Sony DSLR-A300 Brochure

DSLR-A300

10.2 MP CCD

Superb image quality gives you great DSLR shots right from the start, with a large APS-size CCD imager developed by Sony to expand

dynamic range, and minimize noise more eectively for clear, sharp photos even at high sensitivity setting (up to ISO 3200).

Live Preview of Your Subject

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The DSLR-A300’s Live Preview mode links you and your subject on a large 2.7”

super-quick AF response and accurate exposure control to help you catch the perfect moment. In Live Preview mode, the camera

bypasses the optical pentaprism mirror to create a live “eye-to-eye” view of loved ones, children, pets and fast-changing scenes.

Tiltable 2.7”

A large built-in screen with 2-way angle tilt provides a sharp, clear view of your subject and tilts up or down for low-angle or high-angle

monitoring in situations where you want a child-level or overhead shot.

Continuous Shooting While Viewing

The DSLR-A300 lets you shoot continuous at speeds up to 3 fps with viewnder and up to 2 fps in live view mode, so you never lose track

of the action. In JPEG mode, you can shoot up to the limit of your ash memory card; in RAW Burst Mode you can capture up to 6

shots, with intelligent buer management to allow more shots to be captured without waiting for the buer to clear.

Smart Teleconverter 2X Zoom

At the touch of a button you can zoom in electronically on your subject, reproducing pixels on a 1:1 basis with no degradation in

picture quality. One touch zooms in at 1.4X, the second touch advances to 2X zoom -- creating the 35mm equivalent of a 200mm

telephoto eect with the DSLR-A300’s standard 18-70mm zoom lens.

Expanded ISO Sensitivity

A broad sensitivity range from ISO 100 to ISO 3200 enables the DSLR-A300 to capture beautiful color images even in very dim light

-- with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by

eliminating noise from RAW data aer analog-to-digital conversion.

SteadyShot INSIDE™ In-Camera Image Stabilization

Because image stabilization is built into the DSLR-A300, every lens benets by an advantage of from 2.5 to 3.5 exposure steps. This

allows you to shoot eectively with minimum blur even in low light without ash -- or adjust exposure control for smaller lens aperture, to

increase depth of eld and bring both foreground and background into sharp focus.

BIONZ™ Image Processor

The “brain” of the Sony® α; (alpha) DSLR-A300 is the advanced Sony BIONZ™ Image Processor, using hardware-based Large Scale

Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and

expanded D-Range Optimizer capabilities. With 2-channel data transfer from CCD to processor, your camera can also respond faster.

1200-zone Evaluative Metering

Exposure information from the image sensor dedicated to Live View is divided into 1200 zones of luminance and RGB color information.

In addition D-Range Optimizer technology contributes to judge the scene and then determine the optimum exposure to reproduce

images with a more natural look.

Dynamic Range Optimizer

To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the DSLR-A300 provides Dynamic Range

Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced

DRO, to adjust dynamic range area-by-area for the greatest precision.

Anti-Dust Technology

Changing lenses in a DSLR can allow dust to enter the camera -- so to keep the CCD imager cleaner for better pictures, the DSLR-A300

utilizes both static-free anti-dust coating on the CCD lter and anti-dust vibration that automatically shakes the CCD to dislodge dust

each time the camera is shut o.

Auto Pop-Up Flash

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Clear Photo LCD Plus™ Screen

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LCD screen, for a familiar point-and-shoot style -- with

Digital Single Lens Reex Camera (body)

The camera ash automatically pops up and res when needed, to help rst-time DSLR photographers shoot more eectively. Auto

Pop-up works in Auto mode and some scene selection modes; Flash is cancelled in Landscape, Sport or Sunset modes and in “Flash

O” position on the Exposure Mode dial.

Eye-Start Autofocus System

It begins precision autofocus adjustments the moment you raise the camera to your eye -- so unlike some DSLR cameras that don’t

start focusing until the shutter button is half-pressed, the Sony DSLR-A300 never slows down your ability to catch fast action.

9-Point Center Cross AF Sensor

A fast focus motor and improved focus control help bring images into sharp denition more quickly, with predictive focus control that

automatically calculates the position of a fast-moving subject.

Scene Selection Modes

Along with auto exposure, the DSLR-A300 gives you scene selection modes to optimize camera performance for Portrait, Landscape,

Macro, Sports, Sunset and Night Portrait/Night View situations.

Creative Style Settings

To express your creativity and personal taste, you can adjust contrast, saturation and sharpness settings for any of 8 nishing styles --

including Standard, Vivid, Portrait, Landscape, Night View, Sunset, B & W and Adobe RGB modes.

Index and Slide Show Display

To quickly review your photos, the DSLR-A300 can display 4, 9 or 25-frame index views -- or present automatic slide shows with fade-in/

fade-out eect.

High-Resolution Thumbnails for PhotoTV HD Viewing

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The DSLR-A300 automatically creates high-resolution thumbnail images for viewing on Sony’s BRAVIA® HDTV in optimized PhotoTV HD

mode, with image format adjustable for standard 3:2 or widescreen 16:9 display.

Function Guide Display

On-screen menus are intuitive and easy to use -- and a simple Camera Function Display can be activated and operated with one

hand using the “Fn” (Function) button and controller button to adjust Flash mode, Autofocus mode, White Balance, Metering mode,

AF area and D-Range Optimizer.

Stamina® Battery Power

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In optical viewnder mode, you can take up to 750 shots

on a fully charged NP-FM500H InfoLITHIUM® battery -- and you’ll be able to

see about how much power remains in percentage increments, so you can keep shooting in condence.

High-Capacity Media Options

For conveniently storing and sharing your images, the DSLR-A300 accepts CompactFlash™ Type I/II media and optional Memory Stick

PRO Duo™ media.

Advanced Lenses and System Accessories

Sony® α; (alpha) system gives you everything you need to expand your creativity in DSLR photography: precision Sony DT zoom

lenses and specialty lenses, Sony “G” Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss® lens designs,

professional-quality ash units, and over 16 million Minolta a-mount lenses sold worldwide.

Specications

Optics/Lens

EV Compensation ±2.0 EV, 1/3 EV Steps

Focus

Lens Type Interchangeable A-mount

Shutter Speed 30

Drive System

Burst Mode

Convenience Features

AF Illuminator Light Yes, On/O Select

Histogram Display Yes - RGB, playback only

Multi-Pattern Measuring 40 Segment, Center Weighted, Spot

Red-Eye Reduction On/O (all modes)

Self Timer Yes (10 seconds, 2 seconds, O)

Weights and Measurements

Auto Focus: TTL Phase Detection, Multi-point: 9 Area, 8 Line, 1 Cross Sensor, Auto Focus
Mode: Yes, Adjustable Spot AF: Selectable Sensor, Visual Focus Conrm: Direct via
Spherical Acute Matte Screen

Max 3FPS with viewnder. 2FPS in live view mode., Shooting Capacity: JPEG (L size, Fine):
Until memory card is full. RAW: 6 frames. RAW + JPEG: 3 frames.