Philips
commercial flat HDTV
with Pixel Plus and Digital
Crystal Clear
• 94 cm (37")
•LCD
37HF7543
Integrated Flat LCD HDTV for entertainment
and interactive services
Stylish Flat LCD TV with integrated ATSC/QAM tuner gives you HD picture quality with
full commercial features. SmartPlug™ interface provides seamless pay-per-view
connectivity and the ability to upgrade to new technology.
Vivid, natural and razor sharp images
• Enjoy HDTV that's truer than anything you've seen before
• HD LCD WXGA display, with a 1366 x 768p resolution
• Pixel Plus for detail, depth and clarity
• Digital Crystal Clear provides vivid cinema-like images
• HDMI input for full digital HD connection in one cable
Interactive features
• SmartPlug Xpress & Serial Xpress Control interfaces
Advanced commercial features
• Security Menu Access
• Front Controls Locking
• Volume limitation
• Switch On Channel Programming
Commercial flat HDTV with Pixel Plus and Digital Crystal Clear
94 cm (37") LCD
37HF7543/37
Specifications
Picture/Display
• Aspect ratio: 16:9
• Brightness: 1000 cd/m²
• Contrast ratio (typical): 500:1
• Diagonal screen size: 37 inch / 94 cm
• Display screen type: LCD WXGA Active Matrix
T
TF
• Picture enhancement: Pixel Plus, Digit
Clear, Progressive scan, Comb Filter Digital, Active
Control + Light sensor, 3/2 - 2/2 motion pull down,
Widescreen Plus
• Screen enhancement: Anti ageing circuit, Anti-
• Viewing angle (horizontal): 176 degree
• Panel resolution: 1366 x 768p
• Response time (typical): 16 ms
Reflectio
n coated screen
Supported Display Resolution
• Computer formats
Resolution Refresh rate
640 x 480 60Hz
800 x 600 60Hz
1024 x 768 60Hz
1366 x 768 60Hz
deo formats
• Vi
Resolution Refresh rate
480p 60Hz
480i 60Hz
720p 60Hz
1080i 60Hz
Sound
• Sound Enhancement: Smart Sound
• Sound System: Virtual Dolby Surround
• Output power (RMS): 2 x 15W
Loudspeakers
• Built-in speakers: 2
Convenience
• Ease of Installation: Auto Volume Leveler,
Autostore, PLL Digital Tuning, Plug & Play
• Ease of Use: On Screen Display, Side Control,
Smart Pictur
• Electronic Program Guide: Gemstar
• Remote control type: RC4342/01
• Picture in Picture: 1 tuner PIP
• Remote Control: Amp, CD, DVD-R, Multi-
unctional, Sat, TV, VCR
f
e
al Crystal
• Screen Format Adjustments: 7
Auto Format, Subtitle and Heading Shift
• Clock: On main display
• Child Protection: Child Lock+Parental Control
Widescreen Modes,
Multimedia Applications
• Digital Content Management: Digital Media Reader
• Multimedia connections: USB memory class device
• Playback Formats: JPEG Still pictures, MP3, MP3-
, Slideshow files (.alb)
pro
Tuner/Reception/Transmission
• Tuner bands: Hyperband, S-Channel, UHF, VHF
• TV system: ATSC, NTSC
•Video Playback: NTSC
• Aerial Input: 75 ohm F-type
• Cable: Digital Cable Ready CableCARD,
rambled Digital Cable QAM
Unsc
Connectivity
• Other connections: Cable Card Interface, Monitor
out
• AV 1: Audio L/R in, CVBS in, RGB+H/V, S-Video Y/
YPbPr (1, 2, 3Fh)
C,
• AV 2: Audio L/R in, CVBS, S-Video
• AV 3: S/PDIF digital coaxial, YPbPr
•AV 4: HDMI
•AV 5: HDMI
•Front / Side connections: Audio
Headphone Out, S-video in, USB 1.1
L/R in, CVBS in,
Power
• Power consumption: 135 W
• Standby power consumption: < 2 W
• Mains power: AC 108 - 132 V, 60 Hz
• Ambient temperature: 5 °C to 40 °C
Dimensions
• Product dimension (WxDxH) inch: 3.8x24x43.6
inch
• Product weight: 30 kg
• Product weight (lb): 66.15
• Weight incl. Packaging: 35 kg
• Set dimensions (W x H x D): 1105 x 610 x 97 mm
Accessories
• Included accessories: Table top stand
• Optional accessories: Floor stand
•
Highlights
HDTV
HDTV delivers exceptional picture quality and real
movie-viewing experience that makes television
more dynamic, truer than anything you've seen
before. It is the latest and best television signal
available. It features picture quality more than twice
that of traditional analog broadcasts. In order to
effectively maximize the HDTV signal, a television
must incorporate advanced signal input connectivity
and circuitry design.
Pixel Plus
Pixel Plus is a digital picture processing technology
that increases the number of lines and the number of
pixels. The result is razor sharp pictures with
incredible detail and depth, every time from any
source.
HDMI input
HDMI makes an uncompressed digital RGB
connection from the source to the screen. By
eliminating conversion to an analog signal, it delivers
an unblemished image. The non-degraded signal
reduces flicker and leads to a clearer picture. HDMI
intelligently communicates the highest output
resolution with the source device. The HDMI input
is fully backward compatible with DVI sources but
includes digital audio. HDMI uses HDCP copy
protection.
SmartPlug & Serial Xpress
The Smartplug interface permits OEM or 3rd party
decoders and controllers to interface with the TV.
Security Menu Access
Provides conditional access to installation and
configuration settings via a special code or master
remote control
Front Controls Locking
Prevents unauthorised access to TV functions
Volume limitation
This feature predefines the volume range with which
the TV set is allowed to operate, preventing
excessive volume adjustments and avoiding
disturbance of next door guests.
Switch On Channel Programming
Perfect for in-house advertising or information
channels as it allows to show a predefined channel
when the TV is turned on.
Issue date 2013-06-22
Version: 1.0.3
12 NC: 8670 000 22854
© 2013 Koninklijke Philips N.V.
All Rights reserved.
Specifications are subject to change without notice.
Trademarks are the property of Koninklijke Philips N.V.
or their respective owners.
www.philips.com