Sony Cybershot, Cyber-shot DSC-W380, DSCW320G, Cyber-shot DSC-W350, Cyber-shot DSC-W320 Brochure
C O M P A C T A N D C H I C . S T Y L I S H A N D S L E E K .
C Y B E R - S H O T W - S E R I E S
DSC-W380 / W350 / W320
24mm
Wide Angle
720p
HD Movie
Recording
5X
Optical
Zoom
14.1
Mega Pixels
Sony
BIONZ™ Imagi ng Processor –
power unleas hed
High-per formance lenses
that show it al l
The image sen sor,
where qual ity begins
Enormou s amount s of dat a trans formed i nto
images of sublime beauty i n the blink of an eye.
Sony’s power ful “BIONZ” i mage proces sor does
all this a nd more.
The r esult of years of acc umulated expertise in
semiconduc tor R&D, this lightning quick proce ssor
reproduces all the delica te nuances of the original
scene in images remarkabl y fre e of distra cting
noise, even at high ISO settings. “BIONZ ” also
allows for fast, pre cise auto focus, auto expos ure
and white balance adju stments, as well as Sony’s
intelligent Dynamic Range Optimiser (DRO) , which
optimises exposure and colour repro duction
based on the shooting environment. Capture
the bes t moments at spor ting events , children’s
activities, and other fast-moving situations with
complete ease a nd clarity.
Sony’s advance d se miconduct or te chnology.
Brillia nt, lifelike image s a re now yours for the
taking.
In the beginning, there was light. And at the heart
of ever y Cyber-sh ot digital still c amera, it is the
image sensor that collects the light that eventually
becomes you r creation.
Since the ap pearance of the first CCD (Charge
Coupled Device) in 1978, Sony ha s been
developing its ow n image sensors, culm inating in
the release of the “Exmor” CMOS (Complement ary
Metal Oxide Sem iconductor) sen sor in 2007. This
highly effici ent low-voltage sens or produces
images with virtually no vertical striping and vastly
reduced image noise. And it’s remarkably fast too,
making possibl e bur st sh ooting in So ny dig ital
SLRs an d rapid h igh-resoluti on imaging in Sony
HD Handycam
®
camcorde rs.
“Exmor” reveals details t hat amaze and rich
tonality that takes your breath away. Incorporating
Sony’s pro prietary on-chip column A/D
conversion, “Exmor” delivers results with markedly
decrease d noise an d contribute s to rapid image
data p rocessing. Leveraging on the “Exm or”
advantage is the com pact “Exmor R” sensor
which utilise s bac k-illuminated techn ology
to nearly do uble sensor se nsitivity for clearer
low-light re cordings such a s a romantic can dlelit
dinner or a st arlight-bathed l andscape.
The silk y softne ss of a baby’s chee k or del icate
gleam of sunlight streaming through the tre es – all
the wonders of the world revealed through the eye
of the lens.
As a manu facturer of superbly cr afted produc ts,
Sony equips its cameras with only the finest lens,
empowering you to reco rd lif e’s preci ous
moments as you find them. We now of fer two
lens lineu ps that share t he same outst anding
perform ance – Sony’s own “G” Lens series which
represent s the pinnacle of our de sign philosophy
and comm itment to q uality, and a special series
developed jointly with the esteemed German
manufactu rer of precision o ptics, Carl Zeis s.
All these lense s are subjected to string ent quality
control measures and o ptimised to elimina te
virtually all aberrations. From the bright feathers of
a bird to the most s ubtle facial expressions , you
can now capture ever y incredible detail like never
before. Whichever Sony lens you choos e, you can
be assured of the hi ghest quality to sat isfy nearly
any shooting r equirement.
Sony Redefines Your Camera
DSC-W380
DSC-W350
DSC-W320
Discover the power of Sony’s Image3. Harnessing the remarkab le synerg y of the rapid
thorough put “Ex mor R” CMOS sensor, blaz ing fast BIONZ imaging pr ocessor and high
performance G Lens, in novative features like Sweep Pa norama and many oth ers are made
possibl e. Captur e amazing pictures effor tlessly with the new C yber-shot W-series cameras.
SWEEP PANORAM A
Sweep your camera horizontally to
create stunning landscape shots, or
vertically to capture tall objects like
buildings or mountains. Photos are
taken at 10 frames per second and
automatically assembled to create a
single breathtaking panoramic picture.
With horizontal images as wide as
7152 x 1080 and vertical images as
tall as 4912 x 1920, be swept away
by the amazingly detailed shots you
can achieve with Sweep Panorama.
Panoramic images can be viewed
using S-frame* and PlayStation
®
3.
*Compatible with selected Sony Digital Photo Frames.
BIONZ IMAGE PROCESSING ENGINE
At blazing speed, the BIONZ Image Processing Engine drastically
lowers noise level and achieves high accuracy in auto-focusing,
exposure auto-correction and auto white balancing.
What’s more, the Dynamic R ange Optimiser (DRO) insti nctively
analyse s the composi tion, opt imising exposure and contrast,
to create a more natural and vibrant image in different sho oting
environm ents. Enjoy enhanced colour reproduction, rich tonal
gradation s and amazing pr ecision every ti me.
14.1 MEGA PIXELS
Sony’s Cyber-shot W-series cameras are eq uipped with Sony’s
exclusive 1/2.3-type Sup er HAD CCD with app roximately 14.1
effective Mega Pixel s. This high resolution and precision ensu res
rich grad ations and colou rs are reproduce d accurately wheth er
you are zooming in on specific parts or printing high-qual ity
images up to A3 size.
F2.4 G LENS
The C yber-shot W380 is equipped wi th the power ful super wide-angle 24mm
fast F2.4 G Lens. Built to last a lifetime, the outstanding G Lens is the hallmark of
Sony’s quality optic al technology, combining superb clarity and sharpn ess with
exquisite defocusing charac teristics.
Capture qu ality picture s even in low-ligh t situations wit h the greater ISO
sensitiv ity and faster shutter speed of the F2.4 G Lens. What’s more, an ultr ahigh refractive index elem ent correc ts field curvature common to wide-angle
lenses and contribu tes to exceptiona l contrast a t all focal lengths, from wideangle to telephoto. Enjoy clearer and sharp er im ages with this r emarkable
optical le ns.
CARL ZEISS® VARIO-TESSAR LENS
The C yber-shot W350 and W320 are equipped with the world renowned Carl
Zeiss
®
Vario-Tessar lens. With a minimum focal length of 26mm, this advanced
optical soluti on delivers uncompro mising quality, producing accurately detailed
and realistic photos with excell ent contrast.
CAP T URE
B E AUT Y.
Loading...