1
This guide aims to help you to create your catalogue easily and maximise your sales.
Your success on Amazon.co.uk largely depends on the quality of your product pages. Listings in a consistent format with
accurate and detailed product information will drive traffic to your pages and can favourably influence the customer’s
purchasing decision.
How you present your product information on our site is something we take very seriously for the benefit of customers
and sellers on Amazon. Please read the guidelines below to find out how we expect sellers to list titles and display images.
Failure to comply with these rules may result in your Watches listings being removed and your selling privileges revoked
for this category.
CONTENTS
A) Images ............................................................................................................................................................................ 2
1. Different types of images ........................................................................................................................................... 2
2. Requirements for images ........................................................................................................................................... 3
3. Examples .................................................................................................................................................................... 4
B) EAN ................................................................................................................................................................................. 4
C) Variations ....................................................................................................................................................................... 5
D) Colours ........................................................................................................................................................................... 6
E) Titles ............................................................................................................................................................................... 6
F) Increasing discoverability ............................................................................................................................................... 7
1. Browse node............................................................................................................................................................... 8
2. Product-specific attributes / filters ............................................................................................................................ 9
3. Bullet points ............................................................................................................................................................. 11
4. Product description .................................................................................................................................................. 11
5. Keyword search ........................................................................................................................................................ 12
G) Appendix: Compliant Main Image Examples for Watches ........................................................................................... 13