
40" BRAVIA® XBR®
Series LCD TV
10-bit 16:9 Full HD 1080p Panel (1920x1080)
Motionflow
™ with FHD 120 Hz high frame rate
capability
BRAVIA Engine
™
PRO & Live Color Creation
™
system
1080p Inputs: HDMI™ (x3), YPbPr (x2), PC
8 Optional Designer Color Bezels
Advanced Contrast Enhancer (ACE)
10-bit 16:9 Full HD 1080p Resolution Panel
(1920x1080)
Motionflow
™ 120 Hz with Full HD high frame rate
capability
BRAVIA Engine
™ PRO HD Video Processor
Live Color Creation System featuring WCG
-CCFL
backlight
Full HD 1080 There are a lot of ways to define high-definition but BRAVIA® Full HD means you’
re getting the best resolution that high
definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your
lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
1920 x 1080 Native Panel Resolution
When it comes to high
-definition TV the pinnacle of performance is achieved by using 1920
x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly
what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu
-ray disc™ player.
10-bit Processing and 10-bit Display While it's great to state that a TV is capable of creating billions of colors it's a whole lot
better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display.
Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that
translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
Motionflow
™ 120 Hz with Full HD high frame rate capability Taking motion performance to the next level requires innovation
and expertise. Enter Sony's Motionflow™ High Frame Rate technology. Motionflow™ detects the incoming video signal and applies
the appropriate processing for optimum motion reproduction. Taking full advantage of film sourced 24fps encoded content
available on DVD and Blu-ray Disc, Motionflow™ eliminates the need for 3:2 pulldown and delivers smooth, judder free video,
faithfully preserving the integrity of the original film. When 60fps content is detected, Motionflow™ doubles the amount of frames and
uses real
-time calculation to create a new level of natural motion reproduction. You'll experience movies and sports with a greater
sense of realism than ever before.
BRAVIA Engine™ PRO Full Digital Video Processor BRAVIA Engine™ PRO builds upon the BRAVIA Engine system's outstanding
video processing functions making it Sony's most advanced video processing system. It is the culmination of our legendary picture
quality expertise, featuring the latest generation of proprietary video processing technology: Digital Reality Creation -
Multi Function
(DRC-
MFv2.5). This technology creates a high
-density video signal that traditional interpolation video processing cannot achieve. This
latest generation of DRC-MF features increased processing power and provides a sharp, crystal clear image with both 480i and 480p
standard definition and all high definition sources (except 1080p). It also features "1080p Direct Creation" which minimizes loss in
interlace
-to-progressive (IP) conversion by performing Digital Reality Creation and IP Creation algorithms simultaneously.
Live Color Creation™ System featuring WCG-CCFL
Many colors in the real world such as deep reds, greens and clear blues
cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD
HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced
chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.
Advanced Contrast Enhancer (ACE) Function Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-
contrast
ratio performance of 2000:1 . A Dynamic Contrast Ratio of up to 18,000:1 is achieved by using real-time image processing to adjust
the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance
avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow
detail in other scenes for a difference that you can see.

Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com
40" BRAVIA® XBR®
Series LCD TV
Please visit the Dealer Network for current
information at www.sony.com/dn
Features
General
Closed Captions (CC):
Yes
On-Screen Display:
XMB
®
DMeX
™
support:
Yes (Feature Expansion
Capability)
Video
Video Processing: Yes (BRAVIA Engine™ PRO)
Noise Reduction:
Yes
Game Mode: On/Off
10
-bit Video Processing:
Yes
Deep Color:
Yes
3D Comb Filter:
Yes
PhotoTV HD:
Yes
Live Color Creation™ Technology:
Yes
x.v.Color™ Technology:
Yes
Motionflow™ Technology: Motionflow™ 120Hz
DRC®
Version:
Yes (DRC MF V2.5)
Audio
Digital Amplifier:
Yes
Voice Zoom:
Yes
Steady Sound® Automatic Volume Control:
Yes
Sony Original Surround: S-
Force® Front
Stereo System:
MTS (with SAP)
Dolby®: Dolby® Digital (ATSC/QAM only)
Audio Mode: Dynamic, Standard, Custom
Sound Booster:
Yes
Convenience
Favorite Channel:
Yes
Programmable Timer:
Yes
Sleep Timer: 15, 30, 45, 60, 90, Off
Clock:
Yes
Power Save Mode:
Standard, Reduced, Picture Off
Input Skip:
Yes
Channel Surf:
Yes
Remote Control: Yes (Backlit)
Optimized Theater Mode:
Yes
Label Inputs:
Yes
ID-
1 Detection:
Yes
On/Off Timer:
Yes
BRAVIA®
Theatre Sync™:
Yes (One
-Button Home
Theater Control (HDMI-CEC))
Show/Hide Channels:
Yes
Parental Control:
Yes
LightSensor
™ Technology:
Yes
Freeze:
Yes
Specifications
General
Television Type: Flat Panel LCD HDTV
Audio
Audio Power Output:
22W (11W x2)
Inputs and Outputs
Audio Out (Variable/Fixed):
1 (Rear)
Component Video (Y/Pb/Pr ) Input(s):
2 (Rear)
Composite Video Input(s): 3 (2 Rear/1 Side)
Digital Audio Output(s):
1 (Rear)
S-Video Input(s):
1 (Rear)
Headphone Output(s):
1 (Side)
PC Audio Input(s):
1 (Rear)
PC Video Input(s): 1 (Rear) with D-sub 15 and L/R
stereo mini plug connection
1080/24p Input Capable: Yes (via HDMI™
)
Analog Audio Input(s) (Total): 5 (4 Rear/1 Side)
HDMI™
Connection(s) (Total):
3 (2 Rear/1 Side)
HDMI™ Connection(s) (w/ Analog Audio In): 1
rear input included L/R audio inputs
Power
Power Consumption (in Operation):
235W
Power Consumption (in Standby):
Less than 0.5W
Regulation and Standard Compliance
Energy Star
® Compliant:
Yes
VESA® Hole Spacing Compatible:
Yes
Service and Warranty Information
Limited Warranty Term: 1 Year Parts / 1 Year Labor
Dimensions
Weight: 69lbs (31kg) with pedestal; 58lbs (26kg )
without pedestal
Supplied Accessories
Remote Control
Battery (type AA x2)
AC power cord
Operating Instructions
Quick Setup Guide
Warranty Card
Table Top Stand
Optional Accessories
RHT-G800 Floor Stand
SU-WL500 Wall Mount Bracket
DMX
-NV1 BRAVIA® Internet Video Link
SU-FL300M TV Stand
CRU-40X1/NI Champagne Gold Bezel
CRU-40X1/R1 Rose Metallic Bezel
CRU-40X1/S Titanium Silver Bezel
Color: Midnight Black
UPC Code: 027242717442
1. Black-white range seen at the same time.
2. Black-white range seen over a period of time.
3. Screen Size measured diagonally.
4. Limited to resolutions supported by both the PC and the Sony TV. See
Sony TV users manual and PC documentation for supported
resolution.
©2008 Sony Electronics Inc. All rights reserved
Sony, BRAVIA, BRAVIA Engine Pro, XBR, DRC, Speed Surf, and CineMotion
are trademarks of Sony. Dolby D
igital is a registered trademark of Dolby
Laboratories. This TV incorporates High-Definition Multimedia Interface
(HDMI™) technology. HDMI, the HMDI logo and High-Definition
Multimedia Interface are trademarks or registered trademarks of HDMI
Licensing LLC. All other trademarks are property of their respective
owners.
Features and specifications are subject to change without notice. Non
metric weights and measures are approximate.
VESA is a trademark of Video Electronics Standards Association Inc.
Lamp in this product contains mercury. Disposal of these materials may
be regulated due to environmental considerations. For disposal or
recycling information, please contact your local authorities or the
Electronic Industries Alliance (www.eiae.org).