Sony DSC-W70-B, DSC-W70 Marketing Specifications

DSC-W70/B

Cyber

-shot®

Digital Still Camera

Compact design, 7.2 megapixel performance. Sony Cyber-shot® DSC-W70 offers amazing value and
performance -- 7.2 megapixels for big prints and tight crops, Carl Zeiss® 3X Optical zoom, High

Sensitivity Mode, 58 MB Internal Memory for capturing images in-camera, 2.5”LCD screen with on

-

screen Function Guide and Stamina® Lithium Ion battery.

1

Step-up

New

7.2 Megapixel Super HAD™ CCD

Higher megapixels gives you more
detail and definition for large prints
and cropping in on your subject.
Sony’s advanced Super HAD (Hole
Accumulated Diode) CCD design
allows more light to pass to each
pixel, increasing sensitivity and
reducing noise.

Large 2.5"

LCD Screen

The DSC-W70 has a bright 2.5” LCD
screen for setting up and viewing
images -- with a one touch “ Play”
button that makes it quick and easy to
view your photos.

1

Simple Controls, Function Guide

User

-friendly controls and simple on­screen Function Guide text/icon
display help you set up camera
functions

-- and you’ll have greater
creative freedom to adjust color mode
including “Natural” for subtle colors
and “

Rich

” for more intense colors),

sensitivity, brightness and image size.

High Sensitivity Mode

A new High Sensitivity Mode (ISO

1000) allows you to shoot with great
results in low-light conditions -- and
Sony’s original Clear RAW NR™ (Noise
Reduction) image processing
technology helps suppress the color
noise that can accompany high­sensitivity shooting.

Carl Zeiss

® 3X Optical/2X Digital

Zoom/6X Total Zoom

3X Optical Zoom helps the DSC-

W70
bring distant subjects closer and lets
you frame shots for better
composition; Sony’s precision 2X
Digital Zoom provides an additional
2X magnification to zoom in close
without jagged edges.

Stamina®

Battery Power

With its powerful Lithium Ion
rechargeable battery, the DSC-

W70 can

capture up to 360

images --

enough for
a week of shooting. The compact BC­CSG Battery Charger is also supplied
for battery recharging on the go.

2

14X Smart Zoom™

Feature

Sony's Smart Zoom feature lets you
magnify your subject beyond the 3x
optical zoom -

to 3.6x (5MP), 4.5x
(3MP), even 14x (VGA). By intelligently
cropping into the central portion of the
scene, it avoids the image distortion of
other digital zooms.

3

Capture Images In-Camera

With 58 MB Internal Memory, the DSC

­W70 allows you to shoot without a flash
memory card --

then transfer your
images to optional Memory Stick™
Duo media, upload to your computer
or make prints on your digital printer.

Memory Stick Duo™ Media

The DSC-W70 has a built-in slot for
optional Memory Stick Duo™

or higher

­capacity Memory Stick PRO Duo™
media -- the ultra compact media for
shooting, storing and sharing your
photo images.

Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com

Last Updated: 03/12/2009

DSC-W70/B

Cyber

-shot®

Digital Still Camera

1: Viewable area, measured diagonally
2: Under average conditions; when fully charged, actual results may vary based on camera settings

and conditions of use.
3: Smart Zoom® feature will not work at highest resolution setting.
4: Not all products with USB connectors may communicate with each other due to chip-set variations

5. A portion of the memory is used for data management purposes.

Sony, Cyber-shot, Handycam, Memory Stick, Memory Stick PRO, Memory Stick PRO Duo, , Super HAD,
Clear RAW, Smart Zoom, Stamina, Trinitron and Walkman are trademarks of Sony. All other
trademarks are trademarks of their respective owners.

Please visit the Dealer Network for more information at

www.sony.com/dn

Specifications

General

Megapixel:

7.2 MP

Imaging Device:

1/2.5" Super HAD

™ CCD

Recording Media:

58MB

internal Flash

Memory, optional Memory Stick™ DUO

Media, optional Memory Stick DUO PRO™

Media

Convenience

White Balance: Automatic, Cloudy, Daylight,

Fluorescent, Incandescent, Flash

Self Timer: Yes (10 seconds, 2 seconds, Off)
Memory Stick PRO™

Media Compatibility:

Tested to support up to 2GB Memory Stick

DUO PRO media capacity; does not

support Access Control security function.

Still Image Mode(s): Burst, JPEG

(Fine/Standard), Multi-Burst

Red-Eye Reduction: Yes (On/Off, all modes)
Burst Mode:

4 Shot at 1.11 fps (7.2MP JPEG

fine), 100 Shot VGA at 1.25 fps (JPEG std.)

