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52" BRAVIA®
W Series LCD Television
10-bit 16:9 Full HD 1080p Resolution Panel (1920x1080)
BRAVIA Engine™ EX Video Processor
Live Color Creation System featuring WCG-CCFL backlight
Advanced Contrast Enhancer (ACE)
Dynamic Contrast Ratio 16,000:1 with ACE (On-screen Contrast Ratio 2,000:1 )
Deep Color capability (HDMI v1.3 option)
x.v.Color
™ connectivity (HDMI v1.3 option)
Xross Media Bar® (XMB) Advanced HD User Interface
DMe Feature Expansion Capability
Full HD 1080 There are a lot of ways to define high-definition but BRAVIA® Full HD means you’
re getting the best resolution that high
definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your
lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
1920 x 1080 Native Panel Resolution
When it comes to high
-definition TV the pinnacle of performance is achieved by using 1920
x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly
what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu
-ray disc™ player.
10-bit Processing and 10-bit Display While it's great to state that a TV is capable of creating billions of colors it's a whole lot
better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display.
Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that
translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
BRAVIA Engine™ EX Full Digital Video Processor BRAVIA Engine™ EX full digital video processing system is based on Sony's
BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i
standard definition signals (such as 480i DVDs and TV broadcasts) via Digital Reality Creation Multi Function v1.0 (DRC-
MF v1.0)
technology, which renders a picture with four times the density of the original one resulting in a picture with more detail and definition.
Live Color Creation™ System featuring WCG-CCFL
Many colors in the real world such as deep reds, greens and clear blues
cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD
HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced
chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.
Advanced Contrast Enhancer (ACE) Function Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-
contrast
ratio performance of 2,000:1 . A Dynamic Contrast Ratio of up to 16,000:1 is achieved by using real-time image processing to adjust
the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance
avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow
detail in other scenes for a difference that you can see.
x.v.Color
™
technology
BRAVIA® HDTV's performance has now advanced to the point that the color range can be defined by
limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard
called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.
1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color enabled products can now offer
more accurate color reproduction and natural colors beyond broadcast HDTV.
24p True Cinema (24p Input Capability) Many movies are filmed at 24 frames per second (fps) and prime time TV programs
are recorded at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video
content such as Blu
-ray Disc™ in 24p. Sony wisely takes advantage of this by including 24p output capability on our Blu-ray Disc™
players as well as including 24p input capability select 2007 BRAVIA TVs. The benefit? Images are smooth and natural looking. Once
you experience 24p video it will be hard to view video without it.
DMe- Ready (Digital Media Extender) Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path
for the addition of the optional modules like the new BRAVIA Internet Video Link. With innovative DMex expansion capabilities
featuring the Emmy® award winning XMB user interface, these models are not merely TVs, but powerful entertainment platforms that not
only meet your needs today, but extend to add new features seamlessly.
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Sony Electronics Inc. • 16530 Via Esprillo • San Diego, CA 92127 • 1.800.222.7669 • www.sony.com
52" BRAVIA®
W Series LCD Television
Please visit the Dealer Network for current
