Alcatel-lucent DIGITAL MEDIA STORE BROCHURE

Alcatel-Lucent
Digital Media Store

Realize your digital media future

Today’s crowded and complex digital media market is challenging for service providers

striving to achieve market growth and generate new revenue from digital media.

Current services are fragmented across media types and devices, limiting audience and

market potential. In addition, complex infrastructure and rigid business models limit

collaboration among media partners, technology providers and application developers.

The Alcatel-Lucent Digital Media Store simplifies the rollout and evolution of digital

media services such as e-book and application stores. With this managed hosted service,

fixed and mobile service providers can cost effectively deliver unified digital media

services across networks and devices. And they can establish collaborative business

models to foster innovation and decrease service time-to-market.

Media service innovation
for a world that’s always on

With the ubiquity of IP connectivity and its ability to deliver content to almost any device, an explosion
of new and innovative entertainment services is rapidly changing market dynamics. Multiscreen has
come of age. Device manufacturers, content owners, media companies and service providers are all
rolling out services directly to consumers. However, these services are typically limited in the number of
devices they support or in the amount of integration and interactivity between screens.

Creating an it’s-all-about-me consumer experience

As the increased availability and portability of content multiplies their options, consumers are chal­lenged to discover new content and services. At the same time, services that offer personalization and
a seamless experience are increasing their expectations. For many consumers, multimedia multitasking
is becoming the norm. As their libraries grow and they use more devices, keeping content synchronized
and organized across devices is a growing burden.

Service providers and content providers recognize consumer trends and are looking for ways to differ­entiate their content services while traditional service revenues decrease. There is real market impetus
to break barriers that limit market growth and add value with compelling content services. For service
providers, these changes create opportunities to experiment with new collaborative business models,
subscription services, streaming or download services. These business models further diversify their
services and give consumers more options.

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Key T r ends A n d ChA L Leng e s
for Co n s u mer s

Key T r ends A n d ChA L Leng e s
for se r v iCe pr ov i ders

g Discovering new content

g Increasing expectations for personalization

g Synchronizing content between devices

g Enjoying a high quality of experience across media

services and devices

g Generating new revenue from content services

g Enhancing the user experience

g Accelerating time-to-market for new content services

g Increasing ARPU

g Managing complex media ecosystems

g Managing complex and fragmented infrastructure

g Increasing their competitive advantage

Enriching media services with the
Alcatel-Lucent Digital Media Store

The Alcatel-Lucent Digital Media Store is a modular and open hosted managed
service that helps service providers go beyond the boundaries of their platforms
and technologies to focus on subscribers’ needs. The service opens doors for
service providers to transform and simplify their content business by supporting
retailing and discovery of applications, e-books and other mobile content across
any network and any connected device. The service also supports increased
collaboration with the media and advertising industries.

The Alcatel-Lucent Digital Media Store allows service providers to launch
exciting new media services, such as e-books and application stores. It relieves
them of the pressures of managing complex media ecosystems, providing
managed hosted services that include an ecosystem of content partners.

The Alcatel-Lucent Digital Media Store provides media services from a single
system, enabling a unified user experience across screens. The service also allows
service providers to repurpose available content over multiple screens and services
and to consolidate content services on a common infrastructure. For example, a
single song and its associated metadata can be used for premium download
services on mobile and broadband as well as be included in a programmed
streaming music service for mobile, broadband and TV.

Providing all content services from a single service eliminates content silos,
streamlines operations and enables fast development of cross-screen multimedia
services. Because the Alcatel-Lucent Digital Media Store enables delivery of
both traditional and new, high-bandwidth media across all screens, it also helps
to maximize revenue from existing content. With the hosted and managed
Alcatel-Lucent Digital Media Store service providers are ready for rapid
deployment with low upfront investment and reduced risk.

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