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Xperia™ Tablet Z - PRODUCT INFORMATION DOCUMENT
CONSUMER FACING DESCRIPTION (40 CHARACTERS)-
FEEDS ONTO FACT TAGS
Xperia™ Tablet Z
SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-
FEEDS ONTO FACT TAGS FOR SELECT
RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH
KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS
FOR THE CONSUMER. (MAX 10 BULLETS)
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
1
World’s thinnest 10.1” tablet – 0.27 inches2
2
Reality Display- fullest color spectrum on a tablet2
3
Water resistant up to 3 feet for up to 30 min4
4
Runs Android™ 4.2.2 – Jelly Bean
5
Control the living room with universal remote & TV apps3
6
Easy One-Touch connectivity between compatible devices
7
HD cameras with Exmor R® for mobile: 8MP rear, 2MP front
8
Virtual surround-sound technology
9
Up to 10 hours battery life5
10
Snapdragon™S4 Pro quad-core 1.5 GHz processor
REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION.
FOR INTERNAL USE ONLY!
TARGET INFORMATION:
(TARGET AUDIENCE)
Product Positioning: Experience the best of Sony in a tablet
Target Channel: Consumer/Direct/B2B
Target Market: Tech-savvy and brand conscious. Pre-disposed to
Android, and know precisely what they’re looking for. Purchasing
their second or third tablet.
Target Consumer Application: Premium materials, design
MAJOR COMPETITORS:
(WHAT IS CURRENTLY
IN MARKET?)
High-End Android Devices: Samsung Galaxy, Google Nexus, Asus Eee
Pad Transformer, Toshiba Thrive, Lenovo ThinkPad
From Price Perspective: Apple iPad, Samsung Galaxy, Asus Eee Pad
Transformer
COMPETITIVE
FEATURES:
(WHAT ARE THE SONY
SPECIFIC FEATURES)
Slim, Lightweight Design
Best Color Reproduction screen of any tablet (100% NTSC)
Home Connectivity (IR Remote, TV SideView, NFC, WiFi Miracast)
Sony Camera Innovation (Cameras with Exmor R for mobile sensors -
Product announce date: February 27, 2013
Pre-sale date: April 28, 2013
Product on shelf date: May 24, 2013
MODELS (FAMILY)
(16GB1) SGP311U1/B
(32GB1) SGP312U1/B
(32GB - White1) SGP312U1/W
ALTERNATE NAME(S)
Xperia™ Tablet Z
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KEY FEATURE COPY
CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND
SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH
ICON OR RICH MEDIA THUMBNAILS; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA.
FEATURE
(35 CHARACTER MAX)
MARKETING DESCRIPTION / LONG
BULLETS (350 CHARACTERS MAX)
Featur
e File
name
Feature
Headline/Nam
e
Feature
Description
Image Sample
Asset
File
Nam
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Slim,
Lightweight
Design
The Xperia™
Tablet Z is the
world’s
slimmest 10.1”
tablet
measuring just
0.27” thick and
weighing 1.09
lb.2 Also, the
tablet’s frame
together with
strong display
glass makes the
device
incredibly
tough.
Brilliant
Display
With a 10.1”
full-HD Reality
Display,
powered by
Mobile BRAVIA®
Engine 2, the
Xperia™ Tablet
Z delivers
enhanced color
reproduction
for a brilliant
HD TV-like
viewing
experience. By
offering the
widest color
8MP rear / 2MP front)
LINE-UP FEATURES:
(HOW THIS FITS IN OUR
PRODUCT LINE-UP)
Xperia® Tablet Z WiFi will start at $499 for 16GB, and offer 32GB for
$599 in both black and white variations. Xperia® Tablet Z Kitchen
Edition is a unique bundle in the line-up at $649. The Xperia® Tablet Z
LTE will start at $629.99 for the 16GB in retail
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spectrum on
any tablet, it
provides a
vivid, life-like
display.2 Plus,
its
OptiContrast™
panel reduces
glare in direct
sunlight.
Your perfect
TV companion
Get more from
watching
television with
your Xperia™
Tablet Z and the
TV SideView™
app. Control the
TV, browse the
channel guide
and change the
channel with
your tablet all
without having
to minimize
what you’re
watching on the
TV. Learn more
about the show
you’re watching
right now, like
cast and
episode details.
Make TV
viewing more
social by
tweeting about
the show from
your mobile
device. Still
can’t find what
you want to
watch? With a
built in search
function, find
your favorite
videos on TV,
the Internet and
apps like
Netflix®.
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A touch of
convenience
Sony’s OneTouch
connection,
based on Near
Field
Communication
(NFC), lets you
transfer
content,
including audio,
video and
images, among
compatible
devices.
Seamlessly
transfer content
from tablet to
TV, tablet to
speaker or
phone to tablet
just by touching
them together –
just touch and
enjoy!
Take amazing
pictures and
videos with
your tablet
Record the
action wherever
you are with the
best tablet
camera on the
market. The
8MP rear
camera and
2MP front
camera both
feature the
Exmor R® for
mobile sensor,
and take sharp
shots in any
condition,
including low
light. Share
your pictures
directly to
Facebook® or
upload them to
PlayMemories
Online™, Sony’s
free, online
photo and
video sharing
service, and
access them
later from your
smartphone, TV
or laptop.
