Ricoh AP1610 Service Manual

NEW PRODUCT

SPECIFICATION

PML16B

Mono Laser Printer

SARANAC

Nashuatec P6216

Rex Rotary P6216

Gestetner P6216

First
Production Launch Country
Month Month of Origin

October, 2001 December, 2001 South Korea

NRG International Limited

Marketing Department

Date Created: July, 2001

October, 2001

Version 4

CONTENTS

Page

• Introduction 2

• Marketing Objectives 3

• Product Overview 4

• Selling Points and Benefits 7

• Product Specifications 9

• Supplies and Reliability Data 10

• What Fits What 27

• In the Box Accessories 28

PML16B

This is a pre-launch document and specifications are
subject to change. If in doubt, or specifications are
required for tenders, etc. please contact NRGI Guernsey
for confirmation of exact product details.

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PML16B

INTRODUCTION

The NRG Group has maintained an OEM relationship with Lexmark since 1994 and, over the past
seven years, NRG Group have marketed a range of Lexmark’s mono and colour business laser
printers in several countries, with most success in those countries employing page-volume
orientated selling systems, such as Germany, Belgium and the Netherlands.

As there have been continual requests for a competitively priced A4 laser printer, it is planned to
launch a new 16ppm printer with a totally new, Lexmark designed engine. The PML16B is the first
Lexmark product in this price segment to be developed from internal Lexmark technology. This
new printer will be manufactured in South Korea.

Although Lexmark will market three versions of this printer, we will only be selling one unit, which
will have an optional network card.

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PML16B

MARKETING OBJECTIVES

The marketing objectives specific to our relationship with Lexmark are as follows:

• To satisfy the diverse network printing needs of our customers by maintaining a robust

range of A4 network printers, complementing the range of A3 printers from Ricoh

• To facilitate bundled sales concepts like Paperflow and Pay-Per-Page

• To increase our share of page volume

• To be able to provide printing solutions for all network environments

• To reinforce our stance as a capable “IT Printing” vendor

Specific marketing objectives for the PML16B will be to ensure that NRG are able to market a
highly competitive A4 product in the 11–20ppm segment of the printer market. This segment
represents the largest opportunity for capturing office page print volume.

Marketing Communication Objectives:

To position the PML16B as NRG’s entry desktop laser printer for business users needing
performance, reliability and network capability in a small size. Customers looking to purchase this
class of product, in this speed segment, tend to consider five key points in the following order of
importance:

• Price

• Size

• Print Quality

• Ease of Use

• Reliability

The PML16B is positioned to compete in the same segment as the HP LJ1200, offering more speed
and functionality in a smaller, more compact package than the HP product.

Additionally, the PML16B should increase awareness of NRG as a printer supplier and reinforce
NRG’s message of being a complete hardcopy output solution provider to the networked
environment, thus increasing the proportion of total print volumes made on NRG products.

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PML16B:

PML16B

PRODUCT OVERVIEW

The PML16B has the following features:

• 16ppm A4 printer

• 133MHz processor

• 1200dpi Image Quality

• PCL6, PostScript Level 2, PPDS are all standard

• 8MB RAM base, expandable to 72MB

• Standard input 150 sheets, plus single sheet manual feed

• Optional 250-sheet second drawer

• Plain paper, transparencies, envelopes, labels, card stock

• Parallel and USB ports

• Optional Ethernet card

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PML16B

Speed and Performance:

The PML16B printer supports the maximum print speeds listed below. As with most page printers
in this class, performance depends on:

• Interface to host (parallel, serial, USB or network)

• Host system and application

• Complexity and content of the page

• Certain options installed or selected with the printer

• Available memory in the printer

• Media size

• Resolution

The following table specifies throughput speeds, based on resolution and media size.

Important Note: In some circumstances throughput may be reduced for narrow media, to

protect the printer from thermal damage.

PML16B
Resolution 300dpi, 600dpi, 1200dpi Image Quality

Media Size (simplex printing on full-sized media):
Letter – 8.5” x 11.0” 16.2ppm
A4 – 8.3” x 11.7” 15.7ppm
Legal TBA

Typical First Copy Time:
First copy time (seconds) <15
First copy time from Power
Saver (seconds)

<40

Note: All first copy times are measured for 300dpi and 600dpi simplex printing, on Letter sized

paper. The test job consists of the character “A” followed by a form feed (single page job).
The First Copy Time is defined as the elapsed time from hitting “Enter” on the PC keyboard
to the page exiting to the output bin. All tests pick paper from the primary input tray.

