Mitsubishi MOTORS L200 1978, L200 1986, L200 2005, L200 2014, L200 1995 Reference Manual
CONFIDENTIAL
For Internal Use Only
contents
Developer’s message --------------------P1
Market trends for mid-class pickup trucks -------P2
History of L200 model -------------------- P3
Target users --------------------------- P4
Model concept -------------------------P5
Product characteristics
1 Excellent design ---------------------P6
2 Comfortable cabin ------------------- P12
3 Driving ease --------------------- P 16
4 High performance ----------------- P19
5 Toughness & reliability -------------- P20
6 Advanced safety ------------------ P21
Exterior colors / Alloy wheels ------------ P22
Genuine accessories ------------------ P23
Product Reference Manual
Mitsubishi Motors Corporation
Global Pickup Project Promotion Ofce
Corporate General Manager
The Evolving “Sport Utility Truck”
Developer’s message
Koichi Namiki
1
Since being launched in 1978, Mitsubishi pickups have been widely appreciated by customers all
over the world. The new 5th generation L200 will inherit the DNA of its predecessors and further
advance its concept.
Recently the usage of pickup trucks has been expanding and customers’ preferences have been
diversifying. It’s no exaggeration to say that these trends were pioneered by the L200.
From the previous generation, we initiated the concept of a “Sport Utility Truck (SUT)” that is
suitable for private and family use in addition to commercial use, its prime duty. The goal with the
new L200 is to evolve this original Mitsubishi concept and provide the “Ultimate Sport Utility Truck”
that gives customers even greater driving pleasure and pride of ownership.
Its key features are:
- An innovative design reminiscent of a lean, athletic body with no excess bulk.
- High performance, quietness and better fuel efciency provided by a new all-aluminum “MIVEC”
diesel engine incorporating state-of-the-art technologies.
- Driving ease unlikely for a large body size, whether driving on highways or narrow streets, thanks
to the well thought-out chassis and suspension design.
- A surprisingly comfortable cabin like a passenger car’s with an enlarged interior space, ride
comfort, quietness, dual zone air conditioner and more.
- Improved reliability and durability, demonstrated especially in harsh environments, due to
optimized body structures based on Mitsubishi’s wealth of experience in road conditions all over the
world.
- High safety performance that protects all passengers, provided by the high-rigidity RISE body and
ASTC vehicle stability system.
We are condent the new L200 will satisfy not only pickup lovers, but also sedan and SUV users.
I would be thankful if you would make the effort to communicate the charm of the new L200 to as
many customers as possible.
Market trends for mid-class pickup trucks
Pickup truck demand has only slightly increased over the years and developing countries
are forecasted to account for 60% (currently 50%) of the pickup truck market by 2016.
The market share for the L200 is around 10%. Competitors are expected to make full
model changes in the highly active market.
’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 ’15 ’16 ’17 ’18 ’19 ’20 [FY]
2000
(K Unit)
ForecastActual
1500
1000
500
Australia /
New Zealand
Middle East /
Africa
Growing
Latin America
Asia / ASEAN
Russia / Ukraine
Europe
Mexico
0
Mature
1189
1274
1362
1204
1123
1370 1368
1747
1670
1574
1630
1687
1747
1807
1874
1908
Pickup truck demand by area
Global pickup truck market share for 2013 by model
2
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L200
1978
1
st
Generation
1986
2
nd
Generation
1995
3
rd
Generation
2005
4
th
Generation
2014
5
th
Generation
Debut!
ALL NEW
L200
3
History of L200 model
In recent years, there has been considerable diversication in what customers look
for in pickup trucks. Starting from the 4th-generation, the L200 has embodied the
Sport Utility Truck concept, which combines the comfort of a passenger car with the
functionality and reliability of a pickup to meet consumers’ diversifying needs. Use
of the distinctive “J-line” to connect the double cab and cargo bed contributes to a
generously roomy interior space and agile driving performance. While maintaining
the concept of the previous model, the all-new 5th-generation L200 has evolved to
become a more rened, stylish pickup truck.
L200
Dual Usage
Commercial & Personal
4
Leisure
activities
Transportation
service
Mining
Commuting
Target users
The L200 is a sporty utility truck practical for commercial,
leisure and various other purposes
that meet consumer needs.
Commercial
services
Shopping
L200
Excellent design
1
Driving ease, comfort, reliability and durability
Comfortable cabin
2
Driving ease
3
High performance
4
Toughness & reliability
5
Advanced safety
6
The ultimate sport utility truck
5.7m
2WD
5
Model concept
Exterior
Aerodynamic design/J-line
Cargo bed space
Exterior features
Interior
Seats
Wide open interior space
Peaceful interior space
Riding comfort / Interior amenities
Agile drivability
Excellent visibility
Ground clearance
Engine/4WD system
Body structure
Reinforced Impact Safety Evolution (RISE)
P6
P7
P8
P9
P10
P11
P16
P17
P18
P19
P20
P21
P12
P13
P14
L200
Excellent design
Product characteristics
1
L200
Horizontal line
Upward-sloping line
The Double Cab variant, which does not often carry a heavy load, retains
the distinctive “J-line” separating the cab and cargo bed. It looks stylish from
the side and features a horizontal line along the cargo bed.
The tail of the cargo bed in the Club Cab variants has been lifted so that its
line becomes neatly horizontal when loaded.
The distinctive and innovative face
— the new look of Mitsubishi Motors
SUVs — conveys solid strength and
enhances the sense of wideness
with the bumper styled to express its
protective function.
Front view
6
Exterior
Styling is sportier and more dynamic.
Less space between the cabin and
bed integrates their forms more
clearly. The L200’s J-line is further
refined to give the Double Cab a
unied look.
Side view
The new design more stylishly fuses
the cabin and bed. The side glass
sweeps further upward. Reduced
space between the cabin and bed
creates a greater sense of integrity,
further enhanced by the side
character line.
Rear view
Double Cab
Single Cab
Sales
Point
Styled like a sleek, muscular athlete with a sophisticated sporty
exterior, the L200 is ideal for both work and leisure.
Excellent design
Product characteristics
1
L200
The sporty design realizes class-leading
aerodynamic performance.
Cd
The J-line contributes to spaciousness
and maneuverability
7
The Double Cab’s J-line, adopted from
its predecessor, contributes to a short
wheelbase for great maneuverability and
ample interior space with class-leading
interior length. The neat, clean line fuses
attractively with the vehicle’s styling.
Interior length
Wheelbase
0.42
Computational fluid dynamics and wind tunnel testing
are used to create a sporty design with reduced air
resistance that contributes to improved fuel efciency.
J-line
A-pillar cross section
Bumper side surface angle
Roof shape optimization Narrower cabin end
Wheel housing Streamlined cargo bed
Aerodynamic design/J-line
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