Pelco DX47/4800 hybrid video recorders were designed for customers who want to
begin a step-by-step migration to megapixel video while still gaining maximum value
from their existing analog video surveillance infrastructure. This is made possible
with the introduction of the new DX4700 and DX4800 hybrid video recorders – the
latest in the Pelco DX4000 Series of video management solutions.
The DX47/4800 addresses the current top-end of the embedded market – typically
occupied by hybrids that are only capable of standard definition recording.
Available with eight or 16 analog channels — PLUS two additional, dedicated
megapixel camera channels — DX4700 and DX4800 offer an unmatched
combination of power and performance in a cost-effective package for mid-range
applications.
2
In our own product mix the new DX47/4800 series sits between the DX8100 and
. For
embedded market; and for analog customers that need to add megapixel IP. In fact
the DX47/4800 meets a vast portion of the DX8100 capabilities - for example
features such as ATM/POS recording, improved audio recording and more - at just a
fraction of the price.
customers being pressured by pricing and features from the
DVR5100 is no longer available
priced replacement for those customers looking for real time recording at 4 CIF.
For Real-time recording 4 CIF recording, three years ago the mix was about
90% SD to 10% HD; last year that changed to 50/50. This year everyone will
be expecting megapixel, or high-definition recording. That’s what we’re
addressing. Three years ago when we introduced DVR5100 we could
support up to 16 IP cameras on structured cabling. Now that we’ve released
cabling – as well as take advantage of cheaper cabling for analog
requirements. Available with eight or 16 analog channels — plus two
additional, dedicated megapixel camera channels — DX4700 and DX4800
offer an unmatched combination of power and performance in a costeffective package for mid-range applications.
DX4
3
The value proposition of megapixel recording is essential in the presentation and
First
just to get a sense of scale of the size of files as we progress from CIF
offering of DX47/4800. It is what brings differentiation to our new hybrid from the
many hybrids on the market today.
The value of megapixel video is understood by most of you – but let’s review.
,
SVGA (or roughly 4 CIF) and 1.3 MP video. Clearly the files get bigger, the
opportunity to zoom in on important detail increases – and we’re not even looking at
2 and 3 MP resolution on this illustration. Let’s take another perspective at video
resolution.
, .5
4
The value proposition of megapixel recording is essential in the presentation and
Here
we have a robbery in progress
–
not the quality of video that most of our
offering of DX47/4800. It is what brings differentiation to our new hybrid from the
many hybrids on the market today.
The value of megapixel video is understood by most of you – but let’s review.
customers experience. The problem with video that the typically captured video is
when we zoom into a portion of the video.
5
This CIF video is still typical of what many CCTV customers experience – the is
usable only to tell that the suspect was wearing a blue hooded sweatshirt and
carrying some soft of automatic pistol.
6
With a 4 CIF image we get a bit better clarity but we still can’t tell if he has a beard
or this is just shadow on this face. This video still doesn’t provide any value for
identifying the individual robbing the store.
7
Now at 1.3 megapixel, we start to realize the value of megapixel recording – this
individual could easily be identified though the captured video.
8
From 2 megapixel recording and up – we are going to see value by zooming in from
a distance of into small detail – perhaps a real close up look for identifying tattoos,
clothing markings or in a difference scenario, across the street to zoom in at a
license plate.
9
Since the DVR/HVR market is fast evolving, the use case for DX47/4800 is very
important to understand.
As we stated earlier – the target market is customers who want to leverage the cost
advantages of analog, whether for new of existing installs. Customers who want
the benefits of the reduced cost of analog cameras, and for who analog cabling has
its benefits.
These are the customers that have been exposed to, and want the benefits of, highdefinition IP video. They want to take advantage of this at strategic locations,
perhaps entry/exits, cash-counting, or high value merchandise.
The use case extends to Existing Installations who have all the structure of analog
in place – all the wiring runs and the cameras. And like the new installations, they
want to add the benefits of megapixel into their environments. An important fact
worth noting is that we have over 76,000 DX installations to which we can bring this
kind of capability!
And that leads us to the last application – a very large base of loyal DX and DS
customers, who want to build on their Pelco solution – either as a dealer/integrator,
or as a hybrid of systems at an end-customer environment – a university for
example that has a variety of these solutions on campus.
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This chart shows us what product to apply to the number of megapixel cameras
required. At the cost point of the DX47/4800, particularly with CPDs applied for
large projects (we’ll talk to that later) – customers can consider two DX47 or 4808s
in cases where 4 megapixel cameras are required. Or DS NVR with our four free
licenses is also a very cost effective solution.
At 5 + HD camera requirements, we would direct customers to DS or to
EnduraXpress.
11
This chart shows us what product to apply to the number of megapixel cameras
required. At the cost point of the DX47/4800, particularly with CPDs applied for
large projects (we’ll talk to that later) – customers can consider two DX47 or 4808s
in cases where 4 megapixel cameras are required. Or DS NVR with our four free
licenses is also a very cost effective solution.
