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case study
WSU Edward R. Murrow College of Communication Is First
School to Use Sony Video Journalist Backpack
Customer:
• Washington State University’s
Edward R. Murrow College
of Communication
Industry:
• Education
Challenges:
• Allow for field production with a
minimum of equipment
• Provide a tool for students to
learn photojournalism methods
• Maintain high-quality video
standards
Solution:
• Acquire 20 Sony Video
Journalist Backpacks
Benefits:
• Made it convenient for students
to work “on the go”
• Allowed for students to travel
much lighter in the field
• Was affordable and easy to use
When Washington State University’s
Edward R. Murrow College of Communication began to integrate their broadcast news and journalism programs in
September 2010, Marvin Marcello, General
Manager and Associate Professor, Murrow
Symposium, turned to Sony to develop
a kit that would allow their journalism
and media students to easily capture
still pictures, video and audio. Marcello
worked with his Sony Account Manager
Claudia Souza and Peter DiIorio of
Sony’s Systems Solutions Group to spec
out a custom solution to meet their
students’ needs.
Over the next 18 months, Sony worked
closely with the school to determine the
best solution that would benefit students
in its reporting, multimedia, and editing
classes. Then in the spring semester of
2012, the school launched the Murrow
Backpack Journalism Project.
In this program the student journalists
travel to some of the world’s most remote
regions to report on important stories,
as an “eyewitness” to world events. They
are on the scene where and when the
news is being made.
“The Backpack Journalism Project not
only gives our students the opportunity
to travel to unfamiliar locales and meet
people from all walks of life, but it allows
them to highlight some of the lifechanging work the volunteer groups
do in third-world countries,” said Marcello.
“They witness firsthand the positive
impact of the work being done in these
communities and post these stories
to share with the rest of the world.”
Stephanie Schendel and Andrea Castillo
were the first WSU students selected to
take part in the program, and they were
assigned to report in two different parts
of the world: Guatemala and Nicaragua.
The budding journalists photographed,
blogged, and produced video stories
about their experiences and encounters.
The students, both seniors in the
next
case study
“The Backpack
Journalism Project
not only gives our
students the opportunity to travel to
unfamiliar locales
and meet people
from all walks of life,
but it allows them
to highlight some
of the life-changing
work the volunteer
groups do in thirdworld countries.”
Marvin Marcello,
General Manager and Associate
Professor, Murrow Symposium,
Washington State University
Journalism and Media Production major,
were given Sony cameras and laptop
computers to capture, edit, and post
their work.
With a successful backpack program
underway, WSU needed to purchase gear
that would allow their students to shoot,
capture, and edit on the go. The original
backpack concept was revisited and
in late 2012, the Sony Video Journalism
Backpack was born. The Sony Systems
Solution group worked with WSU to design
the all-in-one kit to meet the school’s
needs, and WSU purchased 20 of the kits
to support their growing program.
The all-in-one VJBK1TVV kit comes
equipped with an HXR-NX30U NXCAM
compact professional recorder, wireless
UWP-V1 mic system, F-112 handheld mic,
and MDR-7506 pro headphones; tripod;
LED video light; Sony’s Xperia™ tablet for
®
playback clips or teleprompting; Vegas
Pro® Editing Software; a Sony VAIO® laptop;
and cables and accessories. There are
also versions of the backpack that include
the PMW-100 or the PMW-200 XDCAM®
cameras and pack that include a VAIO
laptop and ones that do not include
the laptop.
To help students get acquainted with
the backpack, Sony has created a series
of training videos, which can be found
at pro.sony.com/bbsc/video/collections-
journalist_backpack.
To view some of the student reporting
from Central America, Cuba, and Sri Lanka,
visit nwpublicmedia.typepad.com/
backpack_2011_guatamala.
To learn more about the Sony Video
Journalist Backpack Series, visit
sony.com/videopack.
Sony Electronics Inc.
1 Sony Drive
Park Ridge, NJ 07656
sony.com/videopack
V-2578
© 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, NXCAM, VAIO,
Vegas Pro, Xperia, XDCAM and the Sony make.believe logo are trademarks of Sony. All other trademarks are properties of their respective
owners.
Printed in USA (8/13)
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