Fundex Games 3872, AdVersity User Manual
INSTRUCTIONS
Ages: Old enough to know better. (because the game has
been known to get a little wild!)
Number of Players: 3-6 individual players.
Or, in the true spirit of ad agencies, you can put your
advertising heads together and play as 3 or more teams.
Equipment: If you buy AdVersity™ now, we’ll include:
• 400 Ad Slogan cards
• 60 Product cards
• $49,000,000 in AdVersity™ Cash
• 6 Voters
• 13 plastic SpokesCelebrity stands
• 6 Professional SpokesAnimals
• 6 Professional SpokesPeople
• And ME, Max Madison, The Ultimate SpokesPerson!
Right, you already bought AdVersity™… I keep forgetting.
Object of the Game: Use your creative wits to earn
AdVersity™ Cash and be the rst ad agency to hire 1
SpokesAnimal, 1 SpokesPerson, and me, Max Madison,
(and I’m not cheap).
Set-Up: Typically, we don’t like to use that term in the
advertising world, but it seems to work here.
To get ready to play AdVersity™, you only need to do TWO
things:
1. Give each player– now referred to as an “agency” (if
you’re serious about this advertising thing, you gotta start
calling yourself an ad agency)–the following:
• 1 Voter
• 5 Ad Slogan cards
• $100,000 AdVersity™ Cash
2. Choose one player to be the banker. The banker has an
agency and plays the game like everyone else, but is also
responsible for all the money.
So don’t pick anyone with shifty eyes or sticky ngers.
Round 1
1. Place the stack of Product cards, face down, in the center
of the playing area and ip the top card over.
understand, you are denitely too young to play this game.
Please leave the table now. Thank you.
2. Each agency then chooses one Ad Slogan from their
hand to pair up with any one of the four products on the
Product card and places the Ad Slogan card they selected
FACE-DOWN in front of them.
(Once you have done this, you may NOT change your Ad
Slogan card at any time during the round.)
An agency makes money by getting other agencies
to successfully guess which product they are selling
with the slogan they choose, so you’ll want to pick
a slogan and product that make sense together… well, at
least SOME sense. Every slogan used in this game is an
ACTUAL ad slogan used in ACTUAL product advertising.
(Underneath each slogan, the original product/advertiser
is listed… just because it’s interesting.) Your agency’s job
is to use that slogan to advertise an entirely DIFFERENT
product… and you’re going to need to be creative to make
some of them work.
3. The youngest agency (player) is the rst Advertiser.
Sorry, youth RULES in advertising, and it ain’t no different
here. But just like your youth, you’ll get over it.
4. The Advertiser turns the Ad Slogan card he chose face
up, reads the slogan aloud, and places it by the Product
card to form a discard pile. The Advertiser then secretly
turns his Voter wheel to display the number of the product
he is advertising, and places the Voter FACE-DOWN.
5. The other agencies each decide which of the four products
the Advertiser is trying to sell them, turn their Voter wheels
to the corresponding number, and place them face down in
front of themselves.
In advertising, there’s an expression – “Know your
audience.” And that applies well in this game. You’ll
guess right a lot more often if you think like the
people you’re playing with. For example, two days ago your
sister just had that hideous mole removed from her tongue,
so she might subconsciously still be thinking of things like
tongue depressors, lollipops, or wart remover.
Each Product card lists four different products that
your agency can choose to sell.
If there are products listed that you don’t recognize or
6. When all the agencies have made their guesses, the
Advertiser “presents” his slogan and product to the group.
The Advertiser turns over his Voter Wheel revealing the
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number of the product he is advertising, and reads the
product and slogan together in typical advertising fashion.
For example, if the Advertiser has chosen “beer” as the
product, and “The quicker picker upper” as his slogan, the
ad would be presented by reading aloud, “Beer, the quicker
picker upper.”
Technically, that is all your presentation requires…
but we have found that you can avoid family
sticuffs, marital discord and other holiday season
catastrophes if you “embellish” a little. Explain why you have
just created the greatest ad the world has ever seen… why
the slogan you chose works so well.
7. The other agencies reveal their guesses.
Very often, there will be some truly bizarre guesses, and
whether you like it or not, those agencies who guessed
incorrectly are going to tell you why their guesses were
better than yours. Please remember this is just a game, and
when you are throwing food or drinks, to aim high.
8. The pay-off.
•The Advertiser receives $100,000 for EACH agency that
voted for the correct product.
•Each agency that voted for the correct product receives
$100,000 for being SO smart.
Trading–In Ad Slogans
So you’re just not nding that “perfect” Ad Slogan card to sell
those products? NO PROBLEM! AdVersityTM is all about
making you happy. (It’s also been proven to make teeth
60% whiter, attract the opposite sex, and take grass stains
out of pants.)
Before each round starts, agencies are more than welcome
to trade-in any or all of their Ad Slogan cards for new ones
from the deck. There is a small fee of $100,000 to do this,
but we think you’ll nd that the added enjoyment you receive
will more than offset this nominal cost!
(Some restrictions apply. See store for details. Your results
may vary. Member FDIC.)
Hiring SpokesCelebrities
Advertising is all about image. And sometimes,
to improve image, you need to hire a familiar face
to put with a product. This game is one of
those times.
At the end of each complete round, if your agency has enough
cash to hire a SpokesCelebrity, you may do so. Simply pay
the money to the bank, and take your SpokesCelebrity’s
card, place it in the plastic stand and display it proudly in
front of your agency!
9. Each agency then takes their turn in the same fashion until
all agencies have presented once, completing Round 1.
A Big Flop
If all the agencies vote unanimously for a product other
than the one selected by the Advertiser, the Advertiser is
penalized $200,000 for presenting a false, misleading ad.
After all, the integrity of the advertising industry MUST be
maintained. (OK, even a professional like myself can’t say
that with a straight face.)
Round-and-Round
After each agency has taken their rst turn as Advertiser,
each is dealt one more Ad Slogan card to replace the one
they used in their rst presentation. The next Product card is
turned face up, and Round 2 begins with the agency to the
left of the agency that began as the Advertiser. Subsequent
rounds are played the same way, and the ad game goes on
until one agency has made enough money to win the game.
(see “Winning the Game”)
Be aware–hiring SpokesCelebrities can leave your agency
strapped for cash. Which isn’t a problem… unless you nd
yourself on the losing end of A Big Flop! If you do not have
the cash necessary to pay the $200,000 penalty, you must
“release” a SpokesCelebrity for a lot less than you originally
paid for them (see the Hiring prices and Release Values for
SpokesCelebrities). Then you must build up enough money
to buy them back.
You may choose any SpokesCelebrity you like, (of course
your friends may judge you for your selection) but one of
each type of celebrity must be purchased, in order, as listed
below.
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