Shure Phonograph V-15 III-G User Guide
anything
III
can
do
II
could do
better!
V-15
Tgpe
111
and
The Shure
of the art in phono cartridge design.
It
proved, and is designed to function in a milieu where rapidly multiplying developments in recording techniques and rapid advances in
playback equipment are making ever-increasing demands on the
capabilities of the phono cartridge. The
to satisfy the "critical ear" of the audiophile of the Seventies.
This booklet was prepared to tell you the complete story of its development.
of this remarkable new cartridge.
V-15
V-15
is
a worthy successor to the world-acclaimed
111-G
Type
Ill
clearly defines the outer limits of the state
V-15
A
few minutes spent with it will enhance
Type
V-15
Type
Ill
was developed
your
enjoyment
II
Im-
the seven year search
The
V-15
Type Ill is the result of seven years of extensive laboratory
development in which revolutionary, computer-produced data were
drawn upon to establish new performance parameters and chart new
directions in design.
New core structure. New stylus assembly.
Among the most notable design achievements of the Type
entirely new laminated magnetic core structure, and an ingenious new
stylus assembly with a 25% reduction of effective
The net result of our engineers' labors are these:
ability than ever at low tracking forces
astonishingly flat frequency response with no noticeable emphasis or
de-emphasis at any frequency; and
namic range, beyond even that of our
all this without loss in output level!
(3)
stylus mass.
(3h
to
a significantly extended dy-
V-15
Type
(1)
higher track-
1'14
grams);
II
Improved. And
Ill
are an
(2) an
Since Shure engineers have long known that isolated improvements
in individual design parameters do not necessarily produce significant
changes in total cartridge performance, all improvements were
brought into perfect equilibrium with each other, so that each performance factor enhanced every other performance factor.
The result of this unique balance is a total audio effect greater than
the sum of its individual performance characteristics. To science, this
phenomenon is known as a synergistic reaction; ergo, we call the
V-15
Type 111 the Synergistic Cartridge.
Four-channel compatibility
The same performance parameters that apply to conventional stereo
-especially trackability-also apply to four-channel matrix systems.
Because mistracking is one of the most noticeable types of distortion
in four-channel playback, the
trackability, is a superb performer in all four-channel matrix systems.
V-15
Type
Ill,
with its outstanding
5
the
sound
of
the
V-1
ti
Tane
The sound of the Type
absence of a sound of its own. Its sound is so neutral and
free that your finest recordings can be reproduced precisely as they
were recorded, without emphasis or de-emphasis. In no way does it
interpose itself upon the music. It transmits only the signals it finds
in the record grooves, adding nothing, subtracting nothing. The
resultant sound is neither "sweet," nor "bright," nor "brilliant"
it is the sound of the recording itself!
A
Hearable Difference!
Exhaustive listening tests utilizing a truly eclectic selection of recordings and playback equipment have demonstrated conclusively that the
V-15
Type
Ill
of modern recordings. In extended listening, the uncolored neutral
timbre and tonality of the Type
experience in which complex melodic lines from every conceivable
kind of music-from baroque to rock-utilizing a wide variety of
recording techniques are delineated with a startling and hitherto
unheard clarity.
The
6
makes a distinct, clearly audible difference in the sound
V-15
Type
Ill,
paradoxically, is due in no small part to an
Ill
re-creates your recordings with clarity and truth.
TT!
coloration-
Ill
results in a remarkable listening
. . .
A
graphic representation of the audible spectrum, which illustrates
the uniformly flat response you will achieve with your V-15 Type
cartridge. Under the Shure Quality Control Program, every Type
cartridge, whether
London, Hong Kong, or Sydney, must produce a flat response curve
that fits within the extraordinarily narrow limits of the Type
sponse "output envelope" (the unshaded area above). The curve
shown was made by a typical Type
and tracking the
dB/octave recorded characteristic below 500 Hz.
it
is purchased now or next year, in Chicago,
STRIOO test record, response corrected for
Ill, mounted in an SME tone arm,
Ill
ill
Ill re-
7
6
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