Samsung BST User Manual
The Sero for business
BST series
Mobile, visual communication, better on your business
In response to increasing consumer appetite for mobile-rst content, Samsung introduced The Sero - the
world’s rst mobile-friendly TV for consumer market. Now, The Sero’s unique viewing experience is available as
a commercial display allowing businesses to showcase professional mobile-centric content. The screen rotates
based on the orientation of the content, eliminating the barriers that often come when trying to display
portrait-oriented mobile video in a professional setting. Whether it’s a vertical video, poster, photo, or digital
clock, all content is displayed beautifully, as intended. The efcient, space-saving stand eliminates the need
for any additional installation and blends seamlessly into any business environment. The smart visual design
is supported by a front-ring speaker and multi-channel Bluetooth speaker. Visual content is guaranteed to
capture attention with UHD resolution, QLED 100% color volume and AI upscaling for businesses to open a
world of possibilities when showcasing content.
Highlights
• Simple rotating screen and content scheduling with rotation mode
• Streamlined design that blends seamlessly into any space
• Easy movement of display with wheel at any place
• Premium, embedded audio for impressive sound delivery
• Powerful QLED technology to deliver stunning picture quality with 100% color volume
Businesses are experiencing increased demand to deliver engaging
content
Visual display technology is constantly improving and evolving, while becoming more accessible to businesses. At the same
time, businesses are seeing increased demand from customers for high resolution, captivating content. Mobile-rst content is
one example of this as consumption has increased and consumers expect to consume content in mobile formats. This desire
of customers to consume quality content in any shape, size, orientation – in any place at any time – means businesses have an
opportunity through high-quality content to communicate and engage in unique ways and deliver dynamic, digital messages
rather than outdated, static materials.
The Sero for business meets demands of modern consumers
Samsung is a global leader in visual display technology and consistently creating industry-leading visual display technologies
for a variety of use cases, enabling businesses of all sizes to engage customers and uncover new opportunities. The Sero for
business is Samsung’s latest innovation, offering a vertical design to complement any business environment. The intelligent
design is powered with the latest features, including speakers for music playback and UHD level QLED SMART technology for
an optimized and eye-catching visual solution.
Rotating screen Content scheduling Movable stand Premium sound
Upgrade any business environment for enhanced value
A display as distinctive as your business
Create a polished aesthetic for any business with a space-saving
and modern design. The streamlined features of the display
include a unique pivoting design opening up a world of
possibilities to showcase your content.
Show content in its native format
Any type of content can be displayed with enhanced versatility.
Landscape mode is perfect for traditional video and portrait
orientation ensures ideal viewing for mobile-rst content and
applications.
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