information at www.sony.com/dn
Features
General
Closed Caption (CC): Yes
ID1 Detection: Yes
Video Label: Yes
Video
Tuner: ATSC, Clear QAM
Video Processing: Yes (BRAVIA Engine™
EX)
Noise Reduction: Yes
Comb Filter: 3D Digital Comb Filter
DRC® MultiFunction Circuitry: Yes (DRC MF
V1.0)
Game Mode: On/Off
Light Sensor: Yes
Display Technology: LCD (178°
wide
viewing angle)
Backlight Type:
WCG-CCFL (Wide Color
Gamut - CCFL)
High Definition: Yes (Full HD 1080)
10-bit Display Panel: Yes
BRAVIA® Theatre Sync™: Yes (One-Button
Home Theater Control (HDMI-CEC))
Audio
MTS Stereo Decoder: Yes (with SAP)
Digital Amplifier: Yes
Dolby® Digital: Yes (ATSC/QAM only)
Voice Zoom: Yes
S-
Force® Front: Yes
Convenience
Channel Skip/Add: Yes
Favorite Channel: Yes
Speed Surf™ Channel Selection: Yes
Parental Control (V-Chip): Yes
Programmable Timer: Yes
Sleep Timer: 15, 30, 45, 60, 90, Off
Timer Events: On/Off Timer
Clock:
Yes
Power Save Mode:
Standard, Reduced,
Picture Off
Picture Freeze: Yes
Input Skip: Yes
DMe Ready: Yes (Feature Expansion
Capability)
Xross Media Bar®:
Yes (Graphical User
Interface)
Remote Control: Yes (Backlit)
Specifications
General
Aspect Ratio: 16:9
Screen Size:
52 inches measured diagonally
Television Type: Flat Panel
Video
Native Resolution: 1080p
Contrast Ratio: 18,000:1 (Dynamic)
;
2,000:1 (On-screen)
Display Resolution: 1920 x 1080p (native)
Audio
Steady Sound® Automatic Volume
Control:
Yes
Inputs and Outputs
Analog Audio Input(s): 5 (4 Rear/1 Side)
Audio Out (Variable/Fixed): 1 (Rear)
Component Video (Y/Pb/Pr ) Input(s): 2
(Rear)
Composite Video Input(s): 3 (2 Rear/1
Side)
Digital Audio Output(s): 1 (Rear)
S-
Video Input(s): 1 (Rear)
Headphone Output(s): 1 (Side)
PC Audio Input(s): 1 (Rear)
PC Video Input(s): 1 (Rear) with D-sub 15
and L/R stereo mini plug connection
HDMI™ Connection(s): 3 (1 Side/ 2 Rear) -
1 rear input has L/R audio inputs
1080/24p Input Capable: Yes (via HDMI™ )
Power
Power Consumption (in Operation): 295W
Power Consumption (in Standby): Less
than 0.4W
Capability
VESA: Yes (VESA Hole Mount Compatibility
for Mounting Applications)
Regulation and Standard
Compliance
Energy Star® Compliant: Yes
Service and Warranty Information
Limited Warranty: Refer to retailer for
Terms & Conditions
Dimensions
Weight: 95.1 lbs. (43.0 kg) with pedestal
Measurements: 50.3 x34.4 x15.1 inches;
(1278 x874 x384 mm) with pedestal;
50.3 x32.8 x4.8 inches (1278 x832 x123
mm) without pedestal
Supplied Accessories
Remote Control
Battery (type AA x2)
AC power cord
Operating Instructions
Quick Setup Guide
Warranty Card
Table Top Stand
Support Strap
Optional Accessories
RHT-G800 Floor Stand
SU-WL500 Wall Mount Bracket
DMX-NV1 BRAVIA® Internet Video Link
SU-FL300L TV Stand
UPC Code:
027242718104
1. Black-white range seen at the same time.
2. Black-white range seen over a period of time.
3. Screen Size measured diagonally.
4. Limited to resolutions supported by both the PC and the Sony TV. See
Sony TV users manual and PC documentation for supported
resolution.
5. Picture is slightly over-scanned to prevent video source artifacts at
screen edges.
6. Contact your local cable provider for details on how to access or
subscribe to HD programming.
7. Internet module sold separately. Select Internet video limited to Sony
content providers.
8. All products require BRAVIA Theatre Sync capability. HDMI cable
required and sold separately.
©2007 Sony Electronics Inc. All rights reserved
Sony, BRAVIA, BRAVIA Engine, DRC, Speed Surf, Live Color Creation,
x.v.Color, Xross Media Bar, Theatre Sync and CineMotion are trademarks
of Sony. Dolby Digital is a registered trademark of Dolby Laboratories. This
TV incorporates High-Definition Multimedia Interface (HDMI™
)
technology. HDMI, the HMDI logo and High-Definition Multimedia
Interface are trademarks or registered trademarks of HDMI Licensing LLC.
All other trademarks are property of their respective owners.
Features and specifications are subject to change without notice. Non
metric weights and measures are approximate.
VESA is a trademark of Video Electronics Standards Association Inc.