Table of Contents
Huebsch Style Guide Goal:
Following the Huebsch Corporate Style Guide IS ESSENTIAL when designing marketing materials,
corporate communications, posters, advertising, web applications, etc. to ensure a consistent
corporate identity.
Logos, colors and fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . .1-3
Huebsch specification standards . . . . . . . . . . . . . . . . . . .4-6
Trademarks, wording and web site . . . . . . . . . . . . . . . . . . .7
Product images and tradeshow graphics . . . . . . . . . . . . .8
Logos, colors and fonts
A variety of Huebsch logos will be used in many forms. The logo may appear in color or black
and white following the specifications stated in this guide. No changes to the design and/or
color should be made (lessens impact, etc.).
“Huebsch is the answer.” is the tagline for Huebsch domestic. “Huebsch” can be used without the
“circle H” part of the logo and vice versa. The “a” in “answer” should always be lowercase.
File Formats:
.eps — Encapsulated PostScript. Best for print. A platform independent format used for vector or
raster image information. Vector art is fully scalable in this format.
.tif — Tag Image File Format. Platform independent raster image format. Also good for print.
.jpg — Joint Photographic Experts Group. Raster format that compresses a raster image. Used on
the internet and for decreasing file size for large images. Good for Word, PowerPoint, or on the Web.
.gif — Graphics Interchange Format. Raster image format for screen (PowerPoint and Web) images.
1