Ultra Hi-Definition Printer
With Epson Ultra Hi-Definition printers, customers can bring their ideas to life—whether they’re photos or
everyday documents. Many printers claim to be photo printers, but the Epson Ultra Hi-Definition models deliver
photos with the clarity, sharpness and detail unmatched by competitive printers and even the photo lab. Ultra HiDefinition prints deliver what customers have come to expect from the lab, only better.
Ultra Hi-Definition prints are achieved through a combination of technologies. Just remember the “ABCDEF’s” of
Ultra Hi-Definition Printing:
Epson Ultra Hi-Definition printers
Flexibility
offer the flexibility to print photos
and documents, plus CD/DVD
printing and much more!
Epson Papers
Epson papers are optimized for use
with Epson inks and deliver the
optimal output quality.
Epson Ultra Hi-Definition printers deliver:
F
E
Five ink droplet sizes as small as 1.5
picoliters deliver smooth gradations
Auto Photo Correction
with advanced face detection
Automatically corrects poorly
exposed photos for perfect photos
every time—effortlessly.
DX5™ Technology
and sharp detail.
A
Blazing Speed
Text and copies up to 40 ppm; 4x6
photos as fast as 11 seconds*.
Claria™ Hi-Definition Ink
The ultimate combination of photo
quality and longevity, a major
breakthrough in ink technology.
D
B
C
Incredible color
gamut
Smooth gradations
and sharp detail
Long-lasting prints Auto Photo
It’s easy to recognize the Ultra Hi-Definition printers—the Ultra Hi-Definition logo is clearly visible on all point of
sale materials and the product boxes.
* Color photo speed for the R280, RX595, RX680. Black/color text speed for the RX680. Pages/copies per minute (ppm/cpm) speed measured
after first page, based on black and color text patterns in Draft Mode on plain paper. Color photo in Draft Mode on Premium Photo Paper
Glossy measured from start of paper feed. Additional print time will vary based on system configuration, software application and page
complexity. See www.epson.com/printspeed for more information about speeds.
Epson Sales Training 9/2007
Optimized skin tones
and scenery
Photos with richness,
depth, and clarity—
right at home
Correction
The ABCDEF’s of Ultra Hi-Definition Prints—Auto Photo Correction*
Auto Photo Correction with advanced face detection is an automatic system that corrects photos, making it easy
to produce beautiful prints at home. It’s the ideal solution for customers who:
• Are disappointed in results when printing photos at home
• Believe the only way to get beautiful photo quality results is at a photo finishing lab
• Don’t want to mess with complex image editing software
• Tend to end up with photos that are dark due to exposure problems from improper lighting or photos
taken without a flash
At a high-end lab that processes film or digital photos, a technician may make adjustments to enhance the
photo. Most photos today, however, don’t get any adjustment and bad photos remain bad. Epson’s Auto Photo
Correction optimizes digital photos (whether printed directly from a digital camera, memory card, or from the
computer). It doesn’t alter the original image file; it analyzes the photo and corrects it for printing (just how the
photo lab doesn’t alter the negative, only the resulting print). With Auto Photo Correction, it’s like having a lab
technician inside the printer but better!
How is it better? In the photo lab, color balance is usually adjusted in red tones to produce healthy-looking
skin color, however, this adjustment could have negative influences to the color of the entire photo. Auto Photo
Correction with advanced face detection analyzes digital photos, then applies the appropriate optimization to
suit the content of the entire image:
A
Before: Backlit, underexposed subject
After: Optimally
exposed subject
Detects faces and
automatically corrects
backlit image exposure
and color
Before: Washed-out night scenes
After: More vivid
whites and colors;
natural flesh tones
Before: Bland, ordinary color
After: Vibrant
scenery
Detects scenery
and automatically
enhances blue
and green tones
Before: Undesirable color casts
After: Natural
colors and skin
tones
Applies clear contrast
between light and
dark of night scenes
* Auto Photo Correction is available on Windows and Mac OS X 10.5 or later. See www.epson.com/support to download the latest Mac OS
X 10.5 drivers.
Ultra Hi-Definition Prints Technical Brief Page 2
Detects faces and
auto-corrects
color casts due
to overcast sky or
fluorescent lighting
The ABCDEF’s of Ultra Hi-Definition Prints—Auto Photo Correction (continued)
What’s more, Auto Photo Correction doesn’t need to be turned on or off—it’s automatically enabled when
printing on glossy and matte photo papers. Plus, with the new RX680 Ultra Hi-Definition All-in-One, customers
can even preview the corrected image on the LCD before printing.
LCD with Auto Photo Correction PreviewLCD Before Auto Photo Correction Preview
Auto Photo Correction produces beautiful, professional-quality results at home and offers these advantages:
• Get great results, even for photos deemed not worthy to print
• No need to spend time trying to fix photos and learn complicated photo editing software—it’s automatic
• Subjects and backgrounds are appropriately balanced
• Color results are consistent; color results from a lab depend on the individual lab technician
Red eye correction is a separate feature and is either selected via bundled software, or, on select models can
be enabled on the printer’s control panel when printing photos without a computer. The following chart
summarizes the availability of these features on the Epson Ultra Hi-Definition printer models:
A
Ultra Hi-Definition Printer/
All-in-One
R280 Photo Printer X X
R380 Photo Printer
RX595 Photo All-in-One
RX680 Photo All-in-One
* Auto Photo Correction is available on Windows and Mac OS X 10.5 or later. See www.epson.com/support to download the latest Mac
OS X 10.5 drivers.
Auto Photo Correction Red Eye Correction
Printer Driver* PC-Free Bundled Software PC-Free
X X X X
X X X X
X X X X
Ultra Hi-Definition Prints Technical Brief Page 3
The ABCDEF’s of Ultra Hi-Definition Printing—Blazing Fast Print Speeds
The Ultra Hi-Definition printers have incredible print speed,
blazing through not only photos, but text documents, too.
Not only do these models have super-fast draft photo print
speeds that compare favorably with competitive print speeds,
they also maintain fast speeds when using the printer’s default
settings to produce better-than-lab-quality prints—the mode
most customers will use to print photos.
With some competitive models, speeds are highly dependent
on the specific paper used.
The Epson Ultra Hi-Definition printers also have fast text
speeds making them suitable for printing not only photos, but
also everyday documents:
B
Print Speed
Draft Photo
R280
1
Ultra Hi-Definition
Photo Printer
As fast as 11 seconds As fast as 13 seconds As fast as 11 seconds As fast as 11 seconds
R380
Ultra Hi-Definition
Photo Printer
RX595
Ultra Hi-Definition
Photo All-in-One
RX680
Ultra Hi-Definition
Photo All-in-One
Speed 4x6
Default Photo
As fast as 25 seconds As fast as 32 seconds As fast as 25 seconds As fast as 21 seconds
Speed 4x6 (for
better-thanlab-quality
photos)
Black Text
Color Text
1
Draft photo speed in Draft Mode and Default photo speed in Photo Mode on Premium Photo Paper Glossy measured from start of
paper feed. Pages per minute (ppm) speed measured after first page, based on black text and color text patterns in Draft Mode on plain
paper. Additional print time will vary based on system configuration, software application and page complexity. See www.epson.com/
printspeed for more information about print speeds.
Up to 37 ppm
Up to 38 ppm
Up to 30 ppm
Up to 30 ppm
Up to 37 ppm
Up to 38 ppm
Up to 40 ppm
Up to 40 ppm
Ultra Hi-Definition Prints Technical Brief Page 4
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