Sony SGP311U1/B, SGP312U1/B, Tablet Z SGP311U1/B, Tablet Z SGP312U1/B Reference

Xperia™ Tablet Z - PRODUCT INFORMATION DOCUMENT

CONSUMER FACING DESCRIPTION (40 CHARACTERS)-

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Xperia™ Tablet Z

SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-

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KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS
FOR THE CONSUMER. (MAX 10 BULLETS)
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.

1

World’s thinnest 10.1” tablet – 0.27 inches2

2

Reality Display- fullest color spectrum on a tablet2

3

Water resistant up to 3 feet for up to 30 min4

4

Runs Android™ 4.2.2 – Jelly Bean

5

Control the living room with universal remote & TV apps3

6

Easy One-Touch connectivity between compatible devices

7

HD cameras with Exmor R® for mobile: 8MP rear, 2MP front

8

Virtual surround-sound technology

9

Up to 10 hours battery life5

10

Snapdragon™S4 Pro quad-core 1.5 GHz processor

REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION.

FOR INTERNAL USE ONLY!

TARGET INFORMATION:

(TARGET AUDIENCE)

 Product Positioning: Experience the best of Sony in a tablet
 Target Channel: Consumer/Direct/B2B
 Target Market: Tech-savvy and brand conscious. Pre-disposed to

Android, and know precisely what they’re looking for. Purchasing

their second or third tablet.

 Target Consumer Application: Premium materials, design

MAJOR COMPETITORS:

(WHAT IS CURRENTLY
IN MARKET?)

 High-End Android Devices: Samsung Galaxy, Google Nexus, Asus Eee

Pad Transformer, Toshiba Thrive, Lenovo ThinkPad

 From Price Perspective: Apple iPad, Samsung Galaxy, Asus Eee Pad

Transformer

COMPETITIVE
FEATURES:

(WHAT ARE THE SONY
SPECIFIC FEATURES)

 Slim, Lightweight Design
 Best Color Reproduction screen of any tablet (100% NTSC)
 Home Connectivity (IR Remote, TV SideView, NFC, WiFi Miracast)
 Sony Camera Innovation (Cameras with Exmor R for mobile sensors -

Product announce date: February 27, 2013
Pre-sale date: April 28, 2013
Product on shelf date: May 24, 2013

MODELS (FAMILY)
(16GB1) SGP311U1/B
(32GB1) SGP312U1/B
(32GB - White1) SGP312U1/W

ALTERNATE NAME(S)
Xperia™ Tablet Z

Created February, 2013

KEY FEATURE COPY

CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND
SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH
ICON OR RICH MEDIA THUMBNAILS; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA.

FEATURE

(35 CHARACTER MAX)

MARKETING DESCRIPTION / LONG
BULLETS (350 CHARACTERS MAX)

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Slim,
Lightweight
Design

The Xperia™
Tablet Z is the

world’s

slimmest 10.1”
tablet
measuring just

0.27” thick and
weighing 1.09
lb.2 Also, the
tablet’s frame
together with
strong display
glass makes the
device
incredibly
tough.

Brilliant
Display

With a 10.1”
full-HD Reality
Display,
powered by
Mobile BRAVIA®
Engine 2, the
Xperia™ Tablet
Z delivers
enhanced color
reproduction
for a brilliant
HD TV-like
viewing
experience. By
offering the
widest color

8MP rear / 2MP front)

LINE-UP FEATURES:

(HOW THIS FITS IN OUR
PRODUCT LINE-UP)

Xperia® Tablet Z WiFi will start at $499 for 16GB, and offer 32GB for

$599 in both black and white variations. Xperia® Tablet Z Kitchen
Edition is a unique bundle in the line-up at $649. The Xperia® Tablet Z
LTE will start at $629.99 for the 16GB in retail

Created February, 2013

spectrum on
any tablet, it
provides a
vivid, life-like
display.2 Plus,
its

OptiContrast™

panel reduces
glare in direct
sunlight.

Your perfect
TV companion

Get more from
watching
television with
your Xperia™
Tablet Z and the
TV SideView™
app. Control the
TV, browse the
channel guide
and change the
channel with
your tablet all
without having
to minimize

what you’re

watching on the
TV. Learn more
about the show

you’re watching

right now, like
cast and
episode details.
Make TV
viewing more
social by
tweeting about
the show from
your mobile
device. Still

can’t find what

you want to
watch? With a
built in search
function, find
your favorite
videos on TV,
the Internet and
apps like
Netflix®.

Created February, 2013