3nl33100.fm Page 33 Wednesday, April 21, 2004 4:32 PM
*(%58,.6$$1:,-=,1*
$/925(16 '( .2(/.$67 7( *(%58,.(1 0,/,(87,36
$/*(0(1( 9225=25*60$$75(*(/(1 (1 $'9,(=(1
*(%58,. 9$1 +(7 .2(/9$.
*(%58,. 9$1 +(7 9(569$. $)+$1.(/,-. 9$1 '( 02'(//(1
*(%58,. 9$1 +(7 95,(69$. $/6 8 '( 92/*(1'( *(/8,'(1 +2257 5(,1,*,1* (1 21'(5+28' 6725,1*(1 236325(1
./$17(16(59,&( ,167$//$7,(
3nl33100.fm Page 34 Wednesday, April 21, 2004 4:32 PM
$/925(16 '( .2(/.$67 7( *(%58,.(1
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
+HW YRFKW GDW GH YHUGDPSHU KHHIW DFKWHUJHKRXGHQ ZRUGW LQ ZDWHU RPJH]HW HQ DXWRPDWLVFK DIJHYRHUG QDDU HHQ EDNMH GDW RS GH FRPSUHVVRU JHPRQWHHUG LV ZDDU KHW YHUGDPSW +HW V\VWHHP PHW JHYHQWLOHHUGH NRXGH JDUDQGHHUW GH EHVWH FRQVHUYHULQJ YDQ GH
YRHGLQJVPLGGHOHQ ]RGDW GH RRUVSURQNHOLMNH HLJHQVFKDSSHQ ODQJHU EHKRXGHQ EOLMYHQ 9RRU HHQ RSWLPDDO JHEUXLN YDQ XZ DSSDUDDW LV KHW UDDG]DDP GH JHEUXLNVDDQZLM]LQJ ZDDULQ X HHQ EHVFKULMYLQJ YDQ KHW DSSDUDDW HQ QXWWLJH ZHQNHQ YRRU KHW FRQVHUYHUHQ YDQ YRHGLQJVPLGGHOHQ YLQGW DDQGDFKWLJ GRRU WH OH]HQ %HZDDU GLW ERHNMH YRRU WRHNRPVWLJH UDDGSOHJLQJ
&RQWUROHHU QD KHW XLWSDNNHQ YDQ KHW DSSDUDDW RI KHW QLHW EHVFKDGLJG LV HQ RI GH GHXU JRHG VOXLW 8Z OHYHUDQFLHU GLHQW LQ JHYDO YDQ VFKDGH ELQQHQ
XXU RS GH KRRJWH WH ZRUGHQ JHVWHOG
+HW LV UDDG]DDP QD GH LQVWDOODWLH PLQVWHQV WZHH XXU WH ZDFKWHQ DOYRUHQV KHW DSSDUDDW LQ ZHUNLQJ WH VWHOOHQ RP KHW NRHOFLUFXLW SHUIHFW WH NXQQHQ ODWHQ IXQFWLRQHUHQ
=RUJ HUYRRU GDW GH LQVWDOODWLH HQ GH HOHNWULVFKH DDQVOXLWLQJ GRRU HHQ JHNZDOLILFHHUG WHFKQLFXV ZRUGHQ YHUULFKW RYHUHHQNRPVWLJ GH DDQZLM]LQJHQ YDQ GH IDEULNDQW HQ GH SODDWVHOLMNH YHLOLJKHLGVYRRUVFKULIWHQ
0,/,(87,36
9HUSDNNLQJ |
,QIRUPDWLH |
||
+HW YHUSDNNLQJVPDWHULDDO LV YRRU UHF\FOHEDDU HQ |
'LW DSSDUDDW EHYDW JHHQ &). KHW NRHOFLUFXLW EHYDW |
||
