The Sero for business
BST series
Mobile, visual communication, better on your business
In response to increasing consumer appetite for mobile-rst content, Samsung introduced The Sero - the
world’s rst mobile-friendly TV for consumer market. Now, The Sero’s unique viewing experience is available as
a commercial display allowing businesses to showcase professional mobile-centric content. The screen rotates
based on the orientation of the content, eliminating the barriers that often come when trying to display
portrait-oriented mobile video in a professional setting. Whether it’s a vertical video, poster, photo, or digital
clock, all content is displayed beautifully, as intended. The efcient, space-saving stand eliminates the need
for any additional installation and blends seamlessly into any business environment. The smart visual design
is supported by a front-ring speaker and multi-channel Bluetooth speaker. Visual content is guaranteed to
capture attention with UHD resolution, QLED 100% color volume and AI upscaling for businesses to open a
world of possibilities when showcasing content.
Highlights
• Simple rotating screen and content scheduling with rotation mode
• Streamlined design that blends seamlessly into any space
• Easy movement of display with wheel at any place
• Premium, embedded audio for impressive sound delivery
• Powerful QLED technology to deliver stunning picture quality with 100% color volume
Businesses are experiencing increased demand to deliver engaging
content
Visual display technology is constantly improving and evolving, while becoming more accessible to businesses. At the same
time, businesses are seeing increased demand from customers for high resolution, captivating content. Mobile-rst content is
one example of this as consumption has increased and consumers expect to consume content in mobile formats. This desire
of customers to consume quality content in any shape, size, orientation – in any place at any time – means businesses have an
opportunity through high-quality content to communicate and engage in unique ways and deliver dynamic, digital messages
rather than outdated, static materials.
The Sero for business meets demands of modern consumers
Samsung is a global leader in visual display technology and consistently creating industry-leading visual display technologies
for a variety of use cases, enabling businesses of all sizes to engage customers and uncover new opportunities. The Sero for
business is Samsung’s latest innovation, offering a vertical design to complement any business environment. The intelligent
design is powered with the latest features, including speakers for music playback and UHD level QLED SMART technology for
an optimized and eye-catching visual solution.
Rotating screen Content scheduling Movable stand Premium sound
Upgrade any business environment for enhanced value
A display as distinctive as your business
Create a polished aesthetic for any business with a space-saving
and modern design. The streamlined features of the display
include a unique pivoting design opening up a world of
possibilities to showcase your content.
Show content in its native format
Any type of content can be displayed with enhanced versatility.
Landscape mode is perfect for traditional video and portrait
orientation ensures ideal viewing for mobile-rst content and
applications.
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Intelligent design, intuitive features – in any environment
[ Clock ] [ Poster ] [ Photo ] [ Sound wall ] [ Cinemagraph ]
A new look for any business
The streamlined design blends seamlessly into any space. When not showing your content, the display can still transform any room with
one of ve modes – clock, poster, photo, sound wall or cinemagraph.
Easy relocation
The display’s wheel stand allows for easy relocation for special events, meetings or storage ensuring you are always getting the most out of
your display, even when space is limited.
* The Sero Wheel is sold separately.
Simple content sharing with Tap View
To show content from a personal mobile device on the TV, simply
tap it to the bezel of the display. Tap View enables instant content
sharing from personal devices to The Sero for business screen.
* Compatible devices only.
* Compatible devices may vary by region.
* This service only works when TV and mobile are on.
Smart experience with Samsung app
Take content from a mobile device and instantly display it on the
TV. With Samsung’s SmartThings app, connecting to the display
via an Android or iOS device couldn’t be simpler.
* Each device must be connected to Wi-Fi or other wireless network.
* Must download and install the SmartThings app.
* SmartThings compatible devices may vary by region.
* For interoperability through SmartThings, all the devices should be registered with a single
Samsung Account.
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Perfect picture and immersive sound experiences
Deep, premium sound
The powerful audio system has 4.1ch 60-watt speakers with Dolby
Digital Plus to deliver premium sound. The display’s speakers are
thoughtfully designed to blend in seamlessly to the vertical stand.
Enjoyable Ambient Mode+
An important feature is Samsung’s Ambient Mode+ which turns
the display into a beautiful and helpful always-on display when
not being used as a TV. Whether displaying business details, or
background music, Ambient Mode+ provides options to create
the right atmosphere for any business.
* Ambient Mode+ works only when The Sero is in horizontal mode.
Audio that cuts through the clutter
Advanced sound signal processing enables audio spatial
intelligence that recognizes when there are potentially distracting
sounds around the viewer and automatically claries on-screen
dialog.
Captivate visuals with QLED certied
The attention of potential customers can be captured through the
delivery of stunning picture quality and beautiful colors. The
display delivers 100% color volume that shows realistic colors for
bright and dark content.
