THE
ALL-IMPORTANT
True high fidelity sound recreation begins at the source
is
stylus
the sound can be
the only point
no
aturized electric generator (that's really what
SOURCE
of
contact between the record and phonograph system,
OF
SOUND
of
sound. Since the
better than the cartridge. This breathtakingly precise mini-
it
is) must carry the full burden
of
translating the miles-long stereo record groove into usable electrical impulses
..
. and should do this without adding or subtracting
from
what is
on
the record-
ing. Knowing this, Shure quality standards are rigidly maintained at the highest
levels.
ABOUT
Trackability
Hi
groove not only up to but beyond the theoretical
recordings-not
audible spec
audible record wear and excessive stylus
TRACKABILITY
is
the measure of a cartridge's total performance. The "secret" of
gh
Trackability is to enable the stylus
only at a select and discrete frequency, but across the entire
trum-at light tracking forces that are below both the threshold of
tip
to follow the hyper-complex record
tip
cutting
wear.
limits
of
today's modern
®
U
SHURE
CARTRIDGES
ATA
GLAnCE
Shure cartridges
and the
"UFACTOR'
In
addition to
the Shure cartridges shown
audiophile a
formancethat
their
many other individual features,
uniformity
is unique
in
this catalog offer the
of
manufacture and per-
in
high fidelity componentry.
FREQUENCY
The tra ckability curve above dramatizes the differences
V-I5 Type
the
Type
III
II
(shown at
Improved (shown
3J4
and 1 gram). The shaded area represents the recommended
at
3,-4
kHz
in
trackability between
gram) and the extraordinary Shure V-I5
theoretical limits for cutting recorded velocities. Peak recorded velocities are
shown up the left edge, frequency range
smoother the curve
of
the cartridge being tested
is registered across the bottom.
and
the greater its distance
above the shaded area, the greater its trackabi lity .
Any
good
will
these grooves
Th
e photomicrograph above l
in
an
modulat
nd
maracas with a l
a
suff iciently high
range, and optimum signal-to-no
They are the very essence of today's high
an
with
these demanding gr
maracas sound fuzzy, lead
universally
ca
rtridge attempts to track sibilan
duces clearly audible, intrusive "sibil
to force the stylus
Only
groov
cymbal
..•
eft
portrays
an
errant, hard-to-track castanet sound
otherwise conservatively modulated recording. The somewhat more heavily
ed
gro
oves sho
wn
above right are
ow
frequency rhythm complement
an
velocity to deliver precise and definitive intonation, full dynamic
ise
ratio. Neither situation
es
t fidelit y recordings. But when played
ordinar y "good" quality cart rid
ooves-
au
dibl e examples of mistracking occurs
th e castanets sound raspy, whi
en,
and
ge,
"torn
the stylus inva
apa
rt."
t "sss" and
an
t distortion. " Incr
to
stay
in
the groove will literally shave off the groove walls.
Hi
gh Trackability cartridges will consistently and effectively track all the
es
in
today's recordin
s,
orchestral bells, and ot her difficult-to-track instrument
gs
at light, record-saving pressures .
trackability
exhilarating combination of flutes
One
of the most common, most
on
"th
" sounds. Mistracking here pro-
cartridge
track
serve the fidelity and reduce distortion from all your record
2
but
only
a high
cope with this groove!
cartridge
from
a recording cut at
is
a rarity, far from it.
can
riably loses contact with
le
the flute and
vocal recordin
eas
ing tracking weight
s,
old and new.
..
s. They
gs
when a
eve
n with
will pre-
We
call
it
the
"U"
factor
...
U for
assures you that not only does the Shure cartridge
you have conform precisely to its published specifi-
so
cations, but
does every other Shure cartridge
bearing the same model number!
Uniformity
in production, and one
The
most comprehensive quality control programs in
doesn't come easily. It takes infinite care
of
the most uncompromising,
the high fidelity industry . The simple
every cartridge or stylus with the Shure name
either meets al/ of its specifications or is rejected.
Thus, a Shure
superlative performance
chased-from
from
London to Rome; and from Tokyo to Paris to
V-I5 Type III cartridge will provide
no
matter where it is pur-
Portland, Oregon to Portland, Maine;
Johannesburg.
And the original sound of any Shure cartridge can
be recreated
exactly-no
Shure replacement stylus
matter where the genuine
is
purchased.
The U factor . . . a part of every Shure cartridge and
replacement stylus.
SPECIAL NOTE: The Dynetic ®
cartridges
original
that
certification
"This
Shure
AVOID INFERIOR IMITATIONS, THEY WILL SERIOUSLY DEGRADE THE PERFORMANCE
GENUINE "DYNETIC ®" STYLI
SHURE BROTHERS INC. LOOK
ON
PATENT NOTICE,
AND
ONE OR MORE OF THE FOLLOWING U.S. PATENTS: 2,983,516;
3,055 ,988; 3,077,521; 3,077,522; 3,463,889; 0183,366; 0185,168;
0187
0193
0235,351; 0235,352; 0235,661 ; AND 0235 ,658. OTHER PATENTS
PENDING.
is
the
performance
any
Stereo Dynetic®
Brothers
THE STYLUS GRIP.