Erase/Protect: Yes/Yes
Date/Time Stamp:

No/ No

Media/Battery Indicator: Yes/Yes
Color Mode(s): Black & White, Natural, Rich,

Sepia

Convenience Features

Real Imaging Processor™ Technology: Yes
AF Illuminator Light: Yes
PictBridge Compatible: Yes
Multi-Pattern Measuring: Yes, 49-segment
SteadyShot® Image Stabilization:

N/A

Clear RAW NR: Yes
Scene Mode(s): Beach, High Sensitivity,

Landscape, Snow, Soft Snap, Twilight,

Twilight Portrait

Movie Mode(s): MPEG VX Fine with Audio

(640x480 at 30fps) (MPEG VX Fine requires

Memory Stick DUO PRO™ media), MPEG

VX Standard with Audio (640x480 at 16fps),

Video Mail with Audio (160x112 at 8fps).

Power Save Mode: Yes (after approx. 3 min.

of inactivity)

Inputs and Outputs

Accessory Terminal:

N/A

Audio/Video Output(s): Yes via Mutli-Use

Connector

USB Port(s): Yes (Supports USB 2.0 )

Hardware

LCD:

2.5"

(115K Pixels TFT LCD Screen)

Viewfinder:

Optical

Lens Construction: 6 Elements in 5 Groups, 3

Aspheric Elements

Microphone/Speaker: Yes/ Yes
Lens Type: Carl Zeiss®

Vario

-Tessar®

Docking Station:

N/A

Operating Conditions

Flash Effective Range:

ISO Auto: 7-7/8

” to

12' (0.2-3.7m)(W), ISO 1000: 6” to 21

’ (

0.2

-

6.5m)(W)

Flash Mode(s): Auto, Forced On, Forced

Off, Slow Synch, Daylight Fill

Optics/Lens

Focal Length:

6.3 -18.9mm

35mm Equivalent:

38 - 114 mm

Focus: 5 Area Multi-Point AF, Center AF
Focal Distance: 4-3/4" (12 cm) (W), 19-

3/4" (50cm) (T)

Aperture Range:

f2.8

-7.1(W), f5.2-13(T)

1

TM 4 1

Shutter Speed:

1/8

-1/2000 sec. (Auto), 1-

1/2000 sec. (Program Auto)

Exposure Compensation: ±

2.0 EV, 1/3 EV

Step Increments

ISO:

Auto, 100, 200, 400, 800, 1000

Filter Diameter: 30mm (with VAD-WB Adapter

Ring)

Smart Zoom® Technology: Up to 3.6X (5MP),

4.5X (3MP), 5.6X (2MP), 14X (VGA

Resolution)

Digital Zoom: 0-2.0X (Precision)
Optical Zoom:

3X

Macro Mode: Yes
Total Zoom:

6X

Minimum Focus Distance:

19.7" (50cm)

Normal, 0.74" (2cm) Macro

Power

Battery Type: Lithium-

Ion NP-BG1

Battery Capacity:

3.6V, 960 mAh

Software

Supplied Software: Cyber-shot® Viewer Vers

1.0 + USB Driver, (Windows®)

Operating System Compatibility:

Microsoft®
2000 Professional, Me, XP Home and
Professional; Macintosh®

OS 9.1/9.2/OS X

(10.0-10.4)

Dimensions

Weight: 4.7 oz (127 g) Body; 5.8 oz. (157 g)

including Battery and optional Memory
Stick™ DUO Media

Measurements:

3 1/2" x 2 1/4" x 7/8" (89 x 57

x 23 mm)

Service and Warranty Information

Limited Warranty Term: 1 Year Parts & Labor

Supplied Accessories

NP

-BG1 rechargeable battery

BC

-CSG battery charger

A/V and USB multi

-connector cables
Wrist strap
Software CD-ROM
Note: No Memory Stick® DUO media or

adaptors are included.

Optional Accessories

Accessory Kit (ACC-CLG)
Rechargeable Lithium-Ion Battery (NP-

BG1)
Travel Charger (BC-TRG)
AC Power adaptor (AC-LS5K)
Soft Carrying Case (LCS-WE)
Soft Carrying Case (LCJ-WF)
Conversion Lens Adaptor Mount (VAD-WB)
Wide Angle Conversion Lens (VCL-

DH0730)

Telephoto Conversion Lens (VCL-

DH1730)

Super Telephoto Conversion Lens (VCL-

DH2630)
Polarizing Kit Filter (VF-30CPKS)
External Slave Flash w/Bracket (HVL-FSL1B)
Memory Stick Duo PRO™ (MSX-

256S)

Memory Stick Duo PRO™ (MSX-

512S)
Memory Stick Duo PRO™ (MSX-1GST)
Memory Stick Duo PRO™ (MSX-

2GS)
Memory Stick Duo Adaptor (MSAC-M2)
Memory Stick Duo USB Adptr (MSAC-

US40)

Color:

Black

UPC Code:

027242687226

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