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K330
J132
Press Release
Sony Ericsson bolsters its entry range with a duo of
phones that offer effortless ways to stay in touch
Sony Ericsson today announces two new entry-level phones, designed for lasting
communication. With superb talk and standby times, torch functions and FM Radio
the J132 does the basics well. Add the camera and Bluetooth™ functions to the K330
and you get further features on an equally straightforward phone.
Singapore, 17 June 2008 – Two new candy-bar phones from
Sony Ericsson, designed with simplicity and value for money in
mind. The J132 is a talk and text phone with FM radio and stereo
hands free kit; the solid feel and dust-resistant keypad make it an
ideal everyday companion. For those wanting a clear-cut camera
phone, the K330 with video capture and Bluetooth™ sharing is the
obvious choice. This phone also offers FM radio listening via
speakerphone or stereo headset.
“There are certain phone features, such as a large phonebook and
torch functionality, that are considered key to consumers in
developing markets ” says James Marshall, Head of Portfolio
Marketing at Sony Ericsson. “We’ve made sure that both of these
phones pack all of the essential features and appeal to anyone
wanting a durable, no-nonsense mobile.”
Sony Ericsson
Mobile
Communications
Everything about the J132 is uncomplicated. Its clear and bright
screen coupled with its one-click shortcuts and easy-to-use
navigation key means that you are ready to text, search for a
number or access the FM radio without fuss.
The new J132
Lasting Communication
• Solid talk and text phone with dust-resistant keypad
• FM radio and loudspeaker – enjoy quality radio
entertainment with RDS support
• Handsfree Kit – handle calls on the move
• Radio alarm clock – wake up to your favourite station
• Torch function – find objects in the dark
• Up to 9 hours of talk time or 450 hours standby
Sony Ericsson House
202 Hammersmith
Road
Call: +44 (0) 20 8762
5800
Visit:
VAT Number GB781457994. Registered in England Number 4257114
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Alternatively, for those looking for a little bit more from their mobile, the K330 enables users
to capture video and photos, plus share them easily via Bluetooth™ with another phone or
Bluetooth™ enabled device. Keep your memories with you with the K330’s storage for up
to 250 photos or 12 minutes of video footage, making it the perfect pocket photo album.
Since the K330 supports Bluetooth™ it can easily be teamed up with handy accessories
such as the new Sony Ericsson Bluetooth™ headsets HBH-PV715, 720 and 740. They
represent the next generation of Bluetooth™ accessories – high performance headsets that
are stylish, practical and versatile, whatever your needs.
The new K330
Lasting Memories
• Storage for up to 1000 contacts and 450 text messages
• Capture and store up to 12 minutes of video (in 2 minute clips)
• Snap happy with VGA camera and store up to 250 images
• View photos on the 1.7’’ display
• Listen to music and news on the go via the FM Radio
• Keep track of calories and make your own daily health plan with Health mate
• Torch function – guide your way home with the luminous screen and find objects in
the dark
So whether it’s dust resistant text, talk and radio or straightforward snap-and-share, the
new J132 and K330 add breadth to Sony Ericsson’s entry-level line-up. The J132 will be
available in Night Black and Heaven Blue in selected markets from Q4 2008. The K330 will
be available in Gold on Black and Green on Black, again in selected markets from Q3 2008.
The J132 will support GSM 900/1800 frequencies and the J132a for US markets will
support GSM 850/1900, The K330 will support GSM/GPRS 900/1800 and the K330a:
GSM/GPR 850/1900.
- ENDS -
At a glance
J132 K330
Communication Speakerphone
Polyphonic ringtones
Vibrating alert
Messaging Text messaging (SMS)
Predictive text input
Design Dust-resistant keypad
Navigation key
Picture wallpaper
Organiser Calendar
Phone book
Speakerphone
Polyphonic ringtones
Vibrating alert
Text messaging (SMS)
Picture messaging (MMS)
Predictive text input
Navigation key
Torch functionality
Picture wallpaper
Wallpaper animation
Calendar
Phone book
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Tasks
outdoor activities.
Alarm clock
Timer
Stopwatch
Calculator
Tasks
Alarm clock
Timer
Stopwatch
Calculator
Entertainment FM Radio FM Radio
Java
Video viewing
Camera 0.3 megapixel camera
Video recording
Music Music tones (MP3)
Internet WAP 2.0 x HTML
Connectivity Bluetooth™ technology
Accessories In-Box:
o Battery
o Charger
o Stereo portable handsfree
o User guide
In-Box:
o Battery
o Charger
o User guide
Optional:
o Portable Handsfree HPM-
64 – move to the beat with
a classic in-ear design
o Power Pack CPP-100 – just
plug in when your battery is
running low
o Phone Case IPC-50 – A
splash proof case for
Facts and Figures 1)2) Size: 103 x 45 x 15.3 mm
Weight: 76 grams
Colours:
Night Black
Heaven Blue
Screen: 65,536 colour CSTN
Resolution: 128 x 128 pixels
Size: 1.5 inches
Phone memory: Up to 4MB
Talk time: Up to 9 hrs
Size: 100 x 45 x 12 mm
Weight: 75 grams
Colours:
Gold on Black
Green on Black
Screen: 65,536 colour TFT
Resolution: 128 x 160 pixels
Size: 1.7 inches
Phone memory: Up to 10MB
Talk time: Up to 7 hrs
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Standby time: Up to 450 hrs Standby time: Up to 300 hrs
Availability and
versions
Networks:
J132: GSM 900/1800
J132a: GSM 850/1900
Networks:
K330: GSM/GPRS 900/1800
K330a: GSM/GPR 850/1900
Legal
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities
e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be
available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile
Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in
the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous
with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core
strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with
global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com
Product images: www.sonyericsson.com/press
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