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Listen to music
and movies as
it was meant to
be heard
Xperia™ Tablet
Z delivers
uncompromise
d sound, from
the original
experts in
portable audio.
Songs,
soundtracks
and effects are
richer, deeper
and more lifelike with the
Clear Audio+
technology.
Immerse
yourself in
surround sound
when watching
a movie with SForce® Surround
3D technology.
Water and
Dust Resistant
The Xperia™
Tablet Z is
water-resistant
up to 3 feet for
up to 30
minutes,4 so
you can look up
recipes by the
kitchen sink
without
worrying about
your tablet
getting wet.
Long Battery
Life
With Battery
STAMINA mode
you have
intelligent
battery
management,
and can easily
improve your
standby time.5
When the
screen is off,
your tablet
automatically
shuts down the
battery-
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draining apps
you don’t need,
then starts
them up again
when the screen
is back on. You
can also choose
which apps to
keep running
even when the
screen is off.
Power Packed
Processor
The fast
Snapdragon™
S4 Pro quad
core processor
gives you
powerful
computing and
improved
multitasking
ability while
conserving
battery life.
Product
App prioritization
YouTube
Video Unlimited
Music Unlimited
PlayStation Mobile
PlayMemories Online
Crackle
Netflix
(Not preinstalled)Google Play
Reader Store
OfficeSuite
Skype
Android logo
Android 4.2.2 (Jelly Bean) logo
ADDITIONAL RESOURCES:
SONY RELATED TECHNOLOGY LOGOS:
PARTNER LOGOS:
SOCIAL MEDIA PROMOTION:
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Twitter hashtag: #SonyTablet
Sony’s Twitter handle: @SonyElectronics
Experience the best of Sony in a tablet
10 words
Touch the world’s thinnest 10.1” tablet2 and view the most vivid HD
tablet display ever.3
25 words
Touch the world’s thinnest 10.1” tablet2 and view the most vivid HD
tablet display ever.3 And with a water-resistant design and ultra-strong
glass, it can entertain you wherever you go.4
50 words
It’s sharper. Faster. More vivid. It’s also the world’s thinnest 10.1”
tablet,2 with a dust- and water-resistant design that lets you enjoy it
practically anywhere.4 For razor-sharp video and bright, lifelike photos,
the Xperia™ Tablet Z’s screen takes advantage of Sony’s worldrenowned display technology. And it’s just as impressive on the inside,
with a quad-core processor for blistering speed and jaw-dropping
graphics. Sony’s One-Touch Connection even lets you wirelessly
transfer content to your compatible TV, smartphone or speaker by
simply touching them together. It’s so easy, anyone can do it.
1
Beautifully-crisp and vivid HD display
2
Control the living room with IR remote & TV SideView app
3
3
Water-resistant design for maximum durability
4
ADVERTISING COPY
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
PRODUCT HEADLINE (SUGGEST 20-35 CHARACTERS FOR SONY STORE ONLINE/OFFLINE, CRM
ACTIVITY.) FEEDS SONY STORE FACT TAG SYSTEM.
RETAIL EXPERIENCE BULLETS (20-35 CHARACTERS MAX)-
WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN
ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE
BULLETS.
MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE
FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS)
POSITIONING:.
CONSUMER FACING COPY TO BE FILLED OUT WHEN TEAMS IDENTIFY NEEDS. DI AND HD TEAMS
UTILIZE THESE FIELDS BUT OTHER GROUPS DO NOT NEED TO FILL OUT IF NOT UTILIZED.
CATEGORY HEADLINE
Created February, 2013
UTILIZED ON TILES FOR SONY STORES,
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make.believe (make-dot-believe): Anything you can imagine, you can make real.
CATEGORY MESSAGE
SONY® CAMPAIGN MANTRA
CONSUMER FACING COPY.
make.believe
CAMPAIGN MESSAGE
LEGAL AND FOOTNOTES
MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES
1. 1 GB = one billion bytes. Actual formatted capacity will be less.
2. As of Feb 4, 2013.
3. Not all manufacturer remote codes and products supported. Remote can be taught commands from
IR based remote control products.
4. Requires that all ports and covers are firmly closed.
5. Based on Sony engineering testing; for details, please visit store.sony.com. Actual performance may
vary based on settings, usage, environmental conditions, wireless connectivity and other factors. Maximum
battery capacity will normally decrease with time and use.
FOOTNOTES
© 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission
is prohibited.
TRADEMARKS
Sony, BRAVIA, Xperia, OptiContrast, S-Force, TV SideView, PlayMemories Online, Exmor R and the Sony
make.believe logo are trademarks of Sony. Android and Google Play are trademarks of Google Inc. The
Android robot is reproduced from work created and shared by Google and used according to terms
described in the Creative Commons 3.0 Attribution License. Snapdragon is a trademark of Qualcomm
Incorporated. Facebook is a registered trademark of Facebook, Inc. All other trademarks are trademarks of
their respective owners. Features and specifications subject to change without notice. Non-metric weights
and measures are approximate and may vary.
Created February, 2013
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