Sony DSC-W70-B, DSC-W70 Marketing Specifications

DSC-W70/B

Cyber

-shot®

Digital Still Camera

Compact design, 7.2 megapixel performance. Sony Cyber-shot® DSC-W70 offers amazing value and performance -- 7.2 megapixels for big prints and tight crops, Carl Zeiss® 3X Optical zoom, High

Sensitivity Mode, 58 MB Internal Memory for capturing images in-camera, 2.5”LCD screen with on

screen Function Guide and Stamina® Lithium Ion battery.

Step-up

New

7.2 Megapixel Super HAD™ CCD

Higher megapixels gives you more detail and definition for large prints and cropping in on your subject. Sony’s advanced Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Large 2.5"

LCD Screen

The DSC-W70 has a bright 2.5” LCD screen for setting up and viewing images -- with a one touch “ Play” button that makes it quick and easy to view your photos.

Simple Controls, Function Guide

User

-friendly controls and simple onscreen Function Guide text/icon display help you set up camera functions

-- and you’ll have greater creative freedom to adjust color mode including “Natural” for subtle colors and “

Rich

” for more intense colors),

sensitivity, brightness and image size.

High Sensitivity Mode

A new High Sensitivity Mode (ISO

1000) allows you to shoot with great results in low-light conditions -- and Sony’s original Clear RAW NR™ (Noise Reduction) image processing technology helps suppress the color noise that can accompany highsensitivity shooting.

Carl Zeiss

® 3X Optical/2X Digital

Zoom/6X Total Zoom

3X Optical Zoom helps the DSC-

W70 bring distant subjects closer and lets you frame shots for better composition; Sony’s precision 2X Digital Zoom provides an additional 2X magnification to zoom in close without jagged edges.

Stamina®

Battery Power

With its powerful Lithium Ion rechargeable battery, the DSC-

W70 can

capture up to 360

images --

enough for a week of shooting. The compact BCCSG Battery Charger is also supplied for battery recharging on the go.

14X Smart Zoom™

Feature

Sony's Smart Zoom feature lets you magnify your subject beyond the 3x optical zoom -

to 3.6x (5MP), 4.5x (3MP), even 14x (VGA). By intelligently cropping into the central portion of the scene, it avoids the image distortion of other digital zooms.

Capture Images In-Camera

With 58 MB Internal Memory, the DSC

W70 allows you to shoot without a flash memory card --

then transfer your images to optional Memory Stick™ Duo media, upload to your computer or make prints on your digital printer.

Memory Stick Duo™ Media

The DSC-W70 has a built-in slot for optional Memory Stick Duo™

or higher

capacity Memory Stick PRO Duo™ media -- the ultra compact media for shooting, storing and sharing your photo images.

Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com

Last Updated: 03/12/2009

DSC-W70/B

Cyber

-shot®

Digital Still Camera

1: Viewable area, measured diagonally 2: Under average conditions; when fully charged, actual results may vary based on camera settings

and conditions of use. 3: Smart Zoom® feature will not work at highest resolution setting. 4: Not all products with USB connectors may communicate with each other due to chip-set variations

5. A portion of the memory is used for data management purposes.

Sony, Cyber-shot, Handycam, Memory Stick, Memory Stick PRO, Memory Stick PRO Duo, , Super HAD, Clear RAW, Smart Zoom, Stamina, Trinitron and Walkman are trademarks of Sony. All other trademarks are trademarks of their respective owners.

Please visit the Dealer Network for more information at

www.sony.com/dn

Specifications

General

Megapixel:

7.2 MP

Imaging Device:

1/2.5" Super HAD

™ CCD

Recording Media:

58MB

internal Flash

Memory, optional Memory Stick™ DUO

Media, optional Memory Stick DUO PRO™

Media

Convenience

White Balance: Automatic, Cloudy, Daylight,

Fluorescent, Incandescent, Flash

Self Timer: Yes (10 seconds, 2 seconds, Off) Memory Stick PRO™

Media Compatibility:

Tested to support up to 2GB Memory Stick

DUO PRO media capacity; does not

support Access Control security function.

Still Image Mode(s): Burst, JPEG

(Fine/Standard), Multi-Burst

Red-Eye Reduction: Yes (On/Off, all modes) Burst Mode:

4 Shot at 1.11 fps (7.2MP JPEG

fine), 100 Shot VGA at 1.25 fps (JPEG std.)

