Sony DSC-W180-R Marketing Specifications

DSC-W180/R

Cyber

-shot®

Digital Still Camera

NEW

Sony's Cyber-shot® DSC-W180 brings you a variety of intelligent features in a compact, easy-to-use design. Smile Shutter™ technology captures a smile the moment it happens. Face Detection technology automatically detects up to eight faces and optimizes focus and exposure settings.

10.1 megapixel Super HAD™ CCD Image Sensor

A powerful 10.1 megapixel 1/2.3”

Super HAD™ CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 10.1 megapixels, you can create stunning prints up to A3 size, or crop your images and still come away with high resolution shots.

3x Optical Zoom Lens:

3x optical zoom lens captures sharp images, even from a distance, and enables close-up shooting up to just under 2” (

5cm) from the subject.

2.7" LCD display (230K pixels):

A large 2.7” (230K pixels) LCD¹ display features sharp, natural color that makes it easy to compose shots, read menus, and view photos.

Colors Available:

Available in silver, black, and red

Smile Shutter™:

Smile Shutter™ technology captures a smile the moment it happens. Simply choose the Smile Shutter

™ button and the camera does the rest. You can also select subject priority and indicate the degree of Smile Detection Sensitivity.

Face Detection Technology:

Face Detection technology detects up to eight individual faces and adjusts flash, focus and exposure to deliver crisp, properly lit images of family and friends.

SteadyShot™ Digital Image Stabilization:

Optical SteadyShot® digital image stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into a single clear image.³

Scene Selection modes:

Choose from seven convenient Scene Selection modes to quickly adjust for specific shooting conditions, including High Sensitivity, Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, and Beach.

High Sensitivity Mode (ISO 3200):

High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.

Histogram Display:

Histogram display gives you more control over your images with the ability to optimize exposure adjustments for better detail in both light and dark areas of a photo.

Function Guide:

This beginner

-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

Lithium-ion battery:

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries.

-Camera Retouching Tools:

Retouch and enhance your photos on the go with in-camera Trimming and Red

-Eye Correction functions.

Multi-purpose Resize Function:

The Multi-purpose Resize function lets you change the aspect ratio of an image right in the camera from 4:3 to 16:9.

Picture Motion Browser ver. 4.2.01:

Sony® PMB (Picture Motion Browser) PC software provides a simple, easy-touse way to transfer video and still images to your PC, as well as sort, edit, and output to data disc and the Web (PC with internet connection required). Finding your images with PMB is easy with Calendar view and Face Search. Face Search allows you to filter by faces (one or many) and also a specific person’s face. Share images and videos on popular sharing sites with Media Services function.

Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com

Last Updated: 09/08/2010

DSC-W180/R

Cyber

-shot®

Digital Still Camera

Please visit the Dealer Source for more information

at www.sony.com/dealersource

Specifications

Convenience Features

Power Save Mode: Yes (after approx. 3 min. of

inactivity)

Date/Time Stamp: Available in the included PMB

software.

Media/Battery Indicator:

Yes

Red-Eye Reduction:

Auto / On / Off

Erase/Protect:

LCD Display

Histogram:

Yes

LCD Type: 2.7" LCD (230K Pixels)

Flash

Flash Coverage: ISO Auto: Approx.0.5 -

Approx.3.0m(Approx. .16' - Approx. 9.84')(W) / Approx.0.5 - Approx.1.5m (Approx. .16'Approx.4.92') (T), ISO3200: up to Approx. 6.0 m(Approx. 19.69') (W) / Approx. 3.0 m (Approx. 9.84')(T)

Flash Modes:

Auto / Flash On / Slow Syncro /

Flash Off

Viewfinder

Type:

Optics/Lens

Aperture:

Auto(F2.5 / F5.1(W), 2 steps) / Program

Auto(F2.5 / F5.1(W), 2 steps)

Smart Zoom® Technology: 5M:Approx.4.2x

(Total), 3M:Approx.5.3x(Total), VGA:Approx.17x(Total), 16:9(2M):Approx.5.7x(Total)

Digital Zoom: Smart Zoom / Precision Digital

Zoom / Off

Optical Zoom:

Macro Mode:

Auto Macro / Macro On

Total Zoom:

Focal Length (35mm equivalent):

6.2-18.6mm

Lens Construction:

6 elements in 5 groups

(including 2 aspheric elements)

Power

Battery Type:

Lithium-Ion NP-BK1

Battery Capacity: Approx. 145 minutes / Approx.