At 5 + HD camera requirements, we would direct customers to DS or to
EnduraXpress.
12
This chart shows us what product to apply to the number of megapixel cameras
required. At the cost point of the DX47/4800, particularly with CPDs applied for
large projects (we’ll talk to that later) – customers can consider two DX47 or 4808s
in cases where 4 megapixel cameras are required. Or DS NVR with our four free
licenses is also a very cost effective solution.
At 5 + HD camera requirements, we would direct customers to DS or to
EnduraXpress.
13
While we don’t want to dwell on speeds and feed, there are some performance
factors we want to make sure you understand:
Let’s just touch a bit on analog to make sure we’re all on the same page.
8 or 16 channel model
PTZ support, Pelco C, P, D
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Let’s touch the IP side. No doubt there are plenty of hybrid on the market. Today
most of those systems do either or both of two things: 1) they support 8 or 16 SD
cameras 2) they reduce the number of analog cameras by the number of IP
cameras supported. In the future we can look forward to additional HD camera
support - today we support a substantial use case with our 8 or 16 analog PLUS 2
IP cameras recording either SD or HD video.
The total bandwidth supported is 4 Mbps at a maximum analog load, that is 480/400
IPS and 4 CIF for a DX47800 with 5 client connections. Thought we don’t gain
support for any additional cameras at less than maximum settings, we do gain
additional bandwidth – for example, if recording at only 480 IPS @ CIF, as with the
DX4700, we gain another 1 Mbps; if with only 1 client connection, we gain and
additional 3 Mpbs.
Also on the IP camera side – we support the most important camera line for us –
that is Sarix! We also support Axis – for both lines, SD and HD cameras. For Axis
today, those cameras written to their VAPIX 3 API.
15
Now, let’s look at our initial support for the display .
With our first release of the product, customers will get SD resolution and H.264 at
the server.
16
Now, let’s look at our initial support for the display .
Meanwhile customers will have full viewing capability at the client, restricted only by
Version 2.0
We’ll look at Roadmap later in this presentation
With our first release of the product, customers will get SD resolution and H.264 at
the server. With an update soon to follo w, we will support MPEG4 display at the
server.
the hardware they deploy.
1.Current circuitry of DX47/4800 does not support the co-processors of the
Sarix E Series or HD display at server
1.E-series will be fixed in 1.1; HD display at server will be available in
.
2.E Series and HD can be recorded and can be displayed at client
.
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The performance for DX47/4800 is well-suited for customers with limited bandwidth.
and IPS per camera for both recording and streaming purposes
You can set the
Our bandwidth throttle is lower than the DX8100 capabilities and goes down as low
as 32 Kbps.
Additionally, and not always the case with embedded systems, you can the quality
.
resolution for streaming for a group of 8 cameras.
These features combined let our customers fine tune performance for their specific
circumstances.
18
And just another reminder – it is the DX4800 that gives us 480/400 IPS at 4CIF, with
the DX4700 performance in line with what we’ve provided with DX4600 and
DX8100.
Like the DX8100 there is one A/D chip to support a group of 4 cameras, and this
provides 120 IPS for a group of 4. The UI limits that selection, only in the DX4700 –
it’s not a concern for DX4800. So system design in the case of DX4700 requires a
bit more thought, just as with DX8100 where the installer is concerned with settings
in camera groups: 1 – 4, 5 – 8, 9 – 12, and 13 – 16.
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Let’s have a look at client capability for DX4700/4800.
that we first saw in the DX8100
–
and we realized what was a long wait we now can
–
DX
–
it i
The DX Series Client is what we previously referred to as the DX Common Client.
There is a matrix of capabilities with this client – it performs a bit differently
dependent on which head end, and so we’ve created a compatibility matrix that is
part of the client manual. For easy access, we’ll also provide that on the Extranet.
This client provides full operational and administrative functions for the
DX4700/4800 – for all others, with regards to operational limitations, refer to the
matrix.
We should point out to customers that we provide the very useful Favorites function
provide Windows 7 and Vista support to our DX8100 clients, again for operational
use.
With regards to ControlPoint – almost every other DVR/HVR vendor provides a
common client for mixed platforms. But don’t forget that our ControlPoint client not
only offers connectivity between two distinct platforms
of our software only solution. And this is not a product offering that most other
hardware vendors provide!
and DS
s also part
20
Not completely new, but as a reminder, because we are often asked the client to
any one of those servers
server parameters are much the same as with the rest of the DX platform:
•One server can support five simultaneous remote connections
•Any DX client can view as many as 100 DX47/4800s in their tree
•And the DX Series client can simultaneously view as many as 36 cameras from
.
