2008MY
Vehicle Line: EDGE
Marketing Strategy Key Points:
• The Ford Edge continues to infuse energy into the Ford brand through its bold design and
flexibility, sporty handling and energetic performance.
• The Edge will appeal to customers seeking a capable vehicle with package flexibility that
does not sacrifice style and performance.
• Great new features for 2008MY including a Limited series, SYNC
communications & 20" wheels.
Key Selling Points:
• Bold Design: bold chrome grill, dual exhaust and sporty, confident stance
• Available luxury technology: SYNC
Navigation System, SIRIUS® satellite radio, rear DVD entertainment system and
MP3/Audio input jack (standard)
• Flexibility: available fold-flat passenger and standard 2nd row fold flat seats with an
available EasyFold™ 2nd row release switch in cargo area
• Sporty Handling: Independent multilink suspension designed to deliver responsive,
confident handling
• Energetic Performance: All-new 3.5L Duratec 35 V6 engine with 265hp and 250 lb-ft of
torque
• Standard Ford Safety: AdvanceTrac® with RSC® (Roll Stability Control), Safe ty
Canopy™, and Side Impact Airbags
Recommended Mix:
Drivetrain
AWD 45% 50% 55%
FWD 55% 50%** 45%
Engine Type
3.5L V6 Duratec 35 Engine 100% 100% 100%
6-Speed Auto Transmission 100% 100% 100%
Key Packages
Convenience Group 55% 100% 100%
Premium Package — 25% 100%
Seating Flexibility Package — 29% 100%
Key Options
18" Painted Aluminum Wheel 35% — —
18" Premium Painted Aluminum Wheel — 30% —
18" Premium Chrome Clad Wheel — 62% 40%
20" Premium Chrome Clad Wheel — — 60%
Audiophile Sound System with CDX6 & 9
Speakers & Steering Wheel Controls
Panoramic Vista RoofTM — 40% 40%
Power Liftgate — 20% 20%
Rear Entertainment System, DVD — 10% 10%
Reverse Sensing System 15% 30% 100%
®
SIRIUS
SYNCTM voice activated hands free system 25% 45% 100%
Satellite Radio with 6 Month Sub.
Tricoat Paint — 11% 11%
Voice Activated DVD Navigation System — 16% 16%
*** Rates above represent full model year projections.
Marketing Strategy and Mix Recommendations
⎯ Standard 17" and available 18", 20" Wheels with eye-catching designs
⎯ Textured aluminum & chrome accents, contrast seat stitching on available
leather-trimmed seats and two tone door panels
⎯ Class exclusive two panel Panoramic Vista Roof™ with dual power shades
TM
hands free communication, Voice Activated DVD
SE SEL Limited
25% 43% 32%
— 35% 100%
15% 30% 30%
Retail Mix***
TM
hands-free
07/12/07
07/12/07 2008 EDGE
MAJOR PRODUCT SUMMARY
The following equipment is standard as indicated. Each series includes the standard equipment of the previous series, except where additions/exceptions
are noted:
Powertrain/Functional
• Brakes – 4-wheel Anti-lock Braking System (ABS)
• Engine – 3.5L V6 Duratec 35 engine with 6 speed
auto transmission
Exterior
• Door handles – black
• Dual steel exhaust tips
• Grille – 3-bar Chrome
• Headlamps – quad beam halogen
• Power locks with autolock
• Power mirrors – black exterior manual fold
• Rear spoiler – black
• Rear Wiper – dual speed
• Remote keyless entry with integrated keyfob
transmitter (2)
• Rocker moldings – black
• Roof mounted antenna
• Tires – P235/65R17 BSW
• Wheels – 17" painted aluminum wheel
• Windshield Wipers – Intermittent speed sensitive
Interior
• 12V power points (4) – Front IP, front console, 2
row & cargo area
• Accessory delay
• Air conditioning
– 2nd row heat & AC vents
– Single zone manual air conditioning
• Audio – AM/FM stereo/clock/single CD/MP3 with 4
Speakers
• Audio/MP3 input jack
• Battery saver
• Cargo area light
• Center console gear shifter with urethane shift knob
& chrome bezel
• Coat hooks (2)
• Cupholders/bottle holders (6)
• Dome map lamps – 1
• Door handles – chrome
• Front console with deep bin, 2 cupholders, & 1
powerpoint
• Front & rear floormats
• Glass
– Privacy glass on rear door, quarter windows &
back window
– Solar tinted driver/passenger windows
• Glove box – non-locking, damped
• Grab handles – B-pillar (2)
• Heated backlight
• Horn – dual tone electric
• Map pockets – front seat backs
• One Touch integrated start
• Overhead console with sunglass holder
• Power steering
• Rear armrest with 2 cupholders
• Rear seat manual recline
• Seats
st
– 1
row cloth bucket seats with driver manual
lumbar
nd
– 2
row cloth 60/40 fold-flat bench
• Steering column – manual tilt & telescope
• Steering wheel – Urethane wrapped with speed
control
• Sunvisors
• Window – power with driver one-touch up/down &
front/rear disable
Safety/Security
• Adjustable head restraints
• AdvanceTrac® with RSC® (Roll Stability Control)
• Belt-Minder® (driver & passenger)
• Child safety locks, rear door
• Height adjustable safety belts (front row)
• Illuminated entry
• LATCH (Lower Anchors and Tethers for CHildren)
System (2) in 2
• Occupant Classification System
• Personal Safety System®
• Safety Canopy™ with roll over sensor (2 rows of
protection)
• SecuriLock® Encrypted Passive Anti-Theft System
(EPATS)
• Side Impact Airbags
• Tire Pressure Monito ring System (TPMS)
SE SEL Limited
st
& 2nd rows
nd
Row
All SE content, plus:
Exterior
• Body color painted door handles
• Dual chrome rolled exhaust tips
• Fog lamps with chrome bezel
• Power mirrors – body-colored exterior manual fold
• Rear Spoiler – painted body color
• SEL badge
Interior
• Audio – In dash CDX6/MP3 with 4 speakers
• Convenience Group
– Automatic headlamps with wiper activation
– Electrochromic autodimming rearview mirror
– Illuminated door entry keypad
– Steering wheel audio controls
• Leather steering wheel and shifter covers
• Message Center/compass
• Sunvisors, with Dual illuminated visor mirrors
• Unique aluminum instrument panel finish
• Unique chrome register treatments
• Unique cloth interior – with manual driver lumbar &
6-way power driver seat
nd
All SEL content, plus:
Exterior
• 18" Premium Chrome-Clad (includes 18"
P245/60R18 A/S BSW Tire)
• Body colored illuminated door entry keypad
• Beltline molding – Chrome
• Limited badge
• Reverse sensing system
Interior
• Audio – Audiophile Sound System with 9 speakers
• Leather trimmed front row & 2
• Premium Package
– Dual electronic climate control
– Heated and Memory mirrors with exterior puddle
lamps
– Heated and Memory Seats
– Particulate air filter
• Seating Flexibility Package
– 6-way power passenger seat
– Front row passenger fold flat seat
– Second row EasyFold
• SYNC™
• Unique brushed aluminum center stack finish panel
& door sill plates
• Unique gray metallic-faced gauges
Please see Standard Equipment pages for more details.
