Benchmark PND Dec_2006SV I AI PC; F. Walkembach14.12.2006
Page 2
Competitors overview
Garmin nüvi 360
Sony NV-U70T
Blaupunkt Lucca 3.3
TOM TOM 510
Page 3
VDO Dayton PN 2050 Vs. Garmin Nüvi 360
)*
Retail price
(449
€
Retail price
(599
€
)*
VDO Dayton PND 2050
*With TMC and Europe MAP
Vs.
Garmin Nüvi 360
Page 4
VDO Dayton PN 2050 Vs. Garmin Nüvi 360
VDO Dayton PND 2050
Automatic Display Brightness Control
Menu languages21
Spoken languages 24
Shortcuts Entry (Home Work)
Intelligent Typewriter
Garmin N üvi 360
No
22
21
No
No
IR Remote Control
Games: Sudoku. Blockcracker
No
No Games
Page 5
VDO Dayton PN 2050 Vs. Garmin Nüvi 360
VDO Dayton PND 2050
Infobar 4 customizable infobars: choose
between: Time, Date, Estimates time of
arrival, remaining travel time, remaining
travel distance, legal speed limits,
current speed, altitude above sea level,
Garmin N üvi 360
No
battery status, GPS status
Page 6
VDO Dayton PN 2050 Vs. Blaupunkt Lucca
)*
Retail price
(449
€
Retail price
(299
€
)**
VDO Dayton PN 2050
*With TMC and Europe MAP
** No TMC
VS.
Blaupunkt Travel Pilot Lucca 3.3
Page 7
VDO Dayton PN 2050 Vs. Blaupunkt Lucca
VDO Dayton PND 2050Blaupunkt Travel Pilot Lucca 3.3
Intelligent Typewriter
Dynamical Navigation is possible
Automatic Display Brightness Control
IR Remote Control
Destination history: 50
Address memory: 250
Dimensions: 112 x 77 x 24 mm
Weight: 180g
No
No
No
No
30
100
Dimensions: 115 x 80 x 25 mm
Weight: 190g
Page 8
VDO Dayton PN 2050 Vs. Blaupunkt Lucca
VDO Dayton PND 2050Blaupunkt Travel Pilot Lucca 3.3
Destintations Memory (No information)
Personal addresses Memory (No Information)
Menu languages21
Spoken languages24
Infobar: 4 customizable infobars: choose
between: (Time, Date, Estimates time of
arrival, remaining travel time, remaining
travel distance, legal speed limits, current
speed, altitude above sea level, battery status,
GPS status)
Destintations Memory 30
Personal addresses Memory 100
Menu languages 17
Spoken languages 17
No
Page 9
VDO Dayton PN 2050 Vs. Blaupunkt Lucca
VDO Dayton PND 2050Blaupunkt Travel Pilot Lucca 3.3
TMC Info for re-routing
TMC Info on the Route
Bluetooth via MA 3000BT
Games (Sudoku, Blockcracker)
Map supplier: Navteq/2006
No
No
No
No
Map supplier: Tele Atlas/2006
Page 10
VDO Dayton PN 2050 Vs. TomTom 510
)*
Retail price
(449
€
VS.
)**
Retail price
(449
€
VDO Dayton PN 2050
*With TMC and Europe Map
** only D/A/CH Map
VS.
TOMTOM 510
Page 11
VDO Dayton PN 2050 Vs. TomTom 510
VDO Dayton PND 2050
Automatic Display Brightness Control
Games: Sudoku, Blockcraker
Infobar 4 customizable infobars: choose
between: Time, Date, Estimates time of
arrival, remaining travel time, remaining
TomTom 510
No
No
No
travel distance, legal speed limits,
current speed, altitude above sea level,
battery status, GPS status
Page 12
VDO Dayton PN 2050 Vs. TomTom 510
VDO Dayton PND 2050
Dimensions: 112x77x24 mm
Weight 180 g
TomTom 510
Dimensions: 112x81x66 mm
Weight 300g
Page 13
VDO Dayton PN 2050 Vs. Sony NV-U70 T
)*
Retail price
(449
€
Retail price
(449
€
)*
VDO Dayton PN 2050
*With TMC and Europe MAP
VS.