21
On the storage side:
compared DX4700/4800 to what our tier 1 competitors offer and we believe we line
)
gqy
gy
1)DX4700/4800 both have 4 drive bays – that provides for 8 TB today and soon
we’ll support 12 TB total when we finish testing 3 TB drives. Many vendors in the
hybrid class only offer 2 to 4 TB of storage. We have an edge there.
2)We know you have been concerned about the pricing per TB for HDD. We have
up with what they offer.
3)Storage can be expanded for export/backup purposes with commercially available
external HDD enclosures
4)And finally, we include DVD as standard to make ordering easier and to offer
better value to our customers.
Some storage examples show the efficiency of H.264 compression:
1)A fully maxed DX4800, recording all 18 channels 30 IPS, Analog 4 CIF and best
quality; IP set for
retention
2)If we cut analog to 2 CIF/Medium qualityand leave IP alone, we get 90 days
storage
1920x1080 (2.1MP). An 8 TB model will provide 72 days
3)Tune analog down to 3 IPS, low quality, low resolution; IP down to 1 MB, and we
get 155 days storage. As soon as we have the 12 TB drives we could expect to get
over 230 days.
22
Now this is not a list of speeds and feeds – you can get that from the spec sheet
and other sales documents. This is the list ranking of features as provided by our
beta test sites – sites from all around the globe.
These are the value areas that customers recognized and which you will want to
focus on in your own sales efforts.
23
Now this is not a list of speeds and feeds – you can get that from the spec sheet
and other sales documents. This is the list ranking of features as provided by our
beta test sites – sites from all around the globe.
These are the value areas that customers recognized and which you will want to
focus on in your own sales efforts.
24
Let’s have a look at Differentiating Features from the rest of our DX line:
)
A
)
ppgqp
1)HDD Partitioning has created some discussion over the years. Many of our
customers sold this as a benefit that allowed customers to optimize storage. Those
that may still have been unaware of this capability ran this risk of losing storage with
any future changes. As a result, this feature not is defaulted for off allowing
customers to take best advantage as they see fit.
2)We now have bi-directional audio as we did in DX4000. Our beta sites reported
back satisfaction with audio quality – this will be a good solution for those
corrections institutions and holding rooms that require audio. The Bi-directional
audio is a good feature for added security to alert people know that they are being
recording – or for training purposes.
3
nd like our DX8100 we can support A TM/POS Using A VE Equipment. We
believe customers will get the most value from an API integration. For example for
a number of stores, buying AVE equipment for each store may be cost-prohibitive.
Further customers typically already having their financial applications established.
Ultimately we want to inform customers of both the API approach and the text
integration strategy. We’ll talk more about APIs later.
25
Let’s look at where we’re headed with DX47/4800:
We fully expect to ship Version 1 by the end of this month. Within about 8 weeks
we will have a software patch that supports the Sarix E series, the extended
platform. We should have ability to drive IP PTZ cameras and add MPEG4 viewing
at the server.
26
V ersion 2, which currently looks to be a Q4 release will provide support for eSATA
drives for recording as well as backup/export. And it will gain the ability to view
megapixel cameras at the server in an 1080P display.
Because them motherboard will change due the back panel and the chip set, this
will require a hardware upgrade. Our goal in this version is to make previous units
field upgradable through a kit, available at a modest cost.
For our US customers, we are working on DIACAP compliance for Version 2 as
well.
27
We will see something different on DX4700/4800 in the way of APIs
There will not be a “native” API for DX4700/4800 – there will instead be a Pelco API,
based on Endura APIs. This is intended to offer us two things: 1) Endura-enabled
capabilities so that an Endura viewing station can view video from these devices
and 2) so that our integration partners only have to write their application interfaces
once – and then have support for Endura and for the DX47/4800 systems.
28
Ordering DX4700/4800 is very easy.
Storage is from 250 GB to 8 TB today as we discussed earlier
won t have a
First, it’s available end of this month, and very possibly will be in Qantel this week.
You are ordering 8 or16 channel models and always receiving capability for the two
IP channels
designation for DVD in the part number since DVD is included.
. We
’
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We’re sure you’ll have a good sense of who to call for the DX4700/4800.
Those DX8100 customers who have been doing battle with downward pricing
pressures – they may not be using all of the capability of DX8100 and will be
satisfied with 75% of the feature set for 46% of the price. Maybe DX8000/DX8100
customers who you haven’t touched for a while.
DX4500/4600 customers, as we saw in our Use Case discussions, who want to add
megapixel capability are excellent candidates
And finally DVR5100 customers who needed the 30 or 25 IPS at 4 CIF. All in all a
base of over 83,000 potential customers.
30
Pardon the repetition but we want to emphasize how important the Use Case is.
With the DX47/4800 they get hybrid capabilities, High
resolution, real
time recording
That will be the basis for our success…8 or 16 analog, PLUS 2 IP Megapixel
Cameras, up to 3 Megapixels each.
This provides an easy path transition to the world of HD video recording
-
with transparent connectivity to a very wide world of DX and DS customers.
-
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