Erase/Protect: Yes/Yes Date/Time Stamp:

No/ No

Media/Battery Indicator: Yes/Yes Color Mode(s): Black & White, Natural, Rich,

Sepia

Convenience Features

Real Imaging Processor™ Technology: Yes AF Illuminator Light: Yes PictBridge Compatible: Yes Multi-Pattern Measuring: Yes, 49-segment SteadyShot® Image Stabilization:

N/A

Clear RAW NR: Yes Scene Mode(s): Beach, High Sensitivity,

Landscape, Snow, Soft Snap, Twilight,

Twilight Portrait

Movie Mode(s): MPEG VX Fine with Audio

(640x480 at 30fps) (MPEG VX Fine requires

Memory Stick DUO PRO™ media), MPEG

VX Standard with Audio (640x480 at 16fps),

Video Mail with Audio (160x112 at 8fps).

Power Save Mode: Yes (after approx. 3 min.

of inactivity)

Inputs and Outputs

Accessory Terminal:

N/A

Audio/Video Output(s): Yes via Mutli-Use

Connector

USB Port(s): Yes (Supports USB 2.0 )

Hardware

LCD:

2.5"

(115K Pixels TFT LCD Screen)

Viewfinder:

Optical

Lens Construction: 6 Elements in 5 Groups, 3

Aspheric Elements

Microphone/Speaker: Yes/ Yes Lens Type: Carl Zeiss®

Vario

-Tessar®

Docking Station:

N/A

Operating Conditions

Flash Effective Range:

ISO Auto: 7-7/8

” to

12' (0.2-3.7m)(W), ISO 1000: 6” to 21

’ (

0.2

6.5m)(W)

Flash Mode(s): Auto, Forced On, Forced

Off, Slow Synch, Daylight Fill

Optics/Lens

Focal Length:

6.3 -18.9mm

35mm Equivalent:

38 - 114 mm

Focus: 5 Area Multi-Point AF, Center AF Focal Distance: 4-3/4" (12 cm) (W), 19-

3/4" (50cm) (T)

Aperture Range:

f2.8

-7.1(W), f5.2-13(T)

TM 4 1

Shutter Speed:

1/8

-1/2000 sec. (Auto), 1-

1/2000 sec. (Program Auto)

Exposure Compensation: ±

2.0 EV, 1/3 EV

Step Increments

ISO:

Auto, 100, 200, 400, 800, 1000

Filter Diameter: 30mm (with VAD-WB Adapter

Ring)

Smart Zoom® Technology: Up to 3.6X (5MP),

4.5X (3MP), 5.6X (2MP), 14X (VGA

Resolution)

Digital Zoom: 0-2.0X (Precision) Optical Zoom:

Macro Mode: Yes Total Zoom:

Minimum Focus Distance:

19.7" (50cm)

Normal, 0.74" (2cm) Macro

Power

Battery Type: Lithium-

Ion NP-BG1

Battery Capacity:

3.6V, 960 mAh

Software

Supplied Software: Cyber-shot® Viewer Vers

1.0 + USB Driver, (Windows®)

Operating System Compatibility:

Microsoft® 2000 Professional, Me, XP Home and Professional; Macintosh®

OS 9.1/9.2/OS X

(10.0-10.4)

Dimensions

Weight: 4.7 oz (127 g) Body; 5.8 oz. (157 g)

including Battery and optional Memory Stick™ DUO Media

Measurements:

3 1/2" x 2 1/4" x 7/8" (89 x 57

x 23 mm)

Service and Warranty Information

Limited Warranty Term: 1 Year Parts & Labor

Supplied Accessories

-BG1 rechargeable battery

-CSG battery charger

A/V and USB multi

-connector cables Wrist strap Software CD-ROM Note: No Memory Stick® DUO media or

adaptors are included.

Optional Accessories

Accessory Kit (ACC-CLG) Rechargeable Lithium-Ion Battery (NP-

BG1) Travel Charger (BC-TRG) AC Power adaptor (AC-LS5K) Soft Carrying Case (LCS-WE) Soft Carrying Case (LCJ-WF) Conversion Lens Adaptor Mount (VAD-WB) Wide Angle Conversion Lens (VCL-

DH0730)

Telephoto Conversion Lens (VCL-

DH1730)

Super Telephoto Conversion Lens (VCL-

DH2630) Polarizing Kit Filter (VF-30CPKS) External Slave Flash w/Bracket (HVL-FSL1B) Memory Stick Duo PRO™ (MSX-

256S)

Memory Stick Duo PRO™ (MSX-

512S) Memory Stick Duo PRO™ (MSX-1GST) Memory Stick Duo PRO™ (MSX-

2GS) Memory Stick Duo Adaptor (MSAC-M2) Memory Stick Duo USB Adptr (MSAC-

US40)

Color:

Black

UPC Code:

027242687226