Sony NV-U70T
Page 14
VDO Dayton PN 2050 Vs. Sony NV-U70 T
VDO Dayton PND 2050
Automatic Display Brightness Control
POI Warning
Intelligent Typewriter
Destination Entry via coordinates
Sony NV-U70T
No
No
No
No
Page 15
VDO Dayton PN 2050 Vs. Sony NV-U70 T
VDO Dayton PND 2050
Alternative route display
Menu languages21
Spoken languages 24
Special Destinations and categories 40
Sony NV-U70T
No Alternative Route display
15
15
19
IR Remote Control
No
Page 16
VDO Dayton PN 2050 Vs. Sony NV-U70 T
VDO Dayton PND 2050
Dimensions: 112 x 77 x 24 mm
Weight: 180 g
MP3 player, JPEG viewer
Games Sudoku and Blockcracker
Sony NV-U70T
Dimensions 104.7 x 87. 5x 42.9 mm
Weight: 310 g
No MP3 , No JPEG viewer
No games
Bluetooth Adapter (Optional)
Bluetooth Not available
Page 17
Proposed Sales Argumentation for the PND 2050
USP Features to emphasise on:
Auto Connect 02/2006: 38 tested Navigation devices (1):
• The VDO Dayton PN 2050 achieved a very good grade in the category
navigation achieving 68 from 70 possible points
• The VDO Dayton PN 2050 has a very fast system achieving 19 from
20 possible points. (faster than the Auto connect Test winner: Tom
Tom go 910))
• The VDO Dayton PN 2050 achieved a „Very good“ score in the
category handling achieving 131 from 150 possible Points (38 tested
navigation systems)
• The PN 2050 achieved 27 from 30 possible points in the terms of
interurban routing and even the maximum of points achievable
(30/30) in city routing.
Page 18
Proposed Sales Argumentation for the PND 2050
USP Features to emphasise on:
Auto Connect 02/2006: 38 tested Navigation devices (2):
• It achieved a better destination guide performance than the bestin
the auto connect test (only Tom Tom Europe has the same score)
• It achieved the highest score in Terms of inner-city navigation
• The PN 2050 Costs less than half as much as the Test winner (Tom
Tom go 910: 729€) while only achieving 10 % less point than the
winner. Still being even better in many under categories
• The PN 2050 would have been the winner in case that the Bluetoot h
and TMC for the PN2050 were tested during the Auto Connect
Benchmark
Page 19
Proposed Sales Argumentation for the PND 2050
USP Features to emphasise on:
• Very Smart Hardware Design coupled with modern graphic Design
• a swift route calculation: it takes in average only 10 seconds to asses the
route.
• due to it's timing: "The voice output is the best of all currentavailable
mobile Systems"
• Automatic Display Brightness Control
• GPS performance : "Thanks to the SiRF-III-GPS Ship set, the GPS
performance is state of the art Performance"
Page 20
Proposed Sales Argumentation for the PND 2050
USP Features to emphasise on:
• The Map Display is colourful and offers many customization possibilities
• The Icons are very finger suitable: Even with big finger you can easily
operate the touch screen
• Intelligent typewriter: When typing an address or a Zip Code in, the Letter
or Numbers that you don't need will hide, it makes it easier to Select your
destination
• You can enter your Destination in multiple ways: via Zip Code, Adresse,
junction, on the Map, GPS coordinates, Last Destination, Home &Work
• Points of interest (POI) in 40 categories: city centres, petrol stations,
hotels, restaurants, shopping centres, airports and more
• A Variaty of Selectable Menu languages (21) as well as spoken voices (24)
Page 21
Proposed Sales Argumentation for the PND 2050
USP Features to emphasise on:
• Widest range of map products in Europe, North-America, Australia, Asia
(Singapore)
• Full Europe Maps are available on a Navteq SD Card (2GB) .A very good
product to good price
" Tiny, versatile and beautyfull" www.auto-entertainment.de
The PN2050 was rated "good" by www.testberichte.de 11/2006
The PN2050 is "recommendable" by Auto Motor Sport 23/2006
Page 22
Details
Page 23
Details
Blaupunkt Travel Pilot
FeaturesVDO Dayton PN 2050
Navigation
Destination Entry: via Zip Code YesYesYesNo (UK&NL only)
Destination Entry: via pathpoints (via points);Multi-stop
destinationsNoYesYesYes
Destination Entry: via street
name /street numberYesYesYesYes
Destination entry: via JunctionYesYesYesYes
Destination entry: via contactsNoYes
Destination entry: via GPS
coordinatesYesYes
Destination entry: via Input on
mapYesYesYesYes
Letter hidingYesYes
Special NavigationNoYes (Pedestrian)
POI: Point of interest (Special
Destinations)Yes
Go Home FunktionYesYesYes
Destintations History5030
Personal addresses Memory250100500
Menu languages21
Spoken languages2417Multilanguage
Announcment of street and
motorway numberYesYesYes