Fishman AFX Series, AFX Reverb, AFX Chorus, AFX Delay Training Manual

Page 1
ACOUSTIC EFFECTS
Fishman AFX Pedals
Training Guide
AFX Reverb
AFX Delay
AFX Chorus
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Page 2
ACOUSTIC EFFECTS
Why Fishman?
Fishman has been synonymous with the best in acoustic amplification for over 25 years. Fishman found early success as the premier maker of OEM acoustic pickups and preamps for Martin, Gibson, Fender, Guild, and many more. Today, Fishman is the choice of professionals in all styles, and provides everything a performer needs: Pickups, Preamps, Tone Shaping pedals, and Acoustic Amplifiers. In arenas, studios, and living rooms, or wherever you find amplified acoustic instruments, you can bet you’ll hear Fishman!
What Are AFX Pedals?
AFX Pedals are the first professional quality stompboxes specifically designed for acoustic instruments. Unlike pedals designed for electric guitar, AFX pedals allow acoustic musicians to create a wide range of new sounds without compromising the natural tone of their instrument.
AFX Chorus
• 3 Choruses
• 2 Tremolos
• Flanger
• Phaser
• Rotary Speaker
Modern Delay:
• Short,
• Medium,
• Long,
• Ping Pong
Classic Delay:
• Short,
• Medium,
• Long,
• Ping Pong
AFX Delay
AFX Reverb
8 Reverb Types:
• Studio
• Room
• Plate
• Chamber
• Stage
• Concert Hall
• Cathedral
• Canyon
Who Is The Customer?
Any acoustic musician seeking to expand their sound without compromising the natural tone of their instrument. Because this is a newer product category, many potential AFX customers are not aware that high quality effects pedals designed for acoustic instruments exist.
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ACOUSTIC EFFECTS
Features and Benefits
Shared AFX Features
Stereo Inputs and Outputs
All-Analog Buffered Bypass Path
Specially EQ’d for acoustic instruments
Parallel Effects Path
Input Gain Boost Switch
Rugged Metal Construction
AFX Delay Features
Modern and Classic Delays
Short, Medium, Long, and Ping Pong settings
• Delay Hold Function
• Tap Tempo Switch
Shared AFX Benefits
Stereo enhances the sound by adding a
spacious three dimensional effect
Quiet and transparent when bypassed
Provides high end “Studio Mastered” sound
Separate wet and dry signal paths preserve
acoustic tone
Accommodates differences in pickup types
• Rugged and
• Modern Delay Classic Delay
• Choice of subtle to over-the-top Delays
• Loop yourself with a short phrase sampler
• Hands free tempo adjustment
• Accommodates any momentary footswitch
ready to travel
AFX Delay Benefits
= Clean Digital Sound = Vintage analog tone
• Level, Repeat, and Delay Time controls
AFX Chorus Features
8 Modulation Effects
Level, Tone, and Speed controls
AFX Reverb Features
8 Reverb Effects
Level, Tone, and Decay Time controls
• Simple, flexible controls to sculpt your sound
AFX Chorus Benefits
Vast array of sounds, from subtle to heavy
• Simple, flexible controls to sculpt your sound
AFX Reverb Benefits
Choice of subtle to huge reverbs
• Simple, flexible controls to sculpt your sound
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ACOUSTIC EFFECTS
Demo Tips
Whenever possible, demonstrate AFX pedals in stereo for maximum impact
• Emphasize the natural tone of the instrument before cranking up the effect. Then, turn the
pedal on and off to show that the natural guitar sound isn’t buried or overly colored, even with the effect all the way up.
When demoing an AFX Delay: Set a delay to “Long” mode, press and hold the switch until
the light flashes. Play a short rhythm phrase, release the switch. Improvise over the loop you just created.
Develop a repertoire of appropriate licks to highlight each type of AFX effect
Common Questions
“Why haven’t I heard about acoustic stompboxes before?”
“It’s never been done with as much attention to detail. Acoustic products are Fishman’s specialty, and AFX is changing the market.”
“Is $250 on the high side for a stompbox?”
“Not for pro gear, many boutique effects sell for much more. Fishman’s prices are very competitive for such high quality products.”
“You bought a great sounding guitar, why compromise your tone by using electric guitar pedals?”
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