We do not simply exist to make cars. We strive to achieve something more. To inspire you
every day through exhilarating experiences that help you feel more focused, more connected.
And more alive.
This is what drives us to push boundaries and defy convention every day. It’s why we refined
the rotary engine in 1967, resurrected the roadster in 1989, and reimagined how an automobile
is developed, piece by piece, in 2006. Instead of simply redesigning a car, we started from a
blank sheet of paper and built the ideal vehicle around how it would make you feel.
Today, we stand more focused than ever. Creating breathtaking designs and revolutionary
technologies like SKYACTIV® TECHNOLOGY and i-ACTIV AWD.® Built to forge an even
deeper connection between you and your Mazda. An emotional bond, formed at first
glance and reinforced every time you get behind the wheel. To us, this bond is everything.
And it inspires us to design better, innovate more and make each Mazda smarter and safer
than what came before. All to make everything about driving even better. Including you.
CHALLENGER SPIRIT
Since 1920, Hiroshima, Japan, has been our source of intense courage, commitment
and perseverance. We have consistently found inspiration through this community,
a shared spirit that pushes us to rise above any challenge. Together, we have achieved
more than anyone could have imagined. We have built a global company from the
ground up. We have developed innovations that others deemed impossible, from the
rotary engine to SKYACTIV® TECHNOLOGY and beyond. Most of all, we have never
strayed from our commitment to humanity. Giving all of ourselves, using our hands to
craft and make things that matter, that have soul and heighten your state of being.
Mazda debuted the MX5 Miata in 1989 to enthusiasts who craved a modern-era
roadster. Keeping the dream of classic roadsters alive, it is an extraordinary feat of
engineering. The legacy of pure driving enjoyment is infused into the MX5 Miata to
this day, offering renowned handling that transforms every highway, every curve, every
switchback into heightened moments of pure delight. Nearly 30 years later, the MX5
continues to push the boundaries of innovation while staying true to its original spirit.
No detail is too small to reconsider and refine. And now, the 2019 MX5 offers an even
more invigorating driving experience with a boost in horsepower from 155 hp to 181 hp—
making it our most powerful MX5 ever. Without adding unnecessary weight or inches.
Because at Mazda, our passion is to continually elevate the joy from driving.
MAZDA MX5 MIATA
From its inception, the Mazda MX5 Miata was designed to capture the pure exhilaration
of driving. Mazda’s challenger spirit to never stop improving is evident in the MX5 Miata
as engineers and designers continue to perfect its handling and performance. Even as
safety standards have increased and technologies progressed, it remains lightweight,
nimble and responsive to any driver who gets behind the wheel. Whether it’s accelerating
down the highway, leaning into turns or manuevering through corkscrews, the MX5
offers an unparalleled, dynamic driving experience. Like the very first MX5 to hit the
streets nearly 30 years ago, it continues to be beloved by drivers the world over.
Our design philosophy is simple, yet highly challenging to accomplish. Everything
we create must capture motion, even at a standstill. In the same instance, it should
evoke emotion. This process requires a human touch, hands on clay, shaping the
form. Eliminating all that is unnecessary, leaving only what is beautiful. Lines should
effortlessly draw your eye to every angle and curve. This sense of movement inspires
an urge to get behind the wheel. We call this KODO “Soul of Motion” design.
It’s what makes a Mazda feel like a Mazda.
DESIGN WITH A SINGLE FOCUS YOU.
The 2019 Mazda MX5 Miata has been meticulously crafted around you, the driver, to
enliven the senses. To ensure you feel seamlessly at one with your MX5, every design
within the cabin has been considered. From the tilt of the ergonomic sport seats to the
placement of the gearshift to the functional layout of the gauges, each element has been
thoughtfully designed to work in harmony with your body. The car seems to anticipate
your every command. And attention to finer details, like the placement of stitching that
positions the driver’s seat in perfect symmetry, creating a visual center line that continues
up through the steering wheel and instrument panel. An aesthetic that is not only visually
pleasing but also contributes to the pure joy experienced by such a connected drive.