DOES DRIVING MATTER?
Does a long, winding road or an empty freeway
on Sunday morning matter if the car you’re in
doesn’t take advantage of the moment?
Does safety, technology, efficiency or even beauty matter,
if a car doesn’t feel right in your hands?
If you build Mazdas, driving is what matters most.
That’s why everything we do makes driving better.
Like safety technology that inspires confidence.
Engine technology that makes our cars and SUVs
more fuel-efficient. Yet still responsive.
And designs that capture motion,
even when the car isn’t moving.
What’s better than a great driving car?
A car company that won’t build anything less.
MAZDA. DRIVING MATTERS
®
3
®
DRIVING MATTERS
INTRODUCING THE DRIVER’S SUV.
To Mazda, Driving Matters. It’s what inspired us to reimagine
the 3-row SUV and create our most premium and innovative
vehicle yet. The All-New Mazda CX-9 is designed to impress
in every way. It offers athletic, yet sophisticated exterior
styling and a refined interior with indulgent details. Thanks to
all-new SKYACTIV
delivers more power when you need it most—all while achieving
®
-G 2.5T turbo engine technology, the CX-9
impressive fuel efficiency. Plus it’s loaded with advanced
connectivity and safety technologies that give you even more
confidence on the road.
Why did we obsess over improving every detail of the CX-9?
Because you wouldn’t expect anything less from an SUV built
for drivers.
5
INTRODUCTION
EXPERIENCE DRIVING
EXHILARATION—
BEFORE YOU GET BEHIND
THE WHEEL.
Extraordinary design creates a powerful presence. Athletic
elegance is expressed in a muscular stance, elongated hood and
tapered roofline. In front, a new five-sided grille, signature wing
and piercing headlamp design make a dramatic impression.
Julienne Montousse
MAZDA NORTH AMERICAN OPERATIONS DESIGN DIRECTOR
“ Mazda design philosophy is based on the
idea of breathing life into the car’s form,
creating an emotional bond between driver and
his or her car. Combine this belief with our
passion for craftsmanship and you begin to see
why we view the process of creating Mazda cars
as a work of art.”
9
2016 Mazda CX-9 Signature AWD prototype shown in Machine Gray Metallic
KODO STYLING
SMALL DETAILS MAKE A BIG IMPRESSION.
Subtle touches of light create a premium experience with our new available luminous
signature front grille accent lighting and available interior LED lighting details. Even the center
console brightens and the instrument cluster comes alive with lights that pulse upon ignition.
11
CAREFULLY CRAFTED DETAILS.
13
New for 2016, we present the CX-9 Signature, our most indulgent
combination of premium materials and elegant design yet.
Inside, you’ll find rich handcrafted materials, like the Nappa
leather-trimmed seats, genuine aluminum and Rosewood trim
—the same wood used to create fine musical instruments.
Other premium touches include a leather-wrapped steering
wheel and Signature front grille accent lighting. At night, LED
lighting illuminates the seats, door pockets and door pulls,
creating a soothing interior ambiance. Every detail is designed
to elevate your driving experience.
CRAFTSMANSHIP