nd
row seats
TM
remote seat release
Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.
= New for this model year
- 1 - Ford Division
Product Features Availability
07/12/07 2008 EDGE
STANDARD EQUIPMENT
The following items are standard on every all-new 2008MY Ford Edge:
POWERTRAIN/FUNCTIONAL
• Axle ratio – final drive ratio 3.16 FWD/AWD
• Brakes – 4-wheel Anti-lock Braking System (ABS)
• Engine/Transmission – 3.5L V6 Duratec 35 engine with
6 Speed Automatic Transmission
• Fuel tank – 19.0 gallon FWD (20 gallon AWD)
EXTERIOR
• Autolock
• Dual exhaust tips
• Grille – 3-bar Chrome
• Headlamps – quad beam halogen
• Mini spare tire
• Mirrors – folding exterior power side
• Power windows, locks & mirrors
• Rear Wiper, dual speed
• Remote keyless entry
• Rocker moldings – black
• Tires – P235/65R17 BS W
• Wheels – 17" painted aluminum wheel
• Windshield wipers – intermittent speed sensitive
INTERIOR
• 12V power points (4) – Front IP, front console, 2
nd
row &
cargo area
• Accessory delay
• Audio/MP3 Input Jack
• Battery saver
• Cargo area light
• Coat hooks (2)
• Cupholders/bottle holders (6)
• Dome/Map lamps – 1
st
& 2
nd
row
• Front console with armrest, storage tray & divider, (1)
powerpoint in deep bin, & (2) cupholders
• Front & rear floor mats
• Glass – privacy glass on rear door, quarter windows &
back window and solar tinted front windows
• Glove box – non-locking, damped
• Grab handles – B-pillar grab handles (2)
• Heated back light (rear window defroster)
• Horn – dual tone electric
• Instrumentation (tachometer, lamp outage, low fuel
warning, low washer f l uid, low oil pressure, door ajar ,
liftgate ajar & coolant temperature indicator)
The following features are standard on selected all-new 2008 Edge vehicles:
KEY EXTERIOR FEATURES SE SEL Limited
Door handles, Mirror Caps, Rear Spoiler
Black – mold-in-color ●
Painted – color keyed (body color) ● ●
Dual Exhaust Tips
Steel ●
Rolled, chrome ● ●
Fog lamps with chrome bezel ● ●
Illuminated door entry keypad ● ●
Reverse Sensing ●
18" Premium Chrome-Clad Wheels ●
Beltline molding – Chrome ●
Mirrors
Black – mold-in-color folding power exterior side mirrors ●
Body color – folding power exterior side mirrors ● ●
= New for this model year
● = Available
- 2 - Ford Division
INTERIOR (Continued)
• Map pockets
⎯ Front seat back driver & passenger
⎯ Map pockets in four door panels with bottle holders
in front door panels
• One touch integrated start
• Overhead console with sunglass holder
• Power steering
• Power windows – driver one-touch up/down & front/rear
disable
• Rear armrest with (2) cupholders
• Seats
⎯ 2 rows of seats
nd
⎯ 2
row 60/40 split
nd
⎯ 2
row manual fold flat
nd
⎯ 2
row reclining seats
⎯ Driver seat – manual lumbar
⎯ Front row buckets seats
• Speed control on steering wheel
• Steering column – manual tilt & telescope
• Sunvisors – sliding driver & passenger
SAFETY/SECURITY
• Adjustable head restraints
• AdvanceTrac® with RSC® (Roll Stability Control)
• Belt-Minder® (driver & passenger)
• Child safety locks – rear door
• Height adjustable safety belts (front row)
• Illuminated entry
• LATCH (Lower Anchors & Tethers for CHildren) System
(2) in 2
nd
row
• Occupant Classification System
• Personal Safety System® (seat belt pretensiors, load
limiting retractors, dual stage front air bags, driver seat
position sensing & crash severity sensing)
• Safety Canopy™ with roll over sensor (2 rows of
protection)
• SecuriLock® Encryption Passive Anti-Theft System
(EPATS)
• Side Impact Airbags
• Tire Pressure Monitoring System (TPMS)