Press Release
Sony Ericsson bolsters its entry range with a duo of
phones that offer effortless ways to stay in touch
Sony Ericsson today announces two new entry-level phones, designed for lasting
communication. With superb talk and standby times, torch functions and FM Radio
the J132 does the basics well. Add the camera and Bluetooth™ functions to the K330
and you get further features on an equally straightforward phone.
Singapore, 17 June 2008 – Two new candy-bar phones from
Sony Ericsson, designed with simplicity and value for money in
mind. The J132 is a talk and text phone with FM radio and stereo
hands free kit; the solid feel and dust-resistant keypad make it an
ideal everyday companion. For those wanting a clear-cut camera
phone, the K330 with video capture and Bluetooth™ sharing is the
obvious choice. This phone also offers FM radio listening via
speakerphone or stereo headset.
“There are certain phone features, such as a large phonebook and
torch functionality, that are considered key to consumers in
developing markets ” says James Marshall, Head of Portfolio
Marketing at Sony Ericsson. “We’ve made sure that both of these
phones pack all of the essential features and appeal to anyone
wanting a durable, no-nonsense mobile.”
Sony Ericsson
Mobile
Communications
Everything about the J132 is uncomplicated. Its clear and bright
screen coupled with its one-click shortcuts and easy-to-use
navigation key means that you are ready to text, search for a
number or access the FM radio without fuss.
The new J132
Lasting Communication
• Solid talk and text phone with dust-resistant keypad
• FM radio and loudspeaker – enjoy quality radio
entertainment with RDS support
• Handsfree Kit – handle calls on the move
• Radio alarm clock – wake up to your favourite station
• Torch function – find objects in the dark
• Up to 9 hours of talk time or 450 hours standby
Sony Ericsson House
202 Hammersmith
Road
Call: +44 (0) 20 8762
5800
Visit:
VAT Number GB781457994. Registered in England Number 4257114
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Alternatively, for those looking for a little bit more from their mobile, the K330 enables users
to capture video and photos, plus share them easily via Bluetooth™ with another phone or
Bluetooth™ enabled device. Keep your memories with you with the K330’s storage for up
to 250 photos or 12 minutes of video footage, making it the perfect pocket photo album.
Since the K330 supports Bluetooth™ it can easily be teamed up with handy accessories
such as the new Sony Ericsson Bluetooth™ headsets HBH-PV715, 720 and 740. They
represent the next generation of Bluetooth™ accessories – high performance headsets that
are stylish, practical and versatile, whatever your needs.
The new K330
Lasting Memories
• Storage for up to 1000 contacts and 450 text messages
• Capture and store up to 12 minutes of video (in 2 minute clips)
• Snap happy with VGA camera and store up to 250 images
• View photos on the 1.7’’ display
• Listen to music and news on the go via the FM Radio
• Keep track of calories and make your own daily health plan with Health mate
• Torch function – guide your way home with the luminous screen and find objects in
the dark
So whether it’s dust resistant text, talk and radio or straightforward snap-and-share, the
new J132 and K330 add breadth to Sony Ericsson’s entry-level line-up. The J132 will be
available in Night Black and Heaven Blue in selected markets from Q4 2008. The K330 will
be available in Gold on Black and Green on Black, again in selected markets from Q3 2008.
The J132 will support GSM 900/1800 frequencies and the J132a for US markets will
support GSM 850/1900, The K330 will support GSM/GPRS 900/1800 and the K330a:
GSM/GPR 850/1900.
- ENDS -
At a glance
J132 K330
Communication Speakerphone
Polyphonic ringtones
Vibrating alert
Messaging Text messaging (SMS)
Predictive text input
Design Dust-resistant keypad
Navigation key
Picture wallpaper
Organiser Calendar
Phone book
Speakerphone
Polyphonic ringtones
Vibrating alert
Text messaging (SMS)
Picture messaging (MMS)
Predictive text input
Navigation key
Torch functionality
Picture wallpaper
Wallpaper animation
Calendar
Phone book
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