PROFESSIONAL
,229;
,934; 0201 ,802; 0201 ,803;
most
replacement
on
0187
standards
the
package:
Inc."
ALL
SHURE OYNETlC® CARTRIDGES , STYLI
TONE ARMS ARE MANUFACTURED UNDER
,230 0189,144; 0193,006; 0193,007; 0193,854;
critical
stylus
stylus
0230
stylus
assembly used
component.
of
your
you buy bears
is precision
OF
cartridge, be
manufactured
YOUR CARTRIDGE. ALL
ARE
MANUFACTURED
FOR
THE NAME SHURE
.995; 0235,070 ; 0235,211;
uniformity
fact
in
To
maintain
the
following
. It
is
that
on
Shure
the
certain
it
by
BY
AnYTr-linG
II
COULD
ill
CAn
DO
DO
SEDER!
Th
sig ned for the connoisseur's high fidelity system. It clearly
e remarkable Shure V-15 Typ e
def
in
es
the outer
tridg
e design, and
world-
ac
claimed Shure V-15 Type
Among its
structure, and
25% reduction of effective mass.
es
u It:
R
tracking forces of the
fr
equency response with
de-emphasis at any frequency; (3) an extended dy-
namic range even beyond that of our V-15 Type
Improved; and (4) all this without a reduc tion in
output l
limits
of the state of the art of phono car-
is
indeed the worthy successor to the
brilliant
(1)
innovations
an
exquisitely designed stylus assembly with
H igher-than-ever trackabil ity at the ultra-I ight
1970'
ev
el.
the V-1S Type III
a singular achievement
in phono cartridge design
III
Phono Cartrid
II
Impr
ove
is
a laminated magnetic core
s; (2)
no
an
noticeab
ge
d.
astonishingly flat
le
emphasis or
...
was de-
II
We call
cause it maintains all perfo rm ance facto
fect
the Type
equ
ilibrium
that
is
greater than the sum of its individual im-
provements would indicate.
All in all, the V-15 Type
ordinary listening
Note:
published in high fidelity, electronics and
audio publications throughout the world,
w
rit
ical R
III
the Synergistic Cartridge
to produce a total audio effect
III
offe
rs
you an extra-
ex
perience.
For
a collection of
e for the Shure Compendium of Crit-
ev
iews (Ask for Booklet AL482).
crit
ics' test reports
rs
in pe
be-
r-
4
SUPER-TRACK
"PLUS
"
CARTRIDGES
For % to 1% Grams Tracking
SHURE
V-IS
TYPE III SUPER-TRACK "PLUS" PHONO CARTRIDGE
®
THE
SOUND OF
The sound of the V-15 Type III, paradoxically, is due in no small
absence of a sound of its own. In no way does
music. Thus,
or
"brilliant"
cented
difference in all your recordings, old and new.
In extended listening, the uncolored neutral
Type III results in a remarkable listening experience in
melodic lines
rock equipment,
the
...
frequency
from
utilizing
are delineated with
THE
V-IS
TYPE III
it
dynamic
timbre
and
hitherto
interpose
range mean a hearable
resultant sound of the Type III is not
it
is the sound of the recording itself! Its
response and extended
every conceivable kind of music -
a wide variety of recording techniques and playback
startling
itself
"sweet,"
truly
and
tonality
which
from
unheard clarity.
ABSOLUTE UNIFORMITY OF PERFORMANCE
+20
+10
III
D
f-
::0
e:
0
::0
I I I
o
I
-10
-20
20
Shown above is a
illustrates the
III cartridge.
cartridge,
Hong Kong,
the
lope"
made by a typical Type III, mounted in an SME tone arm, and
STR100 test record, response corrected
whether
extraordinarily
(the unshaded area above) before shipment. The curve shown was
I
uniformly
Under
or
Sydney,
,
I
I I
t I I
i
IlHit
I I
100
FREQUENCY Hz
graphic
representation of
flat
response you
the Shure Quality Control Program, every Type III
it
is purchased now
must
narrow
produce a
limits
1000
the
will
or
next year, in Chicago, London,
flat
of the Type III response
response curve
for 6 dB/octave
audible
achieve
,
I I I
I I
I II I
I I I
spectrum,
with
your V-15 Type
that
below 500 Hz.
part
to
upon
"mellow,"
flat, unac-
of
complex
baroque to
10000 20000
fits
within
"output
tracking
EXTRAORDINARY TRACKABILITY
Its exceptional
an
that
the
the
which
enve-
the
will
it
enables you to use the most advanced
precision
cated
turntables
40
030
w
(/)
~
E
{)
20
>-
t:
016
o
..J
W
> 12
o
~1O
a:
8 8
w
a:
'"
6
«
,
g:
5
.2
The
trackability
V-15 Type III in
performance:
cartridges
tracks the highest velocity levels
trackability
significantly
turntables
and arms now
V
,/
1/
REFERENCE,
SHURE
.3 .4 .5 ,6 ,8 1
chart
the
trackability.
tracking
increase the life
available, and to use the newer, even more sophisti-
""b::
I
TIR
103
above shows the unmistakable
single most
in a Shure SME tone arm. The Type III effortlessly
enables you to use
under
of
development.
