settings, then
press the gear icon to
access Settings.
2
Press Connectivity.
A best practice after connecting the watch to Wi-Fi is to check for system updates.
This ensures the touchscreen smartwatch has the latest operating system and is
running smoothly. Check for updates from the System Settings.
3
Press Wi-Fi.
4
Make sure Wi-Fi is
turned on, then press
Add network to select
your store’s network
and enter the password
on the watch or
smartphone.
3. SET UP FEATURES
Initial set-up is complete! Now it’s time to help your guest set up the features they’ll use the most. Based
on what you learned about your guest, help them get started with Google Fit, Google Pay, and more.
GOOGLE FIT
Swipe left to open Google Fit and tap the screen
to complete your fitness profile. Interested in
tracking your heart rate throughout the day? Turn
on background heart rate to allow Google Fit to
take a heart rate reading every few hours.
14
TOUCHSCREEN SMARTWATCHES
Open Google Pay from the app launcher and
follow the on-screen prompts to add a screen
lock and link to your preferred payment
methods on your smartphone.
GOOGLE PAY*
*SELECT BRANDS AND STYLES ONLY
*AVAILABLE IN SELECT MARKETS ONLY
WARDROBE
MALFUNCTION?
Below are a few troubleshooting tips when dealing with the smartwatch and Wear OS by Google.
NOT RECEIVING NOTIFICATIONS ON MY SMARTWATCH
Check to see if you’re blocking notifications in the Wear OS by Google App
Reset Bluetooth on phone and smartwatch
(iPhone users) Ensure the Wear OS by Google App is running in the background
Turn on your phone’s Bluetooth and keep the Wear OS app running in the background to ensure
your smartwatch stays connected
HOW TO FACTORY RESET YOUR SMARTWATCH
Go to the settings menu on the watch
1
Scroll to the System option and tap it
2
Scroll to the Disconnect & Reset option and tap it
3
After you reset your watch to factory settings, you’ll need to pair your watch with your
phone again
HOW TO UNPAIR MY SMARTWATCH
Open the Wear OS by Google App on the phone
1
Press Advanced Settings under Settings
2
Press Disconnect Watch at the bottom of the screen
3
FOR IPHONE USERS
Go to Bluetooth in Settings and press the icon
4
Press Forget This Device
5
15
TOUCHSCREEN SMARTWATCHES
i
WHAT WILL
ADDITIONAL ANDROID FEATURES
IT DO?
Does your guest have an Android smartphone? An iPhone? Curious about what functionality their
smartwatch has when used with each device? Here are some of the common features available.
WORKS WITH IOS & ANDROID
View notifications from
any of your phone apps
or messaging systems
Use Google Assistant
to make commands and
ask questions
Respond to texts and
from the watch*
*coming September 2019
Countless watch face
customizations
emails
Get important data (weather,
multiple time zones, agenda,
activity, etc.) at a glance with
function based dials
Create lists and
Send smart replies to
incoming calls
reminders
Use Google Assistant to place
Control your musicAnswer tethered calls
Install third party apps and
watch faces with Google
Play Store access on watch
calls, send texts and ask for
directions
16
TOUCHSCREEN SMARTWATCHES
IOS LIMITATIONS
iPhone users cannot respond to
messages or app notifications from
the watch
CONNECTING
THE DOTS
You have been introduced to touchscreen
smartwatches, gained an understanding of all of the
features touchscreen smartwatches have to offer
and learned how to pair and set up the devices.
Additionally, you were given prime examples of how
to ask questions, present the product and overcome
guest objections.
Now, review each brand’s touchscreen smartwatch
overview to learn about unique styles and features
that set one touchscreen smartwatch apart from
another. Take this knowledge and show the guest
how style meets fitness and technology with our
touchscreen smartwatches.
17
TOUCHSCREEN SMARTWATCHES
Android, Wear OS by Google and Google Fit are trademarks of Google Inc. Android, Google Play, and
the Google Play logo are trademarks of Google Inc. Apple, the Apple logo and iPhone are trademarks of
Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
As part of Fossil Group’s commitment to helping sustain our earth’s health, this product was
produced digitally or on post-consumer paper.
Property of Fossil Group. © 2019 Fossil Group. All rights reserved.
v. 07/19
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