GUDDJW KHW UHF\FOLQJVV\PERRO 9RRU GH YHUZHUNLQJ |
5 D RI +)& KHW NRHOFLUFXLW EHYDW 5 D LVREXWDDQ |
||
PRHWHQ GH SODDWVHOLMNH YRRUVFKULIWHQ ZRUGHQ QDJHOHHIG |
=LH YRRU QDGHUH GHWDLOV KHW VHULHQXPPHUSODDWMH RS KHW |
||
+HW YHUSDNNLQJVPDWHULDDO SODVWLF ]DNNHQ SRO\VW\UHHQ |
DSSDUDDW |
||
SRO\WKHHQIROLH HQ] PRHW EXLWHQ KHW EHUHLN YDQ |
|
|
|
NLQGHUHQ JHKRXGHQ ZRUGHQ ZDQW KHW ]RX HHQ EURQ YDQ |
|
|
|
JHYDUHQ NXQQHQ YRUPHQ |
|
|
|
$SSDUDDW |
|
|
|
+HW DSSDUDDW LV YHUYDDUGLJG YDQ UHF\FOHHUEDDU |
|
|
|
PDWHULDDO 9ROJ GH SODDWVHOLMNH YRRUVFKULIWHQ YRRU |
|
|
|
DIYDOYHUZHUNLQJ RS ZDQQHHU X KHW DSSDUDDW DIGDQNW |
|
|
|
0DDN KHW DSSDUDDW RQEUXLNEDDU HQ NQLS GH |
|
|
|
YRHGLQJVNDEHO GRRU /DDW KHW DSSDUDDW QLHW LQ KHW PLOLHX |
|
|
|
DFKWHU PDDU EUHQJ KHW QDDU HHQ VSHFLDDO |
|
|
|
|
|
|
|
YHU]DPHOFHQWUXP YRRU WHUXJZLQQLQJ YDQ NRHOJDVVHQ |
|
|
|
3nl33100.fm Page 35 Wednesday, April 21, 2004 4:32 PM
$/*(0(1( 9225=25*60$$75(*(/(1 (1 $'9,(=(1
‡*HEUXLN KHW NRHOYDN XLWVOXLWHQG YRRU KHW EHZDUHQ YDQ YHUVH OHYHQVPLGGHOHQ HQ KHW YULHVYDN XLWVOXLWHQG YRRU KHW EHZDUHQ YDQ GLHSYULHVSURGXFWHQ KHW LQYULH]HQ YDQ YHUVH OHYHQVPLGGHOHQ HQ KHW PDNHQ YDQ LMVEORNMHV
‡/HW HURS GDW GH YHQWLODWLH RSHQLQJHQ YDQ KHW DSSDUDDW QLHW ZRUGHQ DIJHGHNW RI YHUVWRSW UDNHQ
‡=HW JHHQ YORHLVWRIIHQ LQ JODV LQ KHW YULHVYDN GH]H NXQQHQ RQWSORIIHQ
‡(HW JHHQ LMVEORNMHV RI ZDWHULMVMHV GLH QHW XLW KHW YULHVYDN NRPHQ RPGDW GLH ]R NRXG ]LMQ GDW ]H EUDQGZRQGHQ NXQQHQ YHURRU]DNHQ
‡2P KHW ULVLFR YDQ YHUVWLNNLQJ HQ RSVOXLWLQJ LQ GH NRHONDVW WH YHUPLMGHQ PDJ KHW NLQGHUHQ QLHW ZRUGHQ WRHJHVWDDQ LQ KHW DSSDUDDW WH VSHOHQ RI ]LFK KLHULQ WH YHUVWRSSHQ
‡6OLN GH QLHW JLIWLJH YORHLVWRI XLW GH YULHVHOHPHQWHQ QLHW LQ LQGLHQ ELMJHOHYHUG
‡9HUZLMGHU DOWLMG GH VWHNNHU XLW KHW VWRSFRQWDFW RI NRSSHO KRH GDQ RRN KHW DSSDUDDW DI YDQ GH VWURRPWRHYRHU DOYRUHQV RQGHUKRXGV HQ UHLQLJLQJVZHUN]DDPKHGHQ WH JDDQ YHUULFKWHQ
