To the backyard barbecuer who sees outdoor cooking
as a uniquely satisfying experience. Who regards their
backyard as their domain; a place to relax and escape
the availability and fast pace the culture demands.
To the outdoor chef who finds cooking over a wood
fire to be curiously instinctive. To the weekend griller
who considers cooking and sharing a delicious meal
with family and friends as time well spent. To those
who admire American ingenuity, craftsmanship, and
the independent spirit. To the achiever who works
hard and has earned the right to reward themselves.
We understand.
The Primo Story
When George Samaras completed his tour of
duty as a pharmacist in the Greek military in
1986, he needed to find a career so he turned
to his love of the sea. He began racing sailboats
and captaining a yacht for tourist excursions
throughout the Greek islands.
In 1988, he met his future wife Kelley, an
American who was vacationing with her family
and had chartered Samaras’ boat. George was
taken with Kelley and they stayed in touch
after she returned home. She eventually
moved to Greece and later the two
were married. Seven years later,
the couple decided to move to the
United States.
George’s fatherin-law had a
Kamado cooker and
on Thanksgiving Day,
George had roasted turkey for
the first time. He was amazed at
the juiciness and delicious flavor
of the bird that was cooked
on the kamado. It looked and
performed unlike any grill he
had ever used.
He bought a kamado for
himself and cooked on it
regularly. He told his friends and
family about it and began shipping
them back to Greece for them to
use. Eventually George had over 80 people
in his homeland that wanted a kamado, so
he asked the manufacturer if he could start a
distributorship in Greece, but they declined.
Not to be deterred, George saw a niche in the
market and decided that he would make his
own kamado cookers. He was told by many
people, including ceramic engineers, that it
couldn’t be done, but he pressed on and spent
the next several years developing and testing
his own formula for the refractory material to
get the right blend.
In 1996, he was ready to sell his ceramic
grills. Samaras chose the name, “Primo”
which means “the best” in Italian. His first
manufacturing facility was a 700 sq. ft. space
he rented. Due to the limited space he could
only make two grills at a time and he had to
drive across town to a kiln to have them fired.
Over the next several years, Primo’s kamado
style grill grew in popularity as word spread
about their quality and as the only ceramic
grill made in the United States.
Samaras has a love for improving
his ceramic grills and innovative
products and in 2000
he introduced the
Primo 2000, a
combination gas
and ceramic grill.
His idea was to use the superior
heat and moisture retention
characteristics of a ceramic grill
and the convenience of gas as a
heat source that so many outdoor
cookers prefer.
It was an unrivaled product never
before seen in the industry, and
over 700 were sold. Production
was discontinued a few years later
due to the shipping and assembly
requirements.
George was also looking beyond the round
shape of the traditional kamado and discovered
that an oval-shape oered a much higher
cooking versatility and eciency. It forever
changed the direction of Primo.
The introduction of the patented oval-shaped
grill in 2002 established Primo as a major
manufacturer in the ceramic grill market.
Today, Primo is headquartered in a 92,000
sq. ft. facility in Tucker, Georgia where their
ceramic grills are produced. Primo is available
in more than 27 countries around the world.
The Primo Advantage
Proudly Made in the USA
4 out of 5 Americans prefer
products made in the USA.*
Primo is the only ceramic grill
made in America. We use
domestic raw materials, and the firing and
assembly all take place at our headquarters
in Tucker, Georgia. We are extremely proud
of the American ingenuity and quality
craftsmanship in each of our ceramic grills.
Surprisingly, virtually all major ceramic grill
companies source their grills from foreign
companies. They have little or no quality
control of the manufacturing process.
Patented Oval Design
The unique patented oval shape delivers the
highest cooking flexibility and eciency of
any other ceramic grill. Get true two-zone
direct and indirect simultaneous cooking
on each side of your grill. Grill steaks on
the direct side and roast vegetables on the
indirect side.
The oval shape also creates an extremely
ecient cooking area with easier accessibly
to your food. It accommodates more food like
steaks, sausages, large roasts, ribs and whole
chickens. Grill, bake, roast or smoke more food
at one time.
Best-In-Category Limited Lifetime Warranty Backed by a 20-Year Guarantee
Primo is the only ceramic grill company to oer a Limited Lifetime Warranty backed by a 20Year Guarantee. Surprisingly, a “lifetime warranty” is defined by each state, not the company
oering it. Some states determine that a lifetime warranty can be as little as a few years. Our
limited lifetime warranty with a 20-year guarantee assures you that your new grill is covered
for many years of use and enjoyment.
* Consumer Reports magazine February 2013
The Primo Advantage
Amazing Flavor
The combination of our premium-grade ceramics and Primo Natural Lump Charcoal creates
amazingly juicy food with true charcoal flavor. The ceramic shell helps food retain its natural
moisture, unlike metal grills that pull the moisture out. Our charcoal is made from American
hardwoods and infuses your food with a distinctively mild smoky flavor.
Exceptional Temperature Control
Cook as low as 150°F to smoke a salmon or to
well over 850°F for sizzling ribeyes. Or cook
“low and slow” for multiple hours to enjoy a
succulent leg of lamb or tender pulled pork.
Lights Easily & Heats Quickly
You can be ready to cook in as little as 15
minutes; the same time it takes to preheat a
gas grill. Another great feature of our Natural
Lump Charcoal is that it can be relit for
multiple cookings.
Low Maintenance & Self Cleaning
Primo ceramic grills practically take care of
themselves. Periodic inspections ensure that
your grill will perform and look great for years.
Our grills also work like a self-cleaning oven.
Weather Resistant
Primo ceramic grills are made to live outdoors.
Our premium-grade ceramics, glazes and
hardware are made to withstand extreme
climates. Depend on Primo Ceramic Grills
wherever you live.
Premium-Grade Ceramics
Primo ceramic grills are composed of a proprietary blend of natural materials to make the
highest grade of ceramics available for superior heat and moisture retention. Combined with
quality-controlled production processes and an unmatched firing temperature, our ceramics are
significantly more ecient than other ceramic grills. Use less fuel, reach your desired temperature
faster and reduce your cooking time with Primo.
Primo Versatility
The Primo Patented Oval Design
The One. The Only. True Oval.
The Primo Oval oers true two-zone simultaneous
direct and indirect cooking. That’s a fancy way of
saying that you get two very distinct cooking zones.
Almost like using a grill and an oven at the same time.
Grill steaks on the direct side and roast seafood or
vegetables on the indirect side. No round grill oers
so much cooking versatility.
The Reversible Cooking Grid, Heat Deflector Plates,
Extension Racks, and other accessories allow you to
create more than 69 dierent cooking configurations.
No other grill oers so much versatility.
Grill, bake, roast or smoke any food with Primo.
Popular Cooking Configurations
Grill mouthwatering steaks, bake
authentic wood-fired pizza, roast
a turkey, or smoke a beef brisket
to tender perfection. Any food and
recipe can be cooked on a Primo.
The possibilities are endless.
Cool air is drawn into the bottom vent, then heated
by the charcoal. The heated air convects around the
food before exiting the top vent. The ceramic shell
retains more heat than metal grills, and helps food
retain more of its moisture than conventional grills.
A Primo Grill allows you to grill,
bake, roast, smoke, sear, braise,
sauté, barbecue, carmelize,
flambé, broil, fricassee, pan-fry,
baste, parboil, boil, poach, scallop,
simmer, stew, stir-fry, and more.
Baking & Roasting
Grilling & Searing
Grilling & Roasting
Grilling & Roasting
Baking, Roasting & Smoking
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