290 images

Software

Supplied Software: Windows: Picture Motion

Browser Vers 4.2.01 (Mac not supported)

Operating System Compatibility: Microsoft®

Windows® 2000 Professional SP4, XP SP3, or Windows Vista™ SP1; Macintosh® OS

9.1/9.2/OS X (10.1-10.5)

Advanced Features

Image Stabilization: Digital In

-Camera Editing: Trimming, Red Eye Correction

Face Detection:

Yes

- 8 faces (adjusts flash, focus,

exposure)

Drive System

Burst Mode:

Approx. 1 fps(Maximum 100 shots)

Drive Mode: Normal, Burst Self-

timer:

Yes (10 seconds, 2 seconds, Off)

Shutter Speeds:

Auto(1/8 - 1/2,000) / Program

Auto(1" - 1/2,000)

Interface

PictBridge Compatible:

Yes

SD Output:

Dedicated A/V Cable & Designated

USB Cable

USB Port(s):

Yes

-supports USB 2.0

Imaging Sensor

Imaging Sensor: 1/2.3 type(7.79 mm) Super

HAD™ CCD

Exposure System

D-Range Optimizer: No ISO: Auto / 100 / 200 / 400 / 800 / 1600 / 3200 Metering:

Yes

Scene Mode(s):

Auto / Easy / Program Auto / High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow

White Balance Mode:

Auto / Daylight / Cloudy / Fluorescent 1 / Fluorescent 2 / Fluorescent 3 / Incandescent / Flash

Creative Style: Normal / Sepia / B&W

Recording

Media Type: 12MB internal Flash Memory,

optional Memory Stick Duo™ Media, optional Memory Stick PRO Duo™ Media.

Microphone/Speaker:

Mono / Mono

Still Image Max Effective Resolution: 10.1MP Video Resolution: 320(QVGA, 320 x 240,

Approx.30fps)

Focus Control

AF Illuminator: No AF Modes:

9-Area Multi-

Point AF, Center AF, Focus Preset (0.5m / 1.0m / 3.0m / 7.0m / Unlimited distance)

Dimensions

Weight: Approx. 3.8oz (108g) Measurements:

W x H x D: 3 5/8" x 2 1/4" x

3/4" (91.0mm x 54.5mm x 18.7mm)

Service and Warranty Information

Limited Warranty Term: Limited 1 Year Parts &

Labor

Supplied Accessories

Rechargeable Battery

- NP-BK1 Battery Charger - BC-CSK / BC-CSKA Wrist Strap Picture Motion Browser Dedicated A/V Cable Dedicated USB Cable CD-

ROM

Note: Memory Stick DUO™ Media or adaptors are

not included.

Optional Accessories

GPS Unit (GPS-CS3KA) Soft Carrying Case Memory Stick PRO Duo™ Media (MS-

MT4G)

Memory Stick PRO Duo™ Media (MS-

MT8G)

Memory Stick PRO Duo™ Media (MS-

MT16G) Memory Stick PRO-HG Duo™ Media (MS-HX8G) Memory Stick PRO-HG Duo™ Media (MS-HX16G) Memory Stick PRO Duo™ Media USB Adaptor

(MSAC-US1A, MSAC-

US5)

Color:

Red

UPC Code: 027242766419

1. Viewable area, measured diagonally.

2. Requires Microsoft Window XP SP3, or Windows Vista SP1. Not supported by Mac OS.

3. Not available in all shooting circumstances. Automatically set to “Off” during movie shooting mode. Automatically fixed to “Off”

during Smile

Shutter mode. Automatically set to “Off”

during shooting with flash.

© 2009 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Cyber-shot, SteadyShot, Smile Shutter, and Super HAD are trademarks of Sony. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. All other trademarks are trademarks of their respective owners.