I------
I
ultra-light
recordings and stylus tip. Further,
light-tracking
I---
r--.
=:---
r--.I---
r--.
I
I
---f--
..
(.75
i'i'
VI5IT
k
GRAM)
(La
V15III
tracking
tone arms and
GRAM)
lI\
V15ill
GRAM)
forces
,
\\
\\\
\\
\
\
..
~
I
LABORATORY
n
TEST
RECORD
4 5 6 8 10
FREQUENCY kHz
important
These curves were produced by Shure V-15
of
modern recordings.
measure of overall
superiority
\
\
\
20
of the
cartridge
!
V-IS TYPE III
Typical
Trackability
Shure
TTR
400
1000
*Peak recorded velocity
Frequency Response (using
Output
Voltage: 3.5 mV per channel at 1000 Hz, 5
corded velocity. Output
Channel Separation:
Tracking Force Range:
Optimum
farads
70,000 ohms with
Total capacitance includes both
circuit.
Inductance: 500
D.C.
Resistance: 1350 ohms nominal
Output Terminals: 4
V-15 Type III Styli Available:
VN35E Biradial Elliptical Stylus (as supplied in V-15 Type III Cartridge)
Diamond Tip
microns
18
microns
5
microns
25
VN3-G Spherical Stylus, (as supplied in V-15 III-G Cartridge) Diamond
Tip [15
and
V-IS I1I-G SPECIFICATIONS
(at 1
gram
103 Laboratory Test Record.
Hz - 26
Hz - 38
Load: 47,000 ohms resistance in parallel
total capacitance
(Most
microns
CM
/ SEC* 5000 Hz - 35
CM/
SEC* 10,000 Hz - 26
Minimum
Minimum
iii
to
almost
amplifiers
millihenries
terminals
(.0007
inch)
(.0002 inch) side contact radii
(.0010 inch) between record contact points
(.0006 inch) radius]
in Shure-SME Tone
Optimum
from
1% grams.
per
no
and tone
nominal
frontal radius
Load): 10
each channel
25 dB
at
15 dB
at
channel. Load resistance can
audible
the
tone arm
arms
to
within
1000 Hz
10,000 Hz
change in frequency response.
wiring
meet
Arm).
25,000 Hz
CM/
2 dB.
with
and
this
requirement.)
CM
CM
SEC
400
to 500 pico-
amplifier
Reference:
/ SEC*
/ SEC*
peak re-
be
up
input
VN78E Biradial Elliptical Stylus, Diamond Tip
records.
Tracking Force Range:
63
microns
13
microns
89
NOTE:
sembly
achieves
normally
setting.
Mounting: Standard 12.7
Weight: Net
MODEL V-15 Type III Super-Track
to
MODEL V-15 III-G Super-Track
MODEL V-15 III-DL Super-Track
MODEL V-15 III-GZ Super-Track cartridge pre-mounted
MODEL VN35E Biradial Elliptical stylus fits V-15 Type III
MODEL VN3-G, 15
MODEL VN78E Biradial Elliptical stylus designed
microns
A
allows
stylus
DUAL
iii
to
1%
GARRARD Zero
iii
to
11/4
and
V-I5
V-15 Type III and V-15 III-G
78 rpm recordings. Fits V-15 Type III and
(.0025 inch) frontal radius
(.0005 inch) side contact radii
(.0035 inch) between record contact points.
small
.8
gram
it
to
the
requires
..............................................
be
proper
no
Weight-6.3
"1200
Series"
grams
(Biradial Elliptical Stylus)
grams
(Biradial
III-G cartridges
microns
1112
to 3 grams
weight
on
the
substituted
tracking
automatic
force
manual
adjustment
mm
grams
automatic
Elliptical Stylus)
...............................
(.0006 inch) Spherical stylus fits
molded
for a VN35E
for
(1f2
inch)
cartridge
cartridge
cartridge
turntables
turntables
cartridges.
78
rpm
of
mounting
with
premounted
tracking
. . . . . . . . . . . . .
for
monophonic 78
grip
of
or
the
..................
.0006"
..................
V-15111-G
the
VN3-G.
records
tone
arm's
centers.
Spherical
for
tracking
from
.................
for
monophonic
cartridges
VN78E
This
.8
gram
automatically
tracking
from
for
....
Stylus
$85.00
$80.00
$86.00
$86.00
$31.00
$29.00
..
$30.00
rpm
As-
weight
and
force
5