‡'H YRHGLQJVNDEHO PDJ XLWVOXLWHQG ZRUGHQ YHUYDQJHQ GRRU HHQ EHYRHJG WHFKQLFXV
‡=RUJ HUYRRU GDW GH NRHONDVW QD GH LQVWDOODWLH QLHW RS GH YRHGLQJVNDEHO VWDDW
&RQIRUPLWHLWVYHUNODULQJ
'LW DSSDUDDW LV JHVFKLNW RP LQ DDQUDNLQJ WH NRPHQ PHW YRHGLQJVPLGGHOHQ HQ LV LQ RYHUHHQVWHPPLQJ PHW KHW ' /
YDQ (XURSHVH 5LFKWOLMQ ((*
,QIRUPDWLH 9RRU DSSDUDWHQ PHW LVREXWDDQ 5 D
,VREXWDDQ LV HHQ QDWXXUOLMN JDV GDW KHW PLOLHX QLHW EHODVW PDDU ZHO RQWYODPEDDU LV +HW LV GDDURP QRRG]DNHOLMN RP WH FRQWUROHUHQ RI GH OHLGLQJHQ YDQ KHW NRHOFLUFXLW QLHW EHVFKDGLJG ]LMQ
*(%58,. 9$1 +(7 .2(/9$.
+HW NRHOYDN LV JHVFKLNW YRRU KHW EHZDUHQ YDQ YHUVH YRHGLQJVPLGGHOHQ HQ GUDQNHQ +HW NRHOYDN ZRUGW JHKHHO DXWRPDWLVFK RQWGRRLG
'H NRHONDVW NDQ IXQFWLRQHUHQ ELM RPJHYLQJVWHPSHUDWXUHQ WXVVHQ ƒ& HQ ƒ& 2SWLPDOH SUHVWDWLHV ZRUGHQ YHUNUHJHQ ELM WHPSHUDWXUHQ WXVVHQ ƒ& HQ ƒ&
,QJHEUXLNQHPLQJ YDQ KHW DSSDUDDW
‡6WHHN GH VWHNNHU LQ KHW VWRSFRQWDFW
‡+HW DSSDUDDW WUHHGW DXWRPDWLVFK LQ ZHUNLQJ
‡'H ELQQHQYHUOLFKWLQJ JDDW EUDQGHQ ZDQQHHU GH GHXU ZRUGW JHRSHQG
9ROJ YRRU KHW ELMVWHOOHQ YDQ GH ELQQHQWHPSHUDWXXU GH DDQZLM]LQJHQ YDQ KHW SURGXFW LQIRUPDWLHEODG RS /HW RS
‡+HW LV QLHW QRGLJ GH NQRS YDQ GH WKHUPRVWDDW LQ WH VWHOOHQ ZDQW GDW LV DO JHGDDQ LQ GH IDEULHN RP HHQ WHPSHUDWXXU WH JDUDQGHUHQ GLH JHVFKLNW LV YRRU KHW EHZDUHQ YDQ YHUV YRHGVHO ELM HHQ RPJHYLQJVWHPSHUDWXXU WXVVHQ ƒ& HQ ƒ&
‡1DGDW KHW DSSDUDDW LQ ZHUNLQJ LV JHVWHOG GXXUW KHW RQJHYHHU
XXU YRRUGDW GH MXLVWH WHPSHUDWXXU ZRUGW EHUHLNW YRRU KHW $IE
FRQVHUYHUHQ YDQ HHQ QRUPDOH EHODGLQJ YDQ KHW NRHOYDN
2P KHW DSSDUDDW XLW WH VFKDNHOHQ GLHQW X GH NQRS RS GH VWDQG 2)) WH GUDDLHQ
‡%LM GH PRGHOOHQ ]RQGHU ´9(569$.µ NDQ GH OXFKWGLVWULEXWLH LQ KHW RQGHUVWH JHGHHOWH YDQ GH NRHONDVW ELMJHVWHOG ZRUGHQ PHW GH UHJHODDU