Print Quality:

The PML16B’s print quality is consistent with the print quality of the current E31x Lexmark
family. During the life of the printer, components are subject to wear, based on usage. Printers
continuously operating at or near the maximum duty cycle may require service, for replacement of
these components, to ensure high quality printing and good performance throughout the life of the
printer.

The following resolutions are available:

• 1200 Image Quality

• 600 x 600dpi

• 300 x 300dpi with PQET

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PML16B

Toner Darkness:

The Toner Darkness setting offers a choice of ten user-selectable settings to balance the customer
needs for print darkness and toner savings. The higher the value selected, the darker the print (1 is
the lightest). Lexmark offer up to 50% toner savings, thus reducing the cost of printing.

The Toner Darkness setting is accessible in the print drivers.

Print Cartridge:

The PML16B print cartrid ges and high yield print cartridges are designed for use only with the
PML16B. See What Fits What for ordering codes.

The PML16B print cartridges have a lifetime warranty.

Data Streams:

The following data streams are supported by the PML16B:

• PostScript Level 2 Emulation

• Hewlett-Packard Company PCL6 Emulation

• PPDS Migration Tool

Memory, Ports and Electronics:

Various printer memory, flash memory, local connection, network connection and application
solution features are available for use with the PML16B printer. Additional memory may be
required for printing very complex pages or full-page, high-resolution images in 1200 Image
Quality at rated speeds. See the What Fits What for a list of available memory and connectivity
options.

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PML16B

SELLING POINTS AND BENEFITS

Fast Print Speed:

• 16ppm speed provides superior output in record time

• The 100+MHz processor and 8MB of memory prints complex jobs quickly

Built for Business:

• High yield, single element print cartridge reduces replacements

• Robust design supports up to 15,000 pages per month

• Expandable with optional second drawer, memory and networking options

• Toner low indicator, designed for proactive management of printer supplies

Broad Compatibility:

• Parallel, USB or Ethernet support

• Wide range of operating system support and compatibility

• Standard PostScript and PCL data streams provide extra flexibility to print from a range of

applications

High Quality Print:

• Professional output with 1200dpi Image Quality resolution

• High quality results on a range of media weights and types

One of the most critical points when selling into a networked environment, and particularly when
selling direct to IT/MIS professionals, will be the very wide range of operating system support
available on the PML16B.

Target Markets:

The PML16B is suitable for either individual desk top use or for small workgroup printing
requirements in the general office environment. It can be used for single or multi-user, either direct
or via the network. We would expect the majority of installations to be made in the network
environment.

Target Customers:

• Large businesses looking for a printer that can handle a wide range of complex documents,

with the expandability to add an extra tray and networking

• Small businesses desiring a highly reliable printer that can print anything they desire

• Financial institutions needing a printer with a small footprint that can fit under counters and

on desk tops with the ability to add an extra paper source to support multiple media types

• Educational institutions needing a printer that supports a range of operating systems

(Windows and Macintosh) as well as media (plain paper and card stock)

• Healthcare institutions looking for a small printer to fit into nursing stations and doctors’

offices that can be remote ly managed, with the additional ability to support electronic forms
printing and paper labels

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PML16B

The PML16B is an ideal major account machine, since many print tenders request products at the
16ppm level as entry products supporting a range of higher speed single function printers and MFP
devices. The current Ricoh based P7016, whilst being a very well specified machine, has become
too expensive to be a viable contender in these large tenders. By being able to bid a competitive
16ppm machine in these tenders, NRG will also be able to maintain an account presence and
control and to bid higher machines in the range, either A4 or A3, at the same time or at a later stage.

Sales Channels:

It is NRG’s objective to obtain pricing that will enable us to position this product head to head
against the HP LaserJet 1200 at the dealer price level. This should enable us to compete effectively
in dealer “going-rate” business to professional users, SOHO and small and medium businesses.
Our direct sales force will also find this product attractive in terms of being able to meet the large
tender requirements from large accounts.

Whilst the printer industry as a whole tends to sell printers at this price point through the indirect
channel, there is no reason why companies such as NRG, with a large, well-trained sales force,
should not be able to sell this product directly to large accounts. This has been precisely what
competitors such as Lexmark have been able to do, with some measure of success. However, in
Lexmark’s case, whilst they create demand with a direct sales force, they still use the dealer channel
as a fulfilment channel in order to avoid potential conflict.

Supplies:

The PML16B will use a new cartridge that is not compatible with other Lexmark models. The
product will be shipped with a 3K AIO cartridge. The after-market cartridge will be a 6K AIO unit.
NRG will not sell the 3K cartridges as an after-market item.

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