Huebsch Alliance Laundry style guide
Style Guide
1
The Alliance Laundry Systems logo will be used
throughout the organization. The logo may appear in
the approved Alliance colors stated below or black
and white, following the specifications stated in this
style guide and may not be altered.
The Alliance International logo will be used for all
Alliance International BVBA correspondence and
company documents. The logo may appear in color
or black and white, following the specifications
stated in this manual.
Color Logo:
Blue: Pantone 2727
CMYK: S214-1: C100 M40 Y0 K0
Web#: 147cc1
Green: Pantone 325
CMYK: S250-4: C60 M0 Y25 K0
Web#: 7cc5c5
Black/White Logo:
The far left bar is 70% black. The smaller bar on
the right is 30% black.
Logo on Dark Background:
“Alliance” will be in white type.
Type:
The word “Alliance” is Helvetica Black, 33 point
size, 125% horizontal scale. The words “Laundry
Systems” are Helvetica, 18 point, 19 point leading,
125% horizontal scale, 44 tracking.
Alliance Logo Specifications
2
The Alliance Laundry Systems five brands will be
used on a variety of support materials. The logos
may appear in the approved Alliance colors stated
below or black and white, following the specifications
stated in this style guide and may not be altered.
Color Logo:
Blue: Pantone 2727
CMYK: S214-1: C100 M40 Y0 K0
Web#: 147cc1
Green: Pantone 325
CMYK: S250-4: C60 M0 Y25 K0
Web#: 7cc5c5
Black/White Logo:
The far left bar is 70% black. The smaller bar is
30% black. All type is black.
Logos on Dark Background:
Brand names will be in white type.
Type:
“Alliance Laundry Systems” is Helvetica bold, 12
point, 44 tracking, and aligned left with the blue bar.
The brand name is aligned with the bottom of the
blue bar and sized accordingly.
Usages:
The brand logos shown above should be used with
any communication piece that refers to Alliance
Laundry Systems. These brand logos were designed
to be used in conjunction with Alliance Laundry
Systems to provide a consistent corporate identity.
Examples include: advertising spec sheets,
brochures, direct mail, trade show booths, and
media ads.
Alliance Brand Logo Specifications
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