AI Upscaling
Enjoy 4K picture from any source
From color, texture data, lighting and contrast details, Samsung’s
proprietary upscaling technology analyzes content scene-by-scene
to deliver 4K picture quality even if the original content source is a
lower resolution.
* Viewing experience may vary according to types of content and format.
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Adaptive Brightness Control
Perfect viewing with Adaptive Picture
With Adaptive Picture, the display senses changes to the ambient
lighting environment and adjusts display settings to maintain
optimum brightness and contrast for pleasant viewing any time of
day or night.
Specif ications
Panel
INPUT
Connectivity
OUTPUT
Design
Power
Mechanical
Certication
Accessory
Video
Audio
Broadcasting
System
Smart Service
Feature
Business TV
Special
* This feature may vary by region.
Color
Power Consumption
Dimension (mm)
Weight (kg)
VESA
Optional
General
Smart
Business TV App (Android, iOS) N/A
Autorun Signage(App auto launch) N/A
Security Lock
Model BS43T
Size (Inch) 43
Type 120Hz Direct LED BLU
Resolution 3,840 x 2,160
Brightness(Typ.) 300nit
Contrast Ratio(Typ.) 1000:1
Viewing Angle(H/V) 178/178
Response Time(G-to-G) 8ms
Display Colors 1.07B
Color Gamut 72%
Operation Hour 16/7 *
Haze 3.5%
Screen Curvature N/A, Flat
RF (Terrestrial / Cable / Satellite)
External Sensor Ambient
Wireless WiFi5, BT4.2
Bezel Type VNB
Stand Type Plate Stand
Swivel (Left/Right) N/A
Type Internal
Power Supply
Bezel Width (mm) 16.3
Safety UL, IEC60065
EMC Class B
Included Remote Control, Batteries, User Manual, Power Cable
Picture Engine Quantum Processor 4K
HDR10+ Yes
Dolby Digital Plus Yes
Sound Output (RMS) 60W
Speaker Type 4.1CH
Woofer Yes
Bluetooth Audio Yes
Digital Broadcasting
DTV Sound System Dolby
Analog Tuner Yes
CI (Common Interface)
Smart TV Type Smart
Operating System Tizen 5.5
Supported Apps : Youtube, WebBrowser, SmartThings
Mobile to TV - Mirroring, DLNA Yes
Wired TV On - Samsung WOL N/A
On/Off timer Off Timer, Sleep Timer supported
App pre-installation Yes
OTN On/Off Yes
RGB N/A
VIDEO HDMI x 3
HDCP HDCP 2.2
AUDIO N/A
USB USB (2)
1 / 1(Common Use for Terrestrial) / 0
(EU : 1 / 1(Common Use for Terrestrial) / 1)
RGB N/A
VIDEO N/A
AUDIO N/A
Power Out N/A
Front Navy Blue
Stand Navy Blue
NA : AC110-120V 50/60Hz
Max (W) 135
Energy Saving Mode (W) N/A
Stand-by (W) 0.5
Typical NA 58, KR 99, EU 96, AU 96
Set without Stand 564.7 x 1228.1 x 83.4
Set with Stand 564.7 x 1200 x 327
Package 738 x 1365 x 272
Set without Stand 26
Set with Stand 33.3
Package 40.5
Screw Size N /A
Screw depth N/A
VESA Spec N /A
Stand N/A
Mount N/A
Specialty N/A
Media Player N /A
Adaptive Sound Adaptive Sound+
Instant On Yes
Game Mode Yes
Remote Access Yes
Easy Setup Yes
WiFi Direct Yes
TV Sound to Mobile Yes
Sound Mirroring Ye s
Panel button lock N/A
Usb port lock N/A
Mobile Connection menu N/A
EU : 220-240V 50/60Hz
KR : ATSC 3.0
NA : ATSC
EU : DVB-T2CS2
AU : DVB-T(T2 Ready)
NA, KR, AU : N/A
EU : CI+(1.4)
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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redening
the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and
semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
The Sero for business
For more information about Samsung The Sero for business,
visit www.samsung.com/business or www.samsung.com/displaysolutions
Copyright © 2020 Samsung Electronics Co. Ltd. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co. Ltd.
Specications and designs are subject to change without notice. Non-metric weights and measurements are approximate. All data were
deemed correct at time of creation. Samsung is not liable for errors or omissions. All brand, product, service names and logos are trademarks
and/or registered trademarks of their respective owners and are hereby recognized and acknowledged.
Samsung Electronics Co., Ltd.
416, Maetan 3-dong, Yeongtong-gu, Suwon-si, Gyeonggi-do 443-772, Korea
2020-09
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