Sony DSC-W730-L, DSC-W730 Marketing Specifications

DSC-W730/L

Cyber-shot Digital Camera W730

The amazingly easy-to-use camera that slips right in your
pocket—with an 8x optical zoom, 16.1MP photos and
beautifully-detailed HD videos. Pics stay clearer, even
with shaky hands thanks to Optical SteadyShot™ image
stabilization. Enhance your images with built-in eects
that adjust skin tone and texture, or even whiten teeth.

Key Features

16.1 Megapixel Plus 8x Zoom

A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down
to the nest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop
your images and still come away with high resolution shots. The 8x zoom Carl Zeiss® Vario Tessar lens helps you get much
closer to your subjects.

Optical SteadyShot™ image Stabilization with 2-way Active Mode

Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way
Active Mode corrects for both vertical and horizontal motion.

720p MP4 HD Movie Mode

In 720p MP4 movie mode the camera shoots 1280 x 720 high denition movies at 30 fps.¹ Create high quality movies with
full use of optical zoom in les small enough to transfer to compatible PC or Mac® computer. Once transferred to your
computer and connected to the internet, you can eortlessly upload your media to popular photo and video-sharing
websites such as Photobucket® and YouTube™.

Creative shooting with Picture and Beauty eects

Picture Eect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by
heightening mood and emphasizing certain attributes.

Beauty Eects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Eects
can be combined to further enhance the image.

Advanced Flash illuminates distant subjects

Advanced Flash allows you to shoot bright, beautifully lit photos. The built in ash reaches farther resulting in brighter
subjects in dimly lit rooms or outdoors in the evening.

Intelligent Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions,
faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the
technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful ower or an indoor birthday
party; all result in clear images without leaving auto mode.

Sweep Panorama™ mode (up to 360°)

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode.
Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at
a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning
panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now
capturing wide landscapes is as easy as press and sweep.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help
deliver crisp, properly lit images of family and friends.

Smile Shutter™ technology

Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the
camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity.
Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is
on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in dicult
conditions such as twilight and backlighting.

2.7” (230K dots) Clear Photo™ LCD display

Generous 2.7” (230K dots) Clear Photo™ LCD display features sharp, natural color that makes it easy to compose shots,
read menus, and view photos, even in bright sunlight.

Specications

Camera

Camera Type Compact zoom digital camera

Imaging Sensor

Imaging Sensor 1/2.3" Super HAD CCD Sensor

Processor BIONZ

Pixel Gross 16.4MP

Eective Picture Resolution 16.1MP

Color Filter System RGB primary color mosaic lters

Recording

Media Type

Still Image Mode JPEG

Still Image Max Eective Resolution Approx. 16.1 Megapixels

Still Image Size 16:9 12M (4,608 x 2,592) / 2M (1,920 x 1,080)

Still Image Size 4:3

Panorama Still Image Size

Video Format MP4 (AVC/H.264)

Video Mode

Audio Format MP3

Microphone/Speaker Mono / mono

Optics/Lens

Lens Type Carl Zeiss® Vario-Tessar

Aperture f 3.3 - 6.3

Optical Zoom 8x

Digital Zoom 32x

Smart Zoom® Technology 10M: Approx. 10x / 5M: Approx. 14x / VGA: Approx. 57x / 2M: (16:9) Approx. 19x

Focal Length (35mm equivalent)

Lens Construction 8 elements in 7 groups (including 5 aspheric elements)

Minimum Focus Distance

Steady Shot Mode:Active Ye s

Viewnder

Type None

LCD Display

LCD Type 2.7" Clear Photo™ LCD (230K dots)

Brightness Control 5 (Bright) / 4 / 3 / 2 / 1 (Dark)

Grid Display Yes (O / On)

Focus Control

AF Modes

AF Illuminator Auto / O

®

optional “Memory Stick Duo” (No movie recording), optional “Memory Stick PRO
Duo” (Mark 2 only for movie recording), optional “Memory Stick PRO-HG Duo”,
optional SD Memory Card (Class 4 or higher), optional SDHC Memory Card (Class
4 or higher), optional SDXC Memory Card (Class 4 or higher)

16M (4,608 x 3,456) / 10M (3,648 x 2,736) / 5M (2,592 x 1,944) / 4M (2,304 x 1,728) /
VGA

360 (11,520×1,080) / Wide (7,152 x 1,080 / 4,912 x 1,920) / Standard (4,912 x 1,080 /
3,424 x 1,920)

MP4: 9M Fine (1,280×720/30fps) / 6M STD (1,280×720/30fps) / 3M VGA
(640×480/30fps)

®

Still 4:3: 25-200mm / Movie 4:3: 34-272mm (SteadyShot Standard) 34-381
(SteadyShot Active) / Still 16:9: 28-224mm / Movie 16:9: 28-224mm (SteadyShot
Standard) 28-314mm (SteadyShot Active)

iAuto: AF (W: Approx. 5cm (0.16 .) to Innity, T: Approx. 150cm (4.92 .) to Innity)
/ Program Auto: AF (W: Approx. 5cm(0.16 .) to Innity, T: Approx. 150cm (4.92 .)
to Innity)

Multi Point AF / Center Weighted AF / Spot AF / Tracking Focus / Face Tracking
Focus