Sony SF16UX-TQ User Manual

Press Release

Sony Introduces New Line of Ultra-High Speed SD Memory Cards

Hong Kong, February 20, 2012 – Photographers of all levels now have the perfect companion

for their DSLRs with the launch of the Sony UHS-I Class 10 SD memory cards. The new series
of SD memory cards from Sony boasts an Ultra-High Speed (UHS-I) interface that allows for a
faster read speed of up to 94MB/s 1 and write speed of 45MB/s 2 to meet users’ requirements
when continuously shooting or recording HD videos 3.

The flagship memory cards offer a high level of reliability and compatibility. The cards, which
can be used with Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity
(SDXC) Memory Card compatible products, are also durable, water-proof and have a wide range
of operating temperatures.

These new memory cards will also feature a unique Sony File Rescue Software, which is the first
in the world to support 3D movies and photos, as well as Advanced Video Coding High
Definition (AVCHD) 50p video files. The software allows users to recover precious photos and
movies that were accidentally deleted.

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Based upon Sony testing using SD Association certified testing tool. Transfer speeds vary and are dependent on

host device.

2

Except for the 8GB model, which has a write speed of 22MB/s

3

Memory cards maintain a Class 10 (minimum non-fragmented sequential write speed of 10MB/s) capability when

used with devices not compatible with UHS-I interface

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Available in storage capacities of 8GB, 16GB and 32GB, the UHS-I memory cards will be
available from end of February at the suggested retail prices of HK$178, HK$338 and HK$648
respectively.

For customer enquiries, please contact Sony sales and services hotline at (852) 2345-2966.

About Hong Kong Marketing Company

Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong

Limited, provides sales, marketing and after sales services for Sony’s consumer electronics

products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit its web site on www.sony.com.hk.

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s
communications initiatives across electronics, games, movies, music, mobile phones and
network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the
ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

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